Graystone Consulting
Graystone Consulting is a US-based, founder-operated fractional CMO and growth operations firm serving $3M to $50M B2B companies and multi-unit operators across Hospitality, Entertainment & LBE, Multi-Unit Retail, Lifestyle Publishing, and B2B SaaS, delivering a five-phase Growth Operating System methodology through retainers and project engagements from Lexington, KY.
- Company typePrivate
- Founded2016
- HeadquartersLexington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Graystone Consulting does
Graystone Consulting, LLC is a privately held, founder-operated consulting firm headquartered in Lexington, Kentucky, providing fractional chief marketing officer and growth operations services to US-based growth-stage B2B companies and multi-unit operators in the $3M to $50M range. Will Gray is the sole named principal and primary client-facing operator; the firm is registered as an LLC with no disclosed co-founders, employees, institutional backing, or parent company. Services center on a documented Growth Operating System methodology — a five-phase framework (Diagnose, Architect, Build, Execute, Optimize) — that turns fragmented marketing into a repeatable revenue engine. Core deliverables include the Operator's Revenue Audit (a 14-day diagnostic with a $75K revenue opportunity guarantee), ongoing fractional CMO retainers, and service modules for measurement and attribution, paid media and demand management, lifecycle and CRM, and marketing tech stack consulting. Pricing is quote-based and engagement-by-engagement; revenue mechanics blend retainer and project-fee structures.
The firm operates a direct, sales-led GTM with no channel partners or reseller motion. Top-of-funnel demand is generated through a high-output content marketing engine (long-form SEO blog, active LinkedIn presence), a weekly GrowthIQ newsletter on beehiiv, and a free multi-vertical Operator's Scorecard that drives bookings into a HubSpot Meetings funnel. Technology is operational rather than proprietary: Graystone uses HubSpot as its CRM of record, supplemented by beehiiv, GetResponse, Supermetrics, Databox, Granola, ClickUp, Gamma, ElevenLabs, GA4, Otter.ai, Krisp, Fireflies.ai, and Zapier/Make for marketing automation, analytics, meeting intelligence, project management, and content production. Affiliate links to recommended SaaS tools appear in blog content under a disclosed affiliate program.
Segmentation is vertical-led across Hospitality, Entertainment & LBE, Multi-Unit Retail, Lifestyle Publishing, and B2B SaaS, with horizontal mid-market operators as the named buyer. No customer logos, revenue, headcount, funding, or contract values are publicly disclosed. The only quantified client outcome on record — $970K in tracked conversion from $70K+ of managed media spend across an 82-day engagement, yielding 13:1 ROAS and 25:1 return on fee — is from a single operator case study. The firm is bootstrapped, privately held, and operates from a single Lexington office at 110 W. Vine Street, Suite 300.
Graystone Consulting firmographics
Firmographics- Name
- Graystone Consulting
- Legal name
- Graystone Consulting, LLC
- Website
- https://graystoneconsulting.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Graystone Consulting is a US-based, founder-operated fractional CMO and growth operations firm serving $3M to $50M B2B companies and multi-unit operators across Hospitality, Entertainment & LBE, Multi-Unit Retail, Lifestyle Publishing, and B2B SaaS, delivering a five-phase Growth Operating System methodology through retainers and project engagements from Lexington, KY.
- Ownership category
- akta.pro rank
Graystone Consulting industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Graystone Consulting is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graystone Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fractional CMO Retainer: Ongoing monthly retainer for fractional CMO services, providing a senior operator in the seat who sets strategy, manages budget, leads teams and agencies, and installs the measurement layer. Described as 'fractional' meaning part-time executive-level engagement.
- Growth Operations Services: Services including the Operator's Revenue Audit (14-day turnaround, $75K revenue opportunity guarantee), measurement and attribution consulting, paid media and demand management, and lifecycle/CRM services.
