What KCIOP does

KCIOP operates in the market as EBRA Sports (legal entity: EBRA Events, SASU, RCS Strasbourg B 841 955 800), a French event agency that designs, produces, and organizes large-scale outdoor sporting events. The company runs a portfolio of more than a dozen distinct branded events across multiple disciplines: corporate team-building (Company Cup, since 2013), dog sled racing (La Grande Odyssée, since 2005), dog-friendly leisure (Canidays), vintage and adventure cycling (Anjou Vélo Vintage, Mad Jacques Vélo), running (Saumur Marathon de la Loire, Trail Val Cenis), Nordic walking (NordicWalkin', Euro NordicWalkin'), and adventure formats (Mad Jacques Trek, Stop, Canoë). These events are deployed across 15+ French territories and into Switzerland (Morges) in partnership with municipalities, regional tourism boards, and corporate sponsors, targeting diverse audiences from families and active seniors to adventure enthusiasts and enterprise groups.

The business operates three revenue streams: (1) participant registration fees for consumer-facing events, with unit-based pricing that varies by format and includes free entry for children under 10 at Canidays; (2) corporate event services, including the flagship Company Cup multisport challenge, which is custom-quoted based on enterprise scope; and (3) sponsorship and partnership activation with brands across automotive (SUZUKI), insurance (Allianz, MAIF), energy (EDF as naming-rights holder for Trail EDF Val Cenis), banking (Credit Mutuel), and pet nutrition (Hill's, ROYAL CANIN). Go-to-market is a hybrid B2C/B2B model: direct participant registration via dedicated event sites for individual consumers, and direct enterprise sales for corporate packages, amplified by the media reach of parent Groupe EBRA (9 regional daily newspapers, 15 million monthly unique visitors, 4 million daily readers).

The company's core technology is its event organization and production platform; no proprietary software, app, or public API is disclosed. EBRA Sports holds ISO 20121 certification for sustainable event management, an Ecovadis Silver Medal, a Positive Workplace RSE 2-star label, and is a signatory of the WWF France Charter of 15 eco-responsible commitments. Key scale indicators include 50,000+ cumulative Company Cup participants across 300+ companies since 2013, 30 million annual TV viewers and 70,000 on-site spectators for La Grande Odyssée, 100,000+ social followers for Mad Jacques, and demonstrated per-event territorial economic impact ranging from 366,000 euros (Canidays) to 1.3 million euros (Anjou Vélo Vintage). The entity is a subsidiary of Groupe EBRA, France's largest regional press group, and is led by Anthony CHOUMERT as Director of Publication; headcount is reported at 1-10 in the core SASU, with broader event-day operations likely contracted.

Name

KCIOP

Legal name

EBRA Events

Website

https://kciop.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

KCIOP, operating as EBRA Sports, is a French event agency that designs, produces, and organizes large-scale outdoor sporting events across running, cycling, Nordic walking, dog-friendly, corporate team-building, and adventure disciplines, serving individual participants, enterprises, and municipalities across France and Switzerland.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Sports event management
• Corporate team building
• Outdoor event organization
• Territorial marketing events
• Endurance sports production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Revenue generated from participant registrations for sports events including running marathons, cycling events, Nordic walking gatherings, adventure challenges, and dog-friendly experiences.
2. Corporate Event Services: B2B revenue from organizing corporate team-building events and multisport challenges for enterprises, including the Company Cup flagship event.
3. Sponsorship and Partnership Activation: Partnership deals with brands across sectors (automotive, insurance, energy, banking, pet nutrition) who sponsor events and activate marketing campaigns through EBRA Sports events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KCIOP (operating as EBRA Sports / EBRA Events) is a French event agency that designs, produces, and organizes large-scale outdoor sporting events and territorial activation campaigns. Its core offering is a portfolio of branded events across running, cycling, Nordic walking, corporate team-building, dog-friendly experiences, and adventure disciplines, sold via individual consumer registrations and corporate partnership packages, and amplified through parent Groupe EBRA's regional media network.

