What Hurel Francois does

Maison Hurel is a privately held, family-owned French luxury textile and embroidery house founded in 1873 in Paris, currently in its fifth generation of family stewardship under Baptiste and Paul de Bermingham. The company designs, weaves, and produces high-end silk textiles (satin, mousseline, organza, taffeta, crêpe georgette, silk tulle), Calais and French lace, guipure, velvets, wool fabrics, and hand embroidery for haute couture houses, luxury ready-to-wear brands, and bridal couture clients. Its core technological assets include rare Bobin looms for silk tulle (invented 1808), century-old shuttle looms at subsidiary Tissage des Roziers retrofitted with modern Jacquard mechanics, and a hand embroidery atelier established in 1879. The company holds the Entreprise du Patrimoine Vivant (EPV) certification from the French Ministry of Economy since 2008, recognizing its exceptional artisanal heritage.

Hurel operates a B2B wholesale model selling fabrics by the meter to fashion houses, with pricing at approximately 80 EUR/meter for bridal fabrics and custom piece-dyeing available on demand. Distribution is handled through a Paris-based direct sales team supplemented by a global network of regional sales representatives covering over 20 countries across Europe, the Americas, Asia, the Middle East, and Russia. The company has pursued a deliberate consolidation strategy, acquiring Atelier Guinet (flock and screen printing specialist) in January 2018 and Tissage des Roziers (velvet weaving specialist) in 2023 to preserve endangered French textile craftsmanship and expand vertical integration across embellishment techniques. Revenue, headcount trends, and financial metrics are not publicly disclosed.

Name

Hurel Francois

Legal name

Hurel

Website

https://hurel.fr

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Hurel is a 150-year-old, family-owned Parisian luxury textile house producing silk fabrics, lace, velvet, and hand embroidery for haute couture and luxury ready-to-wear brands globally. It operates heritage looms and an embroidery atelier, distributing through a worldwide network of regional sales representatives.

Ownership category

akta.pro rank

Product category

Luxury Silk and Lace Textile Manufacturing

NAICS

Broadwoven Fabric Mills (313210), Apparel Knitting Mills (3151), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)

Keywords

• Luxury textile manufacturing
• Haute couture fabrics
• Hand embroidery services
• Silk fabric weaving
• Bridal textile fabrics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Luxury Textile Sales to Haute Couture: Direct B2B sales of luxury fabrics (silk, lace, wool, embroidered textiles) to haute couture houses and luxury ready-to-wear brands. The company sells finished fabric products by the meter, with specific pricing for products like wedding dress fabrics at 80 EUR/meter.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Maison Hurel designs and produces luxury textile collections (silk, lace, velvet, wool, printed fabrics) and hand embroidery for Haute Couture and luxury ready-to-wear fashion houses. The company sells finished fabrics by the meter from its Paris atelier, operating as a B2B heritage supplier with EPV certification and a global sales representative network across Europe, the Americas, Asia, the Middle East, and Russia.

Product overview

Hurel is a luxury silk and lace textile house founded in 1873, offering a comprehensive portfolio of high-end fabrics for haute couture and ready-to-wear. The core product line centers on silk textiles including satin de soie, mousseline de soie, organza, taffeta, crêpe georgette, and silk tulle, complemented by lace (Calais and French Leavers lace), guipure, velvet, and wool fabrics. The company provides hand embroidery services and mechanized embroidery capabilities. Acquired brands include Atelier Guinet (specializing in flock, sequin, pigment, and screen printing since 2018) and Tissage des Roziers (velvet weaving specialist since 2023). Product categories span plain fabrics, printed fabrics, hand-painted fabrics, ombre/batik effects, and bridal textiles. All products are designed and manufactured in France, with the company holding the Entreprise du Patrimoine Vivant (EPV) certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Muslin (Mousseline de Soie) Silk muslin fabric — vaporous, flat, lightweight and transparent — sold by the meter to Haute Couture and luxury ready-to-wear fashion houses. Available in over 300 color variations.
• Silk Satin (Satin de Soie) Silk satin variants (broché, jacquard, crepe satin, duchesse, crepe envers satin) sold by the meter to couture and luxury fashion brands; originated from Fujian province, China, woven in 140 cm width.
• Silk Tulle (Tulle de Soie) Silk tulle woven on historic Bobin looms — exceptional quality prized in haute couture and fashion. Reference 27148, 10 gr/m² weight, available in 300 cm, 200 cm and 150 cm widths.
• Taffetas Taffeta fabrics (uni, frappé/gaufré, imprimé) including 100% silk taffetas and Doupion, sold wholesale by the meter to fashion houses.
• Crêpe Georgette Crepe georgette with tighter weave than standard crepe — light, flexible, semi-transparent with textured grain; supplemented by crepe de chine, crepe satin and crepe envers satin offerings, piece-dyed on demand.
• Organza Organza and organdy lightweight fabrics, including silk organza reference 6121 L in white at 140 cm width; sold to haute couture and ready-to-wear fashion brands.
• Lace (Dentelle) Calais and French Leavers lace in black, white and ivory, in nylon/cotton or nylon/rayonne compositions, available in 90, 110, 130, and 150 cm widths for bridal and couture applications.
• Guipure Guipure lace variants — unie (plain), peint main (hand-painted), métallisée (metallized), and brodée (embroidered); traditionally cotton with some rayon and rare silk versions.
• Velvet and Panne de Velours Plush velvet (panne de velours) and silk velvet, plain and patterned, woven on rare century-old shuttle looms at the Tissage des Roziers subsidiary.
• Wool and Lainage Wool fabrics — fancy woolens (fantaisie), chenille, yarn-dyed woolens and wool crepes — woven on warp and weft looms; offered as fantaisie (ref. 17596), chenille (ref. 17341), and teint en fil (ref. 17633).
• Plumetis Relief embroidery on fine fabrics — broché muslin plumetis, woven tulle plumetis, reembroidered tulle with chenille pompoms, cotton tulle with plumetis design, jacquard velvet with plumetis, flock prints, and sequin tulle plumetis designs.
• Hand Embroidery (Broderie Main) Hand embroidery service (broderie main) applied to all fabric types including silk muslin, wedding dress fabrics, lace, and silk tulle; the firm's heritage craft established in 1879 and irreplaceable savoir-faire.
• Printed Fabrics (Tissu Imprimé) Printed fabrics on silk supports (muslin, organza, silk satin, tulle) using digital print, hand-painted, ombre and batik techniques; collections developed in-house with proprietary software.
• Wedding Dress Fabrics (Tissu Robe de Mariée) Bridal textile collection organized into four families — tulles, plains (unis), laces, and embroidered fabrics — all designed and manufactured in France for bridal couturiers and wedding dress designers.
• Atelier Guinet (Luxury Screen Printing) Luxury screen printing service (subsidiary brand) — flock, sequin, pigment and ink applications on frame — for high-end textile embellishment, integrated under Hurel since January 2018.
• Tissage des Roziers (Velvet Weaving) Velvet weaving service (subsidiary brand) — chain and weft velvets in silk viscose and/or lurex silk woven on century-old shuttle looms equipped with modern electronic Jacquard mechanics; integrated under Hurel in 2023.

Quantifiable outcome

• Over 300 color variations available for silk muslin
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tissage des RozierscoreStrategic or Co-development Partner · 1 January 2023Founded in 1925, Tissage des Roziers is one of the last French specialists in velvet weaving. Acquired by Hurel in 2023 in partnership with Emmanuel Periat, with the objective of preserving unique expertise and heritage. Velvets are woven on shuttle looms from the early 1900s equipped with modern electronic Jacquard mechanisms.
• Emmanuel PeriatminorStrategic or Co-development Partner · 1 January 2023Partner in the acquisition of Tissage des Roziers in 2023 alongside Hurel.
• Atelier GuinetcoreStrategic or Co-development Partner · 1 January 2018Founded in 1958, Atelier Guinet is one of the last French specialists in flock printing, sequins, pigment, and frame screen printing. Acquired by Hurel in January 2018 to preserve unique French luxury textile production expertise. This acquisition reinforced Hurel's presence in luxury screen printing and consolidated its position at the forefront of luxury textile production in France.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Mantero Seta: Italian heritage silk weaving house (founded 1902) producing luxury silk fabrics for fashion houses including scarves and ties. Comparable luxury silk-weaving expertise serving comparable fashion customers.
• Taroni (Tessitura Luigi Taroni): Italian luxury silk weaver producing jacquard and printed silks for high-end fashion. Comparable premium silk textile offering and shared couture/ready-to-wear customer base.
• Bianchini-Férier: French heritage silk weaving mill (founded 1889) producing printed and woven silks for luxury fashion and accessories. Overlapping silk textile expertise and couture customer base.

Direct peers

• Buquillon: Paris-based heritage feather, flower, and embroidery atelier serving haute couture. Comparable small craft supplier with couture house clientele and artisanal positioning.
• Lesage (Maison Lesage): Paris-based heritage embroidery atelier (founded 1924) supplying hand embroidery to haute couture houses (acquired by Chanel's Paraffection). Direct competitor to Hurel's broderie main business with similar savoir-faire and couture client base.
• Solstiss: Calais-based French lace manufacturer using Leavers looms to produce Chantilly, Cordonnet, and other luxury laces. Direct competitor in the same French lace category supplied to haute couture and bridal houses.
• Sophie Hallette: French Leavers lace producer based in northern France supplying luxury and bridal markets. Closely comparable on the Calais lace product line offered by Hurel with overlapping couture and bridal customers.
• Lemarié (Maison Lemarié): Heritage Parisian atelier (founded 1880) specialized in feathers, flowers, and corsetry, now part of Chanel's Paraffection. Adjacent luxury craft supplier to the same couture houses as Hurel.
• Maison Montex: Paris embroidery house (founded 1946) acquired by Chanel's Paraffection, producing hand and Lunéville hook embroidery for couture. Comparable embroidery savoi-faire and couture customer overlap with Hurel's broderie.

Regional players

• Rébé (Maison Rébé): Paris-based French luxury embroidery and textile atelier (founded 1850). Comparable heritage French embroidery savoi-faire and couture client base, though somewhat different embroidery techniques (cannetille, passementerie).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hurelparis
• LinkedInlinkedin.com/company/hurel-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurel Francois