Mithaas Resturant
Mithaas is a four-location Indian vegetarian fast casual restaurant chain in New Jersey and New York offering dine-in, catering, and nationwide mithai e-commerce shipping. It serves foodies, families, and event hosts seeking modernized traditional Indian street food and regional specialties.
- Company typePrivate
- Founded-
- HeadquartersEdison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mithaas Resturant does
Mithaas is a multi-unit Indian vegetarian restaurant brand operating four locations in New Jersey and New York, plus a nationwide e-commerce channel for traditional Indian sweets. The company self-positions as the pioneer restaurant brand in NJ & NY transforming traditional Indian street food into a modern fast casual dining experience, with a menu spanning Indian street food, North and South Indian delicacies, Indo-Chinese cuisine, and mithai. Customer segments are primarily foodies, families, and event hosts seeking vegetarian Indian dining for casual meals and celebrations.
The core product set comprises dine-in restaurant service at four sites (Edison, Jersey City, North Brunswick, and Hicksville), a specialty catering vertical offering party trays, box lunches, snack boxes, and live food stations for events, and direct-to-consumer mithai shipping through the standalone mithaasusa.com storefront. Technology infrastructure is light: a WordPress-based marketing website, ChowNow online ordering integration across all four locations for takeout and delivery, and a separate e-commerce storefront for nationwide sweets distribution. The menu is vegetarian-only, and pricing is unit-based across snacks ($4.00-$12.99), curries ($10.99-$14.99), catering trays ($55-$130), and per-pound desserts.
The business model is asset-heavy restaurant operations augmented by event catering and a digital CPG-style mithai line. Revenue is generated through one-time dine-in transactions, catering orders, and e-commerce purchases, with no subscription, licensing, or contracted enterprise revenue streams. Go-to-market relies on foot traffic at the four physical locations, organic social presence on Facebook and Instagram, the website, and ChowNow as the primary delivery/takeout platform.
Mithaas Resturant firmographics
Firmographics- Name
- Mithaas Resturant
- Legal name
- Mithaas
- Website
- https://mithaas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mithaas is a four-location Indian vegetarian fast casual restaurant chain in New Jersey and New York offering dine-in, catering, and nationwide mithai e-commerce shipping. It serves foodies, families, and event hosts seeking modernized traditional Indian street food and regional specialties.
- Ownership category
- akta.pro rank
Mithaas Resturant industry classification
Industry- Product category
- Indian Vegetarian Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Drop-Off Catering & Boxed Meals (HSACAGAB)
Keywords
Where Mithaas Resturant is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mithaas Resturant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at one of four physical restaurant locations in New Jersey and New York, offering a menu of Indian street food, North and South Indian delicacies, Indo-Chinese cuisine, and traditional mithai.
- Online Ordering and Takeout: Revenue from takeout and delivery orders placed through their website and third-party platforms like ChowNow.
- Catering Services: Specialty catering services offering party trays, box lunches, snack boxes, and live food stations for events including birthdays, weddings, corporate parties, and private events.
- Nationwide Mithai Shipping: Direct-to-consumer sales of traditional Indian sweets (mithai) shipped nationwide through mithaasusa.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekend Specials Menu |
| Unit Pricing | Pay-as-you-go | Individual Menu Items |
| Unit Pricing | Pay-as-you-go | Catering Small Trays |
| Unit Pricing | Pay-as-you-go | Catering Large Trays |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mithaas Resturant product offering
Product offeringCore offering
Mithaas runs a four-location Indian vegetarian restaurant chain in New Jersey and New York offering modern fast-casual dining built around authentic Indian street food, North and South Indian dishes, Indo-Chinese cuisine, thalis, and traditional mithai. The company complements dine-in, takeout, and delivery service with event catering (party trays, box lunches, live food stations) and ships traditional Indian sweets nationwide through a dedicated e-commerce store.
Product overview
Mithaas is a restaurant brand operating four locations in New Jersey and New York, offering a modern fast casual dining experience that transforms traditional Indian street food. The core offerings include dine-in restaurant services, specialty catering for events, and nationwide online ordering of traditional mithai (sweets). The menu features Indian street food snacks, North and South Indian delicacies, Indo-Chinese cuisine, thalis, and an array of traditional sweets. The company also provides catering services with party trays, box lunches, and live food stations for various celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Restaurant Service Modern fast-casual dining at four physical locations in Edison, Jersey City, North Brunswick, and Hicksville, offering authentic Indian street food, North and South Indian dishes, Indo-Chinese cuisine, thalis, tandoori breads, curries, and traditional mithai to individual diners, families, and groups.
- Event Catering Services Catering for birthdays, weddings, corporate parties, holiday parties, and private events, featuring small and large party trays of appetizers, Indian and Indo-Chinese entrees, rice, breads, and desserts, plus box lunches, snack boxes, and live food stations.
- Catering Menu (Small & Large Trays) Standardized catering menu with appetizers, Indian-Chinese vegetable appetizers, paneer appetizers, vegetarian entrees, lentils, rice, Chinese rice and noodles, and desserts available in small ($55-$75) and large ($95-$130) trays.
- Nationwide Mithai Shipping Online store at mithaasusa.com offering direct-to-consumer purchase and nationwide shipping of traditional Indian sweets (mithai) such as burfi, laddoo, kulfi, and gulab jamun, for personal consumption and gifting.
- Weekend Specials Menu Limited-time weekend menu of traditional Indian snacks and sweets including Cut Mirchi and Ragda Pattice, targeted at food enthusiasts seeking traditional flavors, priced from $6.99.
Companies that use Mithaas Resturant
Customer profileSegments2 records
Ideal customer profiles3 records
Mithaas Resturant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Mithaas Resturant partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Mithaas Resturant competitors and assessment
Company assessmentDirect peers
- Choolaah Indian BBQ: An Indian fast-casual chain on the US East Coast. Directly comparable to Mithaas on the modern fast-casual Indian dining format and East Coast footprint, though focused on tandoor/BBQ rather than street food.
- Hot Breads India: An Indian bakery and sweets retail chain with US presence selling mithai, snacks, and vegetarian savory items. Comparable to Mithaas on the mithai/sweets category and nationwide shipping concept via MithaasUSA.
- Indikitch: An Indian fast-casual concept serving bowls and street food in the US. Directly comparable to Mithaas on the modern Indian street food positioning and counter-service format.
- Saffron Indian Kitchen: Indian fast-casual restaurants serving the Mid-Atlantic and East Coast. Comparable to Mithaas on fast-casual Indian positioning, regional multi-location presence, and modernized dining experience.
- Sahni's Sweets & Catering: Indian sweets and catering service with NJ presence. Comparable to Mithaas on the mithai/sweets retail and event catering business lines, particularly relevant to the nationwide shipping and catering arms.
- Tiffin Box Indian Vegetarian Cuisine: A vegetarian Indian fast-casual restaurant operating primarily in New Jersey and surrounding states. Directly comparable to Mithaas on vegetarian-only menu, NJ presence, and Indian street food/fast casual positioning.
Regional players
- Diwan Indian Restaurant: An Indian restaurant in the New York/New Jersey area offering North Indian cuisine and vegetarian options. Comparable to Mithaas on NJ/NY Indian vegetarian dining segment and catering services.
- Bombay Spice NJ: A New Jersey-based Indian restaurant group. Comparable to Mithaas on regional NJ Indian dining market presence, though more focused on full-service traditional Indian cuisine.
- Anjappar Chettinad Restaurant: An Indian restaurant chain specializing in Chettinad/South Indian cuisine with US locations. Comparable to Mithaas on Indian cuisine focus and multi-location operations, but with broader menu including non-vegetarian items.
Broad incumbents
- Saravanaa Bhavan: A globally established South Indian vegetarian restaurant chain with US locations. Comparable to Mithaas on pure-vegetarian Indian menu and casual-dining format, but operates at much larger scale across multiple countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mithaas Resturant social profiles
Digital presenceMithaas Resturant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mithaas Resturant leadership team
Management profileNumber of profiles
Mithaas Resturant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mithaas Resturant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mithaas Resturant
What does Mithaas Resturant do?
Mithaas runs a four-location Indian vegetarian restaurant chain in New Jersey and New York offering modern fast-casual dining built around authentic Indian street food, North and South Indian dishes, Indo-Chinese cuisine, thalis, and traditional mithai. The company complements dine-in, takeout, and delivery service with event catering (party trays, box lunches, live food stations) and ships traditional Indian sweets nationwide through a dedicated e-commerce store.
Is Mithaas Resturant a public or private company?
Mithaas Resturant is a private company. It is classified as unknown and is currently operating.
When was Mithaas Resturant founded?
Mithaas Resturant was founded in -1. It employs 11 to 50 people.
Where is Mithaas Resturant based?
Mithaas Resturant is headquartered in Edison, United States, in the North America region.
How does Mithaas Resturant make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeout, catering Services and nationwide Mithai Shipping.
Who are Mithaas Resturant's main competitors?
Direct peers on record are Choolaah Indian BBQ, Hot Breads India, Indikitch, Saffron Indian Kitchen, Sahni's Sweets & Catering and Tiffin Box Indian Vegetarian Cuisine. Regional players are Diwan Indian Restaurant, Bombay Spice NJ and Anjappar Chettinad Restaurant. Saravanaa Bhavan is listed as a broad incumbent.
Does Mithaas Resturant have an API?
No public API is recorded for Mithaas Resturant.
What industry is Mithaas Resturant in?
Mithaas Resturant's product category is Indian Vegetarian Restaurant. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 722513 and its SIC code is 5812.