- Marketing Analytics Consulting: Fixed-fee or retainer-based consulting for building the measurement layer: tracking audits, attribution models, dashboard implementation, and measurement frameworks. Typically structured as project-based fixed-fee or monthly retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | One time/ perpetual license | Operator's Revenue Audit — 14-day diagnostic with guaranteed opportunity floor |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Graystone Consulting product offering
Product offeringCore offering
Graystone Consulting provides fractional CMO and growth operations services to US B2B companies (typically $3M to $50M revenue), with a focus on multi-unit operators in hospitality, entertainment, multi-unit retail, lifestyle publishing, and B2B SaaS. Its core deliverable is the Growth Operating System, a five-phase methodology (Diagnose, Architect, Build, Execute, Optimize) that installs attribution tying marketing spend to revenue, managed through senior-operator-led engagements and an entry-point 14-day Operator's Revenue Audit with a $75K opportunity guarantee.
Product overview
Graystone Consulting is a fractional CMO and growth operations firm offering professional services rather than a packaged software product. The core offerings are: the Fractional CMO engagement (executive-level marketing strategy and leadership on a part-time basis) and the Growth Operating System — a five-phase methodology (Diagnose, Architect, Build, Execute, Optimize) that underpins all engagements. The entry point is the Operator's Revenue Audit, a 14-day diagnostic with a $75K revenue opportunity guarantee. Supporting service modules cover Measurement & Attribution, Paid Media & Demand, Lifecycle & CRM, Marketing Analytics Consulting, and Marketing Tech Stack advisory. The firm also offers free tools including the Operator's Scorecard (a multi-version marketing assessment across Hospitality, Entertainment, Retail, and B2B SaaS verticals) and the GrowthIQ weekly newsletter. There is no unified software platform; services are delivered as consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO Executive-level fractional CMO engagement providing senior marketing strategy, budget leadership, team direction, and revenue accountability on a part-time basis. Functions as a part-time member of the executive team that sets direction, manages agencies, and owns outcomes — targeting growth-stage B2B companies and multi-unit operators that need senior marketing leadership without a full-time hire.
- Growth Operating System A five-phase methodology (Diagnose, Architect, Build, Execute, Optimize) that turns scattered marketing into a measurable, repeatable engine. Serves as the framework underpinning all Graystone engagements and is the company's documented proprietary operating methodology.
- Operator's Revenue Audit A 14-day diagnostic engagement that maps gaps in spend, data, and operations with a guaranteed $75K revenue opportunity floor. Functions as the entry point to the Growth Operating System methodology and the company's flagship diagnostic offering.
- Measurement & Attribution Services Implementation of server-side tracking, clean data setup, and a unified scoreboard that connects marketing spend to qualified leads and closed revenue across channels, including attribution modeling across the funnel.
- Paid Media & Demand Services Management of Google, Meta, and LinkedIn advertising run as one integrated system targeting revenue outcomes rather than vanity metrics, including campaign launch, management, and optimization against revenue targets.
- Lifecycle & CRM Services Email marketing, automation, and lifecycle workflows that compound existing spend, including CRM configuration, lead nurturing sequences, lead scoring, routing, and post-call follow-up automation.
- Marketing Analytics Consulting Consulting engagement to build and repair the measurement layer underneath marketing. Covers data collection, attribution modeling, reporting and dashboards, and measurement frameworks, with deliverables including a tracking audit, tracking plan, attribution model, dashboard set, measurement framework, and documentation for handoff.
- GrowthIQ Newsletter A weekly marketing teardown newsletter for operators and growth-stage founders, written by Will Gray, delivering tactical breakdowns of real marketing problems with actionable fixes and a free 5-part marketing audit PDF for new subscribers.
Quantifiable outcome
- 13:1 return on ad spend in a single documented operator engagement (one quarter)
- +2 more outcomes
Companies that use Graystone Consulting
Customer profileSegments5 records
Ideal customer profiles2 records
Graystone Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature1 record
Graystone Consulting partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Graystone Consulting competitors and assessment
Company assessmentDirect peers
- Klientboost: Performance marketing agency focused on paid media, landing page conversion, and growth marketing for B2B and SaaS companies. Directly comparable on the paid-media-and-attribution portion of Graystone's Growth Operating System.
- Chief Outsiders: The largest US fractional CMO firm, providing fractional chief marketing officers and growth executives to mid-market and growth-stage B2B companies. Direct competitor to Graystone on the fractional CMO model, with a far larger bench of fractional operators but a less verticalized, less productized delivery approach.
- Growth Pilots: A fractional CMO and growth operations consultancy focused on SaaS and growth-stage B2B companies. Closely overlaps Graystone's B2B SaaS vertical and outcome-oriented, mid-market positioning.
- Kalungi: Fractional CMO-as-a-service firm purpose-built for B2B SaaS companies, providing outsourced marketing leadership, GTM strategy, and HubSpot-driven execution. Closely comparable on fractional CMO SaaS delivery model and target ARR range.
- Single Grain: Digital marketing agency/consultancy specializing in SaaS and B2B growth, combining paid media, SEO, and content strategy. Direct overlap on B2B SaaS marketing operations and the integrated paid-measurement-lifecycle stack Graystone delivers.
- AcquireCMO: Fractional CMO marketplace that pairs growth-stage companies with fractional marketing leaders. Competes directly with Graystone on the same fractional engagement model and similar SMB/mid-market target buyer.
- Heinz Marketing: B2B marketing and sales consulting firm focused on helping mid-market B2B SaaS and tech companies build predictable pipeline. Comparable in target market (B2B SaaS, $3M-$50M) and operating model (consultative rather than agency).
Emerging players
- Productive Impact: Fractional CMO consultancy serving growth-stage B2B companies, mirroring Graystone's part-time executive model and growth operations emphasis at smaller scale.
Broad incumbents
- SmartBug Media: Larger full-service B2B inbound marketing agency with strong HubSpot credentials, serving B2B SaaS and mid-market clients. Competes with Graystone on integrated demand-gen and lifecycle execution but operates as a full agency rather than fractional executive model.
- DemandGen: B2B marketing agency serving mid-market and enterprise tech companies with demand generation, content, and ABM services. Overlaps Graystone's B2B SaaS and demand-gen execution modules at a larger agency scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Graystone Consulting social profiles
Digital presenceGraystone Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graystone Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Graystone Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graystone Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graystone Consulting
What does Graystone Consulting do?
Graystone Consulting provides fractional CMO and growth operations services to US B2B companies (typically $3M to $50M revenue), with a focus on multi-unit operators in hospitality, entertainment, multi-unit retail, lifestyle publishing, and B2B SaaS. Its core deliverable is the Growth Operating System, a five-phase methodology (Diagnose, Architect, Build, Execute, Optimize) that installs attribution tying marketing spend to revenue, managed through senior-operator-led engagements and an entry-point 14-day Operator's Revenue Audit with a $75K opportunity guarantee.
Is Graystone Consulting a public or private company?
Graystone Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graystone Consulting founded?
Graystone Consulting was founded in 2016.
Where is Graystone Consulting based?
Graystone Consulting is headquartered in Lexington, United States, in the North America region.
How does Graystone Consulting make money?
Three revenue lines are on record. Fractional CMO Retainer is the primary driver. The others are growth Operations Services and marketing Analytics Consulting.
Who are Graystone Consulting's main competitors?
Direct peers on record are Klientboost, Chief Outsiders, Growth Pilots, Kalungi, Single Grain, AcquireCMO and Heinz Marketing. Productive Impact is listed as an emerging player. Broad incumbents are SmartBug Media and DemandGen.
Does Graystone Consulting have an API?
No public API is recorded for Graystone Consulting.
What industry is Graystone Consulting in?
Graystone Consulting's product category is Management Consulting Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 541613 and its SIC code is 8742.