Giros Filmes
Giros Filmes is a privately held Brazilian audiovisual production company founded in 1997 that produces fiction and documentary series, feature films, and corporate/branded content for broadcasters, streaming platforms, and institutional clients across Brazil and international markets.
- Company typePrivate
- Founded1997
- HeadquartersRio De Janeiro, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Giros Filmes does
Giros Filmes is a privately held Brazilian audiovisual production company founded in 1997 in Rio de Janeiro. The company produces fiction series, documentary series, and feature films for television, cinema, and streaming, alongside branded and institutional content for corporate clients. According to company disclosures, Giros has produced more than 70 works distributed across over 40 national and international channels — including HBO, TV Globo, Globoplay, Max, Universal TV, BBC, History, Discovery, Sportv, Canal Curta!, Canal Futura, and TV Cultura — and has had 22 titles selected at major festivals (IDFA, FIPA, Festival of Havana, Festival do Rio, Mostra Internacional de SP) and won 28+ awards. The company operates a dual-CEO structure with Belisário Franca as Artistic Director/Co-CEO, Maurício Magalhães as CEO, and Bianca Lenti as Partner and Creative Director; it maintains headquarters in Rio de Janeiro and an office in São Paulo opened in March 2019.
The company's business model combines three revenue streams: (1) licensing royalties and coproduction revenue shares from broadcasters and streaming platforms such as HBO/Warner Bros. Discovery, NBCUniversal, Globoplay, and Sportv; (2) professional services revenue from corporate and institutional clients including Natura, Itaú, Vale, Gerdau, Light, Museu do Amanhã, and Museu do Futebol for branded content, institutional videos, and museum exhibition content; and (3) public funding from Brazilian audiovisual mechanisms including the Fundo Setorial do Audiovisual (FSA) and Ancine/Art mechanisms. Pricing is not publicly disclosed and operates on a project-by-project basis. Recent slate activity includes the AI-enhanced documentary 'Ninguém Pode Provar Nada' (2025), the Warner Bros. Discovery co-production 'Clube Spelunca' (October 2025), and a forward pipeline targeting the 2026 FIFA World Cup window with Sportv ('Grenal', 'Chama o VAR') plus a Globoplay co-production on Carmen Miranda ('Pra você gostar de mim').
Giros Filmes firmographics
Firmographics- Name
- Giros Filmes
- Legal name
- Giros Filmes
- Website
- https://giros.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Giros Filmes is a privately held Brazilian audiovisual production company founded in 1997 that produces fiction and documentary series, feature films, and corporate/branded content for broadcasters, streaming platforms, and institutional clients across Brazil and international markets.
- Ownership category
- akta.pro rank
Giros Filmes industry classification
Industry- Product category
- Film and Television Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Branded Documentary & Purpose-Driven Content (MPADAEAJ)
- akta.pro secondary industries
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Arts & Culture Documentaries (MPADADAI), Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where Giros Filmes is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Giros Filmes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Broadcasting Rights and Licensing: Production and licensing of audiovisual content to TV channels, streaming platforms, and international distributors
- Corporate/Branded Content: Custom content production for companies and institutions including videos institucionais, branded content, and personalized narratives for brands
- Coproduction Partnerships: Revenue sharing from coproductions with major studios and platforms such as HBO, Warner Bros. Discovery, NBC Universal, and Globoplay
Go-to-market motion2 records
Distribution channels11 records
Marketing channels4 records
Giros Filmes product offering
Product offeringCore offering
Giros Filmes is a Brazilian audiovisual production company that develops and produces fiction and documentary series, feature films for cinema and streaming, and bespoke branded/institutional video content. The company creates content end-to-end from development through post-production, delivers productions to broadcasters and streaming platforms (HBO, Globoplay, Universal TV, Sportv, Canal Curta!, Canal Futura), and produces corporate videos and institutional narratives for companies such as Natura, Itaú, Vale, and Gerdau.
Differentiator
Problem solved
Functional benefit
Brands
- Giros Imagens: Image archive featuring scenes from award-winning productions and notable works exploring Brazilian identity with depth, beauty and diversity
Products and services
- Sexa Feature-length fiction film for cinema and streaming release, directed by Gloria Pires as her directorial debut, exploring aging and social expectations through comedy-drama.
- Clube Spelunca Ten-episode comedy series about a family running a cultural club in São Paulo's East Side, broadcast on TNT and HBO Max as a coproduction with Warner Bros. Discovery.
