Fondation Hopi

What Fondation Hopi does

Fondation hoPi is a Canadian non-profit charitable foundation, established in August 2000 as Fondation DMV by Dr. Michel Gosselin, founder of the CENTREDMVET veterinary network, and rebranded to its current name in 2024. Headquartered in Lachine, Quebec, and operating with 1–10 employees, the foundation funds emergency and specialized veterinary care for companion animals whose owners face financial hardship, with the explicit goal of preventing 'economic euthanasia.' Since inception it has assisted nearly 1,000 animals, primarily through CENTREDMVET specialty clinics and the broader Quebec veterinary practice network.

The foundation's core offerings are organized around three programs. The 'Battements de Joie' donation program channels individual contributions via the Zeffy platform toward veterinary treatment funding. The Poupilou merchandise line (hoPi Minou plush toy, hoPi Pitou plush toy, and a companion card/board game) generates incremental donations through consumer purchases. The 'Ensemble avec hoPi' platform extends the foundation's reach by building a solidarity ecosystem that connects pet families, veterinary professionals, and corporate partners. A insurance-referral arrangement with Petsecure converts each insurance quote submitted through the foundation's link into a donation and offers foundation members a 5% premium discount.

Commercially, Fondation hoPi is a donation-driven non-profit: it does not charge for services and does not develop proprietary technology. Revenue inflows comprise voluntary individual donations (via Zeffy), affiliate-referral income from Petsecure, and merchandise sales of branded plush toys and games. The organization is supported by a broad corporate sponsorship roster that includes Royal Canin, Hill's Pet Nutrition, CDMV, iDexx, Purina, Mondou, AN-AU, BuVet, EUTHABAG, and Demers Beaulne, alongside its founding partner CENTREDMVET. Operating geography is limited to Quebec, and the foundation reports no publicly disclosed financials, funding rounds, or M&A activity.

Name

Fondation Hopi

Legal name

Fondation hoPi

Website

https://fondationhopi.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fondation hoPi is a Quebec-based non-profit (founded 2000) that funds emergency and specialized veterinary care for companion animals whose owners cannot afford treatment, operating through donations, Petsecure referrals, merchandise sales, and an ecosystem platform uniting pet families, veterinarians, and sponsors.

Ownership category

akta.pro rank

Product category

Animal Welfare Charity Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)

Keywords

• Animal welfare charity
• Veterinary care funding
• Pet welfare assistance
• Companion animal support
• Charitable veterinary services

Headquarters

HQ city

Lachine

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: The foundation relies primarily on individual donations from pet lovers and supporters. Donations are collected via the Zeffy platform and are used to fund veterinary care for pets whose owners cannot afford treatment costs.
2. Insurance Partnership Revenue: Partnership with Petsecure generates contributions for each insurance quote request submitted through the foundation's referral link, even if no policy is purchased. Additionally, foundation members receive a 5% discount on Petsecure premiums.
3. Merchandise Sales: Sale of branded merchandise including 'hoPi Minou' and 'hoPi Pitou' plush toys and games, with proceeds going to support the foundation's mission.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fondation hoPi is a Canadian charitable foundation that provides financial assistance for emergency and specialized veterinary care to companion animal owners facing financial hardship. The foundation funds treatments to prevent economic euthanasia of pets and operates a solidarity ecosystem ('Ensemble avec hoPi') that connects pet families, veterinary professionals, and commercial partners to support animal welfare in Quebec.

Product overview

Fondation hoPi operates as a charitable foundation (formerly Fondation DMV, est. 2000) offering a portfolio of products and programs: the core donation program 'Battements de Joie' enabling financial support for pets facing economic euthanasia; the 'Poupilou' merchandise line including hoPi Minou and hoPi Pitou plush toys plus a companion game; and the 'Ensemble avec hoPi' solidarity platform connecting families, veterinarians, and partners in a veterinary ecosystem. The foundation also facilitates pet insurance through a partnership with Petsecure, offering members a 5% discount on premiums.

Differentiator

Problem solved

Functional benefit

Brands

• Ensemble avec hoPi: A collaborative platform to build a supportive veterinary ecosystem connecting families, veterinarians, and partners to ensure access to pet care.

Products and services

• Veterinary Care Financial Assistance Program Financial assistance program that funds emergency and specialized veterinary treatments for companion animals (dogs and cats) owned by families facing financial hardship, delivered through CENTREDMVET clinics and general veterinary practices in Quebec.
• Battements de Joie Donation Program A donation program that allows animal lovers to contribute financially toward saving pets from economic euthanasia, with each contribution framed as a symbolic 'beat of joy'.
• hoPi Minou (Poupilou Plush Toy) Cat-themed plush toy merchandise from the Aventure Poupilou collection, sold via the Zeffy ticketing platform with each purchase including a donation receipt to the foundation.
• hoPi Pitou (Poupilou Plush Toy) Dog-themed plush toy merchandise from the Aventure Poupilou collection, sold via the Zeffy ticketing platform with each purchase including a donation receipt to the foundation.
• Poupilou Game A companion card/board game designed for the Aventure Poupilou collection, sold to raise funds for the foundation's animal welfare mission.
• Ensemble avec hoPi (Veterinary Solidarity Ecosystem) A solidarity platform that brings together pet families, veterinarians, and commercial partners to exchange support, access financial aid resources, and build sustainable solutions to prevent pet abandonment and economic euthanasia.

Quantifiable outcome

• Nearly 1,000 companion animals saved since 2000
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PetsecurecoreGTM or Marketing Partner · 1 January 2024Petsecure is the primary insurance partner of Fondation Hopi. Every insurance quote request submitted through the foundation's referral link generates a donation to support the foundation's mission. Foundation members receive an exclusive 5% discount on Petsecure insurance premiums. This partnership creates a sustainable fundraising mechanism while providing pet owners with insurance options to prevent future financial hardship.
• CENTREDMVETcoreStrategic or Co-development Partner · 1 January 2000CENTREDMVET is the veterinary network that originated Fondation Hopi (originally Fondation DMV) in August 2000, founded by Dr. Michel Gosselin. The foundation provides financial assistance to pet owners who need emergency or specialized veterinary care at CENTREDMVET clinics or general veterinary practices that are members of the Quebec veterinary network.
• Royal CaninminorGTM or Marketing PartnerRoyal Canin is a partner providing support to Fondation Hopi. As a leading pet food manufacturer, they contribute to the foundation's mission of animal welfare.
• Hill's Pet NutritionminorGTM or Marketing PartnerHill's Pet Nutrition is a partner sponsor of Fondation Hopi, supporting the foundation's initiatives with nutritional products and sponsorship contributions.
• CDMVminorGTM or Marketing PartnerCDMV (Centre de Distribution de Médicaments Vétérinaires) is a partner providing veterinary pharmaceutical and product distribution support to the foundation.
• AN-AUminorGTM or Marketing PartnerAN-AU is a partner supporting Fondation Hopi as a sponsor for events such as the foundation's golf tournament.
• PurinaminorGTM or Marketing PartnerPurina is a partner sponsor of Fondation Hopi, contributing to the foundation's animal welfare initiatives.
• MondouminorGTM or Marketing PartnerMondou is a pet retail partner supporting the foundation with sponsorship and promotional support.
• Demers BeaulneminorGTM or Marketing PartnerDemers Beaulne is an accounting firm partner providing professional services support to Fondation Hopi.
• BuVetminorGTM or Marketing PartnerBuVet is a partner providing veterinary products and supplies to support the foundation's activities.
• EUTHABAGminorGTM or Marketing PartnerEUTHABAG is a partner providing support for dignified pet end-of-life care products, aligning with the foundation's mission to prevent economic euthanasia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Humane Society of Canada: Established Canadian animal welfare organization running rescue, advocacy, and welfare programs. Comparable donor-base and cause-marketing positioning, though broader in mandate.
• PetSmart Charities of Canada: Large Canada-focused pet welfare charity with significantly broader scale and program portfolio (adoption, spay/neuter, emergency funding). Comparable in fundraising model and beneficiary type, but operates at materially greater scale across Canada.

Regional players

• BC SPCA: Provincial animal welfare charity combining sheltering, veterinary services, and cruelty investigations. Comparable donor-engagement model with corporate sponsorship tiering, but focused on British Columbia.
• Toronto Humane Society: Major Ontario animal welfare charity operating an in-house veterinary clinic, illustrating an alternative model for delivering subsidized vet care to low-income owners that could compete for donor attention.
• SPCA de Montréal: Quebec-based animal welfare organization focused on shelter, adoption, and cruelty prevention. Geographically overlapping beneficiary and donor populations with Fondation hoPi in the same province.
• Alberta Animal Rescue Crew Society (AARCS): Alberta-based animal rescue and welfare nonprofit with significant veterinary care spend. Comparable reliance on donations and veterinary partnerships for funding life-saving care.

Direct peers

• RedRover: US nonprofit that provides emergency financial assistance for veterinary care and supports animals of families in crisis. Closely mirrors Fondation hoPi's 'prevent economic euthanasia' thesis and emergency grant mechanism.
• Farley Foundation: Ontario-based registered charity that provides financial assistance for veterinary care to pets of low-income owners. Most direct comparable to Fondation hoPi in mission, mechanism (vet-care funding for owners in financial hardship), and Canada-only footprint.
• The Pet Fund: US nonprofit providing financial assistance to pet owners for veterinary care when owners cannot afford treatment. Closely aligned mission of preventing surrender/euthanasia due to cost barriers.
• Buddy Fund (Michigan Humane): Program-style veterinary financial assistance fund operated within a larger humane society. Provides direct comparable for a foundation-style sub-brand underwriting vet care for owners in financial need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FondationhoPi
• Instagraminstagram.com/fondationhopi
• TikToktiktok.com/@fondationhopi
• LinkedInlinkedin.com/company/fondation-dmv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondation Hopi