LAGAIA
LaGaia UNEDITED is an Australian luxury skincare brand based in Melbourne that develops and sells pH-balanced face, body, and hair products via direct-to-consumer e-commerce and B2B distribution through luxury destination resorts and high-end urban spas globally.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LAGAIA does
LaGaia UNEDITED is a privately held Australian luxury skincare brand headquartered in Melbourne, Victoria, founded by Dr. Jean Laing and co-managed with her daughter Kristen Elise. The company develops and sells pH-balanced (4.3-5.5 range) skincare, body care, and hair products organized into three ranges: Precious Elements (formulations infused with Rose Quartz, Amethyst, Lapis Lazuli, and copper minerals), Hydraceuticals (targeted serums including Vitamin A, Vitamin C, Sodium Hyaluronate, and Copper Infuse peptides), and pH Basics (cleansers, exfoliators, and masks). All formulations are developed in Australia using locally sourced ingredients and packaged in Miron violet glass for preservation. Product pricing spans from approximately $33 AUD for body washes to $200+ for premium face creams, with gift sets ranging from $142 to $260.
The company operates a dual go-to-market model: direct-to-consumer e-commerce through lagaia.com.au (serving Australia, New Zealand, Europe, and China — US shipping currently suspended due to customs/tariffs), and a B2B professional channel distributing the LaGaia UNEDITED range through luxury destination resorts and high-end urban spas globally, supported by a Professional Training Portal. Revenue is generated through one-time product purchases and gift set bundles, with no subscription model disclosed. The company is family-owned with no external funding rounds, no disclosed institutional backing, and 1-10 employees. Strategic partnerships include People4Ocean (marine conservation), Miron Violetglass (packaging technology), and Australian suppliers/manufacturers committed to local sourcing and renewable energy production.
LAGAIA firmographics
Firmographics- Name
- LAGAIA
- Legal name
- LaGaia Pty Ltd
- Website
- https://lagaia.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LaGaia UNEDITED is an Australian luxury skincare brand based in Melbourne that develops and sells pH-balanced face, body, and hair products via direct-to-consumer e-commerce and B2B distribution through luxury destination resorts and high-end urban spas globally.
- Ownership category
- akta.pro rank
LAGAIA industry classification
Industry- Product category
- Luxury Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where LAGAIA is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LAGAIA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Skincare Product Sales: One-time purchase of luxury skincare products including cleansers, serums, moisturizers, masks, and suncare. Products range from $33-$200+ with gift sets available. Direct consumer transactions via e-commerce.
- Gift Sets & Bundles: Pre-curated ritual sets and gift collections combining multiple products at discounted bundle pricing (e.g., Cleansing Ritual Set $142, Performance Ritual Set $215).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rose Quartz Cream - $115.00 (100mL) |
| Unit Pricing | Pay-as-you-go | Vitamin A Serum - $83.00 (20mL) |
| Unit Pricing | Pay-as-you-go | Copper Infuse Gel - 50mL |
| Unit Pricing | Pay-as-you-go | Body/Hair Care - $33-$59 |
| Unit Pricing | Pay-as-you-go | Gift Sets - $142-$260 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LAGAIA product offering
Product offeringCore offering
LaGaia UNEDITED manufactures and sells pH-balanced luxury skincare products including cleansers, serums, moisturizers, masks, body care, and reef-safe mineral sunscreens across three proprietary ranges: Precious Elements, Hydraceuticals, and pH Basics. The brand distributes direct-to-consumer via its Australian e-commerce store with international shipping, and through luxury destination resorts and high-end urban spas for professional treatments and retail sales.
Product overview
LaGaia UNEDITED is an Australian luxury skincare brand offering pH-balanced, scientifically-formulated products organized into three distinct ranges: Precious Elements (infused with gemstones including Rose Quartz, Amethyst, Lapis Lazuli, and Copper minerals), Hydraceuticals (targeted treatment serums including Vitamin A, Vitamin C, Sodium Hyaluronate, and Copper Infuse), and pH Basics (foundational skincare including cleansers, exfoliators, and masks). The brand also provides comprehensive body care products, facial masks, reef-safe mineral sunscreens (SPF 30 and SPF 50+), and curated gift sets. All formulations emphasize protective barrier support, sensitive skin compatibility, and sustainability with Australian-made, cruelty-free products using glass and biodegradable packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Rose Quartz Cream A lightweight illuminating hydration treatment formulated with Pentavitin, Papaya, Niacinamide, Sodium PCA and Sodium Hyaluronate for daily skin nourishment. Contains ground Rose Quartz crystal for youthful skin structures. 100mL priced at $115 AUD.
- Vitamin A Advanced Skin Regeneration Serum Youth renewal serum with 3% clinically tested Vitamin A molecules (Retinal) for anti-ageing results. Addresses fine lines, pigmentation, congestion, and breakouts with gentle and potent formulation. Microencapsulated for stability without photosensitivity. 20mL priced at $83 AUD.
- Copper Infuse Gel Peptide Booster Light and refreshing blue gel formulation with concentrated copper minerals and peptides supporting cellular responses for reducing irritation and improving skin regeneration. Oil-free formula with firming finish. 50mL.
- pH Cleansing Cream Gentle hydrating cleanser designed to soothe and hydrate sensitive skin while maintaining optimal pH balance for protective barrier function. 100mL.
- Beauty Balm Face Dream Blend Golden rich hydration balm providing intensive moisture and skin nourishment for dry and dehydrated skin conditions. 100g.
- Resurrection Mask Sheet mask with Niacinamide, Bladderwrack and Copper PCA for soothing and calming irritated or sensitized skin. 25mL.
- Azul Cleansing Oil Botanical clarity cleansing oil for gentle makeup removal and skin purification. 100mL.
- Sodium Hyaluronate Targeted Hydration Solution Ultra hydration serum delivering targeted moisture replenishment through multiple molecular weights of hyaluronic acid. 20mL.
- Vitamin C Super C Radiance Serum Super radiance serum with Vitamin C for brightening, antioxidant protection, and evening of skin tone. 20mL.
- SPF 50+ Mineral Bioactive Shield Pearlescent Cream Reef-safe mineral sunscreen providing SPF 50+ broad spectrum protection. 100% natural and non-toxic formula safe for daily use on all ages. Supports coral reef research through People4Ocean partnership.
- SPF 30 Mineral Bioactive Shield Iridescent Cream Reef-safe mineral sunscreen providing SPF 30 broad spectrum protection with iridescent finish. 100% natural and non-toxic formula.
- Amethyst Quartz Cream Bioactive regeneration cream infused with Amethyst crystal for protective and restorative skincare benefits. 100mL.
- AHA Refine Gel Gentle resurfacing gel with alpha hydroxy acids for exfoliation and skin texture improvement. 100mL.
- Macadamia Exolifate Refining granular cream with macadamia extract for gentle physical exfoliation. 200g.
- Pearl Mask Beauty sleep balm mask for overnight skin renewal and deep hydration treatment. 100mL.
- Signature Dry Skin Face Set Limited edition curated gift set designed specifically for dry and dehydrated skin types. Priced at $161 AUD (regular $227).
- Fly Pink Breast Cancer Fundraising Gift Set Special fundraising gift set supporting breast cancer awareness and research initiatives.
- Cleansing Ritual Set Curated cleansing ritual set including AHA Refine, pH Cleansing Cream, and Cleanse Cloth for complete facial cleansing routine. Priced at $142 AUD.
- Performance Ritual Set Precision performance set for advanced skincare regimen targeting specific skin concerns. Priced at $215 AUD (regular $260).
- Volcanic Exfoliate Lavender and ginger pumice body scrub for deep exfoliation and skin smoothing. 200g.
- Amber Bubbles Foaming Bath Gel Luxurious foaming bath gel for cleansing and refreshing the body. 500mL. Priced at $33 AUD.
- Body Wash Body cleanser with grapefruit and orange extracts for refreshing daily cleansing. 500mL.
- Hand & Body Wash - Bush Lemon Lemon myrtle and geranium infused hand and body wash for daily cleansing. 500mL.
- Hand & Body Cream - Bush Lemon Nourishing hand and body cream with lemon myrtle and geranium for lasting moisture. 500mL.
- Blue Stone Lapis Body Creme Lapis lazuli infused body cream for luxurious skin nourishment and hydration. 200mL.
- LaGaia UNEDITED Luxury Skincare Professional Treatments Professional skincare treatments using the LaGaia UNEDITED product range, offered through luxury destination resorts and high-end urban spas globally. Includes a Professional Training Portal for skin professionals.
Quantifiable outcome
- pH restoration to optimal 4.3-5.5 range for healthy, youthful skin
- +2 more outcomes
Companies that use LAGAIA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LAGAIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LAGAIA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- People4OceanminorCollaboration with marine conservation organization. Partnership focuses on coral reef research funding through production and sale of reef-safe SPF products. #coralfullworld initiative.
- Marine BiologistsminorWorking with marine biologists to fund coral reef research. Associated with their coral-safe, 100% natural and non-toxic SPF product line.
- Australian Suppliers & Manufacturerscore100% Australian made products using local Australian businesses for ingredients and packaging. Suppliers practice waste minimizing protocols and fair work standards. Renewable energy used in production.
- Miron VioletglasscoreViolet glass packaging technology supplier. Miron violetglass filters damaging light rays (380-420nm violet/UVA) while allowing portions of UVA and infrared light in to energize organic product molecules, extending shelf life and preserving potency.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LAGAIA competitors and assessment
Company assessmentEmerging players
- Dr. Roebuck's: Australian-founded clean beauty brand offering science-backed, dermatologist-tested skincare products with a focus on sensitive skin. Comparable to LaGaia as an Australian indie skincare brand with a clinical, sensitive-skin positioning and DTC-led distribution.
- Sand & Sky: Australian beauty brand offering premium skincare products inspired by Australian botanicals with strong international DTC e-commerce presence. Comparable to LaGaia as an Australian-born beauty brand with global DTC ambitions and a premium positioning.
Broad incumbents
- Aesop: Australian-founded luxury skincare brand (now owned by L'Oréal) offering premium, science-backed formulations with a strong apothecary-inspired brand identity. Directly comparable to LaGaia as a homegrown Australian luxury skincare brand targeting discerning consumers through DTC, department stores, and select spas.
- Augustinus Bader: Global luxury skincare brand built around patented cellular science and premium positioning, with strong retail and spa distribution. Comparable to LaGaia as a science-backed, premium-priced skincare brand targeting affluent consumers and luxury spa partners.
- Drunk Elephant: Premium skincare brand (owned by Shiseido) offering biocompatible, pH-balanced formulations for sensitive skin and barrier health. Comparable to LaGaia as a science-led, premium skincare brand with pH-balanced positioning and barrier-repair focus.
Direct peers
- Sodashi: Australian luxury natural skincare brand offering botanical-driven formulations for face and body, with strong distribution in luxury spas and resorts worldwide. Comparable to LaGaia as a premium Australian skincare brand positioned around natural ingredients and luxury spa partnerships.
- Aspect Skincare: Australian professional skincare brand developed by dermatologists and offering clinical-grade formulations, primarily distributed through aesthetic clinics and spas. Comparable to LaGaia as an Australian skincare brand targeting the professional spa and aesthetician channel with science-led products.
- Grown Alchemist: Australian luxury skincare brand focused on scientific, biocompatible formulations with a clean beauty positioning. Directly comparable to LaGaia as a homegrown Australian luxury skincare brand with strong spa and hotel distribution and premium pricing.
- Alpha-H: Australian professional skincare brand offering acid-based and clinically-active formulations for resurfacing and anti-aging. Comparable to LaGaia as an Australian skincare brand with a clinical, results-driven positioning and distribution through spas and dermatologists.
- Ultra Violette: Australian skincare brand specializing in sunscreen and SPF-led products, including reef-safe mineral formulations. Directly comparable to LaGaia as an Australian-born, science-positioned skincare brand with strong DTC e-commerce and a focus on premium suncare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LAGAIA social profiles
Digital presenceLAGAIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAGAIA leadership team
Management profileNumber of profiles
Profiles2 records
LAGAIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAGAIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAGAIA
What does LAGAIA do?
LaGaia UNEDITED manufactures and sells pH-balanced luxury skincare products including cleansers, serums, moisturizers, masks, body care, and reef-safe mineral sunscreens across three proprietary ranges: Precious Elements, Hydraceuticals, and pH Basics. The brand distributes direct-to-consumer via its Australian e-commerce store with international shipping, and through luxury destination resorts and high-end urban spas for professional treatments and retail sales.
Is LAGAIA a public or private company?
LAGAIA is a private company. It is classified as family owned and is currently operating.
When was LAGAIA founded?
LAGAIA was founded in -1. It employs 1 to 10 people.
Where is LAGAIA based?
LAGAIA is headquartered in Melbourne, Australia, in the Oceania region.
How does LAGAIA make money?
Two revenue lines are on record. Skincare Product Sales are the primary driver. The others are gift Sets & Bundles.
Who are LAGAIA's main competitors?
Emerging players on record are Dr. Roebuck's and Sand & Sky. Broad incumbents are Aesop, Augustinus Bader and Drunk Elephant. Direct peers are Sodashi, Aspect Skincare, Grown Alchemist, Alpha-H and Ultra Violette.
Does LAGAIA have an API?
No public API is recorded for LAGAIA.
What industry is LAGAIA in?
LAGAIA's product category is Luxury Skincare. Its primary akta.pro industry code is CRABAAAG, Sensitive Skin & Barrier Repair, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456120 and its SIC code is 2844.