Rocha Real Estate Group

What Rocha Real Estate Group does

Rocha Real Estate Group is a residential real estate brokerage team operating under the eXp Realty umbrella and affiliated with the eXp Luxury Division. Founded in 2019 and headquartered at 9600 Great Hills Trail in Austin, Texas, the firm is led by Principal and Team Lead Rey Rocha and serves high-net-worth buyers, sellers, and investors across three Texas metros: Austin (primary focus on Downtown, Tarrytown, Westlake, Lake Austin, and surrounding luxury neighborhoods), Houston, and San Antonio. Service lines include buyer representation, seller marketing, complimentary Comparative Market Analysis (CMA) reports, home value estimation, property search tools, and refinancing/financing coordination.

The underlying technology stack is a Brivity-powered IDX website (rocharealestategroup.org) connected to Austin MLS, the Houston Association of Realtors, and the San Antonio Board of Realtors, providing property search, lead capture forms, and home value modules. The platform is configured for consumer-facing search and self-service CMA requests rather than any proprietary algorithm or AI-driven valuation; the substantive value-add is delivered through agent-led advisory work, neighborhood-specific pricing expertise, and a curated professional network of photographers, stagers, movers, handymen, and lenders. There is no evidence of proprietary software development, AI/ML capability, or platform products.

Commercially, the firm operates a traditional real estate commission model with no publicly disclosed rates; services are marketed as free at the consultation stage (free marketing plans, free CMA, free home value estimates) with revenue realized only on closed transactions. The go-to-market motion is sales-led and relationship-driven, with the website and MLS exposure serving as top-of-funnel lead generation and direct client referrals (including repeat clients) acting as a primary demand source. Pricing is not publicly disclosed, and the customer base is concentrated in luxury residential buyers and sellers in Austin-area zip codes with select expansion into Houston and San Antonio luxury submarkets. The firm has no external funding, no patents or trademarks, no awards, and no disclosed M&A activity.

Name

Rocha Real Estate Group

Legal name

Rocha Real Estate Group

Website

https://rocharealestategroup.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocha Real Estate Group is an Austin-based residential real estate team operating under eXp Realty and the eXp Luxury Division, serving luxury buyers, sellers, and investors across Austin, Houston, and San Antonio through agent-led representation, CMAs, and property search tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate
• Luxury home brokerage
• Buyer representation
• Home valuation
• Property search

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based model for residential property buying and selling services. Transactions include luxury properties through eXp Luxury Division.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rocha Real Estate Group is a residential real estate brokerage that represents buyers and sellers in Texas markets, primarily luxury homes in Austin neighborhoods such as Downtown, Tarrytown, Westlake, Lake Austin, Rob Roy, and Westminster Glen, with additional coverage in Houston and San Antonio. Core services include buyer representation with property search and financing coordination, seller representation with custom marketing plans and CMA-based pricing, and complimentary home value estimates, all delivered under the eXp Realty brokerage and eXp Luxury Division.

Product overview

Rocha Real Estate Group is a real estate services practice affiliated with eXp Realty, operating under the eXp Luxury Division. The group provides a unified set of real estate services centered around buying and selling residential properties, supported by property search tools and home value estimation modules. Core offerings include buyer representation, seller marketing services, and complimentary CMA reports, with additional tools for property searches and financing assistance. The service operates primarily in Texas markets including Austin, Houston, and San Antonio areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Buyer representation services for residential property purchases in Texas markets, including property search, financing coordination, and transaction support for individual buyers.
• Real Estate Selling Services Seller representation services including free marketing plans, Comparative Market Analysis (CMA), pricing strategy, staging guidance, and negotiation to sell homes for the highest amount in the least time.
• Home Value Estimation Complimentary home value estimation service providing instant CMA reports so homeowners can understand the market value of their property in specific neighborhoods.
• Property Search Property search functionality surfacing MLS-listed residential properties across multiple Texas markets including Austin (78701, 78703, 78746, 78733, 78730), Houston (77019, 77024, 77027), and San Antonio (78257, 78212, 78209).

Quantifiable outcome

• Sold quickly for price above seller expectations

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorRocha Real Estate Group operates as a team within the eXp Realty brokerage platform. eXp Realty provides the brokerage infrastructure, technology platform, and national brand while the team delivers localized luxury real estate services in Austin, Houston, and San Antonio markets. The group is specifically affiliated with the eXp Luxury Division for high-value property transactions.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kuper Sotheby's International Realty: Sotheby's-affiliated luxury brokerage with a strong Austin and Hill Country presence. Comparable because it pursues the same high-net-worth buyers and sellers of luxury residential properties in the same neighborhoods.
• Moreland Properties: Long-established Austin luxury brokerage operating in the same premium ZIPs (Tarrytown, Westlake, Lake Austin). Highly comparable as a local luxury-focused residential real estate team competing head-to-head for the same buyer/seller pool.
• W Realty Group: Austin luxury real estate team with a high-end marketing and client-service orientation. Comparable because it competes for the same luxury Austin client base and uses a similarly relationship-driven sales motion.
• Engel & Völkers Austin: Global luxury brokerage with an Austin shop focused on premium and waterfront properties around Lake Austin and Westlake. Directly comparable in target customer (luxury buyer/seller), service mix, and Austin footprint.
• Brandon Thacker Group: Austin's #1 ranked individual agent team operating under a major national brokerage. Comparable as a competing luxury Austin real estate team with similar relationship-driven, sales-led model in the same premium submarkets.
• BHHS Premier Properties: Berkshire Hathaway-affiliated brokerage serving Austin, Houston and San Antonio luxury segments. Comparable because it offers residential buyer/seller representation across the same three Texas metros with luxury focus.

Broad incumbents

• Compass: National tech-forward luxury-leaning brokerage with a meaningful Austin agent roster. Comparable as a broader incumbent offering similar residential representation plus technology and marketing infrastructure at national scale.
• Keller Williams Realty Austin: Keller Williams market center covering Austin and surrounding metros. Comparable as a broad incumbent offering similar residential brokerage services with local luxury agents, against which luxury teams compete for top-producing agents.

Emerging players

• Compass | Austin Luxury Group: Sub-brand / specialty team within Compass focused on Austin luxury listings. Comparable as a niche luxury team within a national brokerage umbrella — a structurally similar competitor leveraging big-platform backing.

Regional players

• The Austin Home Company: Austin-focused independent brokerage with strong presence in central and luxury neighborhoods. Comparable as a regional residential competitor focused on the Austin metro, overlapping in buyer/seller representation services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RochaRealEstateGroup
• LinkedInlinkedin.com/company/rocha-real-estate-group-at-exp-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocha Real Estate Group