Gooya D.o.o.
Gooya D.o.o. is a Ljubljana-based subsidiary of Humanfrog d.o.o. providing custom web and mobile development on DNN and Umbraco CMS, bespoke applications, backend integrations, and AI-enabled IT infrastructure to Slovenian and international enterprise clients.
- Company typePrivate
- Founded2007
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gooya D.o.o. does
Gooya D.o.o. is a privately held Slovenian limited liability company (d.o.o.) headquartered in Ljubljana that provides custom software development, digital strategy consulting, and AI-enabled IT infrastructure services. The firm has been operating since 2007 and is a wholly-owned subsidiary of Humanfrog d.o.o., a Slovenian strategic operating company focused on business strategy, modern technologies, advanced IT services, and user experience design. Gooya serves both Slovenian enterprises and international companies through direct sales engagement.
The company's core offering is web and mobile solution development built primarily on the DNN (DotNetNuke) and Umbraco content management systems, alongside bespoke custom application development and backend system integration services. Its product portfolio comprises web portals and presentation sites, mobile applications, custom software, and backend integration modules. Gooya also distributes sub-brands Zabec (zabec.net) and Woo-ninja (wooninja.si) within the Humanfrog group, extending its digital product footprint. The technology differentiators cited are integration/interoperability and customizability/configurability, supported by moderate proprietary technology and talent moats rooted in CMS-platform specialization and access to the Humanfrog engineering pool.
Gooya generates revenue through two principal streams: one-time project-based custom web and mobile development engagements, and recurring subscription support and maintenance services for existing solutions. Pricing is project-based with multi-year contracts; a PDF price list is published on the company website but specific tiers are not disclosed. With a 1-10 employee headcount and no disclosed funding, the firm operates as a small boutique consultancy leveraging the Humanfrog group's broader engineering resources in security, infrastructure, and UX design to deliver solutions to enterprise and mid-market clients.
Gooya D.o.o. firmographics
Firmographics- Name
- Gooya D.o.o.
- Legal name
- Gooya d.o.o.
- Website
- https://gooya.si
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gooya D.o.o. is a Ljubljana-based subsidiary of Humanfrog d.o.o. providing custom web and mobile development on DNN and Umbraco CMS, bespoke applications, backend integrations, and AI-enabled IT infrastructure to Slovenian and international enterprise clients.
- Ownership category
- akta.pro rank
Gooya D.o.o. industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Gooya D.o.o. is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Gooya D.o.o. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom web and mobile development: Revenue generated from developing custom web portals, presentation websites on CMS systems, and mobile applications for Slovenian and international enterprise clients
- Ongoing support and maintenance: Continuous support services for existing solutions ensuring reliable operation and access to broader engineering team resources through Humanfrog group
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Gooya D.o.o. product offering
Product offeringCore offering
Gooya develops custom web portals and presentation sites on CMS platforms (DNN/DotNetNuke and Umbraco), custom mobile applications, bespoke business applications, and backend system integrations for Slovenian and international enterprise clients. The company provides these as project-based development engagements and ongoing support and maintenance services, with delivery capacity augmented by its parent group Humanfrog d.o.o.
Product overview
Gooya D.o.o. offers a unified portfolio of web and mobile digital solutions built primarily on CMS platforms (DNN/Umbraco) alongside custom application development. The core offerings span web portals and presentation sites, mobile applications, and bespoke software development, all supported by backend system integration services. As part of the Humanfrog group, Gooya maintains these solutions while providing access to expanded engineering capabilities in security, infrastructure, and user experience design.
Differentiator
Problem solved
Functional benefit
Brands
- Zabec: Brand operated by Humanfrog group, available at zabec.net
- Woo-ninja
Products and services
- Web Solutions and Portals Custom development of web-based portals and presentation websites on CMS systems, primarily using DNN (DotNetNuke) and Umbraco platforms, for Slovenian and international enterprise clients.
- Mobile Solutions and Applications Custom mobile application development services delivered to Slovenian and international enterprise clients.
