What GoMobile Tires USA does

GoMobile Tires USA (legal entity: USA GoMobile) is a Portland, Oregon-based franchisor of mobile tire, wheel, and oil change services. Founded in 2019, the company licenses entrepreneurs to operate branded mobile service vans that perform tire replacement, wheel balancing, TPMS programming, and oil changes at customer locations rather than at a fixed retail shop. The corporate team is small (1-10 employees) and the company is privately held with no disclosed institutional funding.

The core product is a turnkey franchise package built around a Mercedes Sprinter or Ford Transit van fitted with a tire changer, electronic wheel balancer, high-volume compressor, TPMS programmer, and the proprietary BSA Power solar-battery generation system with auto-charge capability for off-grid operation. Each franchisee also receives a branded online tire store (gomotires.com) and integrated scheduling/invoicing mobile applications. Optional accessories include a mobile wheel alignment diagnostics system, awning, heater, running boards, and rooftop hazard lights. Underlying OEM supply partnerships with Mercedes Benz and Ford anchor the equipment platform, while PEA Solutions provides franchisee financing through an integrated application portal.

The revenue model combines three streams: a one-time $40,000 franchise fee, equipment sales on the fitted van starting at $160,000, and downstream fleet tire and oil service revenue generated by franchisees. Total franchisee initial investment is $230,000+, covering franchise fee, equipment, and a $30,000 launch advertising and marketing budget. The company targets three customer segments: individual vehicle owners seeking convenience, local fleet operators seeking to reduce vehicle downtime, and entrepreneur franchisees seeking a turnkey automotive service business with zero tire inventory requirements. GoMobile self-describes as the "fastest growing mobile tire franchise in the USA" and is currently restricted from selling franchises in nine states (CA, HI, IL, MD, MN, ND, NY, VA, WA) pending franchise registration compliance. No franchisee count, system-wide revenue, or unit economics are publicly disclosed.

Name

GoMobile Tires USA

Legal name

USA GoMobile

Website

https://gomobiletiresusa.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Tire and Oil Service Franchise

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Mobile tire service
• Mobile oil change
• Tire franchise
• Fleet tire service
• Mobile auto service

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Franchise Fees: One-time franchise fee of $40,000 charged to new franchisees for the right to operate a GoMobile Tires franchise location with access to brand, systems, training, and national relationships
2. Equipment Sales: Sale of fully equipped Mercedes Sprinter or Ford Transit vans with tire/oil changing equipment starting at $160,000, including vehicle and all operational tools needed for day-one launch
3. Fleet Tire and Oil Services: On-site tire supply and oil change services provided to local fleet customers directly from franchisee service vans

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

GoMobile Tires USA franchises mobile tire, wheel, and oil change service businesses by providing franchisees with turnkey packages including fully equipped Mercedes Sprinter or Ford Transit vans, tire changers, wheel balancers, oil change systems, TPMS programmers, a proprietary BSA Power solar/battery generation system, an online tire store, and integrated scheduling/invoicing mobile applications. Franchisees deliver on-site automotive services to individual vehicle owners and local fleet customers within exclusive territories.

Product overview

GoMobile Tires USA operates as a mobile tire franchise company offering a single integrated product: a turnkey mobile tire and oil change franchise package. The core offering is a fully fitted Mercedes Sprinter or Ford Transit van equipped with tire changer, wheel balancer, compressor, TPMS programmer, and the proprietary BSA Power generation system with solar and auto-charge capabilities. This is bundled with an online store comparable to major tire e-commerce platforms and integrated scheduling/invoicing mobile applications. Optional accessories include wheel alignment diagnostics, awning, heater, running boards, and rooftop hazard lights. The franchise model requires zero tire inventory from franchisees, with all services performed on-site at client locations.

