Strada Services
Family-owned home services provider founded in 2003, delivering HVAC, electrical, plumbing, and security solutions across 11 Southern US states through 60+ branch locations. Serves residential, commercial, and builder/developer customers via 24/7 same-day field service.
- Company typePrivate
- Founded2003
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Strada Services does
Strada Services is a family-owned, multi-trade home services company founded in 2003 and headquartered in Sanford, Florida, that delivers HVAC, electrical, plumbing, and security services to residential, commercial, and builder/developer customers across 11 Southern US states (Alabama, Arizona, Florida, Georgia, Louisiana, Nevada, New Mexico, North Carolina, South Carolina, Tennessee, and Texas) through more than 60 branch locations with 1,001-5,000 employees.
The company operates a roll-up platform: growth has been driven primarily through the acquisition of regional HVAC, plumbing, and electrical contractors (at least 12 completed deals, including Keith Powell Heating and Cooling, A & B Electric, Florida Air Service & Engineering, One Stop Cooling & Heating, TPC Mechanical, and others), each folded into a multi-trade service brand with shared standards, certifications, and major-equipment dealership authorizations from Carrier, Goodman, Lennox, Rheem, Trane, Honeywell, and Generac. Service delivery is built around 24/7 dispatch, same-day response, a 10-year labor warranty on qualifying work, and a reported fire-monitoring reliability of 99.99% across its commercial security customers (including named municipal accounts such as Orlando Police Department and Seminole County).
The revenue model combines one-time service and installation revenue with three durable monetization layers: (1) recurring HVAC/plumbing maintenance and tune-up agreements, (2) subscription-based security and fire-monitoring contracts, and (3) consumer-financed equipment installations supported through a partnership with Synchrony Financial. Customer mix is intentionally diversified across three segments — Residential Homeowners (one-time and maintenance work), Commercial/Business Owners (install, service, and monitoring contracts), and Builders/Developers (new-construction installation) — which the company uses to smooth revenue across replacement, remodel, and new-build cycles in the Sun Belt.
Strada Services firmographics
Firmographics- Name
- Strada Services
- Legal name
- Strada Electric, Security & Air Conditioning
- Website
- https://stradaservices.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned home services provider founded in 2003, delivering HVAC, electrical, plumbing, and security solutions across 11 Southern US states through 60+ branch locations. Serves residential, commercial, and builder/developer customers via 24/7 same-day field service.
- Ownership category
- akta.pro rank
Strada Services industry classification
Industry- Product category
- Home Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Security Systems Services (56162)
- akta.pro primary industry
- Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
- akta.pro secondary industry
- Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF)
Keywords
Where Strada Services is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strada Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- HVAC Services: Revenue from air conditioning and heating system installations, replacements, maintenance, and repairs for residential and commercial customers. Includes ductless mini-split systems, heat pumps, and furnaces.
- Electrical Services: Revenue from electrical installations, repairs, panel upgrades, generator services, EV charging station installation, and permanent lighting installation for residential and commercial properties.
- Plumbing Services: Revenue from plumbing repairs, drain cleaning, water heater services, repiping, toilet installation, leak detection, and sewer camera inspections.
- Security Services: Revenue from home and commercial security system installation, fire alarm systems, monitoring services, and smart home integration.
- Maintenance Plans: Recurring revenue from preventative maintenance plans offering regular inspections and service discounts for HVAC, plumbing, and electrical systems.
- Financing Services: Partnership with Synchrony Financial to provide financing options, enabling customers to pay for installations over time with promotional periods and flexible payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | New AC System Installation |
| Unit Pricing | Pay-as-you-go | EV Charging Station Installation |
| Unit Pricing | Pay-as-you-go | Ceiling Fan or Light Fixture Installation |
| Unit Pricing | Pay-as-you-go | Whole Home Surge Protection |
| Unit Pricing | Pay-as-you-go | Water Heater Annual Maintenance |
| Unit Pricing | Pay-as-you-go | Electronic Leak Detection |
| Unit Pricing | Pay-as-you-go | Sewer Camera Inspection |
| Unit Pricing | Pay-as-you-go | Snake Any Drain |
| Unit Pricing | Pay-as-you-go | Plumbing Maintenance |
| Unit Pricing | Pay-as-you-go | $1,000 Off Whole Home Repiping or Water Filtration System |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Strada Services product offering
Product offeringCore offering
Strada Services (legal name: Strada Electric, Security & Air Conditioning) is a multi-trade home services company that installs, services, and repairs HVAC, electrical, plumbing, security, and air conditioning/heating systems for residential and commercial customers. The company operates 60+ service locations across 11 Southern U.S. states, supported by 1,001-5,000 employees, delivering both residential service calls and commercial builder/new-construction projects.
