What BETALPHA does

BetAlpha is a consumer mobile sports-betting analytics platform founded in 2021 by Shirley Peng and Jerry Miao and operated under the legal entity Miao Technologies LLC in Delaware, USA. The company aggregates odds from seven major U.S. sportsbooks — FanDuel, DraftKings, BetMGM, Caesars, bet365, ESPN Bet, and Underdog — and runs quantitative models against those lines to price every player prop and game line, identify mispricings, and surface positive expected-value (+EV) bets, arbitrage opportunities, and promotional boost analysis. The product is distributed as a free iOS and Android app with a 3-day Pro trial, and monetizes through a weekly subscription at $6.99/week billed via Apple App Store or Google Play. BetAlpha does not accept wagers or hold funds; it operates purely as an analytics and decision-support layer over third-party sportsbooks, with a stated responsible-gaming program and disclaimers that "models are wrong sometimes."

The technical stack is built around proprietary quant models authored by a small team drawn from trading floors and big tech (Coinbase, Refinitiv Eikon, AWS, Microsoft), augmented by an OpenAI-powered content layer for research summarization. Differentiated features include EV+ bet indicators, sharp-book odds comparison, an Advanced Model Builder that lets users define custom factor-and-weight prediction models, real-time +EV alerts with saved filters, and line-movement tracking. The company frames its offering as a "million-model community," positioning user-generated models as a collective-intelligence asset layered on top of the in-house quant engine.

BetAlpha targets individual sports bettors as a horizontal consumer segment and goes to market via product-led growth through app stores with a freemium-to-subscription funnel. There are no disclosed B2B partnerships, enterprise customers, or funding rounds; the company is privately held, headquartered implicitly in the U.S., and currently operates in North America while the apps are globally downloadable. Reported engagement metrics — 14.6k total app-store reviews and a 4.9 average rating — indicate an established consumer user base, though no paid-subscriber count or revenue figure has been disclosed.

Name

BETALPHA

Legal name

Miao Technologies LLC

Website

https://betalpha.pro

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Betting Analytics

NAICS

Gambling Industries (7132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

Keywords

• Sports betting analytics
• Prediction modeling software
• Player prop pricing
• Expected value betting
• Odds comparison platform

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pro Subscription: Weekly subscription at $6.99/week, billed through Apple App Store or Google Play. Includes full feature access: all player props, game lines, EV+ indicators, sharp book comparison, advanced model builder, trending insights, and real-time alerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BetAlpha operates a mobile sports prediction and analytics platform that aggregates lines from every major sportsbook (FanDuel, DraftKings, BetMGM, Caesars, bet365, ESPN Bet, Underdog) and applies quantitative models to price every player prop and game line. The platform surfaces positive expected value (EV+) bets where sportsbooks are mispricing lines, and offers a freemium model with a paid Pro subscription tier at $6.99/week unlocking arbitrage detection, sharp book odds comparison, boost analysis, advanced model builder, and real-time +EV alerts.

Product overview

BetAlpha is a single mobile sports analytics platform with a freemium model. The core BetAlpha app (free tier with 3-day Pro trial) provides basic scores, schedules, odds, sports news, trending picks feed, and daily model predictions. BetAlpha Pro ($6.99/week) is the premium add-on tier unlocking advanced quant tools — including arbitrage detection, positive EV bet indicators, boost analysis, sharp book odds comparison, real-time +EV alerts, and an advanced model builder where users define custom factors and weights. Both tiers use the same quant models and sportsbook data aggregation engine, differentiated solely by feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• BetAlpha Mobile App (Free Tier)
• BetAlpha Pro

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Network: Action Network provides sports betting analytics, odds tracking, and betting tools for U.S. sports bettors. It offers public betting data, line movement tracking, and expert picks — overlapping with BetAlpha's odds comparison and +EV features.
• Dimers: Dimers provides AI-driven sports predictions and betting analytics across major leagues. Its predictive model approach and pick recommendations compete directly with BetAlpha's quant-model-backed prediction feature set.
• Unabated: Unabated offers sports betting models, odds comparison, and professional handicapping tools. Its quant-driven approach to player props and game lines is closely aligned with BetAlpha's quantitative prediction model methodology.
• OddsJam: OddsJam is a sports betting analytics platform that aggregates odds across sportsbooks, identifies +EV bets, arbitrage opportunities, and promotional boosts. It is one of the most direct competitors to BetAlpha in the positive-EV betting analytics space.
• Sports Insights: Sports Insights provides sports betting odds comparison, line movement tracking, and betting trends analysis. It is an established player in sports betting data and analytics comparable to BetAlpha's core offering.
• BetQL: BetQL aggregates sportsbook data and provides predictive analytics and computer picks for NFL, NBA, and other major sports. Its data-driven pick generation and odds comparison overlap with BetAlpha's EV+ indicators and model-backed predictions.
• BettingPros: BettingPros is a sports betting data and analytics platform offering odds comparison, expert picks, and consensus betting data. It targets the same U.S. sports bettor persona as BetAlpha with overlapping analytical toolset.
• RotoGrinders: RotoGrinders is a daily fantasy sports and sports betting content and analytics platform. While more DFS-focused, it offers tools, projections, and content that overlap with BetAlpha's audience of sports bettors seeking data-driven insights.
• Props.cash: Props.cash specializes in player prop analytics, using data-driven models to surface +EV player props across sportsbooks. Its focus on player prop pricing directly overlaps with BetAlpha's player prop pricing model feature.

Emerging players

• Pickwatch: Pickwatch aggregates expert picks and consensus data for sports betting, including public betting percentages and trends. It is a smaller-scale player with partial overlap with BetAlpha's sports betting analytics offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETALPHA