HOLD ME TIGHT

What HOLD ME TIGHT does

Hold Me Tight Online is a self-guided, web-based relationship program for couples, developed and owned by Dr. Sue Johnson, the originator of Emotionally Focused Therapy (EFT). The platform delivers a structured curriculum of eight sessions and seven 'transformative conversations' through streaming video, interactive exercises, downloadable worksheets, and per-couple progress tracking, with content grounded in over 30 years of EFT outcome research. Customers enroll directly through the website for a one-time payment of $199 USD, receiving lifetime access and activation codes for both partners; the program also serves couples therapists who recommend it as a clinical complement. The business is operated as an individual proprietorship rather than a formal corporate entity, with the Hold Me Tight® trademark and copyrights held personally by Dr. Johnson. Distribution is global via the e-commerce storefront, while customer testimonials and observed usage cluster primarily in North America (USA and Canada), and the underlying ICEFT network of 65 affiliated training centers provides a clinician referral pipeline.

Name

HOLD ME TIGHT

Legal name

Sue Johnson

Website

https://holdmetightonline.com

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Program Enrollment: One-time purchase of $199 USD for lifetime access to the complete Hold Me Tight Online program including all video sessions, exercises, and downloadable worksheets. No recurring subscription or expiration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hold Me Tight Online is a self-guided, web-based relationship program that helps couples improve communication, resolve conflict, and rebuild emotional intimacy. Built on Dr. Sue Johnson's Emotionally Focused Therapy (EFT), the program includes eight guided sessions and seven transformative conversations delivered through videos, interactive exercises, and downloadable worksheets. Sold as a one-time purchase at $199 USD for lifetime access.

Product overview

Hold Me Tight Online is a single, unified self-guided relationship program built on Dr. Sue Johnson's Emotionally Focused Therapy (EFT) methodology. The core product includes the main Hold Me Tight Online program featuring seven transformative conversations with video sessions, worksheets, and interactive exercises. An additional module for therapists allows clinicians to use the program alongside their clients. All components are delivered through a web-based platform with lifetime access at $199 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Hold Me Tight Online A self-guided, immersive relationship program built on Emotionally Focused Therapy (EFT) that helps couples transform their connection through seven guided conversations, video content, interactive exercises, and downloadable worksheets. Priced at $199 USD with lifetime access.
• Hold Me Tight Online for Therapists A clinician-focused complement to the standard program that helps couples therapists accelerate client insight, clarify attachment patterns, and provides structured practice between sessions.

Quantifiable outcome

• Significant improvements in relationship satisfaction, trust, and emotional closeness (Kennedy et al., 2019 study)
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paired: Direct peer — couples relationship app offering daily questions, exercises, and guided content for partners. Comparable target audience and self-paced engagement model with mobile-first delivery.
• Regain: Direct peer — online couples therapy service from BetterHelp. Targets the same customer segment (couples in conflict or seeking improvement) with digital delivery, but via live therapy rather than self-guided content.
• Blueheart: Direct peer — couples therapy and self-guided exercises app. Overlaps on target customer, structured content, and digital delivery; positions between self-help and live therapy.
• The Gottman Institute: Direct peer — leading research-based couples therapy methodology (Gottman Method) with books, workshops, therapist training, and digital products. Comparable authority/research-backed brand and distribution into therapist channel.
• OurRelationship: Direct peer — evidence-based, online self-guided relationship program for couples, originally developed from university research. Highly comparable product, target audience, and self-serve digital delivery model.
• Lasting: Direct peer — couples relationship app owned by Talkspace offering self-guided lessons and exercises for couples. Same target customer (couples) and self-paced digital product model, delivered via mobile rather than web.
• Relish: Direct peer — online relationship coaching and self-guided program for couples. Comparable subscription-based digital product targeting relationship improvement with structured lessons.

Broad incumbents

• BetterHelp: Broad incumbent — the largest online therapy platform, including couples therapy via Regain. Competes for the same couples therapy dollars with a much broader, subscription-based therapy model.
• Talkspace: Broad incumbent — public online therapy platform including couples therapy and the Lasting couples app. Operates at much larger scale across multiple therapy formats; partial direct overlap via Lasting.

Emerging players

• 7 Cups: Adjacent — online emotional support and therapy platform; partial overlap with Hold Me Tight's emotional/relational support use cases, but broader scope and peer-support rather than structured EFT content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DoctorSueJohnson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLD ME TIGHT