Sahni’s Enterprises

What Sahni’s Enterprises does

Sahni's Enterprises Inc. is a privately held, family-owned multi-brand conglomerate founded in 2001 by Gary Sahni in Cumming, Georgia. The company operates a horizontally diversified portfolio spanning scale manufacturing (American Weigh Scales, Fast Weigh, Digitz, Peachtree, Bodigi), hookah products (Elite Hookah, Badshah), wholesale distribution (#1 Wholesale across 3,600+ SKUs), retail (23+ locations including Edible Arrangements franchises, CVS pharmacy partnerships, Bliss Bar & Lounge, World Piece, The Hookah Hookup), hospitality investments (Embassy Suites at the Halcyon, Corso Atlanta), real estate (~500,000 sq ft commercial property, 50+ acres), consulting, and proprietary surveillance technology (IYESEE live video monitoring with computer vision). It employs 700+ people across 5 global factories with 60 in-house staff and serves 50,000+ customers including MIT, Stanford, Los Alamos National Laboratory, NOAA, and U.S. Government/Military branches, with products distributed through Amazon, Wayfair, Home Depot, Lowe's, Wal-Mart, and dedicated e-commerce sites reaching 250M+ weekly consumer touchpoints.

The business model is a mix of hardware sales (scales and hookah products), wholesale distribution fees, retail one-time purchases, managed services (surveillance, hospitality), and professional services (consulting). Revenue mechanics span B2B wholesale, big-box retail channels, GSA/Government distribution, and DTC e-commerce across multiple brand websites. The go-to-market combines a US-based national sales force, channel partnerships (Buy Box Experts, KAHNnect, CMI, Pattern), franchise operations (Edible Arrangements), and 23+ owned retail locations. Pricing is not publicly disclosed but varies by channel and product line.

The technical core rests on load cell and electronic circuitry for precision weighing (globally approved standards), proprietary computer vision surveillance in IYESEE, custom warehouse storage systems, and SkuNexus inventory management integrated with lean manufacturing. The company's vertically integrated structure, multi-brand portfolio management, and CEO-led factory audits underpin its ability to compete across fragmented counterculture, novelty, education, research, and government procurement markets.

Name

Sahni’s Enterprises

Legal name

Sahni's Enterprises Inc.

Website

https://sahnient.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sahni's Enterprises is a privately held, multi-brand manufacturer and distributor based in Cumming, Georgia, operating across precision scales (American Weigh Scales), hookah products (Elite Hookah), wholesale distribution (#1 Wholesale), retail, hospitality, real estate, and proprietary IYESEE video surveillance, serving 50,000+ customers globally.

Ownership category

akta.pro rank

Product category

Weighing Instruments and Diversified Consumer Products Manufacturing

NAICS

Grocery and Convenience Retailers (4451), Management of Companies and Enterprises (551)

SIC

Wholesale-Groceries & Related Products (5140), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Tobacco & Nicotine Contract Manufacturing & Private Label (CRADAJAM)

akta.pro secondary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

Keywords

• Precision weighing instruments
• Hookah product manufacturing
• Wholesale distribution services
• Live video surveillance
• Multi-brand retail operations

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Scale Manufacturing & Sales: Manufactures and distributes digital and mechanical scales through brands including American Weigh Scales, Fast Weigh, Digitz, Peachtree, and Bodigi. Products sold through wholesale, retail, and e-commerce channels.
2. Hookah & Tobacco Products: Manufactures and distributes hookah products under Elite and Badshah brands. Products include hand-crafted hookahs, shisha, and accessories.
3. Retail Operations: Operates 23+ retail locations including Edible Arrangements franchises, Bliss Bar and Lounge restaurants, CVS pharmacy partnerships, World Piece novelty store, and The Hookah Hookup novelty stores.
4. Food & Beverage: Bliss Lite Sip Lounge and Bliss Bar & Lounge restaurants offering Mediterranean cuisine, American small plates, and hookah services.
5. Real Estate: Invests in commercial, industrial, retail, and residential properties. Currently owns over 50 acres of property and approximately half a million square feet of commercial property including shopping centers and a self-storage facility.
6. Consulting Services: Business consulting division providing solutions for technology problems, new product development, and investment opportunities. Converting ideas into reality for 20+ years.
7. IYESEE Surveillance Services: Live video monitoring and surveillance services for businesses with real-time monitoring and audio intervention to prevent theft and robbery.
8. Hospitality Investments: Investments in hotels (Embassy Suites partnership) and retirement communities (Corso Atlanta).
9. Wholesale Distribution: Distribution of over 3,600 SKU numbers across multiple vertical markets including retail, c-stores, education, GSA/Government, medical, industrial, coffee, firearm, agriculture, health & fitness, and more.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sahni's Enterprises is a diversified, multi-brand holding company that designs, manufactures, and distributes precision digital and mechanical weighing scales (American Weigh Scales, Fast Weigh, Digitz, Peachtree, Bodigi) and hookah products (Elite Hookah, Badshah). The company also operates 23+ retail locations, a wholesale distribution network of 3,600+ SKUs through #1 Wholesale, proprietary live video surveillance (IYESEE), business consulting, real estate investments, and hospitality partnerships.

Product overview

Sahni's Enterprises is a multi-brand, global manufacturing and distribution company operating across multiple sectors. The core product portfolio centers on precision weighing scales under brands including American Weigh Scales (flagship), Fast Weigh, Digitz, Peachtree, and Bodigi, along with hookah products under Elite Hookah and Badshah brands. The company also offers proprietary surveillance technology through IYESEE for live video monitoring. Distribution and wholesale operations are handled through #1Wholesale, while retail includes Edible Arrangements franchises, Bliss Bar & Lounge, CVS pharmacy partnerships, and The Hookah Hookup novelty stores across the Southeast. The company operates 23 retail locations in Georgia, North Carolina, South Carolina, and Tennessee, with e-commerce websites including American Weigh Scales, Scales.net, Kitchen Scales, and Elite Hookah under the Elite Trends LLC brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• American Weigh Scales (AWS): Digital and mechanical scales for homes and industry segments, industry leader in manufacturing.
• Digitz
• Fast Weigh
• Peachtree
• Elite Hookah
• Badshah
• Bodigi
• Glider Collection
• Elite Trends LLC
• #1 Wholesale
• IYESEE
• The Hookah Hookup
• Bliss Bar and Lounge
• Bliss Lite Sip Lounge
• World Piece

Products and services

• American Weigh Scales (AWS) Flagship brand manufacturing and distributing digital and mechanical scales globally for home, industrial, retail, and laboratory use. Offers over 100 different digital scale models.
• Digitz Pocket Scales Compact digital pocket scales with removable lids that double as expansion trays, designed for portability and easy-to-read displays.
• Fast Weigh Pocket Scales Pocket-sized digital weighing scales brand focused on quality products and service. Scales are tested, calibrated, and approved on every quality standard from development to production.
• Peachtree Precision Instruments Precision instruments and portable scales for research and quality control labs worldwide, providing high-performance weighing solutions for exacting applications.
• Bodigi Body Composition Scales Body composition scales using bioelectrical impedance analysis, measuring body vitals including fat tissue versus muscle through electrical signals transmitted through the feet.
• Elite Hookah Products Hand-crafted hookah products featuring unique original designs, sold to consumers through e-commerce and retail channels for hookah and shisha enthusiasts.
• Badshah Hookah Products Hookah brand offering quality products at affordable prices, featuring designs inspired by Egyptian, Indian, Turkish, and whimsical fruit lines.
• IYESEE Live Video Monitoring and Surveillance Proprietary live video monitoring and surveillance service offering preventative real-time monitoring, audio intervention, and direct dispatch capability to detect and respond to theft or robbery before or as it occurs.
• #1 Wholesale Distribution Wholesale distribution service offering thousands of products across 3,600+ SKUs including scales, storage containers, gifts, wooden boxes, pillboxes, incense holders, tapestries, and tobacco/hookah products to retail, c-store, education, government, medical, and industrial markets.
• Bliss Bar and Lounge / Bliss Lite Sip Lounge Restaurant, bar, and lounge venues offering Mediterranean cuisine, American small plates, hookah service, music, and drinks for retail consumers.
• Business Consulting Services Consulting division providing solutions for technology problems, new product development, and investment opportunities. Converts ideas into reality with 20+ years of experience.
• Sahni's Real Estate Portfolio Real estate investment in commercial, industrial, retail, and residential properties, including over 50 acres of property and approximately 500,000 square feet of commercial property such as shopping centers and a self-storage facility.

Quantifiable outcome

• 50,000+ customers served
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Buy Box ExpertscoreGTM or Marketing PartnerPartnership with Buy Box Experts KAHNnect Management to strengthen position in online retail market and compete aggressively in online retail.
• KAHNnect ManagementcoreGTM or Marketing PartnerPartnership with KAHNnect Management to strengthen position in marketplace and dominate through retail brands.
• CMIcoreGTM or Marketing PartnerPartnership with CMI to strengthen position in marketplace and dominate through retail brands AWS and Elite Trends.
• PatterncoreGTM or Marketing PartnerPartnership with Pattern to strengthen position in marketplace and dominate through retail brands.
• Edible ArrangementscoreChannel Partner/ Reseller/ DistributorEdible Arrangements franchise partnership with Atlanta-area stores offering fresh fruit bouquets, gourmet dipped chocolates, and delivery services.
• Embassy Suites at the HalcyoncoreStrategic or Co-development PartnerPartnership to bring Embassy Suites hotel at the Halcyon in Alpharetta, GA. Brand-new build with 160 rooms, two restaurants, and two conference centers.
• Corso AtlantacoreStrategic or Co-development PartnerPartnership to bring Corso Atlanta retirement community offering upscale independent living, assisted living and memory care options.
• CVSminorChannel Partner/ Reseller/ DistributorPartnership with two CVS drug stores in Decatur and Jasper, GA for pharmacy and health services.
• U.S. Government and MilitarycoreOthersEarned confidence of multiple branches of the U.S. Government and Military as a trusted supplier.
• Amazon, Wayfair, Home Depot, Lowe's, Wal-MartcoreChannel Partner/ Reseller/ DistributorLarge operations such as Amazon, Wayfair, Home Depot, Lowe's, and Wal-Mart utilized to deliver products to consumers efficiently and economically.
• Los Alamos National LaboratorycoreOthersResearch laboratory customer utilizing precision scales and analytical instruments for scientific research.
• Oak Ridge National LaboratorycoreOthersResearch laboratory customer utilizing precision scales and analytical instruments for scientific research.
• NRELcoreOthersNational Renewable Energy Laboratory customer utilizing precision scales for research.
• NOAAcoreOthersNational Oceanic and Atmospheric Administration customer utilizing precision instruments for research.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OHAUS Corporation: OHAUS is a direct competitor to American Weigh Scales in digital pocket scales, lab balances, and industrial weighing instruments, serving similar B2B and consumer channels with overlapping product lines.
• Al Fakher Tobacco Trading: Al Fakher is a leading global hookah and shisha tobacco brand directly comparable to Sahni's Elite Hookah and Badshah sub-brands in the same tobacco/nicotine-adjacent category and distribution channels.
• Starbuzz Tobacco: Starbuzz is a major branded hookah and shisha manufacturer competing head-to-head with Elite Hookah and Badshah for share in the same counterculture/tobacco specialty retail channel.
• CAS Corporation: CAS is a South Korea-based commercial and industrial scale manufacturer selling through U.S. wholesale channels, directly comparable to AWS, Fast Weigh, and Digitz in retail and industrial weighing.
• A&D Weighing: A&D manufactures precision balances, scales, and analytical instruments globally; comparable to Sahni's Peachtree and Bodigi sub-brands in the research and lab weighing category.
• Hookah-Shisha.com: Hookah-Shisha.com is a major online hookah retailer and wholesaler; comparable to Sahni's #1 Wholesale and The Hookah Hookup in the same counterculture tobacco specialty distribution channel.
• Brecknell Scales: Brecknell manufactures commercial and industrial scales sold through distributors; comparable to Sahni's AWS and Fast Weigh industrial lines served through #1 Wholesale and B2B channels.

Broad incumbents

• Mettler-Toledo International: Mettler-Toledo is the global incumbent in precision laboratory and industrial weighing instruments; Sahni's Peachtree and AWS analytical lines overlap with its broader portfolio at the high-precision end.
• Sartorius AG: Sartorius owns OHAUS and competes broadly in laboratory balances and precision weighing, making it a parent-level incumbent whose products overlap with Sahni's precision instrument lines for research customers.

Emerging players

• Fumari: Fumari is a branded hookah tobacco and accessories maker operating in overlapping specialty tobacco retail channels with Elite Hookah and Badshah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/enterprisesahni
• YouTubeyoutube.com/watch?v=-uJKnmoN4ug&feature=youtu.be
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sahni-enterprise

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahni’s Enterprises