HOBA Studio

What HOBA Studio does

HOBA Studio is a full-service creative and digital marketing agency headquartered in Can Tho, Vietnam, serving small and medium-sized businesses in the Can Tho and broader Mekong Delta (Đồng bằng sông Cửu Long) region. Founded in 2020, the studio operates with an in-house team of approximately eight specialists covering marketing, videography, media production, editing, graphic design, content creation, IT, and copywriting, enabling it to deliver integrated services without third-party outsourcing. Its service portfolio spans five pillars: branding and brand identity design, website design and development, photography and videography (including TVC, event coverage, food, portrait, product, and architecture), graphic design, and multi-platform online advertising across Facebook, Google, TikTok, and Zalo. Pricing is transparent and project-based, with website packages ranging from 3M to 7M VND, branding packages from 1.5M to 15M VND, and photography/videography services priced per project. Digital advertising is billed as a percentage management fee on top of the client's ad spend, with KPI commitments around CPA and ROAS, providing a recurring-revenue layer atop the predominantly transactional project work.

The company's technology stack is non-proprietary: a WordPress-based website (hobastudio.vn) and standard media production equipment for photography, videography, and post-production. No proprietary platforms, AI/ML systems, or software products are disclosed; the studio's competitive position rests on integrated service delivery, regional market knowledge, and turnkey convenience for clients lacking in-house marketing functions. Go-to-market is direct-to-consumer, relying on the website, Facebook page (facebook.com/hobastudio84), Instagram, organic local SEO targeting Can Tho keywords, and client referrals within the local business community. The studio also extends into vertical-specific full-package services for F&B establishments and healthcare clinics, covering brand development, construction design, operational procedures, staffing, and strategy.

HOBA Studio's customer base is fragmented across F&B, architecture and construction, interior design, retail, healthcare, beauty, and education segments — predominantly SMBs with project-based marketing budgets. Publicly highlighted client outcomes include a 45% reduction in customer acquisition cost and 70% increase in online table reservations for restaurant Hai Lang Mot within two months, and a tripling of project volume for architecture firm PTA Arch & Cons between 2024 and 2025. The company is privately held with no disclosed investors, parent company, or capital structure, and continues to actively expand its service surface — particularly into TikTok channel building, GVM Max goal-based advertising, and content marketing — through 2025.

Name

HOBA Studio

Legal name

HOBA Studio

Website

https://hobastudio.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HOBA Studio is a full-service creative and digital marketing agency in Can Tho, Vietnam, offering branding, website design, photography, videography, and multi-platform online advertising to small and medium businesses across the Mekong Delta region.

Ownership category

akta.pro rank

Headquarters

HQ city

Can Tho

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding & Design Services: Project-based professional services including logo design, brand identity (C.I.P), website design and development, and graphic design. Revenue is generated on a per-project basis with tiered pricing (Basic, Pro, Business packages).
2. Media Production Services: Photography (portrait, product, outdoor, event, architecture) and videography (TVC, event coverage, short-form video) services billed per project or package.
3. Website Development: Website design and development services with tiered packages (Basic: 3M VND, Pro: 4.5M VND, Business: 7M VND), including SEO optimization and training. Revenue is one-time per project.
4. Digital Advertising Services: Managed Facebook Ads, Google Ads, TikTok Ads, and Zalo Ads services. Revenue model includes a management/service fee (percentage of ad spend) plus the client's actual advertising budget passed through to platforms.
5. Marketing & Advertising Agency Services: Full-service agency including social media management, content marketing, TikTok channel building, and ad campaign management. Billed as service retainer or project fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HOBA Studio is a full-service media and marketing agency in Cần Thơ, Vietnam, providing branding, website design and development, photography, videography, graphic design, and digital advertising services (Facebook, Google, TikTok, Zalo Ads) to SMBs and mid-market businesses in the Mekong Delta region. The studio operates as a one-stop creative agency with in-house teams across photography, design, video production, and ad management, delivering projects on a quoted per-project or retainer basis.

