What SIRRAH does

Sirrah operates a single, full-service modern French steakhouse at 1 Little West 12th Street in New York City's Meatpacking District. The restaurant is open seven nights a week across differentiated dayparts (weekday dinners, late evenings Thursday–Saturday, and weekend brunch) and serves an affluent fine-dining clientele alongside private event groups. Its core proposition centers on a deliberately short menu of dry-aged beef sourced from Linz of Chicago, an "endless fries" signature dish, caviar service, and a beverage program led by a Master Sommelier spanning cult-favorite producers across Napa, Sancerre, Bordeaux, and Champagne, with specialty ice-cold martinis.

The business is fundamentally direct-to-consumer hospitality with no proprietary technology layer. Customers book through OpenTable, walk in, or arrange private buyouts of the dining room, bar, or full venue. Pricing is split between a four-course prix fixe (amuse bouche, bread, salad, entrée, endless fries, dessert) and à la carte ordering, with specific price points not publicly disclosed. Revenue derives from food and beverage sales, with no disclosed financials, headcount, ownership structure, or capital history available.

Sirrah has no disclosed AI/ML capabilities, no app or digital platform, and no announced multi-unit expansion plans. Its competitive positioning rests on real-estate location, supplier relationships (Linz of Chicago), sommelier-curated wine list, and concentrated hospitality talent, rather than on technology, scale, or data advantages. The company is private, headquartered in New York, USA, and operates as a single-location for-profit establishment.

Name

SIRRAH

Legal name

Sirrah

Website

https://sirrahny.com

Company type

Private

Operating status

Operating

Short description

Sirrah is a single-location modern French steakhouse in NYC's Meatpacking District, serving dry-aged beef from Linz of Chicago, signature endless fries, a Master Sommelier-curated wine list, and specialty martinis to fine-dining guests seven nights a week.

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Fine dining restaurant
• Modern French steakhouse
• Dry-aged beef
• Curated wine list
• Private dining events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dining revenue (food and beverage): Revenue generated from restaurant dining including à la carte menu items and four-course prix fixe meals. Beverages include curated wine list, cocktails (specializing in martinis), and caviar service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sirrah is a modern French steakhouse located in New York City's Meatpacking District, offering dry-aged beef sourced from Linz of Chicago, signature endless fries, a curated wine list managed by a Master Sommelier, and specialty martinis. The restaurant operates seven nights a week, providing à la carte and four-course prix fixe dinner service, weekend brunch, and private event hosting for groups and special occasions.

Product overview

Sirrah is a modern French steakhouse offering a unified dining experience centered on dry-aged beef by Linz of Chicago, endless fries, curated wines by a Master Sommelier, and specialty martinis. The restaurant operates through four integrated service offerings: dinner service (available as four-course prix fixe or à la carte), a full bar (wines, cocktails, martinis), weekend brunch, and private event hosting. The menu is intentionally concise, focusing on high-quality cuts, sides, and caviar with minimal filler items.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service Full dinner service featuring dry-aged beef by Linz of Chicago, offered as either a four-course prix fixe (amuse bouche, bread, salad, choice of entrée, endless fries, dessert) or à la carte dining, available every night.
• Bar Service Full bar service featuring a wine list curated by a Master Sommelier with sought-after bottles and wines by the glass from cult-favorite producers across Napa, Sancerre, Bordeaux, and Champagne. Specialty ice-cold martinis and classic cocktails.
• Brunch Service Weekend brunch service featuring pastries, steak, fries, and the Sirrah Burger, offered Saturdays from 12PM–1AM and Sundays from 12PM–10PM.
• Private Events Private dining room and partial or full restaurant buyouts available for groups and special occasions such as birthdays and corporate events.
• Table Reservations Table reservations available seven nights a week through OpenTable, supplemented by phone (212.767.9278) and email concierge service for guests.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Linz (Chicago)coreOthersSupplier of dry-aged beef. Sirrah sources its dry-aged beef from Linz of Chicago, a premium beef provider. The partnership ensures high-quality, properly dry-aged beef for the steakhouse's signature cuts.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Quality Meats: Modern NYC steakhouse in Midtown with contemporary design and elevated wine/cocktail program. Comparable as a design-forward, premium-priced steakhouse targeting younger affluent diners.
• Peter Luger Steak House: Iconic NYC steakhouse institution with deep brand equity. Most directly comparable as a high-end steakhouse serving dry-aged beef to an affluent Meatpacking/Downtown-adjacent clientele.
• Cote Korean Steakhouse: Michelin-starred modern steakhouse in NYC's Flatiron. Competes for the same affluent fine-dining steak-seeking customer with a premium beverage program and prix fixe offerings.
• 4 Charles Prime Rib: Boutique NYC prime rib/steakhouse with intimate setting and curated wine list. Closely comparable in scale, vibe, and target audience to Sirrah's Meatpacking concept.
• The Grill: Major Food Group's classic NYC fine-dining restaurant in the Seagram Building. Comparable as a high-end Manhattan destination steakhouse-and-bar concept targeting special-occasion diners.
• Wolfgang's Steakhouse: NYC-born dry-aged steakhouse with multiple Manhattan locations. Directly competes in the same dry-aged prime beef, classic steakhouse format with curated wine lists.

Broad incumbents

• STK Steakhouse: Multi-unit modern steakhouse chain with strong NYC presence. Competes in the upscale steakhouse category with broader geographic footprint and larger marketing scale than Sirrah.
• Le Coucou: Daniel Rose's modern French restaurant at 11 Howard, NYC. Comparable as a high-end contemporary French concept with curated beverage program and Meatpacking-adjacent affluent clientele.
• The Polo Bar: Iconic NYC fine-dining restaurant by Ralph Lauren. Comparable as a high-touch Manhattan special-occasion restaurant serving affluent diners and corporate clients.
• Smith & Wollensky: Established national steakhouse brand with NYC location. Overlaps in premium dry-aged steak offering and wine program at scale, serving as a broad incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sirrahnewyork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRRAH