EUTHABAG

What EUTHABAG does

EUTHABAG, operating as Solutions Vetceterra Inc. and founded by veterinarian Céline Leheurteux, is a privately held Canadian manufacturer of dignified pet body bags sold primarily to veterinary clinics, animal hospitals, and crematoriums. The core product is a single-use body bag made from waterproof non-woven polypropylene containing recycled post-consumer material, featuring a leak-proof base, zipper closure, integrated handles, an external identification tag, and a customizable surface; it is approved for cremation (no chlorinated compounds, dioxins, or furans) and burial, and is sold in five sizes from XS (guinea pig) to XL (Great Dane). The company has extended the platform with BabyBAG, a perinatal bereavement body bag for deceased infants sold to hospitals and funeral homes, and wraps the hardware with a free RACE-approved training program and a 'Distinction Partir avec Dignité' clinic accreditation that vets complete in exchange for continued product use.

Revenue mechanics are entirely transactional and one-time per unit: B2B sales of box-quantity product (5-20 units per box) to clinical and crematorium accounts, supplemented by direct-to-consumer sales of individual units to pet owners through the company website, Amazon, Etsy, and Quebec retail partners (MONDOU, Ma Zone Québec). Distribution is dual-channel — a regional distributor network (notably Dispovet for Europe) plus direct sales with dedicated North America, Latin America, and Europe contacts — and the company monetizes only tangentially through educational and certification services that are offered free to drive product adoption. EUTHABAG holds patents in Canada and the U.S., industrial design registrations and trademarks across Canada, the U.S., and Europe, and operates from Hemmingford, Quebec with a 1-10 employee headcount, supporting a globally distributed customer base spanning 30 countries and including 20 veterinary universities.

Name

EUTHABAG

Legal name

Solutions Vetceterra Inc.

Website

https://euthabag.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

EUTHABAG, a privately held Canadian firm (Solutions Vetceterra Inc.), designs and sells patented waterproof pet body bags in five sizes to veterinary clinics, crematoriums, and animal hospitals across 30 countries, complemented by a BabyBAG line for perinatal bereavement and free RACE-accredited training.

Ownership category

akta.pro rank

Product category

Veterinary Aftercare Supplies

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Industrial Sacks & Bags (Paper/Plastic/Woven) (IMALAGAD)

Keywords

• Pet body bags
• Veterinary aftercare supplies
• Pet cremation products
• Veterinary end-of-life care
• Perinatal bereavement products

Headquarters

HQ city

Hemmingford

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. B2B Product Sales: Sale of EUTHABAG body bags to veterinary clinics, crematoriums, and animal hospitals. Products sold in boxes (Small: 20 units, Medium: 8 units, Large: 8 units, X-Large: 5 units) and as trial sets for establishments to evaluate before full adoption.
2. Direct-to-Consumer Sales: Individual EUTHABAG units sold directly to pet owners through company website, Etsy, and Amazon. Also available through retail partners like MONDOU and Ma Zone Québec in Quebec.
3. BabyBAG Product Line: Body bags for human infants (BabyBAG) sold to hospitals and funeral homes for perinatal bereavement care
4. Training and Certification Programs: The 'Distinction Partir avec Dignité' program provides 5 hours of RACE-approved continuing education to veterinary teams, offered free if completed within 90 days. This supports product adoption and loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

EUTHABAG manufactures and sells patented, waterproof non-woven polypropylene body bags for the dignified handling, transportation, cremation, and burial of deceased pets, available in five sizes from guinea pig to Great Dane. The company also offers BabyBAG, a body bag for human infants used in perinatal bereavement care by hospitals and funeral homes. A free RACE-accredited training and certification ecosystem (Distinction Partir avec Dignité) and ancillary end-of-life care resources support veterinary practice adoption.

Product overview

EUTHABAG offers a portfolio of body bags for deceased animals and infants, along with a comprehensive ecosystem of compassionate veterinary care tools. The core products are EUTHABAG (pet body bags in 5 sizes) and BabyBAG (infant body bags), both single-use dignified containment solutions. These are complemented by training programs (Distinction Partir avec Dignité, free online RACE-accredited platform), assessment tools (Quality of Life Calculator, Pain Scales), and empathy resources (sympathy cards, coloring pages, paw prints, checklists, sedation protocols). The portfolio serves veterinary practices, crematoriums, and grieving pet owners.

Differentiator

Problem solved

Functional benefit

Brands

• BabyBAG: A body bag respectful of infants and their families, designed for perinatal bereavement situations. Created in collaboration with Geneviève Emond following her experience with stillbirth.

Products and services

• EUTHABAG Pet Body Bag

Quantifiable outcome

• 84% of pet owners find it unacceptable to put their animal in a plastic bag after death (Dr. Kathleen Cooney study)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• Québec Ministry of Economy, Innovation and EnergycoreStrategic or Co-development PartnerThe Québec Ministry of Economy, Innovation and Energy is a partner in EUTHABAG's intellectual property strategy, providing support and recognition for the company's innovation in pet aftercare solutions.
• DispovetcoreChannel Partner/ Reseller/ DistributorDispovet is the European distributor for EUTHABAG products. Contact: [email protected] | dispovet.eu/euthabagr.html
• American Veterinary Medical Association (AVMA)coreStrategic or Co-development PartnerEUTHABAG supports the AVMA Companion Animal Aftercare Policy, which emphasizes the importance of sensitive handling of pets after passing, choice of aftercare provider, and benefits of pre-planning for families. The policy endorses dignified handling practices that EUTHABAG provides.
• International Association of Pet Cemeteries and Crematories (IAOPC)moderateOthersEUTHABAG is a member of IAOPC, demonstrating industry recognition and connection with pet aftercare professionals.
• Pet Loss Professionals Alliance (PLPA)minorOthersEUTHABAG references PLPA resources including 'A Guide to Planning Ahead' for pet loss support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Pet Loss Professionals Alliance (PLPA): Industry association of pet loss and aftercare professionals that EUTHABAG references. Comparable as an ecosystem player serving the same veterinary aftercare community; relevant for distribution and industry validation.
• International Association of Pet Cemeteries and Crematories (IAOPC): Industry association for pet cemeteries and crematories, of which EUTHABAG is a member. Comparable as an adjacent ecosystem body reaching the same crematorium buyer audience that EUTHABAG sells to directly.

Broad incumbents

• Inteplast Group: Large manufacturer of plastic films, bags, and nonwoven products. Comparable as an incumbent in the same underlying plastic bag and nonwoven polypropylene category, illustrating potential competitive supply if EUTHABAG's category scales.
• Pactiv Evergreen: Major manufacturer of foodservice and specialty paper/plastic packaging products. Comparable as a broad packaging incumbent with capability in coated and specialty bags that could extend into EUTHABAG's adjacent end markets.
• VetIQ (PetIQ): Public pet health and wellness products company offering a broad portfolio of consumables through vet and retail channels. Comparable as a large incumbent with overlapping veterinary distribution and a broader product set including end-of-life adjacent categories.
• Berry Global Group: Major global manufacturer of plastic packaging including specialty bags and nonwoven materials. Comparable as the scaled incumbent in plastic bag and nonwoven polypropylene manufacturing that could enter EUTHABAG's niche if economics prove attractive.

Direct peers

• Pet Angel Memorial Center: Pet cremation and aftercare services provider. Directly comparable end-market participant serving grieving pet owners and veterinary clinics; competes for the same downstream aftercare workflow that uses EUTHABAG.
• Lap of Love Veterinary Hospice: Largest network of in-home pet euthanasia and hospice veterinarians in the U.S. Highly comparable as both companies serve the dignified pet end-of-life market; Lap of Love is service-delivery while EUTHABAG supplies the consumable containment product used in this workflow.
• Gateway Services Inc. North America's largest private pet aftercare services company offering cremation and memorial services. Directly comparable as both companies serve the same end-of-life pet care workflow and compete for the same veterinary clinic relationships, though Gateway is services-led while EUTHABAG is product-led.

Emerging players

• Dispovet: European veterinary supplies distributor that is also EUTHABAG's European channel partner. Comparable as a specialty veterinary distributor serving the same clinic customers in Europe, providing a reference point for international go-to-market dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9LEQNRE8wA5IyqK6PUKL-w/videos
• Facebookfacebook.com/euthabagveterinary
• LinkedInlinkedin.com/company/euthabag
• Instagraminstagram.com/euthabag
• TikToktiktok.com/@euthabag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUTHABAG