What SGP GROUPE SIMON does

SGP Event Manager & Statistics (operated under SGP GROUPE SIMON) is a cloud-based event management and statistics platform purpose-built for the equestrian timed-event community, specifically barrel racing and pole bending. The platform serves as a unified operational backbone for event organizers — primarily barrel racing associations, arena owners, and event producers across the USA and Brazil — while also providing competitors, horse owners, and breeders with real-time results, comprehensive rankings, and lifetime earnings tracking.

The core product is a web-based ecosystem comprising an event calendar, an event results database, a multi-dimensional standings/rankings engine (covering horses, riders, and sires), a user registration system, and a live results streaming module. Over its 10+ year operating history, the platform has tracked 723,937 online entries, registered more than 30,670 riders and 74,411 horses, accumulated over $61.5 million in tracked prize money, and onboarded 200+ associations. Notable technical capabilities include real-time results publishing during live events and a domain-specialized ranking system that functions as an authoritative intelligence resource for the barrel racing community.

SGP's business model operates on a transaction-fee basis tied to event registration and entry processing. User-facing rider registration is free, with monetization occurring on the organizer side via platform usage and entry-fee handling. Distribution is entirely self-serve through sgpevents.net (PLG model), supplemented by association-level referrals within the equestrian community. The company has no disclosed leadership team, no outside funding, no mobile app, and no public API; it operates as a privately held, bootstrapped specialist serving a narrow vertical.

Name

SGP GROUPE SIMON

Legal name

SGP Event Manager & Statistics

Website

https://sgpevents.net

Company type

Private

Founded year

1996

Operating status

Operating

Short description

SGP Event Manager & Statistics is a cloud-based event management and statistics platform serving 200+ barrel racing associations across the USA and Brazil, handling event registration, live results, and comprehensive horse, rider, and sire earnings rankings for the competitive equestrian community.

Ownership category

akta.pro rank

Product category

Equestrian Event Management Software

NAICS

Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Barrel racing events
• Equestrian event management
• Competition rankings software
• Horse statistics platform
• Live results streaming

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Platform Services: Platform provides event management tools to barrel racing associations and event organizers. Revenue is generated through event registration/entry fees collected by event organizers who pay for platform usage.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SGP operates a cloud-based event management and statistics platform specifically for barrel racing and pole bending equestrian events. The platform provides event organizers with online registration, scheduling, real-time results tracking, and a comprehensive ranking system covering horse earnings, rider earnings, and sire standings. It serves over 200 associations across the USA and Brazil, processing online entries and maintaining historical competition statistics.

Product overview

SGP GROUPE SIMON operates the SGP Event Manager & Statistics platform, a unified event management ecosystem for barrel racing. The core platform includes event calendar, results tracking, standings rankings, and live results features. With over 10 years of experience and more than 200 associations using the system across USA and Brazil, the platform has facilitated $61.5 million in prize money, 723,937 online entries, and tracks 30,670 registered riders and 74,411 registered horses. The system serves event organizers with online management tools while providing competitors with real-time results, horse/rider profiles, and comprehensive statistics.

Differentiator

Problem solved

Functional benefit

Products and services

• SGP Event Manager & Statistics A comprehensive cloud-based event management and statistics platform for barrel racing and pole bending events, providing online event management tools, real-time results, standings, and rankings for horses and riders across multiple associations in the USA and Brazil.
• Event Calendar A searchable calendar feature allowing users to browse upcoming barrel racing events by date, state, or association, with filtering capabilities and event details including venue locations and entry information.
• Event Results Database A searchable database of historical event results showing race outcomes, total runs, and prize money paid out, with filtering by year and state.
• Standings & Rankings Championship standings and rankings for horses, riders, sires, and special rankings, with filtering by year, state, and event series.
• Arenas Directory A directory of barrel racing venues organized by US state and international locations, with links to events held at each arena.

Quantifiable outcome

• $61,505,300 in prize money tracked by the SGP Ranking system
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SK Equine ProductsminorGTM or Marketing PartnerSK Equine Products is featured as a sponsor/advertiser on the SGP Events website, appearing in the 'Our Friends' section. This appears to be a promotional relationship where SK Equine Products receives visibility to the platform's equestrian community in exchange for advertising support.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Women's Professional Rodeo Association (WPRA): WPRA governs professional barrel racing and runs its own tour, standings, and event infrastructure. It is directly comparable to SGP in that it manages barrel racing events, tracks competitor results and earnings, and serves the same rider/horse community.
• National Barrel Horse Association (NBHA): NBHA is the largest barrel racing association globally and operates its own event management and points-tracking system for member events. It is the most direct comparable to SGP because it both governs and runs barrel racing competition infrastructure in the same niche SGP serves.
• Professional Rodeo Cowboys Association (PRCA): PRCA governs professional rodeo in the US, including timed events adjacent to barrel racing, and runs its own results, standings, and event management systems. It is comparable as a rodeo event data and management platform serving overlapping participant communities.

Others

• Eventbrite: Eventbrite is a widely used self-serve event registration and ticketing platform that some barrel racing organizers could adopt for entry management. It is comparable as an alternative registration and event-listing platform in the broader events space.
• Cvent: Cvent is a large general-purpose event management platform offering registration, scheduling, and analytics for events of all kinds. It is comparable as a competing event management technology that could be deployed for barrel racing associations as an alternative to SGP.

Broad incumbents

• American Quarter Horse Association (AQHA): AQHA is the world's largest breed registry and operates an extensive show and competition management platform with rankings, results, and event tools that overlap with SGP's offering. It is comparable as a broader equine-competition platform, though it covers all quarter horse events rather than specializing in barrel racing.
• Equine Network: Equine Network operates major equestrian media properties (including Horse&Rider, EQUUS, and USReining) and provides event coverage and competition data across multiple disciplines. It is comparable as a broader equestrian event and data publisher overlapping with SGP's barrel racing coverage.
• Equibase: Equibase is the official Thoroughbred horse racing data and statistics provider in North America, offering results, rankings, and handicapping data. It is comparable as a horse-racing data and media platform, though it covers Thoroughbred racing rather than barrel racing.

Regional players

• United States Equestrian Federation (USEF): USEF is the national governing body for equestrian sport in the US and runs its own competition results, rankings, and membership/event platform. It is comparable as a US-centric federation event-management platform, but focuses on Olympic disciplines rather than barrel racing.

Emerging players

• Barrel Horses Stallion Insider (BHSI) / StallionIndexer services: BHSI and similar stallion-progeny earnings trackers compete with SGP in the sire statistics and breeding-decision niche of barrel racing. They are comparable as emerging niche players focused specifically on the breeding-data layer of the barrel racing economy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGP GROUPE SIMON