Grupo Tecar

What Grupo Tecar does

Grupo Tecar is a privately held, family-operated Brazilian multi-brand automotive dealership group founded in 1993 in Goiânia, Goiás. The group operates 37 owned points of sale across 8 states (Goiás, Minas Gerais, Mato Grosso do Sul, Mato Grosso, Tocantins, Bahia, Pará) and the Federal District, representing 8 major OEMs spanning both passenger cars and motorcycles: Fiat, Renault, Mercedes-Benz, Volkswagen, Jeep, Honda, MG Motor, Yamaha, Hyundai, and Suzuki. The company sells new vehicles, certified pre-owned vehicles (Seminovos), parts, accessories, and authorized service, and generates additional revenue through referral commissions on vehicle financing and insurance from partner financial institutions, plus a subscription-based vehicle access model (Tecar Assinaturas).

The underlying operations rely on a standard dealership management platform with brand-specific websites and microsites for each represented OEM, supporting online inquiries, test drive scheduling, and service appointments. Marketing is conducted through brand-specific web properties, social media (Facebook, Instagram, LinkedIn, YouTube), a dedicated recruitment site, and behavioral marketing partnerships. Customer segments include individual consumers, government entities (órgãos governamentais) for fleet procurement, and private enterprises (empresas privadas) for fleet and bulk solutions, with the latter two explicitly highlighted as core commercial focus areas across the group's 31-year operating history.

Name

Grupo Tecar

Legal name

Grupo Tecar

Website

https://tecar.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Tecar is a privately held Brazilian multi-brand automotive and motorcycle dealership group operating 37 owned stores across 8 states and the Federal District, representing 8 major OEMs and serving individual consumers, government entities, and private enterprises with new and used vehicles, parts, service, and vehicle subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple automotive brands including Fiat, Renault, Mercedes-Benz, Volkswagen, Jeep, Honda, MG Motor, Yamaha, Hyundai, and Suzuki through authorized dealership network.
2. Used/Semi-new Vehicle Sales (Seminovos): Sale of pre-owned and certified semi-new vehicles through dedicated seminovos platform.
3. Parts and Accessories: Sale of original vehicle parts, accessories, and components through authorized service centers.
4. Authorized Service and Maintenance: Authorized vehicle maintenance and repair services for all represented brands.
5. Vehicle Financing and Insurance: Partnership with financial institutions for vehicle financing and insurance products, generating referral/commission revenue.
6. Vehicle Subscription (Tecar Assinaturas): Subscription-based vehicle access model allowing customers to use vehicles without ownership, generating recurring revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Tecar is a Brazilian multi-brand automotive dealership group operating 37 authorized sales points across 8 states and the Federal District, representing manufacturers including Fiat, Renault, Mercedes-Benz, Volkswagen, Jeep, Honda, MG Motor, Yamaha, Hyundai, and Suzuki. The company sells new vehicles, certified pre-owned vehicles (Seminovos), parts, and accessories, and provides authorized maintenance and repair services. It also operates a vehicle subscription service called Tecar Assinaturas and facilitates financing and insurance through partner financial institutions.