Product overview

HOBA Studio is a full-service media and marketing agency based in Cần Thơ, Vietnam, serving the Mekong Delta (Đồng bằng sông Cửu Long) region. The company operates as a unified studio combining in-house capabilities across branding, website design, photography, videography, graphic design, and digital advertising. Its core services include Branding and Brand Identity Design, Website Design (three tiers: Basic, Pro, Business), Media (Photography & Videography covering portraits, products, outdoor, events, architecture), Graphic Design (logo, print, social media), and comprehensive Online Marketing & Branding. The advertising arm spans Facebook Ads, Google Ads, TikTok Ads (including GVM Max and channel building), and Zalo Ads with integrated creative production. Specialized offerings cover food photography, event photography (team building, galas), clinic and F&B setup, and content marketing with 30-60 day content calendars. The company claims over 5 years of experience in the Western region market.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Full-service branding offering including brand strategy, brand identity design (logo, business cards, menus, bandrolls, social media assets), and marketing consulting for SMBs in Cần Thơ and the Mekong Delta region.
• Website Design and Development Website design and development with SEO optimization, mobile responsiveness, page load under 3 seconds, lifetime warranty, and staff training. Three tiers: Basic (3M VND), Pro (4.5M VND), Business (7M VND). For SMBs, new businesses, and SMEs in Cần Thơ.
• Media Production (Photography and Videography) Photography and videography services including portrait, product, outdoor, event, and architecture photography, plus TVC filming, event coverage, and short video production. Pricing varies by concept and type.
• Graphic Design and Brand Identity Graphic design services including logo design, full brand identity systems (C.I.P), print design (signage, catalogues, business cards, brochures), and social media advertising imagery for businesses in Cần Thơ.
• Online Advertising (Facebook, Google, TikTok, Zalo Ads) Multi-platform digital advertising service spanning Facebook Ads, Google Ads, TikTok Ads, and Zalo Ads with KPI-based contracts (max CPA, minimum ROAS), A/B testing, and integrated in-house creative production.
• TikTok Channel Building End-to-end TikTok channel building service including content strategy, professional 4K video production, trend optimization, performance tracking, and conversion optimization to grow channels from zero to millions of views.
• Content Marketing Content marketing service including content planning, brand concept development, SEO-optimized TikTok Shop content, and 30-60 day content calendar building for businesses in Cần Thơ.
• Logo Design Logo design with three tiers: Basic (1.5M VND) for logo design with all format files and usage handbook; Business (7M VND) including full office identity package (pens, business cards, folders, envelopes, notebooks, PPT templates, letterhead); Premium (15M VND) including website design, hosting, domain, training, and Fanpage setup.
• Event Photography Event photography covering conferences, openings, weddings, birthdays, galas, product launches, and contract signings, with professional editing and 50 edited photos plus 500+ raw files delivered per event.
• Short Video Production Short video production for TikTok, Facebook Reels, and other short-form platforms, including 6-15 second TikTok videos, GVM standard videos, review/testimonial videos, sales concept videos, and UGC-style content.
• GVM TikTok Advertising GVM Max (Goal-Based Video Marketing) TikTok advertising using automated machine-learning optimization to target high-intent buyers, reduce CPA, and scale budgets to tens of millions VND per day.
• F&B Establishment Setup Full-package F&B establishment design including brand development, construction design, outlet setup, menu development, management procedures, staffing, strategy, and vision for new restaurants and food businesses.
• Clinic Establishment Setup Full-package clinic establishment design including brand development, construction design, management procedures, staffing, strategy, and vision for healthcare providers opening new clinics.

Quantifiable outcome

• 45% reduction in customer acquisition cost (CPA) for F&B client within 2 months
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Novaon Digital: Larger Vietnamese digital marketing and technology platform serving enterprise and SMB customers with advertising and MarTech solutions. Broader portfolio and scale than HOBA Studio but overlapping core service lines.
• PMAX Vietnam: Established Vietnamese performance marketing agency specializing in Facebook, Google, and TikTok advertising with creative production. Larger and broader but directly comparable advertising capabilities.
• Dentsu Vietnam: Global advertising and marketing services group with Vietnam operations providing creative, media, and digital marketing. A scaled incumbent whose Vietnam presence overlaps HOBA Studio's service categories at a much larger footprint.
• Ogilvy Vietnam: Global advertising network with a Vietnam office offering full-service branding, creative, and media services. Operates at much larger scale and serves enterprise clients but covers the same service categories as HOBA Studio.

Direct peers

• Redder Agency Vietnam: Ho Chi Minh City-based creative agency offering branding, design, photography, videography, and digital marketing. Comparable full-service agency model with overlapping service lines.
• Vinalink Media: Vietnamese digital marketing agency offering SEO, social media advertising, and content marketing services. Comparable in digital advertising services and Vietnamese SMB customer focus.
• Mega Digital Vietnam: Vietnamese digital marketing agency providing multi-platform advertising (Facebook, Google, TikTok) with creative production support. Directly comparable in service mix and Vietnamese SMB customer base.
• Spider Media Vietnam: Vietnamese creative and digital marketing agency offering branding, design, and advertising services to SMBs. Comparable to HOBA Studio as a domestic agency combining creative production with media buying for local businesses.
• Clickplay Vietnam: Vietnamese agency specializing in photography, videography, and short-form video production for F&B and retail clients. Directly comparable production-focused offering.

Emerging players

• Canva (Enterprise / SMB segment): Self-service design platform increasingly adopted by Vietnamese SMBs for DIY branding and social media assets. Not a direct agency peer but a structural competitor for HOBA Studio's lower-tier graphic design and basic branding offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hobastudio84
• Instagraminstagram.com/hobastudio84
• Xx.com/hobastudiovn
• LinkedInlinkedin.com/company/hobastudiovn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOBA Studio