Advantage Media Group
Advantage Media Group is a privately held hybrid book publisher and authority-building services company that helps business leaders become published authors through multiple publishing imprints including Forbes Books, Entrepreneur Books, SXSW Books, and Performance Publishing.
- Company typePrivate
- Founded2005
- HeadquartersCharleston, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Advantage Media Group does
Advantage Media Group, founded in 2005 by Adam Witty and headquartered in Charleston, South Carolina, is a privately held hybrid business book publisher and authority-building services company. The firm operates a portfolio of publishing imprints including Forbes Books (exclusive publishing partner of Forbes Media since 2016), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing (acquired October 2025). Since inception the company has worked with over 2,000 business leaders to publish books across 44 U.S. states and 14 countries and reports 20+ billion cumulative earned media impressions for its authors.
The core service is done-for-you book publishing — ghostwriting, editorial, design, distribution, and publicity — augmented by a modular suite of "Authority Media Services" including brand strategy, content writing, personal brand websites, public relations, podcasting, social media strategy, ad campaigns, and SMART Content. Underlying these services is the proprietary Authority Maturity Model, a five-stage framework (Emerging through Differentiated), and the Authority Blueprint, a $1,495 one-time assessment product with SEO, share-of-voice, and competitor benchmarking. The customer base consists of CEOs, founders, and senior executives across financial services, technology, healthcare, legal, fitness, and public affairs.
Revenue is generated through professional-services project fees on book publishing, monthly subscription retainers on ongoing authority-building services, a one-time assessment product, and brand licensing/royalty economics from the Forbes Books imprint. The go-to-market motion is consultative and sales-led: pricing is custom and undisclosed publicly, anchored by the Authority Blueprint lead-magnet and converted into recurring multi-service engagements with monthly performance reporting and quarterly business reviews. The company is founder-owned with no disclosed institutional VC/PE backing and has been named to the Inc. 500/5000 list in six of the past eight years.
Advantage Media Group firmographics
Firmographics- Name
- Advantage Media Group
- Legal name
- Advantage Media Group, Inc.
- Website
- https://advantagemedia.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Advantage Media Group is a privately held hybrid book publisher and authority-building services company that helps business leaders become published authors through multiple publishing imprints including Forbes Books, Entrepreneur Books, SXSW Books, and Performance Publishing.
- Ownership category
- akta.pro rank
Advantage Media Group industry classification
Industry- Product category
- Hybrid Book Publishing & Authority Building Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Advantage Media Group is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantage Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Book Publishing Services: Done-for-you book publishing services that help business leaders become published authors. Includes ghostwriting, editorial, distribution, promotion, and publicity campaigns. Revenue is generated through project-based professional services.
- Authority Building Services: Ongoing media and authority-building services including brand strategy, content writing, personal brand websites, public relations, podcasting, social media strategy, ad campaigns, and SMART content. These are customized solutions tailored to each client's authority-building plan.
- Authority Blueprint Assessment: One-time assessment product at $1,495 that provides comprehensive brand audit and strategic roadmap. This investment is credited toward subsequent services engaged.
- Forbes Books Publishing: Exclusive book publishing brand operating under Forbes Media partnership, positioning business leaders with Forbes branding and association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Authority Blueprint Assessment - $1,495 |
| Subscription | Monthly | Customized Authority Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Advantage Media Group product offering
Product offeringCore offering
Advantage Media Group is a hybrid book publisher and authority-building services company that helps business leaders become published authors and established thought leaders. The company provides done-for-you book publishing across multiple imprints (Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, Performance Publishing) and offers integrated Authority Media Services including brand strategy, content writing, podcasting, PR, social media strategy, personal brand websites, ad campaigns, and SMART Content. Services are sold directly through consultative engagements and bundled as customized Authority plans.
Product overview
Advantage Media Group operates as a hybrid business book publisher and authority-building platform for thought leaders. The company offers a portfolio of publishing imprints including Forbes Books (exclusive partner), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing (acquired October 2025). Beyond publishing, the platform provides a suite of integrated Authority Media Services: Brand Strategy, Content Writing, Personal Brand Website, Public Relations, Podcasting, Social Media Strategy, Ad Campaigns, and SMART Content. The company also offers paid products (Authority Blueprint at $1,495) and free assessments (Authority Maturity Assessment) alongside a resource library (Authority Hub) containing articles, podcasts, webinars, eBooks, and videos. The architecture combines core book publishing with modular authority-building services that can be purchased individually or as an integrated suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Book Publishing End-to-end publishing service for business leaders, offering ghostwriting, editorial, distribution, and publicity campaigns. Authors retain creative control and book rights.
- Forbes Books Exclusive book publishing brand of Forbes Media, helping elevate business leaders who exemplify excellence in their fields.
- Entrepreneur Books Publishing imprint under the Entrepreneur brand for business leaders and entrepreneurs seeking thought leadership visibility.
- Advantage Books Core publishing imprint for business leaders seeking to establish authority through authorship.
- Brand Strategy Personalized brand strategy consulting including purpose, positioning, and performance frameworks to differentiate business leaders.
- Content Writing Curated monthly strategic content including 12-month content strategy, 1,500 words of custom content, reactive content for trending topics, and distribution recommendations.
- Personal Brand Website Custom web design and hosting with SEO-driven content, optimized media assets, and monthly analytics reporting.
- Public Relations PR services including media messaging strategy, weekly proactive pitching, interview management, coaching for on-camera appearances, and monthly media reports.