- Custom Application Development Bespoke software application development tailored to specific business requirements of enterprise clients.
- Backend System Integration Integration services connecting web and mobile solutions with enterprise backend systems and existing client infrastructure.
- Ongoing Support and Maintenance Recurring support and maintenance services for existing Gooya-built solutions, providing clients reliable ongoing operation and access to the broader Humanfrog group engineering team.
Companies that use Gooya D.o.o.
Customer profileSegments2 records
Ideal customer profiles1 record
Gooya D.o.o. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gooya D.o.o. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Humanfrog d.o.o.coreGooya became part of the Humanfrog d.o.o. group, combining expertise in business strategy, modern technologies, advanced IT services, and user experience design. This integration provides Gooya clients access to a broader engineering team with specialized knowledge in security, infrastructure, and UX.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Gooya D.o.o. competitors and assessment
Company assessmentBroad incumbents
- Globant: Global digital and IT services company with European nearshore hubs delivering custom software, CMS, and platform engineering. Comparable as a broad incumbent competing for the same enterprise digital-build budgets.
- EPAM Systems: Large global custom software engineering and digital platform provider with deep nearshore capability in Central and Eastern Europe. A relevant incumbent comparator for Gooya's custom web/mobile and integration work.
- Cognizant Softvision: Global digital engineering services firm with significant Central/Eastern European delivery centers offering custom web/mobile and platform integration. Comparable as a broad incumbent for enterprise custom development.
- Endava: Global IT services firm with strong nearshore delivery in Romania and Central/Eastern Europe, offering custom software development and digital transformation. Comparable as a much larger incumbent addressing the same enterprise digital-build mandate Gooya serves.
Direct peers
- Netgen: Slovenia/Croatia-rooted custom software and CMS (eZ Publish/Ibexa, Symfony) development firm serving European enterprises. Directly comparable for regional presence, CMS expertise, and custom-development go-to-market.
- Vega IT: Serbia-headquartered custom software development agency serving European clients with web, mobile, and integration capabilities. Comparable as a regional peer of similar size and delivery model to Gooya.
- 3fs (Andersen Lab): Central/Eastern European custom software development company with operations in Slovenia and Ukraine delivering web, mobile, and enterprise integrations. Comparable as a regional peer of similar service mix to Gooya.
- Infinum: Croatia-based custom software, design, and mobile development agency serving European enterprise clients. Directly comparable to Gooya as a regional custom-development and CMS/integration shop of similar tier and European customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Gooya D.o.o. social profiles
Digital presenceGooya D.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooya D.o.o. leadership team
Management profileNumber of profiles
Gooya D.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooya D.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooya D.o.o.
What does Gooya D.o.o. do?
Gooya develops custom web portals and presentation sites on CMS platforms (DNN/DotNetNuke and Umbraco), custom mobile applications, bespoke business applications, and backend system integrations for Slovenian and international enterprise clients. The company provides these as project-based development engagements and ongoing support and maintenance services, with delivery capacity augmented by its parent group Humanfrog d.o.o.
Is Gooya D.o.o. a public or private company?
Gooya D.o.o. is a private company. It is classified as corporate owned and is currently operating.
When was Gooya D.o.o. founded?
Gooya D.o.o. was founded in 2007. It employs 1 to 10 people.
Where is Gooya D.o.o. based?
Gooya D.o.o. is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Gooya D.o.o. make money?
Two revenue lines are on record. Custom web and mobile development is the primary driver. The others are ongoing support and maintenance.
Who are Gooya D.o.o.'s main competitors?
Broad incumbents on record are Globant, EPAM Systems, Cognizant Softvision and Endava. Direct peers are Netgen, Vega IT, 3fs (Andersen Lab) and Infinum.
Does Gooya D.o.o. have an API?
No public API is recorded for Gooya D.o.o..
What industry is Gooya D.o.o. in?
Gooya D.o.o.'s product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511 and its SIC code is 7371.