Groupe Beaucage
- Company typePrivate
- Founded1992
- HeadquartersSherbrooke, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Groupe Beaucage firmographics
Firmographics- Name
- Groupe Beaucage
- Legal name
- Groupe Beaucage
- Website
- https://groupebeaucage.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Groupe Beaucage is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Groupe Beaucage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Vehicle Sales: Sales of new vehicles from multiple brands including Kia, Nissan, Mazda, Hyundai, Infiniti, Mercedes-Benz, Mitsubishi, Genesis, and Volvo through dealership network
- Used Vehicle Sales: Sale of inspected and warranted used vehicles through three Occasion Beaucage liquidation centers. Over 1,221 used vehicles available
- Auto Financing: Financing services offered through Beaucage Auto Crédit for vehicle purchases
- Vehicle Service and Repair: Maintenance and repair services, body work through Beaucage Carrossier locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle base model pricing varies by manufacturer and model |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Groupe Beaucage product offering
Product offeringCore offering
Groupe Beaucage is a multi-brand automotive dealership group that sells new vehicles from nine distributed brands (Kia, Nissan, Mazda, Hyundai, Mercedes-Benz, Infiniti, Mitsubishi, Genesis, Volvo) and certified pre-owned vehicles through 25+ locations across Quebec. The group also offers in-house auto financing via Beaucage Auto Crédit, collision repair services through Beaucage Carrossier, and trade-in vehicle evaluation services.
Product overview
Groupe Beaucage operates as a multi-brand automotive dealership group offering new vehicle sales, after-sales service, collision repair, and vehicle financing. The group distributes 9 automotive brands (Kia, Nissan, Mazda, Hyundai, Mercedes-Benz, Infiniti, Mitsubishi, Genesis, Volvo) through 25 dealerships, supplemented by 3 Occasion Beaucage certified pre-owned vehicle centers, 2 Beaucage Carrossier collision repair facilities, and Beaucage Auto Crédit financing services. The company also maintains a blog (AutoPassion) with vehicle reviews and automotive content.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (multi-brand) Sale of new vehicles from nine distributed automotive brands (Kia, Nissan, Mazda, Hyundai, Mercedes-Benz, Infiniti, Mitsubishi, Genesis, Volvo) through 25 franchise dealership locations across Estrie, Montérégie, and Centre-du-Québec regions of Quebec, targeted at individual consumers and families purchasing personal-use vehicles.
- Occasion Beaucage Used Vehicle Sales Sale of inspected and warranted certified pre-owned vehicles through three dedicated Occasion Beaucage centers across Quebec, offering over 1,221 used vehicles from all distributed brands for individual consumers and families seeking an alternative to new vehicle purchases.
- Beaucage Auto Crédit Financing In-house auto financing services for vehicle purchases through Beaucage Auto Crédit, offering loan applications and financial solutions for buyers across the dealership network in Quebec.
- Beaucage Carrossier Collision and Body Repair Collision repair, bodywork, and related automotive body services operated through Beaucage Carrossier at locations in Granby and Sherbrooke, serving existing vehicle owners and accident-repair customers in Quebec.
- Trade-In Vehicle Evaluation Trade-in vehicle valuation service allowing customers to obtain the best price for their existing vehicle when purchasing from the dealership network, available both online through the Groupe Beaucage website and in-person at dealerships.
- Auto Insurance Quotation Service Online auto insurance quotation request service enabling customers to obtain quotes to potentially save on automobile insurance, offered as a complementary customer service alongside vehicle sales.
Quantifiable outcome
- Over 1,221 used vehicles available across the network
- +1 more outcomes
Companies that use Groupe Beaucage
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Groupe Beaucage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Groupe Beaucage partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- KiacoreKia franchise dealerships at 5 locations (Sherbrooke, Granby, Magog, Drummondville, Cowansville) selling new Kia vehicles
- NissancoreNissan franchise dealerships at 5 locations (Sherbrooke, St-Hyacinthe, Granby, Drummondville, Victoriaville) selling new Nissan vehicles
- MazdacoreMazda franchise dealerships at 4 locations (Sherbrooke, Granby, Magog, St-Hyacinthe) selling new Mazda vehicles
- HyundaicoreHyundai franchise at Magog location selling new Hyundai vehicles
- Mercedes-BenzcoreMercedes-Benz franchise at Sherbrooke selling new Mercedes-Benz vehicles
- InfiniticoreInfiniti franchise at Sherbrooke selling new Infiniti vehicles
- MitsubishicoreMitsubishi franchise at 2 locations (Granby, Drummondville) selling new Mitsubishi vehicles
- GenesiscoreGenesis franchise at Sherbrooke (Genesis Estrie) selling new Genesis vehicles
- VolvocoreVolvo franchise at Sherbrooke selling new Volvo vehicles
- Beaucage Auto CréditcoreIn-house auto financing services for vehicle purchases, providing financing solutions to customers
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Groupe Beaucage competitors and assessment
Company assessmentDirect peers
- Asbury Automotive Group: Asbury operates ~150 new-vehicle franchises across the US, plus Clicklane digital retailing and Total Care Auto F&I. Comparable as a multi-brand franchised dealer group with parallel investment in captive financing and digital channels.
