Go Inc.

What Go Inc. does

Go Japan Inc. is a privately-held Tokyo-based telecommunications and e-commerce company founded in May 2016 that provides mobile connectivity, devices, and complementary services primarily to foreign residents in Japan. Its flagship brand, GOJAPAN Mobile, offers a portfolio of SIM card products — TALK SIMCARD (3-in-1 voice/SMS/data), DATA SIMCARD (data-only, up to 150 Mbps), and TRAVEL SIMCARD (physical and eSIM for short-term visitors) — together with HUAWEI and FUJI pocket Wi-Fi devices and OPPO/Umidigi smartphones (including new and refurbished units since January 2024). Customer support is delivered in up to 10 languages via a multinational workforce, and onboarding has been digitized through a third-party LIQUID eKYC integration using IC chip reading and facial recognition (Type II method under Japan's mobile-phone anti-fraud regulations), enabling fully online SIM registration.

The company makes money through a mix of hardware sales (SIMs, pocket Wi-Fi, smartphones), telecom agency commissions earned as a SoftBank secondary agent, NTT Hikari Collaboration partner, and MVNO docomo reseller, and a small but growing financial-services line via Go Japan Credit Card (launched June 2022). Distribution spans direct sales (website, phone, Tokyo office), e-commerce marketplaces (Amazon Japan, Rakuten), and B2B/corporate contracts. Customer acquisition relies heavily on community engagement — sponsorship of major diaspora cultural festivals (Philippine Expo, Cambodia Festival, Vietnam Festival, Latin America Festival) and proprietary community sports events (Go Japan Spring Cup). The company has cumulatively served over 100,000 foreign customers, employs approximately 40 people (as of August 2025), is registered capital 50 million JPY, and remains founder-controlled with no external funding rounds recorded.

The business model is operationally proven but modest in scale. It is bootstrapped, registered as a telecommunications carrier (A-29-16104), and is increasingly diversifying into adjacent verticals (financial services, refurbished devices) while deepening community-led marketing to sustain incremental growth within its niche.

Name

Go Inc.

Legal name

Go Japan株式会社

Website

https://www.gojapan.ne.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Japan Inc. is a Tokyo-based telecommunications and e-commerce company providing multilingual SIM cards, pocket Wi-Fi, and mobile devices primarily to foreign residents in Japan, supported by telecom agency partnerships with SoftBank, NTT, and docomo.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Agents for Wireless Telecommunications Services (517122), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industries

Wearables & Personal Electronics Distribution (CRAOACAI), SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG), Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile telecom services
• SIM card sales
• Pocket WiFi rental
• Multilingual customer support
• Mobile device retail

Headquarters

HQ city

Tokio

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. SIM Card Sales: Sales of voice/data SIM cards and travel SIM cards (both physical and eSIM) to foreign residents and Japanese customers. Includes TALK SIMCARD (3in1 SIM with call, SMS, internet), DATA SIMCARD, and TRAVEL SIMCARD product lines.
2. Pocket Wi-Fi Rental and Sales: Rental and sales of mobile Wi-Fi devices including HUAWEI POCKET WIFI (up to 12 hours battery life) and FUJI POCKET WIFI (up to 20 hours Wi-Fi / 24 hours Bluetooth).
3. Mobile Device Sales: Sales of smartphones including OPPO A55s, RENO 5A, and Umidigi A13S. Both new and second-hand/refurbished smart devices are sold.
4. Telecom Agency Commissions: Commission revenue from operating as SoftBank secondary agent (SIM, WiFi, internet sales) and NTT Hikari Collaboration partner, as well as MVNO docomo line sales.
5. General Sales Business: Started in June 2020, the comprehensive sales business includes various imported products and proprietary developed goods sold to both foreign and Japanese customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Go Japan sells mobile telecommunications products including voice/data/travel SIM cards (TALK SIMCARD, DATA SIMCARD, TRAVEL SIMCARD), pocket Wi-Fi rental devices (HUAWEI and FUJI brands), and smartphones (OPPO A55s, OPPO RENO 5A, Umidigi A13S), alongside a credit card service. The company operates as a SoftBank secondary agent, NTT Hikari Collaboration partner, and docomo MVNO reseller, delivering these offerings with multilingual customer support in 10 languages to foreign residents and Japanese customers across Japan.

