What Lily Silk Bedding does

LILYSILK (operating as Lily Silk Bedding) is a privately held premium silk brand founded in 2010 and headquartered in New York, with operational entities in California (LILYSILK Bedding Inc.) and Hong Kong (HongKong FuJinAn Trading Co., Limited). The company specializes in 100% mulberry silk products spanning bedding (pillowcases, duvet covers), sleepwear, ready-to-wear apparel, and accessories, with materials certified to OEKO-TEX Standard 100 and select products to GOTS organic silk standards. Technical differentiation centers on the patent-pending SilkContour™ tri-blend fabric (36% silk, 42% recycled nylon, 22% LYCRA®) introduced in March 2026 for an activewear category extension.

The business operates a multi-channel DTC model: the lilysilk.com e-commerce store and iOS/Android mobile apps serve as the primary revenue engine, supplemented by physical retail flagships in New York's Meatpacking District and Hong Kong's Harbour City, a Channel Partners wholesale program (MOQ 100 pieces, 20%+ discount), a Bulk Order B2B program targeting hospitality and airlines (MOQ 20 pieces), and affiliate networks via ShareASale and Impact. Pricing is unit-based across a $14-$355+ range, supported by the Silk Club Rewards loyalty program and installment payments via Shop Pay. Customer segments span affluent lifestyle consumers, celebrity-driven fashion visibility (Barbara Palvin, Gigi Hadid, Emily Ratajkowski, Alessandra Ambrosio), dermatologist-endorsed health-conscious buyers, and B2B hospitality/corporate clients. Sustainability credentials include a TerraCycle textile recycling partnership (since 2022), One Tree Planted reforestation (35,000 trees in 2023), and NBCF charity partnership. The company received a 2021 funding round from Capital Nuts Investment Management and Next Capital and is led by CEO David Wang.

Name

Lily Silk Bedding

Legal name

LILYSILK Bedding Inc.

Website

https://lilysilk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Silk Bedding & Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Mulberry silk bedding
• Silk sleepwear apparel
• Premium silk home textiles
• Silk fashion clothing
• Silk pillowcases

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through www.lilysilk.com selling silk bedding, sleepwear, and ready-to-wear apparel. Products range from $14 (scrunchies) to $355+ (duvet covers). Includes loyalty program (Silk Club Rewards) with up to 8% member discounts.
2. Channel Partners Program: Wholesale partnerships with MOQ of 100 pieces and over 20% discount off consumer prices. Includes marketing support and designated customer service for retailers and hospitality businesses.
3. Bulk Orders: B2B orders with MOQ of 20 pieces, up to 20% discount, free shipping, and customization options for size and embroidery. Targets hospitality and airline services.
4. Affiliate Program: Commission-based program through ShareASale and Impact platforms with up to 15% commission on sales and 30-day tracking cookies.
5. Loyalty Program: Silk Club Rewards program offering up to 11 exclusive benefits including member discounts up to 8%, birthday discounts up to 20%, and easy returns/exchanges.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

LILYSILK designs, sources, and sells premium silk bedding (pillowcases, sheets, duvet covers), sleepwear (pajama sets, nightdresses, robes), and ready-to-wear apparel (shirts, dresses, tops) made from 100% mulberry silk (19 Momme and 22 Momme options). The company has expanded into performance activewear with its patent-pending SilkContour™ tri-blend fabric, while maintaining direct-to-consumer e-commerce as the primary sales channel alongside flagship physical stores in New York and Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

• SilkContour™: Performance wear line built around a patent-pending tri-blend fabric designed for everyday movement and second-skin comfort, including biker shorts, flared pants, leggings, and sports bras.

