Lazylawn
LazyLawn is the UK's largest specialist artificial grass supplier and installer, founded 1985, operating a hybrid DTC e-commerce and nationwide licensee model. It sells branded turf, proprietary accessories, and surfacing solutions to residential, pet, education, golf and events customers across the UK.
- Company typePrivate
- Founded1985
- HeadquartersMarket Overton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lazylawn does
LazyLawn (trading brand of Evergreens (UK) Ltd, Companies House number 04389847) is a UK-based specialist supplier and installer of artificial grass founded in 1985 and headquartered in Oakham, Rutland. The company self-describes as the UK's biggest artificial grass supplier and operates a hybrid distribution model combining direct-to-consumer e-commerce (lazylawn.co.uk) with a nationwide licensee network of Which? Trusted Trader-verified professional installers covering 50+ UK localities. Its product portfolio spans a Professional Collection (Wonder Yarn®, Cre8, Sol, Lazy Signature, Lazy Satin, Lazy Supreme), Classic and Value ranges, the ONE-DNA® 100% circular sustainability line, golf and play/event turf variants, and a proprietary accessory ecosystem (VertEdge® edging, EverFix adhesive, Lazy Foam underlay, PoopClenZ/PeeClenZ cleaners).
The business is structured around several sub-brands addressing distinct verticals: LazyPlay for school and nursery surfacing, LazyExpo for event and exhibition flooring (with CAD/CNC custom logo cutting), LazyLogo for pitch-side branding, EverRoof® for fire- and wind-classified green roof systems, and Vistafolia green walls. Underlying technology centres on polymer extrusion and tufting — notably patented W-shaped Wonder Yarn® yarn, polypropylene pet-friendly backing, and ExtraordinAIR anti-odour chemistry — supplemented by a take-back recycling programme for the ONE-DNA range.
Revenue is generated across four primary streams: one-time sales of artificial grass products and accessories via e-commerce, professional installation services delivered through licensed installers, sales of fitting materials (joint tape, adhesives, underlay, nails), and transaction-based revenue from DivideBuy and PayPal finance partnerships that enable larger purchases. Pricing is per square metre (ranging from £8.99 for budget Lazy Look to £35.03 for Wonder Yarn) with free delivery above £500 and 0% finance available on qualifying spend. Customer segments are led by residential homeowners and pet owners, with secondary exposure to schools, golf facilities, events/exhibitions and nonprofit clients such as the RSPCA; the company has accumulated over 2,000 verified five-star reviews.
Lazylawn firmographics
Firmographics- Name
- Lazylawn
- Legal name
- Evergreens (UK) Ltd
- Website
- https://lazylawn.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LazyLawn is the UK's largest specialist artificial grass supplier and installer, founded 1985, operating a hybrid DTC e-commerce and nationwide licensee model. It sells branded turf, proprietary accessories, and surfacing solutions to residential, pet, education, golf and events customers across the UK.
- Ownership category
- akta.pro rank
Lazylawn industry classification
Industry- Product category
- Artificial Grass / Synthetic Turf
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (BPABADAA), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where Lazylawn is headquartered
LocationHeadquarters
- HQ city
- Market Overton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lazylawn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Artificial Grass Product Sales: Direct sales of artificial grass products to consumers and businesses through e-commerce platform. Products sold in various roll widths (2m, 4m, 5m) and lengths up to 25m. Revenue recognized at point of sale for supply-only orders.
- Professional Installation Services: Revenue generated through nationwide network of Which? Trusted Trader certified licensees who provide professional installation services. Installers receive referrals and operate under LazyLawn brand license.
- Fitting Materials and Accessories: Sales of complementary installation products including joint tape, adhesives (EverFix), galvanised nails, weed membrane, edging systems, underlay (Lazy Foam, LazyPad shockpad), and cleaning products (PoopClenz, PeeClenZ).