Product overview

Go Japan Inc. is a telecommunications services company offering a unified portfolio centered on the GOJAPAN Mobile brand. The core offering consists of SIM card products — TALK SIMCARD (3-in-1 with voice/SMS/data), DATA SIMCARD (data-only up to 150 Mbps), and TRAVEL SIMCARD (physical SIM and eSIM for short-term visitors) — supplemented by HUAWEI and FUJI branded pocket Wi-Fi devices. The company also sells smart devices including the OPPO A55s, OPPO RENO 5A, and Umidigi A13S, with new and used/refurbished device sales added in 2024. Supporting services include LIQUID eKYC (integrated digital identity verification for online SIM registration) and a Go Japan Credit Card service (launched 2022). Products serve both foreign residents in Japan (primary segment, supported in up to 10 languages) and Japanese individual and corporate customers. Sales are conducted through direct channels, Amazon, and Rakuten marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• TALK SIMCARD 3-in-1 SIM card with voice calling, SMS, and internet functionality, compatible with SIM-free devices including pocket Wi-Fi, mobile phones, and tablets. Offers unlimited or 10-minute call plans with high-speed data, targeted at foreign residents and Japanese customers needing combined voice and data service.
• DATA SIMCARD Data-only SIM card for SIM-free devices (pocket Wi-Fi, mobile phones, tablets), operating on Japan's largest network with high-speed data up to 150 Mbps. Targeted at users needing mobile broadband without voice or SMS service.
• TRAVEL SIMCARD Short-term travel SIM card with easy setup, available in both physical SIM and eSIM formats. Plans are selectable based on country, duration, and data capacity to suit individual travel needs, targeting tourists and short-term visitors to Japan.
• HUAWEI POCKET WIFI Pocket Wi-Fi device with refined design offering up to approximately 12 hours of continuous use on a single charge. Supports LTE high-speed data and is suitable for online shopping, online gaming, and general internet use on the go.
• FUJI POCKET WIFI Pocket Wi-Fi device with extended battery life, providing up to 20 hours of Wi-Fi use and up to 24 hours of Bluetooth use. Lightweight design at approximately 128g, ideal for on-the-go connectivity.
• OPPO A55s Smartphone with 6.5-inch HD display, 3GB RAM/64GB ROM (expandable to 256GB), Qualcomm Snapdragon 610, 5000mAh battery, and quad camera setup (12MP main + 8MP ultra-wide + 2MP portrait + 2MP). Runs ColorOS 6.0.1 based on Android 9.
• OPPO RENO 5A Smartphone with 6.4-inch OLED display, 6GB RAM, 64GB ROM (expandable to 256GB), Qualcomm Snapdragon 710, 3600mAh battery. Features 16MP + 200MP rear cameras and 2500MP front camera. Runs ColorOS 6 based on Android 9.
• Umidigi A13S Budget smartphone with 6.7-inch HD display, 4GB RAM, 32GB ROM (expandable to 64GB), Quadcore CPU, 5150mAh battery, 16MP primary camera and 8MP front camera. Runs Android 11.
• Go Japan Credit Card Service Credit card service launched in June 2022, expanding Go Japan's offering beyond telecom into financial services for its target customer base of foreign residents and Japanese customers.