Differentiator

Problem solved

Functional benefit

Brands

• GoMoTires: Mobile tire and oil change service brand operating from branded Mercedes Sprinter or Ford Transit vans

Products and services

• GoMobile Tires Mobile Tire Franchise Package Turnkey franchise package enabling entrepreneurs to operate a mobile tire and oil change business. Includes exclusive territory rights, a fully fitted Mercedes Sprinter or Ford Transit van with tire changer, wheel balancer, compressor, TPMS programmer, BSA Power generation system, online tire store, and scheduling/invoicing mobile apps. Total initial investment $230,000+.
• Franchisee-Branded Mercedes Sprinter / Ford Transit Service Van Mercedes Sprinter or Ford Transit van fitted with tire changer, electronic wheel balancer, high-volume compressor, TPMS programmer, and BSA Power solar/battery generation system, branded and ready for on-site mobile tire and oil service operations. Equipment package starts at $160,000.
• Mobile Wheel Alignment Diagnostics System Optional accessory system for the franchise van enabling on-site wheel alignment diagnostic services for customers, expanding the service menu beyond tire and oil offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Mercedes BenzcoreOEM/ Whitelabel/ Licensing PartnerMercedes Benz supplies Sprinter vans for the mobile service fleet. Franchisees receive Mercedes Benz Sprinters (or Ford Transit as alternative) branded and ready for operation with all tire and oil changing equipment installed. Vehicle specifications and pricing may vary depending on options and AWD/4x4 configuration.
• FordcoreOEM/ Whitelabel/ Licensing PartnerFord supplies Transit vans as an alternative vehicle option for the mobile service fleet. Franchisees can choose between Mercedes Benz Sprinter or Ford Transit, both branded and equipped with tire and oil changing equipment. Vehicle specifications and pricing may vary depending on options and AWD/4x4 configuration.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wrench: Wrench operates a mobile vehicle repair and maintenance service delivered at the customer's home or office. It is comparable to GoMobile on the mobile-comes-to-you model and overlaps on tire and routine maintenance services within a broader automotive scope.
• YourMechanic: YourMechanic dispatches mobile mechanics to customer locations for repair and maintenance, including tire and oil services. It is comparable as a mobile-first, on-demand automotive services marketplace that competes for the same at-home convenience use case as GoMobile.
• Speedy Mobile Tire: Speedy Mobile Tire provides on-site tire installation, balancing, and repair via mobile service vans. It is a direct single-brand competitor to GoMobile's franchisee-delivered service and competes for the same fleet and consumer customers.
• Mavis Tire Express: Mavis Tire Express is a multi-brand tire and auto service franchise with hundreds of locations across the eastern US. It is comparable to GoMobile as a competing franchise system delivering tire and light mechanical services, though predominantly through fixed locations.
• Treadly: Treadly is an on-demand mobile tire installation service that dispatches technicians to a customer's location. It is the closest pure-play mobile tire competitor, matching GoMobile's core service proposition (convenience + no-shop visit) while operating as a direct-to-consumer tech platform rather than a franchise.

Broad incumbents

• Discount Tire (America's Tire): Discount Tire is the largest US independent tire retailer and has expanded into mobile/installation services. It is comparable as a broad incumbent competing for the same tire replacement dollars and is a key threat to GoMobile's consumer book of business.
• Midas: Midas is a global automotive service franchise specializing in brakes, tires, and maintenance, and overlaps GoMobile on tires and oil change services. It is comparable as a scaled franchise model whose unit economics and royalty benchmarks are relevant to evaluating GoMobile's franchise offering.
• Jiffy Lube: Jiffy Lube is the largest US quick-lube franchise and competes directly with GoMobile on the oil-change component of the service menu. It is comparable as a high-scale automotive maintenance franchise and a benchmark for franchise-driven recurring revenue in this category.
• Big O Tires: Big O Tires is a national tire and automotive service franchise owned by TBC Corp. It is comparable to GoMobile as a competing tire franchise model, though it operates brick-and-mortar stores rather than mobile-only vans, and offers overlapping tire and basic auto services.
• Goodyear Tire & Rubber: Goodyear is a global tire manufacturer and retailer with growing mobile tire installation services and a national store footprint. It is comparable as a broad incumbent that increasingly competes in mobile tire delivery and has the brand and capital to out-spend a sub-10-employee franchisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gmtusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoMobile Tires USA