Product overview
Strada Services is a family-owned home services company founded in 2003, operating as a one-stop-shop for residential and commercial property maintenance needs. The company offers five core service categories—Air Conditioning (HVAC), Electrical, Heating, Plumbing, and Security Services—alongside specialized commercial offerings. These core services are delivered through dedicated divisions (Strada Air Conditioning & Heating, Strada Electric, Strada Plumbing, Strada Security) and supplemented by add-on products including preventative maintenance plans, extended warranties, indoor air quality solutions, tankless water heaters, water treatment, sewer camera inspection, Generac backup generators, LED lighting, smart home security systems, EV charging stations, and financing options. The company serves customers across multiple states in the Southern United States through over 60 locations, having acquired multiple companies including Keith Powell Heating and Cooling, A & B Electric, Bordeau Plumbing, Florida Air Service & Engineering, KGR Plumbing, L & M Electric, One Stop Cooling & Heating, Piedmont Plumbing, Service Today, Templar Electric, and TPC Mechanical.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Services
- Electrical Services
- Plumbing Services
- Security Services
- Air Conditioning Services
- Heating Services
Quantifiable outcome
- 24/7 availability with online scheduling and same-day service options
- +4 more outcomes
Companies that use Strada Services
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Strada Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strada Services partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Strada Services competitors and assessment
Company assessmentDirect peers
- Goettl Air Conditioning & Plumbing: Multi-trade residential HVAC and plumbing provider in the Western/Sun Belt US (now part of Wrench Group); competes head-to-head with Strada in overlapping geographies with the same one-stop-shop value proposition.
- CoolToday: Residential HVAC, plumbing, and electrical services company in the Southeast US, acquired by Wrench Group; closest geographic and product-line overlap to Strada's Florida/Southeast footprint.
- Service Champions Heating & Air Conditioning: Residential HVAC services company operating in California/Sun Belt markets; comparable service mix, customer segment, and premium-service positioning to Strada's AC/heating business.
- Wrench Group: PE-backed multi-trade residential services platform (HVAC, plumbing, electrical) operating across the Sun Belt and other US regions; directly comparable business model, customer base, and acquisition-driven growth playbook to Strada.
- Mister Sparky Electric: National residential electrical services franchise owned by the same parent as Mr. Rooter; comparable on-demand electrical service offering, customer guarantees, and technician dispatch model.
- Aire Serv Heating & Air Conditioning: National HVAC franchise network (Neighborly brand) providing heating and cooling installation/repair; comparable service model, customer base, and recurring maintenance programs.
- Benjamin Franklin Plumbing: National residential plumbing franchise competing directly with Strada's plumbing services, with comparable on-demand dispatch model and customer guarantees.
- Mr. Rooter Plumbing: International residential and commercial plumbing franchise; comparable service offerings, customer segment, and recurring maintenance model to Strada's plumbing line.
Broad incumbents
- Roto-Rooter: National plumbing and drain cleaning franchise with strong consumer brand recognition; overlaps directly with Strada's plumbing service line in shared markets.
- HomeServe USA: Large home services platform offering HVAC, plumbing, electrical, and appliance warranty/repair contracts across the US; broader portfolio and warranty-network model overlaps Strada's residential service and maintenance subscription business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Strada Services social profiles
Digital presenceStrada Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strada Services leadership team
Management profileNumber of profiles
Profiles1 record
Strada Services subsidiaries and ownership
Company hierarchySubsidiaries11 records
Strada Services funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strada Services M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strada Services
What does Strada Services do?
Strada Services (legal name: Strada Electric, Security & Air Conditioning) is a multi-trade home services company that installs, services, and repairs HVAC, electrical, plumbing, security, and air conditioning/heating systems for residential and commercial customers. The company operates 60+ service locations across 11 Southern U.S. states, supported by 1,001-5,000 employees, delivering both residential service calls and commercial builder/new-construction projects.
Is Strada Services a public or private company?
Strada Services is a private company. It is classified as family owned and is currently operating.
When was Strada Services founded?
Strada Services was founded in 2003. It employs 11 to 50 people.
Where is Strada Services based?
Strada Services is headquartered in Sanford, United States, in the North America region.
How does Strada Services make money?
Six revenue lines are on record. HVAC Services are the primary driver. The others are electrical Services, plumbing Services, security Services, maintenance Plans and financing Services.
Who are Strada Services's main competitors?
Direct peers on record are Goettl Air Conditioning & Plumbing, CoolToday, Service Champions Heating & Air Conditioning, Wrench Group, Mister Sparky Electric, Aire Serv Heating & Air Conditioning, Benjamin Franklin Plumbing and Mr. Rooter Plumbing. Broad incumbents are Roto-Rooter and HomeServe USA.
Does Strada Services have an API?
No public API is recorded for Strada Services.
What industry is Strada Services in?
Strada Services's product category is Home Services. Its primary akta.pro industry code is IMAIAEAF, Security Systems Monitoring & Dispatch (SOC/Remote Guarding), with a secondary code of BPABAMAF, Security Operations Center (SOC) & Remote Video Guarding (VSOC). Its NAICS code is 23822.