- Finance and Payment Plan Revenue: Partnership revenue from DivideBuy financing (0% interest periods) and PayPal Pay in 3 installment plans that facilitate larger purchases and increase average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium artificial grass range (Wonder Yarn, Professional Collection) |
| Unit Pricing | Pay-as-you-go | Classic Range (budget-conscious products) |
| Unit Pricing | Pay-as-you-go | ONE-DNA Sustainable Range |
| Unit Pricing | Pay-as-you-go | Fitting Materials and Accessories |
| Subscription | Monthly | Finance Options |
| Freemium | Pay-as-you-go | Free Sample Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lazylawn product offering
Product offeringCore offering
LazyLawn manufactures, supplies, and installs artificial grass products for residential and commercial applications across the UK. The company sells synthetic turf in multiple grades and widths (Professional, Classic, Value, ONE-DNA, Golf, Pet, Play, and Event collections) along with installation accessories such as edging, adhesives, underlays, and cleaning products, and operates a nationwide network of Which? Trusted Trader certified licensee installers for professional fitting.
Product overview
LazyLawn is a UK-based supplier and installer of artificial grass and outdoor surfacing solutions, operating as the UK's biggest artificial grass brand after pioneering synthetic turf for landscaping over 40 years ago. The product portfolio includes multiple artificial grass collections: Professional Collection (premium grades including Wonder Yarn, Cre8, Sol, Lazy Signature, Lazy Satin, Lazy Supreme, Lazy Sovereign, Mode), Classic Collection (budget-friendly including Magnifique, Lusso, Aloha, Lazy Show), Value Collection (economy options including Lazy Look, Springfield Curl, Multi Grass), ONE-DNA Range (eco-friendly circular products including Elan, Vista, Play that are 100% recyclable), and specialized ranges for Golf (Putting Green Pro, Tee Grass), Play/Events (Funky Colours, Fun Grass, Fireguard, Meadow Twist), and Pets (ExtraordinAIR with odour-breaking technology). The company also offers accessories (VertEdge edging, adhesives, joint tape, foam underlay, shockpad, weed membrane, nails) and complementary services including LazyExpo event flooring, LazyPlay play areas, EverRoof green roofs, artificial green walls (Vistafolia), Millboard decking, and resin bound stone surfacing. Products are available in 2m, 4m, and 5m roll widths with installation available through a nationwide Which? Trusted Trader network.
Differentiator
Problem solved
Functional benefit
Brands
- ONE-DNA Range: Pioneering circular artificial grass range independently classified as 100% circular with a unique take-back warranty and Environmental Product Declaration (EPD).
- LazyPlay
- LazyExpo
- LazyLogo
- EverRoof
- VertEdge
Products and services
- Wonder Yarn Artificial Grass Premium artificial grass featuring patented W-shaped yarn technology for natural appearance and durability; designed for lawns, patios, roof gardens, and play areas using olive, emerald, and beige straight and curled tufts.
- Professional Collection Artificial Grass Premium-grade synthetic turf with S-shaped, C-shaped, and flat yarn profiles offering enhanced durability, realistic appearance, and specialised features such as pet enhanced backing; available in 2m, 4m, and 5m roll widths.
- Classic and Value Collection Artificial Grass Mid-range and value artificial grass products offering cost-effective alternatives for family lawns, play spaces, retail displays, and exhibitions; available in multiple colours and pile heights.
- ONE-DNA Circular Range Artificial Grass Sustainable artificial grass range that is independently certified 100% circular and fully recyclable into new polyethylene products at end of life; available only through professional installation due to specialised fitting requirements.
- ExtraordinAIR Pet Artificial Grass Pet-focused artificial grass with anti-odour and anti-bacterial technology that breaks down pet odours; features high-density tufting and sand-filling to protect against dog claws and digging.
- Golf Artificial Grass Products Specialist artificial grass products for golf facilities including putting surfaces (13mm pile height) and tee areas (36mm pile height), installed at clubs and private residences.