Quantifiable outcome

• Served over 100,000 foreign customers in Japan
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Liquid Inc.coreTechnology or Integration · 30 March 2026Liquid Inc. provides LIQUID eKYC online identity verification service to Go Japan Mobile. The integration enables fully digital SIM card application process using IC chip reading and facial recognition technology, reducing approval times and enhancing fraud prevention for customer onboarding.
• RIA Kyodai RemittanceminorGTM or Marketing Partner · 19 March 2026International money transfer service sponsor for Go Japan Spring Cup 2026 futsal tournament. A Japan-based remittance company connecting families worldwide with multilingual support.
• SBI RemitminorGTM or Marketing Partner · 19 March 2026International money transfer company sponsor for Go Japan Spring Cup 2026. Established in 2010, providing fast and secure remittance services worldwide.
• ROJI International Group Co., Ltd.minorGTM or Marketing Partner · 19 March 2026Logistics company sponsor for Go Japan Spring Cup 2026, connecting Japan and Cambodia through integrated transaction and settlement platform.
• Tomomi Mahob Khmer (TMK Food)minorGTM or Marketing Partner · 19 March 2026Cambodian food products retailer in Shiga Prefecture, Japan, providing authentic Cambodian ingredients. Sponsor for Go Japan Spring Cup 2026.
• Cambodia-Japan Kibou Association (CJKA)minorGTM or Marketing Partner · 19 March 2026Organization dedicated to strengthening bilateral relations between Cambodia and Japan in trade, education, tourism, and cultural exchange. Sponsor for Go Japan Spring Cup 2026.
• Tokyo CheapominorGTM or Marketing Partner · 3 March 2026Media partner for Go Japan Spring Cup 2026. Japan's guide for affordable dining, attractions, shopping in Tokyo.
• Portal JepangminorGTM or Marketing Partner · 3 March 2026Media partner for Brazilian community in Japan, covering living information, behavior, culture, education, company introductions, products, and tourism.
• Charmya MediaminorGTM or Marketing Partner · 3 March 2026Media partner for Burmese community in Japan, providing essential news and insights about Japan for Myanmar audiences.
• X-Sport KhmerminorGTM or Marketing Partner · 3 March 2026Cambodian digital sports media platform media partner. Provides timely news, match updates, and coverage of sporting events.
• Cambodian Students' Association in Japan (CSAJ)minorGTM or Marketing Partner · 3 March 2026Media partner for Go Japan Spring Cup 2026. Founded in 1994 by Cambodian MEXT scholarship students, supporting Cambodian students in Japan.
• SoftBankcoreChannel Partner/ Reseller/ DistributorSoftBank secondary agent relationship. Go Japan sells SIM cards, Wi-Fi, and internet services as authorized SoftBank agent since November 2017.
• NTT (光コラボレーション)coreChannel Partner/ Reseller/ DistributorNTT Hikari光 Collaboration partner since January 2018. Go Japan sells NTT fiber optic internet services as authorized partner.
• docomo (MVNO)coreChannel Partner/ Reseller/ DistributorMVNO docomo line sales since December 2017. Go Japan resells NTT docomo mobile network services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IIJmio (Internet Initiative Japan): One of Japan's largest MVNOs, reselling mobile connectivity on the docomo network. Comparable to Go Japan as a Japan-based wireless reseller/agent, though IIJmio targets the broader Japanese market rather than foreign residents specifically.
• Mobal: Mobile services company focused on travelers and expats, offering SIM cards and short-term connectivity in Japan and other destinations. Directly comparable to Go Japan's travel SIM and foreigner-focused SIM offerings.
• Sakura Mobile: Japan-based mobile service provider specializing in SIM cards, pocket Wi-Fi, and smartphones for foreign residents and travelers in Japan. Closely comparable to Go Japan in target market (foreign nationals in Japan), product mix (SIM/Wi-Fi/devices), and multilingual support model.
• b-mobile (Japan Communications Inc.): Japanese MVNO offering data and voice SIM cards, including travel-oriented SIM products for visitors to Japan. Comparable to Go Japan as a SIM-focused wireless reseller with overlap in the foreign-visitor segment.
• Ubigi: Global eSIM provider targeting international travelers with data plans across 200+ destinations including Japan. Directly comparable to Go Japan's TRAVEL SIMCARD (physical + eSIM) offering and competes for the same inbound traveler segment.
• Airalo: Global eSIM marketplace offering travel data plans for 200+ countries, including Japan. Comparable to Go Japan's travel SIM business and increasingly relevant as eSIM adoption among foreign visitors to Japan accelerates.

Broad incumbents

• Y!mobile (SoftBank): SoftBank's mass-market mobile sub-brand. As Go Japan operates as a SoftBank secondary agent, Y!mobile is both an upstream partner and indirect competitor offering low-cost SIM and smartphone plans to similar price-sensitive customers.
• Rakuten Mobile: Major Japanese MNO that Go Japan also resells (Rakuten line sales started June 2023). Operates as a full mobile network operator and overlaps with Go Japan on SIM and device offerings, while competing for the same foreign-resident and price-sensitive segments.
• NTT docomo: Japan's largest MNO and one of Go Japan's wholesale network partners (MVNO docomo line sales since Dec 2017). Comparable as the upstream carrier whose network Go Japan resells, while also competing for end customers with their own multilingual initiatives.

Regional players

• AEON Mobile: Japan-based low-cost mobile brand operating on the docomo network, with retail distribution through AEON group stores. Comparable to Go Japan as a price-focused wireless reseller, though primarily serves the Japanese mass market rather than foreign residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gojapan.english
• LinkedInlinkedin.com/company/go-japan-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Inc.