Grassed Up London Ltd

What Grassed Up London Ltd does

Grassed Up London Ltd is a UK private limited company that manufactures and installs artificial grass, founded in 2013 by Director Peter Jeffery and headquartered in Essex, England. The company supplies three proprietary product lines — Hampton (38mm, C-shape yarn, spring-back), Savoy (35mm), and Ultimate45 (45mm with wave blades that diffuse sunlight) — alongside hard landscaping services (paving, fencing, raised planters) and playground markings delivered through a partnership with Design & Lines. Differentiators cited are a self-cleaning silica yarn coating, no-infill construction, UV protection, a 10-year product guarantee (with a claimed 30-year lifespan), and a 2-year workmanship guarantee. Operations are described as among the first artificial grass specialists in the UK, with installation teams led by the same fitters since founding.

Name

Grassed Up London Ltd

Legal name

Grassed Up London Ltd

Website

https://grassedup.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Grassed Up London Ltd is an Essex-based artificial grass manufacturer and installer, founded 2013, supplying UK domestic homeowners, commercial clients, schools, sports venues, and trade contractors with three proprietary product lines and landscaping services.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Landscaping Services (561730), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Artificial grass installation
• Artificial grass supply
• Landscaping services
• Garden installation
• Commercial landscaping

Headquarters

HQ city

Essex

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artificial Grass Sales: One-time sale of artificial grass products directly to domestic and commercial customers. Products include Hampton (38mm), Savoy (35mm), and Ultimate45 (45mm) ranges.
2. Installation Services: Professional installation services including ground preparation (weed membrane, MOT type 1, sharp sand), artificial grass laying, and finishing. Installation teams can cover up to 70m² daily.
3. Trade Sales: Trade pricing offered on all products for trade customers, with heavily discounted supply rates available via enquiry.
4. Landscaping Services: Additional landscaping services including paving, fencing, raised planters, and hard landscaping aspects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grassed Up London Ltd manufactures, supplies, and installs premium artificial grass for residential gardens, commercial premises, schools, sports centres, and social areas across the UK. The company offers its own product range (Hampton 38mm, Savoy 35mm, Ultimate45 45mm) with proprietary yarn technology, alongside professional ground preparation, installation, and broader landscaping services including paving, fencing, and raised planters. A trade pricing programme supplies landscapers and contractors at discounted rates.

Product overview

Grassed Up London Ltd is an artificial grass supplier and installer operating in Essex and surrounding areas since 2013. The company manufactures its own artificial grass products, offering three main product lines: Hampton (38mm with C-Shape yarn), Savoy (35mm), and Ultimate45 (45mm with wave blades). Services include professional installation for domestic gardens, commercial premises, schools, sports centres, and social areas. Additional offerings include trade pricing programs for contractors, playground markings via Design & Lines partnership, and hard landscaping services (paving, fencing, raised planters). The company provides a 10-year guarantee on products and a 2-year workmanship guarantee on installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hampton Artificial Grass Hampton is a 38mm pile artificial grass product featuring C-shape yarn for enhanced durability and realistic appearance, with UV protection to prevent fading. Designed for domestic and commercial installations.
• Savoy Artificial Grass Savoy is a 35mm pile artificial grass with UV protection for durability and longevity, suited to domestic gardens and lower-traffic commercial spaces.
• Ultimate45 Artificial Grass Ultimate45 is a 45mm premium pile artificial grass with wave blades designed to diffuse sunlight and prevent overheating, intended for high-end domestic and commercial installations.
• Artificial Grass Installation Services Professional supply and installation of artificial grass covering ground preparation (weed membrane, MOT type 1, sharp sand), grass laying, and finishing for domestic gardens, commercial premises, schools, sports centres, and social areas. Installation teams can cover up to 70m² daily.
• Hard Landscaping Services Additional landscaping services including paving, fencing, raised planters, and garden design work to complement artificial grass installations for domestic and commercial clients.
• Playground Markings Playground and sports court line markings offered in partnership with Design & Lines for schools, nurseries, councils, children centres, and other organisations across the UK.

Quantifiable outcome

• 30-year lifespan with proper care vs 15-year lifespan of cheaper alternatives
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Design & LinescoreStrategic or Co-development PartnerGrassed Up has partnered with Design & Lines to offer playground markings alongside their artificial grass installations. This partnership serves Schools, Nurseries, Councils, Children Centres and other organisations across the country, helping them make good use of outdoor space for learning, sports and play. The partnership enables Grassed Up to provide a more comprehensive offering beyond just artificial grass to include line markings for sports courts and educational play areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marshalls plc: Major UK hard-landscaping manufacturer and supplier offering paving, fencing, and outdoor products to trade and commercial customers. Comparable on the wider landscaping supply side and a potential channel partner or competitor on commercial projects.
• LazyLawn: One of the largest UK artificial grass installer networks with a national franchise model. Targets the same domestic and commercial segments as Grassed Up but at significantly greater scale and geographic reach.
• NeoGrass: Established UK artificial grass brand with broad product range, trade supply, and national distribution. Competes across the same residential and commercial segments at larger scale.

Direct peers

• Evergreen Direct: UK artificial grass manufacturer and online retailer supplying DIY and trade customers with multiple grass ranges. Closest like-for-like competitor combining UK manufacturing with direct and trade distribution.
• Wonderlawn: UK artificial grass specialist offering supply and installation across residential and commercial segments. Comparable GTM combining online quoting with regional installation teams.
• Condor Grass: Artificial grass manufacturer serving both trade supply and direct installation customers in the UK and internationally. Comparable vertical integration and product breadth.
• Namgrass: Artificial grass manufacturer supplying both residential and commercial customers across the UK, with trade programmes and installation services. Highly comparable product portfolio and target segments to Grassed Up.
• Artificial Grass Direct: UK artificial grass supplier and installer offering multi-range products to homeowners, landscapers, and commercial buyers. Similar hybrid supply-plus-install model targeting the same Essex/South East and wider UK market.

Regional players

• Bridgewater Landscapes: UK landscaping and artificial grass installation company serving residential and commercial clients in specific regions. Comparable service mix including paving, fencing, and turf installation.

Emerging players

• Astro Turf Ireland / UK distributors: Specialist suppliers focused on sports-pitch and high-performance artificial turf installations. Comparable commercial segment overlap, particularly for schools and sports centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grassed_up_co_uk
• LinkedInlinkedin.com/company/grassed-up-london-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassed Up London Ltd