Products and services

• Silk Pillowcases 100% mulberry silk pillowcases in 19 Momme and 22 Momme weights, available in multiple sizes and floral patterns, marketed for hair and skin health benefits.
• Silk Duvet Covers Premium silk duvet covers made from 100% mulberry silk with floral designs including Wisteria, Plum Blossom, Lily Chrysanthemum, and Rose Orchid patterns.
• Silk Bedding Sets and Sheets Mulberry silk sheets and bedding sets offered under the Home category, including cooling and breathable options targeting premium home textile consumers.
• Silk Pajama Sets Premium silk pajama sets with notched collar design and matching pants with self-tie waist, offered in floral designs including Plum Blossom, Lily Chrysanthemum, Dahlia Rose, Lisianthus Hydrangea, and Dahlia Rose Gradient.
• Silk Sleepwear (Robes, Nightdresses, Eye Masks) Mulberry silk sleepwear including robes, nightdresses, and eye masks marketed for sleep quality and skin/hair benefits.
• Silk Shirts and Blouses Mulberry silk shirts and blouses including striped Cuban collar designs, part of the Ready-to-Wear apparel line.
• Silk Dresses Premium silk dresses including the Toscana Striped Pointelle Dress and other seasonal designs in the Ready-to-Wear category.
• Silk Scrunchies and Hair Accessories Silk hair scrunchies and accessories including Eternal Hope Scrunchie and 4-Pack Different Silk Hair Scrunchies Set, marketed for hair damage reduction.
• SilkContour™ Activewear Collection Performance activewear line including biker shorts, flared pants, leggings, and sports bras built around the proprietary SilkContour™ tri-blend fabric (36% silk, 42% recycled nylon, 22% LYCRA®) with four-way stretch and quick-dry performance.
• NBCF Hope Collection Charitable collection supporting the National Breast Cancer Foundation partnership, including Sleep Eye Mask, Scrunchie, Pillowcase, Sleep Set, Nightdress, and Silk Robe with 20% of gross retail sales donated to NBCF.
• LILYSILK x Mika Ninagawa Collection Exclusive collaboration collection with Japanese photographer Mika Ninagawa featuring vibrant floral silk designs across shirts, pajamas, bedding, and accessories.
• LILYSILK x Elizabeth Stewart Capsule Collection Stylist-curated capsule collection developed in collaboration with celebrity stylist Elizabeth Stewart, merging luxury silk with red-carpet styling.
• LILYSILK x Liberty Capsule Collection Eco-conscious luxury capsule collection made with Liberty fabric featuring iconic Liberty floral blooms for spring-summer wardrobes.
• Mediterranean Muse Collection Spring 2026 seasonal collection featuring cashmere, merino wool, and double-faced silk trench coat pieces inspired by Mediterranean coastal aesthetics.
• Channel Partners Program (Wholesale) B2B wholesale partnership offering LILYSILK products to retailers and lifestyle businesses at over 20% discount with MOQ 100 pieces, marketing support, and dedicated customer service.
• Bulk Order Program B2B bulk ordering service for hospitality and airline clients with MOQ 20 pieces, up to 20% discount, free shipping, and embroidery/size customization options.
• Affiliate Program Affiliate marketing program hosted on ShareASale and Impact platforms offering up to 15% commission per sale with 30-day tracking cookies for publishers promoting LILYSILK products.
• Silk Club Rewards Loyalty Program Free loyalty program with up to 11 exclusive benefits including tier-based member discounts, birthday month discounts, points-based rewards (100 points = $1), point multiplier events, easy returns, and free shipping.

