Iv Mastery

What Iv Mastery does

IV Mastery is an online IV certification and continuing education platform for nurses operating in the United States. Founded in August 2020 by registered nurse and vascular access specialist Hugues Villeneuve, the company delivers subscription-based training to three primary customer segments: skilled nursing facilities (SNFs), long-term care (LTC) pharmacies, and individual nurses (RNs, LPNs, LVNs). The platform addresses three pain points for SNFs — state regulatory compliance, multi-shift training logistics, and the high cost of traditional in-person IV certification classes — by offering 24/7 modular video content that replaces conventional $4,000-per-session classroom training.

The product is a WordPress-based learning management system using Vimeo for video delivery, featuring 17 IV therapy courses covering peripheral catheter insertion, central line care, PICC removal, IV push medications, phlebotomy, and state-specific requirements. Courses are organized into 15–20 minute modules with quizzes (80% passing score), printable workbooks, competency forms, and instructional posters. The platform is compliant with CDC, AVA, and INS standards of practice and is currently approved in 40+ U.S. states, with Iowa under active State Board of Nursing review.

IV Mastery monetizes through three recurring subscription tiers: $197/year for individual nurses, $145/month for facilities, and $1,440/year for facilities (equivalent to $120/month). Distribution is split between a direct sales motion targeting SNFs and home infusion companies, a self-serve e-commerce channel (store.ivmastery.com) for individual nurses, and a channel partnership program in which LTC pharmacies white-label the platform to offer IV education to their SNF clients. The company is privately held, family-operated as IV Mastery LLC (Connecticut, USA), and does not have external venture funding.

Name

Iv Mastery

Legal name

IV Mastery LLC

Website

https://ivmastery.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

IV Mastery is a subscription-based online IV certification and continuing education platform for nurses, serving skilled nursing facilities, long-term care pharmacies, and individual RNs, LPNs, and LVNs across 40+ U.S. states.

Ownership category

akta.pro rank

Product category

Online Nursing Education

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYCRAFAIAD

Digital Learning & Course Subscriptions

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Online IV certification
• Nursing continuing education
• Infusion therapy training
• LMS for nurses
• Contact hours education

Headquarters

HQ city

Meriden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Nurse Subscriptions: Individual nurses pay $197 per year for unlimited access to all courses and contact hours. This is a direct-to-consumer subscription model targeting RNs, LPNs, and LVNs seeking IV certification and continuing education.
2. Facility Monthly Subscriptions: Skilled nursing facilities and LTC pharmacies pay $145/month for unlimited user licenses. Provides full platform access with administrative dashboard for managing staff training.
3. Facility Yearly Subscriptions: Annual facility subscription at $1,440/year (equivalent to $120/month). Unlimited users per facility with all courses and training tools included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

IV Mastery provides an online subscription-based learning management system delivering IV therapy certification and continuing education to nurses through 17 modular courses with 40+ contact hours. The platform is sold via individual nurse subscriptions ($197/year) and facility-level subscriptions for skilled nursing facilities and long-term care pharmacies ($145/month or $1,440/year), with a white-label option for pharmacy partners. Content is compliant with CDC, AVA, and INS standards and approved by State Boards of Nursing in 40+ states.

Product overview

IV Mastery is an online IV certification and education platform providing 17 courses in IV management with more than 40 contact hours. The platform offers a subscription-based learning management system for skilled nursing facilities, long-term care pharmacies, and individual nurses. Key course offerings include IV Management Certification, Peripheral Catheter Insertion, Parenteral Nutrition, Implanted Port Access/De-Access, Midline and Central Line Dressing Change, PICC Removal, IV Push Medications, IV Diuretic and IV Inotropic for CHF, Blood Collection from a PICC, Hypodermoclysis, Phlebotomy Procedures, and State-Specific Courses. The platform provides video tutorials, competency forms, instructional posters, printable workbooks, and quizzes with 80% minimum passing score. Subscriptions are available for individual nurses ($197/year) and facilities ($1,440/year or $145/month for unlimited users).

Differentiator

Problem solved

Functional benefit

Products and services

• IV Management Certification Comprehensive certification course preparing nurses for initiating and maintaining common intravenous therapies, covering vein anatomy, infection control, nursing management, equipment, complications, assessment, documentation, and central line care. Delivered as a 15-20 minute modular video tutorial with quizzes, printable workbooks, competency forms, and instructional posters.
• Peripheral Catheter Insertion Certification Certification course for RNs and qualified clinicians on insertion of short peripheral IVs (PIV), teaching vein location techniques and proper insertion procedures. Available 24/7 through the IV Mastery online learning platform.
• Parenteral Nutrition Course Training for LPNs and RNs on caring for patients receiving parenteral nutrition, including initiating and maintaining infusion, monitoring, and documentation. Delivered as modular video content with printable workbooks and competency forms.
• Implanted Port Access/De-Access and Maintenance Certification Certification for RNs on managing implanted ports including accessing, de-accessing, and flushing procedures. Available through the IV Mastery online learning platform with modular video tutorials.
• Midline and Central Line Dressing Change Course for RNs, LPNs, and clinicians on safely changing Midline or CVAD dressings following standards of practice. Delivered through the IV Mastery LMS with video tutorials and competency forms.
• PICC Removal Course One-hour course on safely removing Peripherally Inserted Central Catheters (PICC) for RNs and qualified clinicians. Delivered as a modular video tutorial on the IV Mastery platform.
• IV Push Medications Course Course on safely preparing and administering IV push medications, including review of commonly used medications, dosages, and rates of administration. Delivered through the IV Mastery online learning platform.
• IV Diuretic and IV Inotropic for CHF Course Training on using electronic infusion devices to administer IV inotropic and diuretic medications for congestive heart failure treatment. Available through the IV Mastery online learning platform.
• Blood Collection from a PICC Course Course on collecting blood from a patient's existing central line using syringe and vacutainer methods. Delivered as a modular video tutorial on the IV Mastery platform.
• Hypodermoclysis Course Course on safely administering hypodermoclysis as an alternative to IV hydration. Available through the IV Mastery online learning platform with quiz-based certification.
• Phlebotomy Procedures Course Training on safely drawing blood using syringe and vacutainer methods of phlebotomy. Delivered through the IV Mastery online learning platform with video tutorials and competency forms.
• State-Specific IV Courses Courses tailored to meet state-specific IV infusion requirements, including contact hours, state scope of practice content, and legality of IV infusion per state. Approved in 40+ states with Iowa currently under review by the State Board of Nursing.
• IV Mastery Subscription Platform Subscription-based online learning management system providing 17 IV therapy courses with 40+ contact hours, accessible 24/7 from any device. Includes real-time progress tracking dashboard, automated certificate generation, printable workbooks, competency forms, and instructional posters. Offered to individual nurses, skilled nursing facilities, long-term care pharmacies, and home infusion companies.
• White-Label IV Education Program for LTC Pharmacies White-label program enabling long-term care pharmacies to offer IV Mastery courses to their SNF clients while maintaining the pharmacy's company colors and logo. Creates deeper partnerships between LTC pharmacies and the SNF facilities they serve through year-round online IV training.

Quantifiable outcome

• A full-year subscription costs a fraction of the cost of only one conventional IV certification class (traditional classes cost $4,000+ for 8-10 nurses)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Long Term Care PharmaciescoreChannel Partner/ Reseller/ DistributorIV Mastery partners with LTC pharmacies to provide IV education as a value-added service to their skilled nursing facility clients. Through the white-labeling program, LTC pharmacies can maintain their company branding while offering year-round online training. This partnership model creates deeper relationships between pharmacies and SNF facilities while generating recurring revenue for IV Mastery.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Nurse.com: Nurse.com operates one of the largest online nursing CE libraries with individual subscriptions and enterprise offerings to hospitals and health systems. Directly comparable to IV Mastery on target audience (RNs/LPNs/LVNs) and subscription CE delivery, though broader in clinical topic coverage.
• Wild Iris Medical Education: Wild Iris Medical Education (CE Direct) provides accredited online continuing education for nurses and other healthcare professionals, with state-specific course libraries. Directly comparable to IV Mastery on state-approved online CE, contact-hour subscriptions, and individual nurse self-enrollment model.
• CEUfast: CEUfast is an online nursing continuing education provider with state-approved courses and subscription offerings for individual nurses and healthcare facilities. Directly comparable to IV Mastery on subscription pricing model, state board approvals, and target buyer (RNs/LPNs/LVNs).
• NursingCE.com: NursingCE.com is an online continuing education platform offering unlimited CEU courses for RNs, LPNs, and LVNs across all 50 states. Directly comparable to IV Mastery on subscription-based online CE delivery to individual nurses and on state-by-state regulatory coverage.

Broad incumbents

• Wolters Kluwer Health (Lippincott): Wolters Kluwer's Lippincott division is a major publisher of nursing education content, CE, and certification preparation materials. Broad incumbent that competes for nursing CE budgets through Lippincott Solutions and related products serving hospitals and nursing schools.
• HealthStream: HealthStream is an enterprise healthcare workforce development platform used by thousands of hospitals and post-acute providers for staff training, competency tracking, and regulatory compliance. Broad incumbent whose competency management functionality directly competes with IV Mastery's compliance tracking for SNFs.
• Elsevier Clinical Solutions: Elsevier Clinical Solutions provides nursing education, clinical decision support, and competency tools to healthcare organizations globally. Broad incumbent with overlapping nursing competency and education capabilities positioned to serve the same SNF and hospital buyers as IV Mastery.
• Relias: Relias is a major workforce training and compliance platform serving healthcare organizations including SNFs, home health, and hospitals. Broad incumbent that overlaps with IV Mastery on SNF-facing training, compliance tracking, and enterprise sales motion, but offers a much broader curriculum portfolio.
• MedBridge Education: MedBridge is a leading healthcare professional education platform offering CE courses, certification prep, and patient education across PT, OT, speech, and nursing. Broader incumbent in the healthcare CE space that overlaps with IV Mastery on nursing skills education but spans multiple disciplines and customer types.

Emerging players

• Incredible Health: Incredible Health is a tech-enabled nursing career platform connecting hospitals with permanent nursing hires, increasingly expanding into continuing education and upskilling. Emerging player that intersects with IV Mastery's nurse audience on professional development and employer-sponsored training pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ivmastery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iv Mastery