- Play and Coloured Artificial Grass Coloured artificial grass in multiple colours (black, blue, red, white, yellow, green, pink, purple, orange, etc.) for play areas, exhibitions, retail displays, and creative installations; fully UV-stabilised.
- Fireguard Event Artificial Grass Fire-rated artificial grass with CFL-S1 classification designed for use at events and exhibitions where fire safety standards must be met.
- VertEdge Edging System Patented perimeter edging system that fully adheres artificial grass edges to prevent trip hazards and extend lawn lifespan; supplied in 750mm lengths in 10, 20, and 50 pack options with V-hinge design for curved installations.
- EverFix Adhesive and Joint Tape 310ml PU-based adhesive and non-adhesive joint tape (1m, 10m, 100m lengths) for joining artificial grass sections during professional or DIY installation.
- Lazy Foam and LazyPad Underlay 10mm dense foam underlay for use beneath artificial grass on hard surfaces (tarmac, concrete, decking) and 25mm shockpad for playgrounds and play areas, providing cushioning and drainage.
- Pet Cleaning Products (PoopClenZ and PeeClenZ) Pet-specific cleaning products including a peroxide-based disinfectant that kills pet-borne pathogens and a urine odour deodoriser with permeable formula for artificial grass surfaces.
- LazyExpo Event Flooring Service Event and commercial flooring service providing artificial grass surfacing for corporate events, exhibitions, trade shows, photoshoots, gym sled tracks, crazy golf, and brand activations; offers custom logo cutting and branding solutions.
- LazyPlay Play Area Surfacing Play area surfacing service providing artificial grass for playgrounds, schools, nurseries, and activity areas, including activity tracks and LazyPlay Roadways for safe, low-maintenance play environments.
- EverRoof Artificial Green Roof System Artificial green roof system with fire and wind classification for rooftop landscaping applications; positioned as the only such classified system on the UK market.
- LazyLogo Pitch Side Branding Custom logo and pitch side branding service using CAD cutting technology to produce artificial grass logo mats and pitch side advertising solutions.
- Professional Installation Service Professional artificial grass installation service delivered through a nationwide network of Which? Trusted Trader verified licensees operating under the LazyLawn brand, covering 50+ UK cities and regions with free site surveys and installation quotes.
- Artificial Green Walls (Vistafolia) Artificial green wall products for vertical landscaping and interior feature wall applications.
- Lazy Resin (Resin Bound Stone) Resin bound stone surfacing solution for driveways, patios, and other hard landscaping applications, offered as part of LazyLawn's specialist surfacing portfolio.
- Millboard Composite Decking Composite decking product for patio and outdoor living areas, offered alongside artificial grass as part of LazyLawn's specialist surfacing portfolio.
Quantifiable outcome
- Products last up to 15 years with proper maintenance
- +3 more outcomes
Companies that use Lazylawn
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Lazylawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lazylawn partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Which?coreWhich? Trusted Trader endorsement program verifies and endorses LazyLawn's nationwide network of installation licensees. This partnership provides third-party credibility, differentiates LazyLawn from competitors, and reduces consumer risk perception when booking installation services.
- ONE-DNAcoreONE-DNA is a pioneering circular economy initiative for artificial grass. LazyLawn has partnered to offer ONE-DNA products that are 100% circular with a unique take-back warranty, allowing end-of-life products to be recycled into new polyethylene products.
- VertEdgecoreVertEdge® is a revolutionary edging system partnered with LazyLawn for 100% perimeter adhesion of artificial grass. The partnership provides customers with the only product on the market that fully secures artificial grass edges, preventing trip hazards and extending lawn lifespan.
- DivideBuycoreDivideBuy provides 0% interest finance options for LazyLawn customers: £750+ spend = 6 months 0%, £1000+ = 9 months 0%, £1500+ = 12 months 0%. This partnership enables larger purchases and reduces price sensitivity for premium artificial grass products.
