Sensoire

What Sensoire does

Sensoire designs and retails 100% Grade 6A mulberry silk bedding — including duvets, pillowcases, sleep masks, bonnets, scrunchies, travel accessories and gift sets — sold under its own brand and the L'Heure de Soie sub-brand. Underlying technology centers on a documented seven-step handmade production process using long-strand double-cocoon (doupion) silk at 19–25 momme weight, hand-layered into a glue-free fill and finished with no chemical degumming agents, with OEKO-TEX Standard 100 certification across the line. The company is incorporated as Sensoire Global Limited in Hong Kong, operates a Paris regional headquarters and a Belgian EU distribution/returns site, and runs a direct-to-consumer e-commerce storefront with multi-language and multi-currency checkout across Europe.

Sensoire makes money almost exclusively through one-time DTC e-commerce sales of silk bedding and accessories, supported by a secondary corporate and bulk gifting program with a €2,500 initial-order minimum, tiered partner pricing and customizable woven labels and packaging. Pricing is unit-based and ranges from approximately $30 for entry sleep masks up to roughly $1,526 for premium pure-silk-shell duvets, with gift sets clustered in the $85–$101 range. Customer acquisition leans on email capture (15% first-order welcome incentive), an education-driven blog (The Silk Journal), SEO-optimized category pages targeting hot sleepers, cold sleepers, menopause-related night sweats, voyagers and beauty/hair-care buyers, and an organic social presence on Facebook, Instagram, Twitter and YouTube. There is no disclosed physical retail, no third-party marketplace presence, no headcount, no institutional funding and no app distribution surface.

Name

Sensoire

Legal name

Sensoire Global Limited

Website

https://sensoire.com

Company type

Private

Operating status

Operating

Short description

Sensoire designs and sells 100% Grade 6A mulberry silk bedding, duvets, pillowcases, sleep masks and accessories direct-to-consumer through sensoire.com, targeting hot sleepers, cold sleepers, menopause-related night-sweat buyers, travelers and beauty-focused consumers across Europe.

Ownership category

akta.pro rank

Product category

Luxury Silk Bedding

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYIMAOAKAH

Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

Keywords

• Mulberry silk bedding
• Silk pillowcases
• Silk duvets
• Sleep accessories
• Luxury bedding

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream from direct-to-consumer online sales of mulberry silk bedding, pillowcases, sleep masks, scrunchies, bonnets, travel accessories, and gift sets through their e-commerce platform. Transaction-based purchases with one-time payment per product.
2. Corporate/Bulk Gifting: Volume pricing program for corporate partners with minimum €2,500 initial order. Offers tiered partner pricing, customisation options including woven labels, ribboned boxes, and printed cards. Final sale on bulk/customised orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sensoire designs and sells 100% Grade 6A mulberry silk bedding, including pillowcases, duvets, and bedding sets, plus sleep masks, scrunchies, bonnets, and travel accessories. Products are made through a seven-step handmade production process using long-strand double-cocoon silk with no chemical degumming or machine-shredded filling. The company sells primarily direct-to-consumer through its own e-commerce storefront, with a corporate gifting program for bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

• L'Heure de Soie: A mulberry silk bedding set collection designed by Sensoire, offering complete bed dressing in temperature-regulating, skin-friendly silk. Available in five colours including Champagne, Midnight Blue, Pink, Silver Gray and White.

Products and services

• Mulberry Silk Pillowcases

Quantifiable outcome

• Durability: 15-20 years lifespan for quality silk duvets
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quince: Quince is an affordable DTC brand spanning bedding, apparel, luggage and accessories at an "affordable luxury" price point with global multi-currency e-commerce. Comparable in DTC operational mechanics (multiple SKUs, multi-currency checkout, organic + paid channel mix) and competitive pressure on Sensoire's premium price tier, even though Quince does not specialize in silk.
• Parachute Home: Parachute Home is an established DTC/retail premium bedding and home brand selling sheets, duvets, towels and sleepwear with multi-category assortment and physical retail presence. Overlaps with Sensoire on premium bedding, gift sets and direct-to-consumer home positioning; serves as a category incumbent benchmarking go-to-market scale.
• Brooklinen: Brooklinen is a venture-backed DTC premium bedding brand (sheets, duvets, pillows, robes) with much broader scale and mainstream cotton/silk/linen assortment. Comparable as a DTC bedding category leader and as a reference point for Sensoire's packaging, gift-set and corporate-gifting model, though it does not specialize solely in silk.

Direct peers

• Blissy: Blissy is a US-based DTC brand selling 100% mulberry silk pillowcases, sleep masks, hair accessories and bedding with comparable momme-weight grading and premium positioning. It is among the most aggressive paid-media buyers in the silk pillowcase category and competes head-on with Sensoire on Shopify-style e-commerce.
• Mulberry Park Silks: Mulberry Park Silks is a US-based DTC brand selling 100% mulberry silk sheets, pillowcases, duvets and bedding accessories at 19–25 momme with an emphasis on OEKO-TEX-certified, hypoallergenic, temperature-regulating silk — essentially the same value proposition and SKU structure as Sensoire, with a primarily North American customer base.
• Lilysilk: Lilysilk is a large-scale direct silk bedding retailer offering silk pillowcases, duvets, sheets, sleepwear and accessories at multiple momme weights with global multi-currency shipping. Comparable to Sensoire in product breadth and use-case segmentation (hot/cold sleepers, hair care) and competes on price-spanning premium and mid-tier.
• Manito Silk: Manito is a premium silk lifestyle brand selling bedding (sheets, duvets, pillowcases), sleepwear and accessories made from 100% mulberry silk with luxury positioning. Highly comparable to Sensoire in heritage craftsmanship storytelling and pillowcase/duvet price points.
• Slip: Slip is a multi-award-winning DTC brand selling mulberry silk pillowcases, sleep masks, hair accessories and bedding with a similar positioning to Sensoire (Grade 6A silk, beauty/sleep use cases). It is the most directly comparable premium silk-pillowcase brand globally and competes in the same purchase intent sets.

Emerging players

• Cozy Earth: Cozy Earth is a premium bamboo-derived bedding DTC brand selling sheets, duvet covers, blankets and sleepwear with celebrity/influencer-driven marketing. Competes with Sensoire for the "luxury wellness sleep" positioning and premium price band, though its material is viscose from bamboo rather than silk.
• Ettitude: Ettitude is a premium sustainable bedding DTC brand selling sheets, duvet covers, pillowcases and sleepwear — but in CleanBamboo (lyocell) rather than silk. Competes for the same "naturally temperature-regulating, hypoallergenic, OEKO-TEX-certified bedding" purchase intent and overlaps in gifting, sleep-mask and travel-positioned SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensoire