Grape Juice

What Grape Juice does

Grape Juice is a privately held, single-location New American casual dining restaurant and catering business operating at 623 Water Street, Kerrville, Texas, founded in 2007 by Pat and Keri originally as a wine shop in Ingram, Texas before relocating and expanding into food service in 2009. The restaurant positions itself as Kerrville's "living room" — a middle ground between dive bars and fine dining — featuring wine by the bottle, glass, and case, craft beer, and wild game specialties sourced from a curated network of Hill Country producers under its "Homies" / "Locals 4 Locals by Locals" initiative (Broken Arrow Ranch, Hill Country Wagyu, Turtle Creek Vineyard, Kerrville Hills Winery, Kerrville Brewing Co, Turtle Creek Mushrooms, Groomer's Seafood, and BBQue Texas). The menu emphasizes accessibility, encouraging diners to "have a Bordeaux with a burger" or enjoy "fine dining in flip flops," and incorporates Spanish, Italian, and authentic Mexican influences from Chef G's 30+ years of industry experience.

The company's revenue mechanics rest on three streams: in-house dining (open Monday 5-9 PM and Tuesday-Saturday 11 AM-9 PM, closed Sundays, reservations taken by phone only), an off-premise catering division offering custom collaboratively created intimate dining experiences for groups of 4-15 people plus larger-group select-menu catering, and digital e-gift cards sold through the Toasttab platform. The customer base is overwhelmingly local — Kerrville-area residents, visitors, wine and craft beer enthusiasts, wild game diners, and hosts of small private events — with no enterprise or institutional segment disclosed. Distribution is exclusively brick-and-mortar at the Kerrville address plus the Toasttab e-commerce channel; no mobile app, online ordering system, or digital reservation platform exists. Go-to-market is direct-to-consumer and relies on organic Instagram (@grapejuicekerrville), the Squarespace-hosted website, and community word-of-mouth through the local-producer network.

In April 2025, ownership transferred from the original founders Pat and Keri to Daric and Heidi Easton, who had been running the operation since Daric's progression from busser (starting August 2017) to operator. The company is founder/owner-operated with no institutional investment, parent company, or private equity involvement, headcount in the 1-10 band, and no public revenue disclosure. Technology stack is minimal: Squarespace website, Toasttab gift-card integration, and Instagram. Patents, certifications, regulatory actions, and funding events are absent from the record.

Name

Grape Juice

Legal name

Grape Juice

Website

https://grapejuiceonline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Grape Juice is a privately held New American casual dining restaurant and intimate-event caterer in Kerrville, Texas, serving local diners with wild game, wine, and craft beer sourced from Hill Country producers under founder-operator Daric and Heidi Easton.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Casual dining restaurant
• Catering services
• Wine bar
• Craft beer bar
• Wild game cuisine

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining: In-house dining service offering New American casual cuisine including wild game specialties, wine, and craft beer. Open Monday 5PM-9PM, Tuesday-Saturday 11AM-9PM, closed Sundays.
2. Catering Services: Custom collaborative intimate dining experiences for 4-15 people. Provides full-service catering so hosts can enjoy their own events. Also offers catering with select menu items from the regular menu for larger groups.
3. E-Gift Cards: Digital gift cards sold through Toasttab platform for use at the restaurant.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grape Juice is a New American casual dining restaurant in Kerrville, Texas, serving a wild game-forward menu (A5 wagyu, bison, elk, boar, rabbit, quail, duck, kangaroo, ostrich, axis deer) alongside a curated wine list and Texas craft beer program, with locally sourced Hill Country ingredients. The restaurant also offers 'Custom Collaboratively Created Intimate Dining' catering for private groups of 4–15 and sells e-gift cards online through Toasttab.

Product overview

Grape Juice is a New American Casual Dining restaurant and catering business in Kerrville, Texas. The company operates as a single unified offering centered around in-restaurant dining services, supplemented by a dedicated catering arm that provides custom intimate dining experiences for small groups. The core restaurant product features wine, craft beer, and wild game specialties, while the catering service offers collaborative menu creation for events of 4-15 people. E-gift cards are offered through a Toasttab integration as an additional convenience feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Casual Dining Restaurant Service On-premises casual dining experience featuring a New American menu with wild game proteins (A5 wagyu, bison, elk, boar, rabbit, quail, duck, kangaroo, ostrich, axis deer), a curated wine list, Texas craft beer, and locally sourced Hill Country ingredients. Served to individual diners and small parties at the Kerrville, TX location.
• Custom Collaboratively Created Intimate Dining (Catering) Private catering service for small intimate groups of 4–15 guests, where customers collaborate with the chef to create a custom menu at the Grape Juice venue. Bring-your-own alcohol is permitted, and the experience is designed for family celebrations, special-occasion dinners, and small private events in the Kerrville/Hill Country area.
• E-Gift Cards Digital gift cards redeemable at Grape Juice, sold online through the Toasttab e-commerce platform for use at the Kerrville restaurant.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Broken Arrow RanchcoreOthersLocal protein supplier featured as part of Grape Juice's 'Locals 4 Locals by Locals' initiative. Provides wild game and specialty meats sourced locally to support the restaurant's wild game specialty offerings.
• Hill Country WagyucoreOthersLocal Wagyu beef supplier featured in the Homies section. Supports the restaurant's commitment to sourcing quality local proteins for their menu.
• Turtle Creek VineyardminorOthersLocal vineyard and wine producer in the area. Part of the local producer network supporting the restaurant's wine program.
• Kerrville Hills WineryminorOthersLocal winery in Kerrville. Featured as part of the Homies network of local producers supporting the wine program.
• Kerrville Brewing CominorOthersLocal craft brewery in Kerrville. Part of the local producer network providing craft beer options.
• Turtle Creek MushroomsminorOthersLocal mushroom supplier supporting the restaurant's ingredient sourcing with specialty mushrooms.
• Groomer's SeafoodminorOthersSeafood supplier providing quality seafood products for the restaurant's menu offerings.
• BBQue TexasminorOthersLocal BBQ supplier featured as part of the Homies network of local producers.

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• J. Alexander's: Casual upscale American restaurant group known for wood-fired cooking, curated wine, and an approachable fine-dining atmosphere — closely aligned with Grape Juice's 'fine dining in flip flops' positioning.
• True Food Kitchen: Multi-unit farm-to-table casual restaurant concept featuring seasonal, locally sourced menus; comparable to Grape Juice's New American casual dining positioning and fresh ingredient story.
• Bonefish Grill: National casual upscale chain with strong bar/craft beverage program and rotating seasonal menu — comparable to Grape Juice's wine and craft beer forward casual American dining model.
• Cooper's Hawk Winery & Restaurants: National winery-and-restaurant hybrid offering wine, craft beer, and casual American cuisine — a scaled analog to Grape Juice's wine-forward casual dining concept with a curated beverage program.
• Seasons 52: Darden-owned New American grill emphasizing fresh, seasonal, locally inspired ingredients in a casual upscale format — directly analogous to Grape Juice's farm-to-table New American positioning at greater scale.

Regional players

• Perini's Steakhouse: Texas Hill Country ranch-style steakhouse rooted in local ranch sourcing; comparable in regional Texas casual-upscale positioning and emphasis on local protein supply chains.
• The Salt Lick: Iconic Hill Country Texas BBQ destination in Driftwood, TX that shares Grape Juice's farm/ranch-to-table sourcing ethos, regional Texas identity, and destination dining appeal for both locals and tourists.

Direct peers

• Bartaco: Multi-unit casual upscale concept centered on tapas-style dining, beverages, and a relaxed hospitality ethos — directly aligned with Grape Juice's Spanish/Portuguese-inspired tapas influences and 'casual but elevated' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grapejuicekerrville
• LinkedInlinkedin.com/company/grape-juice

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grape Juice