Go Ithaca

What Go Ithaca does

Go Ithaca (legal entity: GO ITHACA, Inc.) is a transportation demand management non-profit organization headquartered in Ithaca, New York, that operates as Tompkins County's designated Mobility Management Program. Founded in 2018 as a pilot program under the Downtown Ithaca Alliance, the organization incorporated as an independent non-profit in 2023 and expanded in 2025 to cover all of Tompkins County. It runs a free, membership-based model that aggregates transportation benefits from multiple local providers into a single membership — including $50 Ithaca Carshare credits, $50 walking/biking gear coupons, free 30-ride TCAT bus passes, 50% off monthly TCAT top-ups, free access to the 511NY carpooling network, Park Ithaca parking discounts, and discounted OurBus intercity passes. Separate tracks serve employers (Business Member Benefits with commute analysis and policy planning support), property owners/developers (tenant commuter perks), community organizations (benefit distribution to members), and income-eligible residents through the Easy Access program for households at or below 150% of the Federal Poverty Level.

The organization's core products are member-benefit programs rather than proprietary software. Its technology layer is a coordination/management function: the organization itself does not operate a transit, carshare, or bikeshare fleet, but rather distributes benefits by integrating with TCAT (transit), Ithaca Carshare, Ithaca Bikeshare, 511NY Rideshare (carpool matching), OurBus (intercity bus), Park Ithaca (parking), and Commute with Enterprise (vanpool, with up to $600 monthly GO Ithaca subsidy per vehicle). Supporting programs include an Emergency Ride Home service (up to 4 free rides/year), an annual Biketober cycling challenge hosted on the Love to Ride platform, and a Community Bike Repair Station partnership.

Go Ithaca's business model is non-profit and grant-funded; no fees are charged for any membership tier. Revenue (in the operating-budget sense) is sourced through the Climate Smart Community Grant Program (NYS DEC / Title 15 Environmental Protection Fund), NYSERDA's Electric Mobility Challenge, and the Ithaca Urban Renewal Association (IURA). The organization employs 1-10 people (four are named: Executive Director Jane Bowman Brady, Easy Access Program Manager Regan Parshall, Mobility Access Manager Laura Anglada, and Member Services Coordinator J'avail Haltom). Its go-to-market is community-led — combining direct online self-serve registration across four audience tracks, partner referrals from employers/property owners/community organizations, and community events. The service area is Tompkins County only, with no disclosed plans to operate beyond it but a stated intent to expand.

Name

Go Ithaca

Legal name

GO ITHACA, Inc.

Website

https://goithaca.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Ithaca is a non-profit transportation demand management organization that runs a free, membership-based commuter benefits program for individuals, employers, property owners, and community organizations across Tompkins County, NY, aggregating discounts and passes from TCAT, Ithaca Carshare, Ithaca Bikeshare, and other local mobility providers under a single membership.

Ownership category

akta.pro rank

Product category

Transportation Demand Management

NAICS

Special Needs Transportation (485991), Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industries

Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door) (THALAJAI), Accessible Ride-Hailing (WAV/ADA) & Assisted Mobility Platforms (TLAFAIAG)

Keywords

• Transportation demand management
• Commuter benefits programs
• Mobility management services
• Sustainable transportation coordination
• Alternative commute incentives

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: GO Ithaca is a non-profit organization funded through grants including Climate Smart Community Grant Program (Title 15, Environmental Protection Fund, NYS DEC), Electric Mobility Challenge (NYS Energy Research and Development Authority), and Ithaca Urban Renewal Association (IURA) funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GO ITHACA is a free, membership-based transportation demand management organization that consolidates sustainable commuting options for individuals, employers, property owners, and community organizations across Tompkins County. It bundles discounts and credits for carshare, public transit (TCAT), bikeshare, vanpool, carpool matching, parking, and an Emergency Ride Home guarantee into a single no-cost membership, and runs a subsidized Easy Access program for income-eligible residents.

Product overview

GO ITHACA is a free, membership-based transportation demand management organization that consolidates mobility solutions for Tompkins County. The core offering combines individual membership benefits with specialized programs for employers, property owners, community organizations, and income-eligible residents. Key products include the General Membership (providing carshare credits, TCAT passes, active transport coupons, and Emergency Ride Home), Business and Property Owner memberships (offering employer toolkit and commute analysis tools), Easy Access Program (for income-eligible members), Vanpool Program (subsidized van transportation), and Emergency Ride Home service. The platform integrates with external services including Love to Ride for cycling challenges and 511NY Rideshare for carpool matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Free individual membership providing Tompkins County residents with bundled sustainable transportation benefits including a $50 Ithaca Carshare credit, $50 walking/biking gear coupon, FREE 30-ride TCAT pass plus 50% off monthly top-ups, free access to the 511NY carpooling network, discounts on Park Ithaca parking passes, and discounts on OurBus intercity passes. Includes automatic Emergency Ride Home enrollment.
• Business Member Benefits Employer commuter benefits program offering transportation service discounts, transportation benefit policy planning support, an Employer Toolkit, employee commute analysis, and Emergency Ride Home enrollment for employees of member companies in Tompkins County.
• Property Owner Membership Program enabling property owners and developers to provide their tenants and on-site employees with free and discounted transportation benefits, including TCAT transit passes, parking discounts, and carshare memberships as a property amenity.
• Community Organization Membership Membership for community organizations and nonprofits to extend transportation benefits to the community members they serve, including TCAT pass subsidies, carpool parking discounts, Emergency Ride Home coverage, and a one-year Ithaca Carshare business membership.
• Easy Access Program Subsidized mobility program for GO ITHACA members with gross household income at or below 150% of the US Federal Poverty Level, providing discounted Ithaca Carshare with free monthly driving credits, free monthly Ithaca Bikeshare membership, active transport gear funds, deeper TCAT discounts, and technology access support.
• Emergency Ride Home (GO ERH) Standalone safety-net service that provides GO ITHACA members who commute via bus, carpool, bicycle, or walking up to 4 free rides home per year in case of emergencies such as unscheduled overtime, family emergencies, or transit breakdowns.
• Vanpool Program Vanpool service for Tompkins County in partnership with Commute with Enterprise, offering eligible vanpools up to $600 monthly subsidy per vehicle from GO ITHACA, with included maintenance, insurance, and roadside assistance, plus month-to-month flexibility and Emergency Ride Home reimbursement.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Commute with EnterprisecoreStrategic or Co-development PartnerEnterprise Rideshare's vanpool program partnered with GO Ithaca to provide vanpool options in Tompkins County. GO Ithaca provides up to $600 monthly subsidy per eligible vanpool vehicle. Enterprise provides vans/SUVs, maintenance, insurance, and roadside assistance.
• Ithaca CarsharecoreStrategic or Co-development PartnerCo-delivers carshare services to GO Ithaca members, offering $50 credit for new members and discounted membership options including Easy Access plan with free monthly driving credit for income-eligible members.
• TCAT (Tompkins Consolidated Area Transit)coreStrategic or Co-development PartnerProvides public transit services including FREE 30-ride passes for new GO Ithaca members and 50% off monthly TCAT passes for members.
• Ithaca BikesharecoreStrategic or Co-development PartnerBikeshare program offering GO Ithaca members 50% off yearly membership. Easy Access members receive FREE monthly bikeshare membership.
• 511NY RidesharecoreTechnology or IntegrationPowers the free carpool matching network for GO Ithaca members, providing technology platform for riders to connect with carpool buddies.
• OurBusminorStrategic or Co-development PartnerIntercity bus service providing GO Ithaca members with discounted passes for travel between Ithaca, Syracuse, Binghamton, and New York City.
• Park IthacaminorStrategic or Co-development PartnerParking services offering GO Ithaca members discounts on day and monthly parking passes, with additional 50% off for carpoolers.
• Love to RidecoreGTM or Marketing PartnerInternational cycling encouragement platform hosting GO Ithaca's Biketober challenge. Members log rides to win prizes. Nearly 1 million riders registered globally across 50+ cities.
• Downtown Ithaca AlliancecoreStrategic or Co-development PartnerOriginal founding organization. GO Ithaca began as a pilot program of the Downtown Ithaca Alliance in 2018. Alliance provides office space and ongoing partnership.
• City of IthacacoreOthersGovernment partner collaborating on transportation demand management initiatives.
• Tompkins CountycoreOthersCounty government partner. In 2025, GO Ithaca became Tompkins County's official Mobility Management Program.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RideAmigos: Commuter benefits and transportation demand management software platform serving employers, universities, and TMAs across multiple markets. Provides a software layer that competes indirectly with what GO Ithaca offers through the Commutifi Dashboard.
• Love to Ride: International cycling encouragement platform that hosts GO Ithaca's Biketober challenge and operates similar programs across 50+ cities globally. Directly comparable cycling engagement product with far broader geographic reach.
• 511NY Rideshare: New York State DOT's statewide carpool, vanpool, and park-and-ride platform that GO Ithaca integrates with as a regional partner. Operates a broader portfolio across all of NY while GO Ithaca delivers curated local multimodal benefits on top of this infrastructure.

Emerging players

• Commutifi: Commuter dashboard platform that powers GO Ithaca's commute tracking and reporting functionality. Closely intertwined as a technology provider and competes for similar TMA/employer customers globally.

Direct peers

• Commuter Choice Long Island: Long Island, NY commuter benefits program coordinating vanpool, transit, carpool, and active transportation incentives through partnerships with employers and municipalities. Strong geographic and structural overlap with GO Ithaca's commuter benefit model.
• Commute with Enterprise: Enterprise's national vanpool program is GO Ithaca's vanpool delivery partner and also offers standalone vanpool services to other TMAs and employers. Highly comparable vanpool product offering with national scale.
• Commute.org: San Francisco Bay Area Transportation Management Association that coordinates multiple transportation modes (transit, carpool, vanpool, bike) under a unified program serving employers, developers, and commuters. Operates with a structurally similar TMA model to GO Ithaca across a multi-county region.
• Move Forward Dallas: Dallas-Fort Worth regional TMA offering employer-facing commute benefit programs, vanpool subsidies, and Emergency Ride Home services. Directly comparable operating model and product mix to GO Ithaca at a larger metropolitan scale.
• goDCgo: Washington DC metropolitan area commuter programs organization that aggregates transit, bike, carshare, and vanpool benefits for employers, property managers, and individuals. Closest structural analog to GO Ithaca as a free multimodal commuter benefits membership nonprofit.

Others

• Ithaca Carshare: Local non-profit carshare cooperative in Tompkins County that GO Ithaca partners with directly to deliver carshare credits and discounted memberships. Comparable mission-driven structure and tight operational coupling with GO Ithaca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goithaca
• LinkedInlinkedin.com/company/go-ithaca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Ithaca