- PayPalminorPayPal Pay in 3 installments available for orders up to £2000, providing flexible payment options and convenience for customers who prefer to spread purchases over time.
- Evergreens (UK) LtdcoreParent company of LazyLawn brand. Evergreens (UK) Ltd (Company number 04389847, VAT No. 330323510) operates the LazyLawn brand and has pioneered artificial grass in the UK for over 40 years.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lazylawn competitors and assessment
Company assessmentEmerging players
- SIS Pitches: UK sports pitch construction company that also installs synthetic landscaping and play surfaces; partial overlap with LazyLawn's commercial and event turf business.
- Vistafolia: Artificial green wall and vertical landscaping supplier whose products LazyLawn already retails; comparable technology, materials and architectural/landscape buyer base.
Direct peers
- Royal Grass: European artificial grass brand selling through installer networks, with residential and pet-focused SKUs that compete with LazyLawn's Wonder Yarn and ExtraordinAIR ranges.
- Grass Direct: Online UK retailer of artificial grass, kids play grass and putting greens with DIY supply focus and bulk-roll delivery, overlapping with LazyLawn's e-commerce offering.
- Astro Warehouse: UK online retailer of artificial grass, astro turf and accessories targeting DIY buyers; competes with LazyLawn's e-commerce supply-only channel on price and range.
- Evergreen Lawns: UK-based artificial grass supplier offering similar supply-and-fit services for residential and commercial customers, comparable products and Which?-style trust signals.
- Easigrass: UK artificial grass supplier and installer competing head-to-head with LazyLawn in residential gardens, pet-friendly lawns and commercial landscaping using supply-and-fit and DIY supply channels.
- Namgrass: UK-based artificial grass manufacturer and installer offering residential and commercial synthetic turf with similar multi-product range and supply-or-install GTM.
Broad incumbents
- SYNLawn: Largest North American artificial grass brand with global licensee network, broader product portfolio across residential, pet, golf and commercial turf; overlaps directly with LazyLawn's positioning but at much larger scale.
- TigerTurf UK: International artificial turf manufacturer serving sports pitches, landscaping and playgrounds; an established incumbent whose commercial/sports lines overlap with LazyLawn's LazyPlay and LazyExpo offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazylawn social profiles
Digital presenceLazylawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazylawn leadership team
Management profileNumber of profiles
Profiles1 record
Lazylawn subsidiaries and ownership
Company hierarchySubsidiaries5 records
Lazylawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazylawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazylawn
What does Lazylawn do?
LazyLawn manufactures, supplies, and installs artificial grass products for residential and commercial applications across the UK. The company sells synthetic turf in multiple grades and widths (Professional, Classic, Value, ONE-DNA, Golf, Pet, Play, and Event collections) along with installation accessories such as edging, adhesives, underlays, and cleaning products, and operates a nationwide network of Which? Trusted Trader certified licensee installers for professional fitting.
Is Lazylawn a public or private company?
Lazylawn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazylawn founded?
Lazylawn was founded in 1985. It employs 1 to 10 people.
Where is Lazylawn based?
Lazylawn is headquartered in Market Overton, United Kingdom, in the Europe region.
How does Lazylawn make money?
Four revenue lines are on record. Artificial Grass Product Sales are the primary driver. The others are professional Installation Services, fitting Materials and Accessories and finance and Payment Plan Revenue.
Who are Lazylawn's main competitors?
Emerging players on record are SIS Pitches and Vistafolia. Direct peers are Royal Grass, Grass Direct, Astro Warehouse, Evergreen Lawns, Easigrass and Namgrass. Broad incumbents are SYNLawn and TigerTurf UK.
Does Lazylawn have an API?
No public API is recorded for Lazylawn.
What industry is Lazylawn in?
Lazylawn's product category is Artificial Grass / Synthetic Turf. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 444 and its SIC code is 5200.