What Growth By Design Llc does

Growth By Design is a Romanian business transformation consulting firm that operates under the legal entity Growth Path SRL, headquartered in Sibiu, Romania. The firm was co-founded by Dan Mocanu (Radical Growth Architect) and Adi Ploscaru (Radical Performance Architect), each bringing over 20 years of experience in management, sales, training, and financial consulting. Its core offering is the proprietary Growth by Design® system — an intensive intervention built around three interdependent growth engines (Product, Business Model, and People) and an 8-step methodology, including the Orchestra Method for organizational alignment and Blue Ocean Strategy expertise for value innovation. Programs are delivered both on-site (in cities such as Bucharest) and digitally through an online platform with live sessions over Zoom or Microsoft Teams.

The company serves entrepreneurs and business leaders facing below-expected demand, rising costs, or weak employee performance, with named clients spanning construction (PORR Romania), energy (FMS, EnergyPal), healthcare (The MIND), hospitality (Hotel Savoy), advertising (Verla, Siteclick), wellness (MASATTO), and investment platforms (RockThePost). Its product mix consists of two principal offerings: a full multi-day Growth by Design program with bi-monthly coaching follow-ups and 3–6 month implementation projects, and GBD360 — a one-day open enrollment program priced at 4,950 RON + VAT (approximately €1,000), with the first announced session scheduled for October 28, 2025 in Bucharest.

The business operates on a sales-led go-to-market motion, with prospective clients scheduling appointments via Google Forms on the company's website (growthbydesign.biz). Marketing is primarily content-driven (blog articles, LinkedIn, Facebook, email newsletter, case studies) and is supported by a 200% money-back guarantee on completed engagements. Revenue is generated through professional services fees, with payments processed via bank transfer or Netopia Payments card processing. The firm holds registered trademarks for its core brand names, has no external institutional funding or parent company, and operates exclusively as a founder-controlled private limited company.

Name

Growth By Design Llc

Legal name

Growth Path SRL

Website

https://growthbydesign.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth By Design is a Romanian business transformation consulting firm (operating as Growth Path SRL) that delivers an intensive proprietary methodology for entrepreneurs and business leaders, aligning three growth engines (Product, Business Model, People) to drive radical performance in days rather than months.

Ownership category

akta.pro rank

Product category

Business Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Business transformation consulting
• Growth strategy consulting
• Executive coaching programs
• Business performance training
• Entrepreneurship development

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. GBD360 One-Day Program: Open enrollment one-day intensive program for entrepreneurs priced at 4,950 lei + VAT (approximately €1,000). Delivered in-person in cities like Bucharest, with participants receiving radical growth mindset, operationalized identity, business performance evaluation, business design, change design, and 3-month execution plan.
2. Full Growth by Design Program: Multi-day intensive program covering all 9 program objectives including team coaching sessions with Dan and Adi, bi-monthly follow-up for implementation, and radical growth projects design for 3-6 month period. Requires teams to complete integral preparation process and active participation throughout the program.
3. Training and Coaching Programs: Training and coaching programs delivered digitally through the company's online platform. Includes both recorded/self-paced content (24/7 access) and live online sessions via Zoom or Microsoft Teams. Money-back guarantee: 200% refund within 30 days if not satisfied.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Growth by Design is a business transformation consulting firm offering an intensive program that helps entrepreneurs and business leaders build unprecedented growth strategies through the simultaneous alignment of three interdependent growth engines: Product, Business Model, and People. The system is delivered as a multi-day intensive engagement (full program) or as a one-day open enrollment format (GBD360), using a proprietary 8-step methodology, the Orchestra Method, and Blue Ocean Strategy expertise.

Product overview

Growth by Design LLC operates as a business transformation and consulting firm offering the Growth by Design® system, which is a comprehensive Radical Growth and Performance™ methodology. The core offering consists of the Growth by Design® program—an intensive business intervention addressing three interconnected growth engines (Product, Business Model, and People)—alongside the GBD360 1-day open program for entrepreneurs. The company also publishes educational blog content and case studies. All programs are delivered digitally through their online platform, with live sessions conducted via video conferencing tools like Zoom or Microsoft Teams.

Differentiator

Problem solved

Functional benefit

Brands

• GBD360 – Designul Creșterii și Performanței Radicale™: A one-day intensive program for entrepreneurs focusing on radical growth and performance design, priced at 4,950 lei plus VAT.

Products and services

• Growth by Design® Program

Quantifiable outcome

• Startups on RockThePost platform raised from $4 million to over $17 million after 3 months of engagement
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• RockThePostcoreOthersRockThePost is an online investment platform for startups. Dan Mocanu worked with their leadership team, leading to a transformation where startups on the platform raised collective funding from $4 million to over $17 million in 3 months. This represents a client advisory relationship with documented outcomes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global top-tier management consulting firm. Comparable as a high-end management consulting alternative for the same enterprise/CEO buyer persona Growth By Design targets, though Bain's engagements are months-long and priced in the millions rather than days at €1,000.
• Crucial Learning (formerly VitalSmarts): Corporate training company offering Crucial Conversations, Crucial Influence, and leadership development courses. Comparable because both sell packaged behavior-change and leadership training programs to enterprise buyers, though Crucial Learning operates at much larger global scale.
• Sandler Training: Global sales and leadership training franchise with a certified-instructor network. Comparable because it productizes a proprietary methodology (Sandler Selling System) and licenses delivery to franchisees — a structural model Growth By Design could aspire to with its Growth by Design® methodology.
• FranklinCovey: Global corporate leadership development and training firm. Comparable because it sells structured leadership/performance methodologies to enterprise clients — the same buyer persona and delivery model Growth By Design targets, but at vastly larger scale and with broader international distribution.
• Dale Carnegie & Associates: Long-established corporate training firm offering leadership, sales, and performance programs globally. Comparable because it sells packaged training curricula and certified-delivery programs to mid-market and enterprise — directly overlapping Growth By Design's GBD360/full-program model.

Emerging players

• Tony Robbins (Robbins Research International): Personal/business performance coaching brand built around founder personality and proprietary methodology. Comparable because Growth By Design's structure — two charismatic co-founders (Radical Growth/Performance Architect), trademarked methodology, money-back guarantee — closely mirrors the Robbins-style branded-coaching model at smaller scale.

Direct peers

• Vistage Worldwide: Peer advisory and executive coaching organization for SME CEOs. Comparable because it groups entrepreneurs into cohorts for facilitated business transformation — the same founder/leadership-team audience Growth By Design's full-program model serves, with a recurring subscription revenue model.
• Strategyzer: Firm behind the Business Model Canvas and Value Proposition Canvas. Comparable because both sell frameworks (Strategyzer's Canvas ecosystem vs. Growth By Design's Three Growth Engines) for business model innovation and product/strategy alignment to entrepreneur and corporate audiences.
• ActionCOACH: World's largest business coaching franchise targeting SME owners and entrepreneurs. Comparable because it sells structured coaching/operating-system programs to the same entrepreneur persona Growth By Design targets, and demonstrates the franchise/certification scaling path that GBD's methodology could follow.
• Blue Ocean Strategy (BlueOcean Co.): Originator of the Blue Ocean Strategy framework that Growth By Design's founder Dan Mocanu explicitly specializes in. Highly comparable because both sell Blue Ocean–based strategic repositioning to executives; the difference is BlueOcean Co. operates globally while Growth By Design serves Romanian clients under licensed methodology usage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61559620237059
• LinkedInlinkedin.com/company/growthbydesign-biz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth By Design Llc