- Podcasting Done-for-you podcasting service with two interview-style podcasts per month, guest securing, topic strategy, and professional production and distribution.
- Social Media Strategy Audit of existing social media profiles with step-by-step refresh recommendations and ongoing content strategies.
- Ad Campaigns Digital ad campaign creation and boosting on social platforms with targeting by ideal audience demographics.
- SMART Content Strategic Messaging for Authority, Reputation, and Trust — comprehensive content service with monthly thought leadership articles and SEO-driven content.
- Authority Blueprint Assessment Paid assessment product ($1,495) providing share of voice analysis, audience overview, competitor comparison, SEO analysis, social media audit, and brand strategy recommendations. Investment credited toward subsequent services.
- Performance Publishing Hybrid business book publishing imprint specializing in guided book publishing services that help business leaders establish authority through authorship. Acquired in October 2025.
Quantifiable outcome
- 20+ billion earned media impressions secured for members
- +2 more outcomes
Companies that use Advantage Media Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Advantage Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Advantage Media Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Performance Publishing GroupcoreAdvantage Media Group acquired Performance Publishing Group, a hybrid business book publisher founded in 2010 by Michelle Prince. Performance Publishing specializes in guided book publishing services helping business leaders establish authority through authorship. Michelle Prince became SVP and Publisher of Performance Publishing, and the combined entity operates Performance Publishing as an additional imprint under Advantage's existing portfolio.
- Forbes MediaflagshipForbes Media approached Advantage Media in 2016 to create Forbes Books, operating as the exclusive book publishing brand of Forbes Media. Forbes Books helps elevate business leaders who exemplify what it means to be 'Best in Business.'
- SXSWcoreSXSW Books operates as one of Advantage Media's publishing imprints, alongside Forbes Books, Entrepreneur Books, and Advantage Books.
- Entrepreneur MediacoreEntrepreneur Books operates as one of Advantage Media's publishing imprints. Entrepreneur Authorities platform also integrated into the company's authority-building ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Advantage Media Group competitors and assessment
Company assessmentBroad incumbents
- Wiley: Established global publisher with business and leadership titles and the Matt Holt Books imprint. Represents a broader incumbent with comparable business book publishing ambitions and category reach.
- HarperCollins Leadership: Imprint of HarperCollins focused on business and leadership books. Provides overlap with Advantage's publishing and authority-building services but as part of a much larger traditional publisher portfolio.
Direct peers
- Berrett-Koehler Publishers: Independent publisher of business and self-development books with a curated author model. Comparable as an integrated publishing plus author-branding platform targeting thought leaders.
- Amplify Publishing: Hybrid publishing house offering production and promotional services for executive authors. Targets the same authority-building buyer with similar done-for-you publishing and marketing capabilities.
- Sound Wisdom: Hybrid publishing imprint specializing in business, personal development, and authority-building content. Competes directly with Advantage on premium book production and author marketing services.
- Scribe Media: Hybrid business book publisher offering done-for-you ghostwriting, editing, and marketing services for executives. Operates a similar premium, consultative model targeting business leaders seeking authorship and thought leadership credibility.
- Matt Holt Books: Business book imprint under Wiley that partners with entrepreneurs and executives on publishing and authority-building. Comparable as a media-brand-backed hybrid publishing arm for business leaders.
- Page Two Publishers: Independent hybrid publisher of business and thought leadership books with author marketing services. Directly competes for the same executive-author customer segment.
- Greenleaf Book Group: Independent hybrid publisher focused on business and self-help books with integrated marketing and PR services. Comparable in offering done-for-you publishing solutions to business leaders and authors.
Emerging players
- StoryBrand: Messaging and branding framework company that helps executives clarify and amplify their message. Adjacent and emerging competitor in the executive authority-building category, primarily through consulting and frameworks rather than publishing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advantage Media Group social profiles
Digital presenceAdvantage Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Media Group leadership team
Management profileNumber of profiles
Profiles17 records
Advantage Media Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Advantage Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Media Group
What does Advantage Media Group do?
Advantage Media Group is a hybrid book publisher and authority-building services company that helps business leaders become published authors and established thought leaders. The company provides done-for-you book publishing across multiple imprints (Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, Performance Publishing) and offers integrated Authority Media Services including brand strategy, content writing, podcasting, PR, social media strategy, personal brand websites, ad campaigns, and SMART Content. Services are sold directly through consultative engagements and bundled as customized Authority plans.
Is Advantage Media Group a public or private company?
Advantage Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advantage Media Group founded?
Advantage Media Group was founded in 2005.
Where is Advantage Media Group based?
Advantage Media Group is headquartered in Charleston, United States, in the North America region.
How does Advantage Media Group make money?
Four revenue lines are on record. Book Publishing Services are the primary driver. The others are authority Building Services, authority Blueprint Assessment and forbes Books Publishing.
Who are Advantage Media Group's main competitors?
Broad incumbents on record are Wiley and HarperCollins Leadership. Direct peers are Berrett-Koehler Publishers, Amplify Publishing, Sound Wisdom, Scribe Media, Matt Holt Books, Page Two Publishers and Greenleaf Book Group. StoryBrand is listed as an emerging player.
Does Advantage Media Group have an API?
No public API is recorded for Advantage Media Group.
What industry is Advantage Media Group in?
Advantage Media Group's product category is Hybrid Book Publishing & Authority Building Services. Its primary akta.pro industry code is BPAFADAG, Thought Leadership & Executive Visibility, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 541820 and its SIC code is 7311.