Bad Boy
Bad Boy (TShell Motors Private Limited) is a Chennai-based, pre-revenue Indian EV startup developing the world's first electric supertrike — a three-wheeled tilting vehicle with AI-enabled self-balancing, targeting thrill-seeking Indian consumers through direct-to-consumer pre-orders starting at Rs. 15 lakhs.
- Company typePrivate
- Founded2019
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bad Boy does
Bad Boy, the consumer-facing brand of TShell Motors Private Limited, is a Chennai-based Indian electric vehicle startup founded in 2019 that has developed what it positions as the world's first electric supertrike — a three-wheeled, tilting personal EV. The vehicle architecture combines a 20 kWh lithium-ion battery pack with active balancing BMS, a 21 kW outrunner motor, an AI-enabled self-tilting mechanism that mimics human counter-steering, steer-by-wire control with Field Oriented Control and torque vectoring delivering sub-5 ms response, and an F1-inspired 360-degree cockpit. Quoted performance specifications include 400 km range per charge, 4.5-second 0–100 km/h acceleration with launch control, 20-minute fast charging, and a comprehensive electronic safety suite (ABS, EBD, ESP, AEB, TCS, regenerative braking, hill hold/descent control, FCWS).
The go-to-market is direct-to-consumer via the company website (badboyev.in), where prospective buyers book test drives and join a waitlist with a Rs. 1,000 deposit (refundable only if production is not started within 18 months). Pricing starts at Rs. 15 lakhs ex-showroom (~USD 18,000). The target customer is an Indian individual thrill-seeker who views personal mobility as an emotional, rebellion-themed experience; the company has no dealer network, no enterprise customers, and no confirmed production deliveries. Bad Boy secured undisclosed seed funding from MudhalVC in 2023 and publicly revealed its third prototype in 2024. As of the available evidence the company remains pre-revenue and pre-production, with a small (11–50) engineering team based in Pammal, Chennai, and earned media coverage from Times of India, CNBC India, Car Toq, Ackodrive, and Drivespark.
Bad Boy firmographics
Firmographics- Name
- Bad Boy
- Legal name
- TShell Motors Private Limited
- Website
- https://badboyev.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bad Boy (TShell Motors Private Limited) is a Chennai-based, pre-revenue Indian EV startup developing the world's first electric supertrike — a three-wheeled tilting vehicle with AI-enabled self-balancing, targeting thrill-seeking Indian consumers through direct-to-consumer pre-orders starting at Rs. 15 lakhs.
- Ownership category
- akta.pro rank
Bad Boy industry classification
Industry- Product category
- Electric Personal Mobility Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)
- akta.pro secondary industry
- Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
Keywords
Where Bad Boy is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bad Boy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Electric Supertrike Hardware Sales: The primary revenue stream is one-time hardware sales of the Bad Boy electric supertrike, priced starting from Rs. 15 lakhs ex-showroom. Customers place a waitlist deposit of Rs. 1,000 (refundable under specific conditions) to secure their interest ahead of production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single vehicle model starting at Rs. 15 lakhs ex-showroom |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bad Boy product offering
Product offeringCore offering
Bad Boy designs, engineers, and manufactures an electric supertrike — a three-wheeled, tilting personal mobility vehicle that combines motorcycle-grade agility with EV performance. The flagship product is built around a 20 kWh lithium-ion battery pack, a 21 kW outrunner motor, AI-enabled self-balancing tilting, steer-by-wire with Field Oriented Control and torque vectoring, and a 360-degree F1-inspired rider cockpit. Vehicles are sold directly to individual consumers via the company's website, with a waitlist deposit and test drive booking mechanism.
Product overview
Bad Boy is a single-product electric supertrike company under T'Shell Motors Private Limited. The company offers one flagship product: the Bad Boy Electric SuperTrike, the world's first electric supertrike. This vehicle combines AI-enabled tilting technology with advanced performance specifications including 400 km range, 4.5-second 0-100 KMPH acceleration, and a comprehensive suite of safety features. The supertrike is available for waitlist booking at Rs. 15 lakhs ex-showroom with a Rs. 1,000 refundable deposit.
Differentiator
Problem solved
Functional benefit
Products and services
- Bad Boy Electric SuperTrike The Bad Boy Electric SuperTrike is the company's flagship and only commercial product — a three-wheeled, tilting personal electric vehicle designed for individual riders seeking a premium, thrill-oriented mobility experience. It offers 400 km range per charge, 4.5-second 0-100 KMPH acceleration, 20-minute fast charging, AI-enabled self-balancing tilt, steer-by-wire with sub-5ms response, a 360-degree F1-inspired cockpit with passenger seat, and a 12-system active braking and stability suite. Priced from Rs. 15 lakhs ex-showroom.
