Htp Performance INC

What Htp Performance INC does

HTP Performance, Inc. is a privately held specialty retailer and manufacturer of high-performance motorcycle parts, operating from a single headquarters and shop location at 11106 Leadbetter Rd. Ste A in Ashland, Virginia. The company's product and service portfolio is concentrated on drag racing applications for sportbikes, with primary platform coverage across the Suzuki GSX-R1000 (2001-2026), Suzuki GSX-1300R Hayabusa, and Kawasaki ZX-14. HTP combines in-house manufactured proprietary components — notably a CNC-machined 6061 billet aluminum chassis for the 2017-2026 GSX-R1000RR, HTP Sidewinder exhaust, and co-branded HTP Drag DDS shocks developed with K-Tech — with authorized resale and integration of more than 100 third-party racing brands including MoTeC, CP-Carrillo, Penske, NOS, Vance & Hines, and Ryan Schnitz Racing.

The business is operated as a direct-to-consumer e-commerce storefront on BigCommerce (shop.htpperformance.com), supplemented by a formal dealer application channel for wholesale distribution to motorcycle dealerships and a company-sponsored HTP Racing team for motorsports marketing. Revenue is generated through three primary streams: hardware sales of parts and branded apparel, professional services including case service, cylinder head services, MoTeC support, and engine tuning, and bespoke built-to-order components such as engines and Penske shocks. Pricing is per-unit with premium positioning (e.g., $8,500 billet chassis, $3,500-$3,800 piston/crank combos, $2,225 shocks), and the company offers MoTeC Plug N Play packages with proprietary HTP wiring harnesses and base maps. The operation is small (1-10 employees), US-domestic in scope, privately held with no disclosed funding history, and serves competitive and recreational drag racers plus street bike performance enthusiasts as its primary customer segments.

Name

Htp Performance INC

Legal name

HTP Performance, Inc.

Website

https://htpperformance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HTP Performance is a privately held Ashland, Virginia-based specialty retailer and manufacturer of drag racing performance parts and engine build services for sportbikes (Suzuki GSX-R, Hayabusa, Kawasaki ZX-14), combining proprietary HTP-branded components with authorized resale of 100+ racing brands via a BigCommerce DTC storefront.

Ownership category

akta.pro rank

Product category

Motorcycle Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Motorcycle performance parts
• Drag racing components
• Sportbike aftermarket
• Engine building services
• Motorcycle tuning

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Parts Sales: Direct-to-consumer online sales of high-performance motorcycle parts and accessories through their e-commerce platform. Products include engine components, chassis parts, fuel systems, nitrous systems, and accessories.
2. Professional Services: Motorcycle services including case service, cylinder head services, maintenance services, MoTeC ECU services and tuning services for racing applications.
3. Apparel Sales: Sale of HTP-branded apparel including Flex Fit Hats, Dri-Fit Shirts, and other branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HTP Performance manufactures and distributes high-performance aftermarket motorcycle parts and provides professional engine building and tuning services for drag racing applications. The company sells its own HTP-branded proprietary components (billet aluminum chassis, shocks, exhaust) alongside products from more than 100 authorized brands including MoTeC, CP-Carrillo, Penske, K-Tech, and NOS, specializing in Suzuki GSX-R1000, Hayabusa, and Kawasaki ZX-14 sportbikes.

Product overview

HTP Performance INC operates as a specialized e-commerce platform and manufacturer of high-performance motorcycle parts primarily for drag racing applications. The company offers a multi-brand portfolio combining proprietary HTP-manufactured components with third-party racing brands. Core products include HTP Manufactured Parts (billet aluminum chassis, block-off plates, specialty drag racing components), the MoTeC Displays and Engine Management line for data logging and ECU control, Engine Components from CP-Carrillo (pistons, rods, crankshafts), Penske and K-Tech suspension systems (shocks, steering dampers), Nitrous oxide systems including NOS controllers, Fuel systems (pumps, injectors, rails), Exhaust systems (Brock's, M4, HTP Sidewinder), and Electrical/Harness products from Ryan Schnitz Racing. The company also provides professional Services including case service, cylinder head services, maintenance, MoTeC support, and tuning services. Supported motorcycle platforms include Suzuki GSX-R1000 (2001-2026), GSX-1300R Hayabusa (1999-present), Kawasaki ZX-14, and related sportbike models. HTP Racing sponsors racing teams in the sport.