- AutoCanada: AutoCanada is the largest publicly traded Canadian automotive dealership group, operating ~80 franchised dealerships across Canada and the US. Directly comparable as a multi-brand franchise retailer with new/used vehicle sales, financing (via AutoCanada Financial), and collision services — a national-scale analogue to Groupe Beaucage's regional model.
- Dilawri Group: Dilawri is one of Canada's largest privately held automotive dealer groups with ~50 dealerships in Ontario, Quebec, BC, and Alberta. Closely comparable as a family-controlled, multi-brand, multi-province dealer group offering new vehicles, financing, and service across mainstream and luxury brands.
- Sonic Automotive: Sonic Automotive operates ~140 franchised dealerships across the US plus EchoPark used-vehicle stores. Directly comparable as a multi-brand franchise dealer group with the same new/used/financing/service revenue model and similar brand mix including luxury and import franchises.
- Group 1 Automotive: Group 1 is a US-based Fortune 500 automotive retailer with ~200 dealerships across the US and UK. Comparable as a multi-brand franchise dealer group operating at much larger scale, with similar revenue mix across new vehicles, used vehicles, F&I, and service/parts.
Broad incumbents
- Holman Automotive: Holman is a large, family-owned North American automotive services group with franchised dealerships, fleet management, and parts distribution. Comparable as a diversified family-controlled auto group, though its broader footprint and fleet business go beyond retail dealership operations.
- AutoNation: AutoNation is the largest US automotive retailer with ~250 dealerships and a national used-vehicle and F&I platform (AutoNation Finance). Comparable as the broadest incumbent multi-brand dealer group, with deeper digital retailing infrastructure than regional peers.
Regional players
- Pendragon plc: Pendragon was one of the largest UK automotive retailer groups with ~200 franchised dealerships before recent restructuring. Comparable as a multi-brand franchise dealer group, though UK market dynamics (agency-model transition) differ from Quebec's dealer-franchise regulatory regime.
Emerging players
- CarMax: CarMax is the largest US used-vehicle retailer, offering inspected pre-owned vehicles through physical stores plus omnichannel e-commerce. Comparable for the Occasion Beaucage used-vehicle business model (certified pre-owned retail) but operating at radically larger scale and national reach.
Others
- Cox Automotive (Dealertrack): Cox Automotive provides technology, financing, and inventory solutions to franchised dealers across North America, including Dealertrack DMS and Kelley Blue Book valuations. Comparable as an ecosystem enabler serving the same dealer customer base, not a direct retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Beaucage social profiles
Digital presenceGroupe Beaucage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Beaucage leadership team
Management profileNumber of profiles
Profiles3 records
Groupe Beaucage subsidiaries and ownership
Company hierarchySubsidiaries24 records
Groupe Beaucage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Beaucage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Beaucage
What does Groupe Beaucage do?
Groupe Beaucage is a multi-brand automotive dealership group that sells new vehicles from nine distributed brands (Kia, Nissan, Mazda, Hyundai, Mercedes-Benz, Infiniti, Mitsubishi, Genesis, Volvo) and certified pre-owned vehicles through 25+ locations across Quebec. The group also offers in-house auto financing via Beaucage Auto Crédit, collision repair services through Beaucage Carrossier, and trade-in vehicle evaluation services.
Is Groupe Beaucage a public or private company?
Groupe Beaucage is a private company. It is classified as family owned and is currently operating.
When was Groupe Beaucage founded?
Groupe Beaucage was founded in 1992. It employs 501 to 1,000 people.
Where is Groupe Beaucage based?
Groupe Beaucage is headquartered in Sherbrooke, Canada, in the North America region.
How does Groupe Beaucage make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, auto Financing and vehicle Service and Repair.
Who are Groupe Beaucage's main competitors?
Direct peers on record are Asbury Automotive Group, AutoCanada, Dilawri Group, Sonic Automotive and Group 1 Automotive. Broad incumbents are Holman Automotive and AutoNation. Pendragon plc is listed as a regional player. CarMax is listed as an emerging player. Cox Automotive (Dealertrack) is listed as an others.
Does Groupe Beaucage have an API?
No public API is recorded for Groupe Beaucage.