Product overview

EBRA Sports is an event agency specializing in outdoor sporting events. The company operates as a portfolio of distinct branded events across multiple disciplines: cycling (Anjou Vélo Vintage, Mad Jacques Vélo), running (Saumur Marathon de la Loire, Trail Val Cenis), nordic walking (NordicWalkin', Euro NordicWalkin'), corporate team building (Company Cup), dog-friendly experiences (Canidays), and adventure formats (Mad Jacques Trek, Mad Jacques Stop, Mad Jacques Canoë, La Grande Odyssée). These events are organized across various French territories and target diverse audiences from families to corporate groups to adventure enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Cup The largest multisport inter-company challenge in France and Switzerland, featuring team-building and festive sports activities for enterprise participants (HR, CSE) seeking cohesion and corporate engagement events.
• La Grande Odyssée Europe's most demanding dog sled race, crossing 20 stations and villages in the French Alps over 400 km and 12,000 m of elevation gain; targets adventure and family audiences and reaches broad TV and on-site audiences.
• Canidays The first leisure event designed for dogs and their families, featuring 3 days of dog-friendly activities including canirando, agility, canipaddle, and an expo village; targets family and pet-owner audiences.
• Anjou Vélo Vintage A retro cycling experience where participants ride vintage bicycles in period costumes through the Saumurois wine region, with 5 routes from 30 to 105 km; targets family and cycling enthusiast audiences.
• NordicWalkin' A circuit of Nordic walking events spanning a three-day weekend, allowing participants to discover emblematic sites through routes ranging from 7 to 20 km; targets active seniors and health-focused participants.
• Euro NordicWalkin' The major annual Nordic walking event in France, held as a festival at the end of the NordicWalkin' season, taking place in a new territory each year.
• Saumur Marathon de la Loire A reference running event combining performance and territorial enhancement, offering three formats: marathon, half-marathon, and combined canoe + running along the Loire; targets individual running enthusiasts.
• Trail Val Cenis A 2-day mountain trail at the Val Cenis resort featuring 9 races accessible to all levels, from 10 to 73 km with elevation gains up to 4,300 m; targets trail running enthusiasts.
• Mad Jacques Vélo A 3-day cycling adventure exploring French territories with approximately 60 km per day, featuring checkpoints highlighting local assets and culminating in a village festival; targets young professional and adventure audiences.
• Mad Jacques Trek A 3-day hiking adventure covering approximately 17 km per day through French regions, combining exploration with local encounters and a closing village celebration; targets adventure and eco-tourism audiences.
• Mad Jacques Stop An auto-stop hitchhiking adventure format where participants travel in pairs with backpacks, following marked routes with unexpected checkpoints and memorable encounters.
• Mad Jacques Canoë A 3-day canoeing adventure covering approximately 20 km per day, showcasing territories through water-based exploration with cultural checkpoints.

Quantifiable outcome

• 800,000 euros average economic impact per Euro NordicWalkin' edition
• +7 more outcomes

Named customers21 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• VVF (Villages Vacances Familles)minorGTM or Marketing PartnerTourism accommodation partner providing vacation village venues for event participants.
• SUZUKI FranceminorGTM or Marketing PartnerAutomotive sponsor for sports events.
• ROYAL CANINminorGTM or Marketing PartnerPet nutrition brand sponsoring dog-friendly events.
• Allianz FranceminorGTM or Marketing PartnerInsurance sponsor for sports events.
• EDFcoreGTM or Marketing PartnerEnergy sponsor for Trail EDF Val Cenis and other events, naming rights partner for mountain trail event.
• CREDIT MUTUELminorGTM or Marketing PartnerBanking sponsor for sports events, partner of La Grande Odyssée.
• VELOCENIEcoreStrategic or Co-development PartnerLong-distance cycling route operator (Véloscénie) partnering on Mad Jacques Vélo events to showcase regional natural parks and cycle tourism positioning.
• OT Menton Riviera et MerveillescoreStrategic or Co-development PartnerMenton Riviera Tourism Office collaborating on Mad Jacques Trek events, focusing on eco-tourism and environmental respect.
• Normandie TourismecoreStrategic or Co-development PartnerRegional tourism board partnering on Mad Jacques events and Canidays to promote Normandy as an active, sustainable tourism destination.
• MAIFcoreGTM or Marketing PartnerInsurance partner of Mad Jacques since 2018, supporting responsible sports practices and eco-responsible approach. Extended sponsorship across multiple Mad Jacques formats.
• KomootminorGTM or Marketing PartnerOutdoor route planning platform partner for cycling and hiking events.
• Hill's (Pet Nutrition)coreGTM or Marketing PartnerSpecialized animal nutrition brand partnering with Canidays as main sponsor, supporting dog-friendly leisure event.
• Auvergne Rhône AlpescoreStrategic or Co-development PartnerRegional council supporting La Grande Odyssée and other regional events, providing territorial promotion and development.
• CotentinminorStrategic or Co-development PartnerRegional destination partner for sports events in Normandy.
• Loire TourismeminorStrategic or Co-development PartnerRegional tourism board for Loire Valley events including marathon and cycling events.
• Bordeaux MétropolecoreStrategic or Co-development PartnerUrban metropolitan area hosting NordicWalkin' events and promoting sports tourism.
• Groupe EBRAcoreStrategic or Co-development PartnerParent company - largest French regional press group (9 PQR titles, 23 departments covered, 15M monthly visitors, 4M daily readers) providing media reach and territorial anchor.
• Surfrider Foundation EuropeminorGTM or Marketing PartnerOcean protection NGO partnering with Mad Jacques Canoë for environmental awareness, beach cleanups, and marine pollution education during river-based events.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kciop

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KCIOP