Differentiator

Problem solved

Functional benefit

Brands

• HTP Racing: Company's racing division and sponsorship program

Quantifiable outcome

• Supports 233MPH+ motorcycle builds (Moore Mafia record)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MoTeCcoreTechnology or IntegrationHTP is an authorized seller and integrator of MoTeC engine management systems, displays, and data loggers. They offer MoTeC Plug N Play solutions for Suzuki GSX-R1000 and Hayabusa, including M130 ECU packages with proprietary HTP harnesses and base maps.
• CP-CarrillocoreTechnology or IntegrationAuthorized dealer for CP-Carrillo pistons and connecting rods, including Project X forgings, X-factor pistons for GSX-R1000, Hayabusa, and ZX-14 applications.
• Penske Racing ShockscoreTechnology or IntegrationAuthorized dealer for Penske drag racing shocks including Triple Adjustable, Double Adjustable, and Air Shock models. Offers custom ordering with HTP contact for complete specification customization.
• Ryan Schnitz RacingcoreTechnology or IntegrationAuthorized dealer for Ryan Schnitz Racing products including air shift modules, wiring harnesses, relay kits, and ECU integration products for Suzuki applications.
• K-Tech SuspensioncoreTechnology or IntegrationCo-branded HTP Drag DDS Lite and Pro shocks designed by K-Tech for drag racing applications. Products feature DDS technology with compression and rebound adjustment.
• Brock's PerformanceminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Brock's Performance exhaust systems and components.
• Mickey ThompsonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Mickey Thompson drag racing tires, including ET Drag Rear Slick (3221 series).
• Vance and HinesminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Vance and Hines high-performance valves, valve springs, valve keepers, and titanium retainers for Suzuki applications.
• NOS (Nitrous Oxide Systems)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for NOS nitrous controllers, systems, and components including Mini 2-Stage Progressive Controller.
• HTP RacingcoreStrategic or Co-development PartnerCompany-sponsored racing team for motorsports competition and brand promotion. Includes sponsors page for partner recognition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K-Tech Suspension: UK-based premium motorcycle suspension manufacturer. Co-develops the HTP-branded DDS shocks and sells its own K-Tech-branded equivalents, competing with HTP for the same drag racing suspension wallet.
• CP-Carrillo: Manufacturer of high-performance pistons and connecting rods used in motorsport. HTP is an authorized CP-Carrillo dealer and competes in the high-end GSX-R/Hayabusa/ZX-14 engine build market with identical component offerings.
• Bazzaz: Manufacturer of aftermarket engine management systems and fuel controllers for sportbikes. HTP carries Bazzaz alongside MoTeC and Power Commander and offers integration services that compete directly with Bazzaz's dealer/installer network.
• Penske Racing Shocks: Manufacturer of premium adjustable shocks including drag-specific models. HTP is an authorized Penske dealer but also competes with custom shock offerings, particularly for high-end drag racing builds.
• M4 Exhaust: Manufacturer of high-performance sportbike exhaust systems. HTP carries M4 alongside its proprietary HTP Sidewinder, putting them in direct product competition for sportbike exhaust dollars.
• Woodcraft Technologies: Manufacturer of aftermarket frame sliders, rearsets, and racing bodywork for sportbikes. Targets the same drag racing and track day enthusiast segment as HTP, particularly for Suzuki and Kawasaki sportbike platforms.
• Brock's Performance: Performance exhaust and sportbike parts manufacturer/distributor. HTP is an authorized Brock's dealer, making Brock's a direct competitor in the sportbike exhaust category and a near-substitute for several HTP-engineered parts.

Broad incumbents

• Yoshimura R&D: Established Japanese-American manufacturer of premium sportbike exhaust systems and performance parts with global brand recognition. Much larger scale than HTP, with overlapping products but broader market reach.
• Vance & Hines: Major sportbike and cruiser performance parts manufacturer. HTP is a Vance & Hines authorized dealer, and both compete in the Suzuki GSX-R/Hayabusa valve train and exhaust categories, though Vance & Hines serves a much broader market.
• Dynojet (Power Commander): Large aftermarket motorcycle performance company with the dominant Power Commander brand. HTP resells Power Commander units while also offering competing MoTeC integration services, positioning them in adjacent rather than head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HTPRacing
• Facebookfacebook.com/htpracing
• Instagraminstagram.com/htpracing
• LinkedInlinkedin.com/company/htp-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Htp Performance INC