Greenyard Frozen

What Greenyard Frozen does

Greenyard Frozen is a Belgian B2B food manufacturer and one of three operating divisions within Greenyard Group, alongside Greenyard Fresh and Greenyard Prepared. The company processes freshly harvested fruits and vegetables into frozen food products, serving retail chains and food service operators across European markets. Headquartered in Sint-Katelijne-Waver, Belgium (registered entity BE0402.777.157), Greenyard Frozen employs between 1,001 and 5,000 people and is positioned by the company as a pioneer and market leader in European frozen fruits and vegetables.

The company's product portfolio centers on frozen vegetables and frozen fruits, processed using standard industrial freezing and preservation technology under a strict field-to-plate quality control regime. All produce is sourced locally within a maximum 40 km radius of its production plants, enabling close collaboration with farmers, ensuring raw-material freshness and quality, and reducing environmental footprint through shorter supply chains. The offering is aimed at consumers and food-service operators seeking convenient, year-round access to fresh-quality produce with extended shelf life and minimal preparation time. Greenyard Frozen operates a multi-language digital presence (English, Dutch, French, German, Spanish, Polish) consistent with cross-border European market coverage.

Greenyard Frozen generates revenue through B2B sales of frozen food products to retailers and food service providers via wholesale and retail distribution channels. Pricing is contract-negotiated with distributors and retailers and is not publicly disclosed. As a privately held division of Greenyard Group, the company does not have separately published financials, and its operating geography is regional European with no global footprint claim made.

Name

Greenyard Frozen

Legal name

Greenyard

Website

https://greenyardfrozen.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greenyard Frozen is a Belgian B2B food manufacturer that processes freshly harvested fruits and vegetables into frozen products for European retail chains and food service operators, operating as a division of Greenyard Group.

Ownership category

akta.pro rank

Product category

Frozen Food Processing

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF)

Keywords

• Frozen vegetables
• Frozen fruits
• Frozen food processing
• IQF processing
• Fruit and vegetable manufacturing

Headquarters

HQ city

Sint-katelijne-waver

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Frozen Food Products: Greenyard Frozen generates revenue through the production and sale of frozen fruits and vegetables to retailers and food service providers. Products are processed from freshly harvested produce and distributed through wholesale and retail channels.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Greenyard Frozen processes freshly harvested fruits and vegetables into frozen food products. The company operates production facilities in Belgium and Europe, sourcing raw materials locally within a 40 km radius of its processing plants. It produces a range of frozen vegetable and fruit offerings for business customers across European markets.

Product overview

Greenyard Frozen is a single unified product offering centered on frozen fruits and vegetables. The company processes freshly harvested produce into frozen food products for easy storage and preparation. The core product portfolio consists of Frozen Vegetables, Frozen Fruits, and broader Frozen Food Products, all positioned under the Greenyard Frozen brand. The products are sourced locally (within 40 km of production plants) and emphasize freshness, quality, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Vegetables
• Frozen Fruits

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aviko: Aviko is one of Europe's largest frozen potato product manufacturers, part of Royal Cosun. It is a broad incumbent in European frozen foods and competes for retail and foodservice frozen category shelf space and menu placements adjacent to Greenyard Frozen's vegetables and fruits range.
• McCain Foods: McCain Foods is the world's largest manufacturer of frozen potato products and a broader frozen food incumbent with global operations. It is a broad incumbent in frozen foods, competing with Greenyard Frozen for retail and foodservice accounts across Europe with a wider product portfolio.
• Nomad Foods (Birds Eye): Nomad Foods owns Birds Eye and other leading European frozen food brands. It is a broad incumbent competing directly with Greenyard Frozen in European retail frozen vegetables and broader frozen meal categories, with significantly greater scale.

Regional players

• Agristo: Agristo is a Belgian producer of frozen potato products (fries, croquettes, specialties) supplying retail and foodservice globally. It is a regional/European peer sharing the Belgian frozen food manufacturing cluster with Greenyard Frozen, though focused on potatoes rather than fruits and vegetables.
• Hanover Foods: Hanover Foods is a US-based frozen and canned fruit, vegetable, and snack producer. It is a regional peer with comparable product categories to Greenyard Frozen but operating primarily in North America rather than Europe.

Direct peers

• Ardo: Ardo is a Belgian family-owned frozen vegetables, fruits, and herbs manufacturer and one of the largest players in Europe. It is the closest direct peer to Greenyard Frozen, with overlapping product categories, similar B2B distribution to retail and foodservice, and comparable European footprint.
• Bonduelle: Bonduelle is a French global leader in processed vegetables (canned, frozen, and fresh ready-to-eat). It directly competes with Greenyard Frozen in the frozen vegetables category for retail and foodservice customers across Europe and beyond.
• Crop's Fruits: Crop's is a Belgian frozen fruit and vegetable processor that sells private-label and branded frozen products across Europe. It is a direct peer to Greenyard Frozen with highly overlapping product categories and a similar Belgian production base serving retail and foodservice channels.
• Findus Group: Findus is a European frozen food brand operator selling frozen vegetables, fish, and ready meals primarily in Nordic and other European markets. It is a direct peer to Greenyard Frozen in retail-branded frozen vegetables across several European geographies.
• Bofrost: Bofrost is a major European direct-to-home frozen food specialist operating across multiple countries. It competes with Greenyard Frozen at the consumer end of the frozen fruits and vegetables market, particularly through branded retail and home-delivery channels in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greenyardfrozen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenyard Frozen