ICMG - Yamamoto Insurance & Marketing Services, Inc

Name

ICMG - Yamamoto Insurance & Marketing Services, Inc

Legal name

ICMG | Yamamoto Insurance & Marketing Services, Inc.

Website

https://icmgbenefits.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: The agency earns commissions from insurance carriers for placing business with them. This is a standard insurance brokerage model where commissions are paid by the insurance company as a percentage of premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ICMG is an independent insurance brokerage agency that designs, places, and administers employee benefits packages (Medical, Dental, Vision, Life, Accident, Short- and Long-Term Disability) for small to mid-size businesses and startups in California. It also brokers individual Medical, Life, Accident, Disability, and Long Term Care coverage for individuals and families. The agency earns commissions from carrier partners and provides an HR Support Center add-on for compliance and employee relations tooling.

Product overview

ICMG | Yamamoto Insurance & Marketing Services is a full-service employee benefits agency offering a comprehensive suite of insurance products for small to mid-size businesses, startups, and individuals. The core portfolio consists of Employee Benefits Administration (covering Medical, Dental, Vision, Life, Accident, and Disability insurance), Individual Medical Insurance, Personal Life/Accident/Disability coverage, and Long Term Care planning. The company also provides an add-on HR Support Center module that delivers HR compliance and employee relations tools. They partner with multiple California insurance carriers to provide customized benefits solutions across their product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Administration Design, placement, and administration of group employee benefits packages covering Medical, Dental, Vision, Life and Accident, and Short- and Long-Term Disability Insurance for small to mid-size businesses and startups in California.
• Individual Medical Insurance Placement of diverse, affordable individual Medical insurance coverage for individuals and families through California carrier partners.
• Personal Life, Accident, and Disability Insurance Financial protection for individuals and families (and small to mid-size groups) through Life, Accident, and Disability insurance products brokered via carrier partners.
• Long Term Care Insurance Advisory and placement assistance for families evaluating Long Term Care insurance options to address potential future care needs.
• HR Support Center Online HR management solution providing compliance tools and employee relations resources with industry-leading HR tools and resources for ICMG clients.

Quantifiable outcome

• 20+ years of client relationships demonstrated through customer testimonials
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AnthemcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing Medical insurance products. ICMG serves as authorized agent/broker representing Anthem to their small business and individual clients.
• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorMajor California health insurance carrier partner providing Medical insurance products through ICMG's brokerage services.
• CalChoiceminorChannel Partner/ Reseller/ DistributorCalifornia-focused insurance carrier partner offering benefits products through ICMG.
• CignacoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing Medical, Dental, and other insurance products to ICMG clients.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier partner offering dental coverage products through ICMG's benefits administration services.
• GuardiancoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing Life, Accident, and related insurance products to ICMG clients.
• Health NetcoreChannel Partner/ Reseller/ DistributorCalifornia health insurance carrier partner offering Medical coverage options through ICMG.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorIntegrated health system and insurance carrier partner providing Medical coverage to ICMG clients in California.
• Nippon Life BenefitsminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering benefits products, particularly serving Japanese-American communities.
• PrincipalcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits products including retirement and insurance solutions.
• Reliance StandardminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering Life, STD, LTD and other employee benefits products.
• United Healthcare (UHC)coreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner providing comprehensive Medical and benefits coverage options.
• UnumcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in Life, Accident, and Disability insurance products.
• VSP (Vision Service Plan)coreChannel Partner/ Reseller/ DistributorVision insurance carrier partner providing Vision coverage products through ICMG's benefits administration.
• Property and Casualty Insurance PartnersminorChannel Partner/ Reseller/ DistributorUnnamed business partners offering Property and Casualty Insurance, Retirement Planning, and Accounting Services to complement ICMG's benefits offerings.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Hub International: Global insurance brokerage with significant California presence providing employee benefits and commercial insurance. Comparable product set but vastly larger scale and broader geographic footprint.
• Alliant Insurance Services: Large US insurance brokerage offering employee benefits, P&C, and surety products. Overlaps with ICMG in benefits placement but operates nationally with far broader scale and product breadth.
• USI Insurance Services: National insurance brokerage and consulting firm with strong employee benefits practice serving mid-size employers. Comparable offerings at much larger scale, often cited as a roll-up acquirer of independent brokers.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial employee benefits practice. Operates in California and overlaps with ICMG in benefits placement for SMB and mid-size clients, but as part of a much wider portfolio.

Direct peers

• Woodruff-Sawyer & Co. San Francisco Bay Area-based independent insurance brokerage providing employee benefits and commercial insurance to mid-size businesses. Closely comparable in California regional focus and benefits-led offerings.
• Burnham Benefits Insurance Services: California-based employee benefits brokerage serving mid-size employers with similar multi-carrier placement and high-touch service model. Directly comparable in product mix (Medical, Dental, Vision, Life, Disability) and regional SMB focus.
• Brown & Riding Insurance Services: Independent insurance brokerage offering commercial and employee benefits solutions through wholesale and retail channels. Comparable in independent brokerage structure and multi-carrier placement model.
• Heffernan Insurance Brokers: Independent California-headquartered insurance brokerage offering employee benefits, P&C, and personal lines to businesses and individuals. Comparable in geographic focus (California) and multi-line independent brokerage model.

Regional players

• Leavitt Group: West/Mountain-West regional insurance brokerage offering employee benefits and commercial insurance to SMBs. Comparable independent brokerage model but primary footprint outside California limits direct head-to-head competition.

Emerging players

• Justworks (PE-backed): Tech-enabled HR platform bundling benefits, payroll, and insurance placement for SMBs. Overlaps with ICMG's employee benefits value proposition but delivers via integrated software platform rather than broker relationships — a structural competitor to the traditional brokerage model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICMG - Yamamoto Insurance & Marketing Services, Inc