Quantifiable outcome
- 2,304 kg CO2 emissions saved per vehicle per year
- +4 more outcomes
Companies that use Bad Boy
Customer profileSegments1 record
Ideal customer profiles1 record
Bad Boy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Bad Boy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Bad Boy competitors and assessment
Company assessmentBroad incumbents
- Ola Electric: India's largest electric two-wheeler manufacturer (S1 series) with public market backing and aggressive vertical integration. Comparable as the dominant Indian EV incumbent shaping consumer expectations and competitive dynamics in the personal EV space.
- Ather Energy: Established Indian electric scooter leader (450 series) with strong DTC distribution and brand recognition. Comparable as a broader Indian EV incumbent that has scaled production, distribution, and software platform for premium personal mobility.
- Hero Electric: Long-established Indian electric two-wheeler maker (Optima, Photon) with extensive dealer network. Comparable as a broader incumbent in Indian electric personal mobility, particularly relevant for distribution and regulatory navigation.
- TVS Motor Company: Major Indian two- and three-wheeler manufacturer with iQube electric scooter and three-wheeler portfolio. Comparable as a broad incumbent with established manufacturing scale, dealer network, and ICE-to-EV transition experience relevant to Bad Boy's product category.
- Bajaj Auto: India's leading three-wheeler (auto-rickshaw) manufacturer and major motorcycle OEM (Chetak electric). Directly relevant as the dominant three-wheeler manufacturer in India, providing category benchmarks and potential competitive overlap with supertrike format.
Emerging players
- Komaki: Indian EV maker producing electric scooters, motorcycles, and three-wheelers (e-rickshaws). Comparable as an emerging player addressing multi-format Indian electric personal mobility, particularly relevant for three-wheeler EV category dynamics.
- Simple Energy: Bengaluru-based EV startup (Simple One) focused on electric scooters with premium specs and India-first manufacturing. Comparable as an emerging Indian EV OEM pursuing performance and range leadership in the personal mobility segment.
Direct peers
- Revolt Motors: India's first electric motorcycle brand (RV400) with AI-enabled features and direct-to-consumer sales. Comparable as an Indian EV OEM targeting enthusiast riders with tech-forward products and similar go-to-market approach.
- Tork Motors: Pune-based electric motorcycle startup (Kratos/Kratos R) with performance positioning and Indian manufacturing. Comparable as a smaller Indian EV OEM competing in the premium electric two-wheeler segment with similar scale constraints.
- Ultraviolette Automotive: Indian premium electric motorcycle startup (F77 Mach 2) targeting performance-seeking riders. Closest direct peer as a Bangalore-based EV OEM pursuing premium positioning, performance specs, and lifestyle branding in the Indian two-wheeler market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Bad Boy social profiles
Digital presenceBad Boy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bad Boy leadership team
Management profileNumber of profiles
Profiles1 record
Bad Boy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bad Boy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bad Boy
What does Bad Boy do?
Bad Boy designs, engineers, and manufactures an electric supertrike — a three-wheeled, tilting personal mobility vehicle that combines motorcycle-grade agility with EV performance. The flagship product is built around a 20 kWh lithium-ion battery pack, a 21 kW outrunner motor, AI-enabled self-balancing tilting, steer-by-wire with Field Oriented Control and torque vectoring, and a 360-degree F1-inspired rider cockpit. Vehicles are sold directly to individual consumers via the company's website, with a waitlist deposit and test drive booking mechanism.
Is Bad Boy a public or private company?
Bad Boy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bad Boy founded?
Bad Boy was founded in 2019. It employs 11 to 50 people.
Where is Bad Boy based?
Bad Boy is headquartered in Chennai, India, in the Asia region.
How does Bad Boy make money?
One revenue line is on record: electric Supertrike Hardware Sales.
Who are Bad Boy's main competitors?
Broad incumbents on record are Ola Electric, Ather Energy, Hero Electric, TVS Motor Company and Bajaj Auto. Emerging players are Komaki and Simple Energy. Direct peers are Revolt Motors, Tork Motors and Ultraviolette Automotive.
Does Bad Boy have an API?
No public API is recorded for Bad Boy.
What industry is Bad Boy in?
Bad Boy's product category is Electric Personal Mobility Vehicles. Its primary akta.pro industry code is IMACACAI, EV Platform/Skateboard & Chassis Integration Manufacturing, with a secondary code of IMACAOAJ, Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks). Its NAICS code is 336991 and its SIC code is 3751.