- Ninguém Pode Provar Nada: A Incrível História de Ezequiel Neves Documentary that uses AI-assisted techniques to recreate interviews, voices and scenes about journalist Ezequiel Neves, combining real footage with AI-generated synthetic video and audio.
- Massa Funkeira Documentary feature exploring funk music culture and sexuality in Rio de Janeiro, premiered at Festival do Rio 2025.
- Com Causa Documentary profiling diverse forms of activism, featuring figures such as Ailton Krenak and Paul Watson.
- Queimamufa! (2nd season) Children's science fiction series for Canal Futura, second season, with themes including racism, adoption and philosophical reflections; available on Globoplay.
- Chama o VAR Fiction-documentary hybrid four-episode series analyzing historic World Cup moments through VAR technology, for Sportv and Globoplay.
- Biomas do Brasil e a Bioeconomia: um futuro possível Six-episode documentary series on Brazilian biomes and the bioeconomy, showcased on the Giros Filmes website.
- Meia Lua Inteira Documentary/non-fiction series available on HBO Max, referenced on the Giros Filmes website.
- Branded and Institutional Video Production Bespoke audiovisual content production — including branded content, institutional videos, corporate-communication narratives, webseries, and museum/exhibition audiovisual — delivered to corporate clients such as Natura, Itaú, Vale, Gerdau, Light, Museu do Amanhã, Museu do Futebol, Museu Memorial de Brumadinho, and CRAB.
Quantifiable outcome
- 22 festival selections including IDFA, FIPA, Festival of Havana, Festival do Rio, and Mostra Internacional de SP
- +2 more outcomes
Companies that use Giros Filmes
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Giros Filmes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Giros Filmes partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- GloboplaycoreGloboplay will be one of the producers of 'Pra você gostar de mim', a film about Carmen Miranda starring Larissa Manoela, directed by Bruno Barreto. Filming begins in 2026 with external sequences shot in the USA.
- SportvcoreSportv will broadcast 'Grenal: o Maior Clássico das Américas' documentary about the rivalry between Grêmio and Internacional football clubs, with release planned for March 2026 in cinemas followed by Sportv and Globoplay.
- Warner Bros. Discovery (TNT/HBO Max)coreCoproduction partnership for 'Clube Spelunca' comedy series. Created by Bianca Lenti and directed by Silvio Guindane, the 10-episode series premiered October 17 on TNT and HBO Max.
- Sportvcore'Chama o VAR' series will premiere on Sportv in 2026, near the World Cup. The 4-episode series mixes fiction and documentary to analyze historic World Cup moments through VAR technology.
- NBC Universal International DistributioncoreCo-production and international distribution partner for 'Jungle Pilot' miniseries. The 5-episode series about an Amazonian airline company premiered on Universal TV.
- SescTVcoreSescTV broadcast the 'Revolta dos Malês' series, a docudrama about the 1835 Muslim slave rebellion in Salvador, in partnership with Giros Filmes.
- Canal Futuracore'Queimamufa!' science series for children ages 7-9 airs on Canal Futura. Second season premiered July 2025, also available on Globoplay.
- Canal Curta!core'Matizes do Brasil' art series produced for Canal Curta!, exploring Brazilian modernist art. 14 episodes examining works of artists like Tarsila do Amaral and others.
- HBOcoreHBO partnership for 'Apenas Meninas' documentary series about child marriage in Brazil, directed by Bianca Lenti, planned for release.
- Wild HouseminorInternational partnership with American company Wild House for Carlinhos Brown production. Project, aimed at Latino audience, is being developed as a film or series.
- Ton Ton FilmescoreCoproduction partner for 'Ninguém Pode Provar Nada: A Inacreditável História de Ezequiel Neves' documentary featuring AI-enhanced production techniques.
- Paladina FilmescoreCoproduction partner for 'Massa Funkeira' documentary about Rio funk culture and sexuality, premiered at Festival do Rio 2025.
- As Coisatudo FilmescoreCoproduction partner for 'Cacilda Becker em Cena Aberta' feature film starring Débora Falabella, filming completed July 2025 for 2026 release.
- Panda FilmesminorCoproduction partner for 'Grenal' documentary about the football rivalry between Grêmio and Internacional.
- GullaneminorCoproduction partnership with Gullane for series based on Djamila Ribeiro's 'Pequeno manual antirracista', in advanced negotiations with Globoplay.
- Fundo Setorial do Audiovisual (FSA)coreFunding source for productions including 'Massa Funkeira'. FSA provides financing through Brazil's audiovisual sector fund.
- Art 1ºA, 3º, 3ºAcoreFunding sources for 'Massa Funkeira' documentary, providing production financing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Giros Filmes competitors and assessment
Company assessmentEmerging players
- Participant Media: US-based production company focused on documentary and socially relevant fiction, with comparable emphasis on purpose-driven content, festival circuit success, and Oscar-contending work (similar trajectory to Giros's Menino 23). A relevant international benchmark for the documentary/purpose-driven content segment.
Direct peers
- O2 Filmes: Brazilian production company founded by Fernando Meirelles, producing feature films, series, and advertising/branded content. Comparable in mixing artistic feature films with corporate and streaming work, and similar in working with tier-1 global talent.
- Gullane Filmes: Brazilian independent production company producing fiction series, documentaries, and feature films for streamers and broadcasters. Gullane is a current Giros coproduction partner (Pequeno manual antirracista) and a direct competitor for the same Globoplay/HBO commissions, with comparable scale and project slate.
- Bananeira Filmes: Brazilian independent production company producing fiction series, films, and documentaries for streaming platforms and TV. Similar scale and operating model, competing for the same Brazilian content commissioning budgets.
- Pinguim Content: Brazilian production house specializing in scripted series, documentaries, and branded content for major streamers and broadcasters. Direct competitor for commissions from Globoplay, HBO, and Discovery, with a comparable mix of premium documentary and fiction work.
- Teleimage Brasil: Brazilian production company with a long history in documentary, fiction, and corporate content, supplying broadcasters and corporate clients. Similar B2B production model and corporate client overlap (institutional and branded video).
- Conspiração Filmes: One of Brazil's largest independent production companies, producing premium series and documentaries for Globoplay, HBO, and international platforms. Overlapping client base, comparable genre mix (crime drama, documentary, branded content), and similar festival recognition make it a close Brazilian peer to Giros.
Broad incumbents
- Globo Filmes: The film and series production arm of Grupo Globo, producing major Brazilian features and series often in partnership with independent producers like Giros. A much larger, vertically integrated incumbent that both commissions from and competes with Giros on premium projects.
- HBO Latin America: Premium subscription streaming and linear channel across Latin America, commissioning original Brazilian series and documentaries. Both a buyer (Apenas Meninas, Clube Spelunca) and broader competitor for premium Brazilian content investments.
- Warner Bros. Discovery Brazil: Operates HBO and TNT in Brazil and is a key Giros customer for coproductions such as Clube Spelunca. As a vertically integrated broadcaster-producer, it competes with independent producers on commissions while also serving as a major buyer of their work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Giros Filmes social profiles
Digital presenceGiros Filmes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giros Filmes leadership team
Management profileNumber of profiles
Profiles4 records
Giros Filmes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giros Filmes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giros Filmes
What does Giros Filmes do?
Giros Filmes is a Brazilian audiovisual production company that develops and produces fiction and documentary series, feature films for cinema and streaming, and bespoke branded/institutional video content. The company creates content end-to-end from development through post-production, delivers productions to broadcasters and streaming platforms (HBO, Globoplay, Universal TV, Sportv, Canal Curta!, Canal Futura), and produces corporate videos and institutional narratives for companies such as Natura, Itaú, Vale, and Gerdau.
Is Giros Filmes a public or private company?
Giros Filmes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giros Filmes founded?
Giros Filmes was founded in 1997.
Where is Giros Filmes based?
Giros Filmes is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Giros Filmes make money?
Three revenue lines are on record. Broadcasting Rights and Licensing is the primary driver. The others are corporate/Branded Content and coproduction Partnerships.
Who are Giros Filmes's main competitors?
Participant Media is listed as an emerging player. Direct peers are O2 Filmes, Gullane Filmes, Bananeira Filmes, Pinguim Content, Teleimage Brasil and Conspiração Filmes. Broad incumbents are Globo Filmes, HBO Latin America and Warner Bros. Discovery Brazil.
Does Giros Filmes have an API?
No public API is recorded for Giros Filmes.
What industry is Giros Filmes in?
Giros Filmes's product category is Film and Television Production. Its primary akta.pro industry code is MPADAEAJ, Branded Documentary & Purpose-Driven Content, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 512110 and its SIC code is 7812.