Product overview

Grupo Tecar operates as a multi-brand automotive dealership group representing 8 major automotive brands (MG Motor, Yamaha, Fiat, Mercedes-Benz, Volkswagen, Renault, Jeep, Honda, Hyundai, Suzuki) through 37 sales points across Brazilian states. The company offers new vehicle sales, certified pre-owned vehicles (Seminovos), vehicle subscription services (Tecar Assinaturas), parts, accessories, and authorized service maintenance. The portfolio is organized around principal automotive brands with supporting sub-brands for subscriptions and pre-owned vehicle sales.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Multi-Brand) Sale of new vehicles from 8+ automotive brands (Fiat, Renault, Mercedes-Benz, Volkswagen, Jeep, Honda, MG Motor, Yamaha, Hyundai, Suzuki) through authorized dealerships. Serves individual consumers, government agencies, and private companies.
• Seminovos (Certified Pre-Owned Vehicles) Certified pre-owned vehicle sales program offering inspected and validated used vehicles across Grupo Tecar's dealership network. Available across all represented brands.
• Tecar Assinaturas (Vehicle Subscription Service) Subscription-based vehicle access model allowing customers to use vehicles on flexible terms without traditional ownership. Recurring revenue model.
• Authorized Service and Maintenance Authorized vehicle maintenance and repair services for all represented automotive brands across the dealership network. Serves both individual vehicle owners and fleet customers.
• Parts and Accessories Sale of original vehicle parts, accessories, and components for all represented brands through authorized service centers.
• Vehicle Financing and Insurance Facilitation Referral-based vehicle financing and insurance products through partnered financial institutions and insurance brokers, generating commission revenue.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• FiatcoreChannel Partner/ Reseller/ DistributorPrimary automotive brand partner since founding in 1993. First dealership was a Fiat concessionária in Goiânia. Multiple Fiat dealerships operating across Distrito Federal, Goiás, and Minas Gerais.
• RenaultcoreChannel Partner/ Reseller/ DistributorLong-standing brand partner since 2001. First Renault dealership opened in Brasília. Multiple Renault units in Brasília and Goiânia.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorMajor brand partner since 2013, with significant expansion through 2021. Dealerships span automobiles, vans, trucks (extrapesados), and commercial vehicles (caminhões) across Brasília, Uberlândia, Campo Grande, Palmas, Salvador, Belém, Barra do Garças, and Aparecida de Goiânia.
• VolkswagencoreChannel Partner/ Reseller/ DistributorBrand partner since 2013 with two VW dealerships in Minas Gerais, expanding to Brasília in 2015. Dealerships in Brasília and Minas Gerais.
• JeepcoreChannel Partner/ Reseller/ DistributorBrand partner since 2015. First Jeep units opened in Minas Gerais and Goiânia, with additional unit in Aparecida de Goiânia in 2016.
• HondacoreChannel Partner/ Reseller/ DistributorMotorcycle brand partner since 2010. First Honda dealership opened in Goiânia, second in Anápolis (2014), and additional unit in Goiânia (2015). Honda dealership in Goiânia.
• MG MotorcoreChannel Partner/ Reseller/ DistributorChinese automotive brand partner with dealerships in Distrito Federal and Goiás.
• YamahacoreChannel Partner/ Reseller/ DistributorMotorcycle brand partner since 2018. First Tecar Yamaha opened in Brasília (SIA). Significant expansion through 2023 with units in Brasília (multiple locations including Asa Norte and Candangolândia), Rio Verde, Itumbiara, Belém, Salvador, and Pará. Motovesa operations in multiple states.
• HyundaicoreChannel Partner/ Reseller/ DistributorMost recent brand addition in 2023. First Hyundai dealership inaugurated in Minas Gerais.
• SuzukiminorChannel Partner/ Reseller/ DistributorSuzuki dealership in Minas Gerais (Uberlândia area).
• Instituições Financeiras ParceirascoreChannel Partner/ Reseller/ DistributorFinancial institution partners for vehicle financing, credit analysis, and financing proposals. Referenced in privacy policy as sharing customer data for credit analysis and financing arrangements.
• Corretoras e SeguradorascoreChannel Partner/ Reseller/ DistributorInsurance brokers and insurers partnered for vehicle insurance, policy calculations, and claims processing.
• Empresas de MarketingminorGTM or Marketing PartnerMarketing companies engaged for behavioral analysis, targeted communications, and market intelligence purposes.
• Call CentersminorChannel Partner/ Reseller/ DistributorCustomer service call centers contracted to handle customer inquiries and service requests.

Scale indicators5 records

Recent moves23 records

Expansion highlights6 records

Direct peers

• Grupo Caoa: One of Brazil's largest multi-brand automotive dealer groups (representing Ford, Hyundai, Kia, Chery, VW, Subaru, and others) — directly comparable in multi-brand franchised retail scale and breadth of brand portfolio.
• Motovesa: Brazilian motorcycle retail platform that operates as Grupo Tecar's Yamaha brand storefront (per the Tecar website) — directly comparable on the Yamaha motorcycle dealership sub-brand of the group.
• Grupo Valsa: Brazilian multi-brand dealership group with strong presence across multiple brands including Renault, Honda, and Fiat — comparable to Tecar's Central Brazil multi-brand franchise strategy.
• Grupo Pedro: Brazilian dealership group anchored on Mercedes-Benz (passenger and commercial) — directly comparable to Tecar's Mercedes-Benz extrapesados/heavy-duty franchise expansion across multiple states.
• Grupo Eurocenter: Brazilian multi-brand dealer group with European-brand focus — comparable on multi-brand dealership operations and breadth across premium and mass-market segments.
• Grupo Itavema: Brazilian automotive retailer with multi-brand presence and used vehicle operations — comparable to Grupo Tecar's combined new/used (Seminovos) retail platform.

Broad incumbents

• Localiza: Brazil's largest vehicle rental and fleet management company; broader incumbent in mobility that overlaps with Tecar's Tecar Assinaturas subscription offering on the alternative-ownership side.
• Unidas: Major Brazilian fleet management and rental operator with a used-car retail arm; comparable through the intersection of fleet/alternative-ownership and used vehicle retail adjacent to Tecar's subscription and Seminovos platforms.

Others

• Fenabrave: National federation of Brazilian vehicle dealers; not a competitor, but the industry association governing dealership standards and lobbying activity relevant to Tecar's operating environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupotecarmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Tecar