Quantifiable outcome

• 2,849 non-donatable silk and cashmere items recycled through TerraCycle program since January 2022
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 January 2023Reforestation partnership. In 2023, 35,000 trees planted: 15,000 trees in Pontal do Paranapanems, São Paulo State (Brazil) restoring 15 hectares and benefiting 200 families, 569 wildlife species, and 45 women; 20,000 trees in Veracruz, Mexico for ecosystem restoration.
• TerraCyclecoreStrategic or Co-development Partner · 1 January 2022Textile recycling program celebrating 4 years in 2026. Has recycled 2,849 non-donatable silk and cashmere items weighing nearly 1,680 pounds since January 2022 launch. Materials converted into insulation and cushion filling. Participants receive complimentary silk pillowcase, 500 points, and 20% discount.
• National Breast Cancer Foundation (NBCF)coreStrategic or Co-development Partner · 1 January 2022Ongoing partnership since 2022 with $43,500 worth of silk eye masks donated to NBCF's HOPE Kit program. From July 2025 through September 2026, 20% of gross retail sales from NBCF Hope Collection donated to NBCF. Partnership supports early detection, education, and support services for breast cancer patients.
• Mika NinagawaflagshipStrategic or Co-development PartnerExclusive collaboration with renowned Japanese photographer and film director. Features vibrant floral patterns (lilies, chrysanthemums, roses, dahlias, hydrangeas) on silk shirts, pajamas, bedding, and accessories. Limited to North America and Western Europe. Mika is acclaimed for Kimura Ihei Photography Award and films including 'Sakuran' and 'Helter Skelter'.
• Elizabeth StewartflagshipStrategic or Co-development PartnerExclusive collaboration with Hollywood celebrity stylist known for dressing Cate Blanchett, Julia Roberts, Jessica Chastain. Redefines effortless sophistication merging LILYSILK's luxury silk with Elizabeth's styling artistry through LILYSILK x Elizabeth Stewart Capsule Collection.
• LibertycoreStrategic or Co-development PartnerLILYSILK Capsule Collection made with Liberty fabric featuring iconic Liberty blooms. Combines LILYSILK's eco-conscious luxury with Liberty's rich design heritage for spring-summer wardrobes.
• ShareASaleminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform partner (merchantID: 48228) enabling publishers to promote LILYSILK products with up to 15% commission.
• ImpactminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform enabling partnership program for LILYSILK brand affiliates with 30-day tracking cookies and up to 15% commission.
• NARS CosmeticsminorGTM or Marketing PartnerLILYSILK featured in NARS Cosmetics #YourBestLight Foundation Launch Influencer Trip for cross-brand marketing collaboration.
• Benefit CosmeticsminorGTM or Marketing PartnerPartnership conveying importance of overall self-care through brand collaboration.
• Baby2BabyminorStrategic or Co-development PartnerNational non-profit providing diapers, clothing, and necessities to families. LILYSILK partnership helped provide 250,000 diapers to mothers and babies in celebration of Mother's Day.
• Oscar's KidsminorStrategic or Co-development PartnerInternational pediatric cancer charity founded in honor of Oscar Keogh. LILYSILK partners with Melissa Rauch to support children and families on cancer journey, funding research and providing comfort.
• Barbara PalvinflagshipGTM or Marketing PartnerHungarian model and actress as brand ambassador since 2025. Featured SilkContour™ activewear on Instagram April 15, 2026. Worn LILYSILK at Venice Film Festival and Paris Fashion Week. Alignment with brand's body positivity values.
• Gigi HadidflagshipGTM or Marketing PartnerGlobal runway icon wearing LILYSILK at Cannes. Part of 2025 high-profile models featuring LILYSILK designs for understated luxury positioning.
• Victory Outreach Women's Christian Recovery HomeminorOthersSince 2018, donated silk comforters, pillows, and blankets to provide better living conditions for individuals restarting their lives at Pomona, CA location.
• Goodwill Southern CaliforniaminorOthersDonated silk linens and clothes for sale in Goodwill stores. Proceeds help individuals with disabilities secure sustainable employment through education and training.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Slip: Australia-founded premium silk pillowcase and bedding brand selling direct-to-consumer globally; directly competes with LILYSILK on silk pillowcases, sleep masks, and bedding at similar premium price points with a comparable celebrity/influencer marketing approach.
• Blissy: US-based DTC silk pillowcase and sleep accessory brand; competes head-to-head with LILYSILK in the same premium silk pillowcase and sleep mask category with heavy digital performance marketing.
• Lunya: Premium DTC women's sleepwear and loungewear brand; comparable to LILYSILK's silk pajama and sleepwear line on customer profile (affluent women), price point, and direct-to-consumer positioning.
• Mulberry Park Silks: US-based direct-to-consumer silk bedding brand selling sheets, pillowcases, and accessories in 19/22/25 momme mulberry silk; overlaps with LILYSILK on core bedding SKUs and momme-based premium positioning.
• Fishers Finery: DTC brand specializing in silk bedding, sleepwear, and undergarments made from mulberry silk; competes with LILYSILK across pillowcases, sheets, and women's sleepwear.
• Derek Rose: British heritage loungewear and silk sleepwear brand sold through own e-commerce, department stores, and luxury retailers; comparable to LILYSILK's silk pajama sets and ready-to-wear sleepwear line at similar premium price points.

Broad incumbents

• Brooklinen: Larger premium DTC bedding brand with broader category reach (sheets, duvets, loungewear); competes with LILYSILK on bedding while serving a similar mid-to-premium direct-to-consumer audience with greater scale and category breadth.
• Frette: Historic Italian luxury linen and bedding brand supplied to leading hotels worldwide; overlaps with LILYSILK on premium bedding and the B2B hospitality channel the brand is actively pursuing.
• Lululemon: Global activewear incumbent; directly relevant as the benchmark competitive set LILYSILK will face with its SilkContour™ activewear launch into women's performance apparel.

Emerging players

• Ettitude: Sustainable bedding brand with CleanBamboo™ lyocell sheets and sleepwear; competes with LILYSILK's bedding business from a sustainability-led angle and overlapping affluent DTC customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lilysilk
• Xx.com/lilysilk
• Facebookfacebook.com/LuxurySilk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily Silk Bedding