California Medjool Dates

What California Medjool Dates does

California Medjool Dates, doing business as Super Pak Inc, is a privately held agricultural producer and e-commerce retailer specializing in premium Medjool dates grown and harvested in the Coachella Valley of Thermal, California. The company was incorporated in California in 2017 and operates with 11-50 employees from a farming base in Thermal and a mailing address in Canoga Park. It runs a WooCommerce storefront at coachellamedjooldates.com under the Super Pak sub-brand and positions itself as both farmer and wholesaler, providing Medjool dates directly to consumers and to distributors.

The product portfolio is narrow by design: five SKUs of the same commodity differentiated only by pack size — Super Pak Medjool Dates in 1 LB ($12.99), 2 LB ($18.99), 4 LB ($32.99), 11 LB ($79.99), and a 1005 lb wholesale pack ($3,500, currently out of stock). Dates are marketed as premium, GMO-free, non-fumigated, with no preservatives, pesticides, or artificial colors, and are positioned on health benefits (magnesium, calcium, vitamin B6, potassium, copper, manganese, fiber). Production is a straightforward agricultural supply chain with packaging into re-closable boxes and direct shipment to customers; there is no proprietary technology beyond a standard WooCommerce stack.

The business model is dual-channel: direct-to-consumer one-time-purchase e-commerce paid-as-you-go across the four consumer pack sizes, plus wholesale bulk sales to distributors at approximately $3.48 per pound. Customer segments are health-conscious consumers and unnamed wholesale distributors. Marketing is limited to organic social presence (Facebook, Twitter, LinkedIn, Instagram) and content marketing on the website about the history and nutritional properties of Medjool dates. The company has no disclosed funding, no patents, trademarks, certifications, partnerships, or executive team beyond the founder, and no evidence of AI, app, or API capabilities.

Name

California Medjool Dates

Legal name

Super Pak Inc

Website

https://coachellamedjooldates.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

California Medjool Dates (Super Pak Inc) is a privately held California agricultural producer that grows premium Medjool dates in the Coachella Valley and sells them directly to consumers via its WooCommerce storefront and in bulk to wholesale distributors across five pack sizes.

Ownership category

akta.pro rank

Headquarters

HQ city

Thermal

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: One-time purchase model through their WooCommerce online store, selling Medjool dates in various package sizes (1 LB, 2 LB, 4 LB, 11 LB) to individual consumers. Products are shipped directly to customers.
2. Wholesale Bulk Sales: Bulk wholesale sales of 1005 lbs of Medjool dates at $3,500.00 per wholesale pack, targeting distributors and bulk buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

California Medjool Dates (operating as Super Pak Inc) grows, harvests, and packs premium Medjool dates in Coachella Valley, California, and sells them directly to consumers through its online store and to distributors in bulk wholesale packs. The product line, marketed under the Super Pak brand, offers fresh, GMO-free Medjool dates in package sizes ranging from 1 LB retail packs to a 1005 LB wholesale pack.

Product overview

California Medjool Dates (operating as Super Pak Inc) is an agricultural company and e-commerce retailer specializing in premium Medjool Dates grown and harvested in Coachella Valley, California. The company operates as both a direct-to-consumer online store and a wholesale supplier for distributors. Their product portfolio consists of Super Pak Medjool Dates sold in five package sizes: 1 LB ($12.99), 2 LB ($18.99), 4 LB ($32.99), 11 LB ($79.99), and a Wholesale Pack of 1005 lbs ($3,500). The dates are marketed as premium, GMO-free, naturally grown with no preservatives, pesticides, or artificial colors. As farmers and wholesalers, they provide Medjool dates directly to customers and distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Super Pak Medjool Dates: Premium GMO-free Medjool Dates sold in various sizes (1LB, 2LB, 5LB, 11LB, Wholesale). Product attributes include: no preservative, no pesticide, no fumigation, no artificial color or oils, natural fructose energy, USA grown, gluten-free, non-GMO, vegan, and raw.

Products and services

• Super Pak Medjool Dates 1 LB

Quantifiable outcome

• Dates have been cultivated for approximately 6,000 years, with evidence of consumption dating back 8,000 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sun-Maid Growers of California: Sun-Maid is a major California-based dried-fruit brand (raisins, dried fruit) with national retail distribution, an adjacent broad incumbent competing for similar snack and baking-ingredient occasions.
• Sunsweet Growers: Sunsweet is a large cooperative specializing in dried fruit (primarily prunes) with national distribution, an adjacent incumbent in the dried-fruit/snack category that competes for the same health-conscious consumer.
• Hadiklaim: Hadiklaim is the world's largest date cooperative, exporting Medjool and other date varieties globally. It competes with California Medjool Dates on Medjool supply and premium positioning at a much larger, international scale.
• Mariani Packing Company: Mariani Packing is a large California-based dried-fruit and snack producer with national wholesale and ingredient-channel distribution, an adjacent incumbent sharing the California agricultural base and B2B channels.

Direct peers

• Natural Delights (Bard Valley Date Growers): Bard Valley Date Growers is the largest Medjool date producer in North America, growing in the same Bard/Coachella Valley region. It is the most directly comparable Medjool date farm with overlapping customers, products, and growing region.
• Desert Diamond Dates: Desert Diamond Dates is a Coachella Valley Medjool date grower selling fresh Medjool dates through DTC and wholesale channels, directly comparable in product, geography, and go-to-market model.
• Mariani Nut Company: Mariani Nut Company is a Northern California grower/packer of specialty nuts and dried fruit selling wholesale to distributors, closely comparable in farm-to-wholesale business model and trade customer base.
• Royal Medjool Dates: Royal Medjool Dates grows and distributes premium Medjool dates, comparable in product category and premium positioning to California Medjool Dates' Super Pak brand.
• Hames Best Dates: Hames Best Dates is a date grower and packer offering Medjool and other date varieties through DTC and wholesale, comparable in product mix and channel strategy.

Emerging players

• 7Prong Organics: 7Prong Organics is a smaller organic Medjool date producer selling DTC, with overlap in product, growing region, and health-conscious positioning though at a smaller, more niche scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CaliforniaMedjoolDates
• LinkedInlinkedin.com/company/super-pak-inc
• Instagraminstagram.com/californiadates/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Medjool Dates