POLE EUROPE

What POLE EUROPE does

POLE EUROPE is the Aushopping Pôle Europe shopping centre located in Mont-Saint-Martin, Meurthe-et-Moselle (postal code 54350), on the France-Luxembourg-Belgium border. It is one of 58 shopping centres operated under the Aushopping brand network across metropolitan France, each anchored by an Auchan hypermarket and surrounded by a curated tenant mix spanning fashion, beauty, shoes, leather goods, home decor, culture, DIY, and food service. The centre targets families, couples, and friend groups seeking a one-stop shopping, dining, and leisure destination, and charges no admission to visitors; revenue is generated from retail tenants, the Auchan anchor, and promotional/advertising services.

The asset is operated under mandate by Nhood Services France, a private SAS-structured company headquartered at 243-245 rue Jean Jaurès, 59650 Villeneuve d'Ascq (RCS Lille Métropole 534 886 411). Nhood Services France is mandated by parent Ceetrus France, with both entities ultimately owned through the Valiuz alliance by New Immo Holding. The supporting digital platform runs on Microsoft Azure infrastructure in the Netherlands and Ireland, comprises a unified Aushshopping.com portal with store-locator, geolocation (Google Maps), newsletter subscription, and per-centre pages, and integrates Didomi for GDPR consent, Piano Analytics for audience measurement, All in Box for email distribution, Ibexa SARL for web development, and Quantaflow for anonymous camera-based foot-traffic counting.

Distribution is purely physical-direct: customers visit the centre by car or public transport. Marketing channels are the Aushopping website, email newsletters, social media, and in-centre events. Free visitor access combined with tenant-set pricing means the centre monetises through B2B rental contracts with retailers and the Auchan anchor rather than direct consumer pricing. There is no mobile app, public funding history, disclosed revenue figure, or external investor base; the entity is wholly a private operating subsidiary within the Ceetrus/Nhood corporate group.

Name

POLE EUROPE

Legal name

NHOOD SERVICES FRANCE

Website

https://aushopping.com

Company type

Private

Operating status

Operating

Short description

Aushshopping Pôle Europe is a shopping centre in Mont-Saint-Martin, France, one of 58 sites in the Aushshopping network anchored by Auchan hypermarkets, operated by Nhood Services France and serving families, couples, and friend groups with retail, dining, and leisure.

Ownership category

akta.pro rank

Product category

Shopping Centers / Retail Property Management

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center network
• Retail property management
• Hypermarket operations
• Commercial real estate
• Anchor tenant leasing

Headquarters

HQ city

Mont-saint-martin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: Revenue generated from leasing retail space to tenants including fashion stores, beauty shops, shoe stores, leather goods, home decor, culture, DIY, and restaurants within the shopping centers.
2. Hypermarket Anchor Tenants: Each Aushopping center features an Auchan hypermarket as anchor tenant, providing stable rental income and driving foot traffic.
3. Advertising and Promotions: Promotional space and marketing services for retailers and brand partners within shopping centers and digital platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pôle Europe is a physical shopping center located in Mont-Saint-Martin, France, part of the Aushopping network of 58 shopping centers managed by Nhood Services France. The center offers retail stores (fashion, beauty, shoes, home decor, culture, DIY), an Auchan hypermarket as anchor tenant, restaurants, and services. It provides a one-stop shopping, dining, and leisure destination for families, couples, and groups.

Product overview

Aushopping is a single unified digital platform for a network of shopping centers across France. The platform serves as the online presence for approximately 55 shopping centers, providing visitors with store directories, promotional offers, event information, and practical details about each location.

Differentiator

Problem solved

Functional benefit

Products and services

• Aushopping Pôle Europe Shopping Center Physical shopping center in Mont-Saint-Martin, France offering retail stores (fashion, beauty, shoes, leather goods, home decor, culture, DIY), an Auchan hypermarket anchor tenant, restaurants, and services for visiting consumers.
• Aushopping Network Digital Platform Unified digital platform providing store directories, promotional offers, event information, and practical details for each Aushopping shopping center location, with store locator and geolocation functionality.

Quantifiable outcome

• 58 shopping centers across France with Auchan hypermarket anchor in each location

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Ceetrus FrancecoreStrategic or Co-development PartnerCeetrus France is the parent company and owner of the Aushopping brand. It mandates Nhood Services France as the manager of the Aushopping shopping center network. They are joint data controllers under GDPR for data collected through the Aushopping website and services.
• ValiuzcoreStrategic or Co-development PartnerValiuz is an alliance of companies including Nhood Services France for customer knowledge and behavior analysis. They create unique customer profiles, perform data quality improvements, statistical analyses, profiling for customer understanding, and online advertising personalization. Co-owned by New Immo Holding (parent of Ceetrus France and Nhood Services France).
• Microsoft AzurecoreTechnology or IntegrationWebsite hosting on Microsoft Azure cloud infrastructure. Data hosted in Western Europe (Netherlands) and Northern Europe (Ireland) data centers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Carmila: Carmila operates shopping centers adjacent to Carrefour hypermarkets in France, Spain, and other European countries. Highly comparable as a hypermarket-anchored retail center operator with similar tenant mix and footfall dynamics to Aushopping's Auchan-anchored format.
• Unibail-Rodamco-Westfield: URW is one of the largest global shopping center operators with flagship destinations across Europe including France. Comparable as a French-headquartered shopping center operator serving similar retail categories and consumer segments, though focused on premium flagship assets.
• Frey: Frey is a French retail real estate developer and operator focused on open-air retail centers and shopping parks. Comparable as a French retail property operator, though typically serving different retail formats (retail parks versus enclosed centers).
• Klepierre: Klepierre is a major European shopping center operator with significant French exposure, operating premium retail-anchored centers across the continent. Directly comparable as a French-rooted shopping center operator targeting similar retail tenant mix and consumer demographics.
• Mercialys: Mercialys is a French retail real estate company specializing in shopping centers anchored by Casino hypermarkets. Directly comparable as a hypermarket-anchored shopping center operator in France with similar tenant mix and consumer demographic.

Broad incumbents

• Altarea: Altarea is a diversified French real estate group with significant retail property operations. Comparable as a broader French retail real estate player operating shopping centers, though Altarea has a wider portfolio spanning residential, office, and logistics real estate.
• Ceetrus: Ceetrus is the parent company and brand owner of the Aushopping network. Comparable as the broader corporate parent operating the same real estate assets and sharing the Auchan anchor ecosystem across multiple European markets.
• Nhood: Nhood is the management services arm of the Ceetrus/Nhood group operating mixed-use real estate assets across Europe. Comparable as the operational sibling entity managing shopping centers with similar tenant mix and consumer engagement focus.

Regional players

• Wereldhave: Wereldhave is a Dutch-listed shopping center operator with properties primarily in the Netherlands, Belgium, and France. Comparable as a regional European shopping center operator with similar anchored-retail format, though operating in different primary geographies.
• Hammerson: Hammerson is a UK-listed premier real estate company operating flagship shopping centers in the UK, Ireland, and France. Comparable as a regional shopping center operator with French exposure (e.g., Les Terrasses du Port in Marseille), though primarily focused on premium urban destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CCPoleEurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLE EUROPE