Pmax
PMAX Corp. is a Vietnam-based, full-service digital marketing agency serving enterprise and mid-market clients across financial services, e-commerce, automotive, and retail. It operates six integrated service pillars (consulting, brand comms, media, leadgen, e-commerce, MCNs) supported by proprietary AI-driven compliance and attribution tools.
- Company typePrivate
- Founded2016
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pmax does
PMAX Corp. (operating as PMAX – Total Marketing Partner) is a Vietnam-based, full-service digital marketing agency founded in 2016 and headquartered in Ho Chi Minh City with a secondary office in Hanoi. The company serves primarily enterprise and mid-market clients across financial services, e-commerce/retail, automotive, telecommunications, and consumer brands, with a roster that includes VinFast, Tiki, FE Credit, Standard Chartered Bank, Estée Lauder, Watsons, FWD Insurance, and Vietjet Air. In 2024–2025 PMAX repositioned from a performance marketing specialist to a "Total Marketing Partner," organizing its offering into six integrated service pillars: Total Marketing Consulting (strategy, MMM, GTM, brand strategy, Creative for Performance), Total Brand Communications, Total Media, Total Leadgen Solution, Total E-commerce Management, and Total MCNs Powerhouse.
PMAX's underlying technology stack centers on proprietary, internally developed tools rather than licensed platforms. These include Growsure, an AI-driven advertising compliance scanner that validates Meta policy adherence across creative assets and targeting; Marketing Mix Modeling (MMM), a statistical regression engine that quantifies channel contribution and simulates budget reallocation; Audit Vista, an AI-powered real-time brand compliance monitoring system for dealer networks; the Marketing Control Tower, a five-layer governance framework connecting HQ to dealer-level execution; and PAXY, an internal advertising data management dashboard enabling automated ad setup and reporting at scale. PMAX also operates PMAX Academy, a fee-based digital marketing education business offering courses in Vietnamese from VND 3,599,000 to VND 11,299,000.
The revenue model is predominantly professional services and managed services, monetized through long-term retainer agreements, project-based fees, and media management across Google, Meta, TikTok, Zalo, and major e-commerce marketplaces (Lazada, Shopee, Tiki, TikTok Shop). GTM is sales-led and enterprise-focused: PMAX engages brand managers and CMOs directly through strategic partnership proposals, leveraging awards (MMA Smarties Top 1 APAC, 50+ total awards), Google Premier Partner status, and platform partnerships as credibility anchors. The company is privately held with no disclosed external investors.
Pmax firmographics
Firmographics- Name
- Pmax
- Legal name
- PMAX Corp.
- Website
- https://pmax.com.vn
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PMAX Corp. is a Vietnam-based, full-service digital marketing agency serving enterprise and mid-market clients across financial services, e-commerce, automotive, and retail. It operates six integrated service pillars (consulting, brand comms, media, leadgen, e-commerce, MCNs) supported by proprietary AI-driven compliance and attribution tools.
- Ownership category
- akta.pro rank
Pmax industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Pmax is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Pmax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Total Marketing Consulting: Strategic consulting services including Growth & Marketing Strategy, Marketing Mix Modeling (MMM), GTM Strategy, Brand Strategy, and Creative for Performance. Long-term advisory retainer relationships with enterprise clients.
- Total Brand Communications: Brand communications solutions from message strategy development to campaign execution across multiple channels and platforms.
- Total Media: Multi-platform media management and optimization covering digital and offline advertising channels including TV, OOH, digital, search, social, and performance marketing.
- Total E-commerce Management: Comprehensive e-commerce operations including marketplace management, product merchandising, content production, and sales optimization across platforms like Lazada, Shopee, Tiki, and TikTok Shop.
- Total MCNs Powerhouse: Multi-Channel Network services including KOL/KOC management, UGC content, affiliate marketing, and live streaming operations.
- Total Leadgen Solution: Lead generation solutions across digital channels (Facebook, Google, Zalo) with conversion optimization from lead to qualified lead.
- PMAX Academy - Training Programs: Educational programs including Digital Performance Management, Facebook Ads, Google Ads, TikTok Marketing, Digital Media Planning, Marketing Analytics, and E-commerce Business Planning courses. Fees range from 3,599,000 VND to 11,299,000 VND per course.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Digital Performance Management course - foundational program |
| Other | Pay-as-you-go | Facebook Ads Masterclass |
| Other | Pay-as-you-go | Google Ads Masterclass |
| Other | Pay-as-you-go | TikTok Marketing course |
| Other | Pay-as-you-go | Digital Media Planning course |
| Other | Pay-as-you-go | Marketing Analytics course |
| Other | Pay-as-you-go | E-commerce Business Planning course |
| Other | Pay-as-you-go | Combo packages (2 courses) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pmax product offering
Product offeringCore offering
PMAX is a full-service digital marketing agency operating as a Total Marketing Partner for enterprise brands in Vietnam and Southeast Asia. The company delivers integrated marketing solutions across six service pillars: marketing consulting (strategy, MMM, GTM, brand strategy, creative for performance), brand communications, multi-channel media management, lead generation, e-commerce operations across marketplaces, and MCN/influencer programs. PMAX also sells proprietary AI-powered tools (Growsure compliance tool) and runs fee-based training programs (PMAX Academy) for marketing professionals.
Product overview
Pmax operates as a Total Marketing Partner — a full-service marketing solutions provider that organizes its offerings into six integrated service pillars under one ecosystem: Total Marketing Consulting (strategy, MMM, GTM, brand strategy, CFP), Total Brand Communications (IMC and content), Total Media (multi-channel campaign management), Total Leadgen Solution, Total E-commerce Management, and Total MCNs Powerhouse (influencer/creator management). Supporting these are proprietary and module-level tools: Growsure (AI-driven ad compliance), Marketing Control Tower (enterprise governance), Audit Vista (AI brand compliance monitoring), and PAXY (internal ad data dashboard). Pmax also runs PMAX Academy, an educational arm offering fee-based digital marketing courses. The company shifted its positioning to 'Total Marketing Partner' in 2025, expanding beyond performance marketing into comprehensive strategy, creative, media, tech, and governance services.
Differentiator
Problem solved
Functional benefit
Brands
- PMAX Academy: Training center offering digital marketing courses including Digital Performance Management, Facebook Ads, Google Ads, TikTok Marketing, Marketing Analytics, E-commerce Business Planning, and Digital Media Planning.
- GrowSure
Products and services
- Total Marketing Consulting Comprehensive marketing advisory service covering growth and marketing strategy, Marketing Mix Modeling (MMM), Go-to-Market (GTM) strategy, brand strategy, and Creative for Performance (CFP) for enterprise clients building long-term marketing plans and data-driven budget allocation.
- Total Brand Communications Brand communications solution spanning message strategy development through campaign execution, including Integrated Marketing Communications (IMC) and content production for enterprise clients.
- Total Media Multi-channel media management and optimization covering digital and offline advertising channels including Google, Meta, TikTok, Zalo, TV, OOH, PR, and programmatic, integrating brand-building and performance marketing within a unified media ecosystem.
- Total Leadgen Solution Lead generation service leveraging multi-channel advertising (Facebook, Google, Zalo) with optimized creative production, targeting, and funnel management to capture and qualify customer leads for clients.
- Total E-commerce Management Full-stack e-commerce management covering marketplace operations, merchandising, campaign planning, performance advertising, and commercial optimization across platforms such as Lazada, Shopee, Tiki, TikTok Shop, and brand-owned e-commerce sites.
- Total MCNs Powerhouse Multi-Channel Network solution managing influencer/KOL/KOC programs, UGC, affiliate marketing, and livestream commerce including talent management and creator economy strategies across social platforms.
- Growsure - AI-Driven Compliance Tool Standalone AI-powered advertising compliance tool that automatically scans ad creatives across images, video, copy, CTAs, targeting, campaign setup, and landing pages against Meta's evolving policies, providing multi-round verification, risk-tier classification, and actionable modification guidance.
- PMAX Academy Fee-based digital marketing training programs covering Digital Performance Management, Facebook Ads, Google Ads, TikTok Marketing, E-commerce Business Planning, Digital Media Planning, and Marketing Analytics, delivered via online Zoom sessions with practitioner instructors, plus in-house corporate training.
Quantifiable outcome
- Client revenue growth of 3-10X over baseline
- +4 more outcomes
Companies that use Pmax
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Pmax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Pmax partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Meta (Facebook, Instagram)coreMajor advertising platform partner for campaigns across Facebook and Instagram. PMAX manages client advertising on Meta's advertising ecosystem including audience targeting, ad creative, and campaign optimization.
- GooglecorePremier Partner status with Google for Search, Display, YouTube, and Shopping advertising. PMAX has achieved Google Premier Partner recognition and manages multi-format Google advertising campaigns.
- TikTokcoreStrategic platform partner for TikTok advertising and TikTok Shop operations. PMAX offers TikTok Marketing training courses and manages TikTok campaigns including video ads and live streaming.
- ZalocoreVietnam's dominant messaging platform partner for Zalo Ads, Zalo Official Account (OA), Zalo News (ZNS), and Mini App advertising solutions. PMAX provides Zalo marketing training and manages Zalo advertising campaigns.
- MMA Vietnam (Marketing + Media Alliance)coreOfficial member of MMA Vietnam since December 2025. PMAX participates in MMA research projects, standards development, and training programs while contributing to Vietnam's marketing industry development.
- LazadaminorE-commerce marketplace partner where PMAX manages client storefronts and advertising campaigns on Lazada platform.
- ShopeeminorE-commerce marketplace partner for managing product listings, advertising, and sales optimization on Shopee platform.
- TikTok ShopminorSocial commerce platform partner for live streaming commerce, affiliate marketing, and TikTok Shop storefront management.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Pmax competitors and assessment
Company assessmentDirect peers
- AnyMind Group: SEA-headquartered digital marketing, influencer, and e-commerce enablement platform. Comparable to Pmax as a multi-pillar performance and e-commerce agency serving enterprise brands across Southeast Asia with proprietary technology components.
- Intrepid Group: Independent Southeast Asia digital agency offering e-commerce, digital marketing, and consulting services. Closely mirrors Pmax's full-service model across multiple SEA markets with similar enterprise client base.
- Lion & Lion: Independent digital agency network across Southeast Asia and Greater China. Comparable to Pmax in delivering integrated performance, media, and creative services to enterprise brands in the region.
Broad incumbents
- Dentsu Vietnam: Global advertising holding company operating in Vietnam with full-service creative, media, and digital capabilities. Competes with Pmax for enterprise brand retainers but as part of a much larger global network portfolio.
- GroupM Vietnam: WPP's media investment arm in Vietnam, covering media planning, buying, and digital performance. Competes with Pmax's Total Media offering for major advertiser budgets.
- Publicis Vietnam: Global network agency in Vietnam offering creative, media, digital, and commerce services. Competes for the same enterprise client base as Pmax but with global scale and network capabilities.
- Ogilvy Vietnam: WPP-owned creative and integrated marketing network in Vietnam with brand communications and digital capabilities. Competes for enterprise brand and IMC engagements similar to Pmax's Brand Communications pillar.
- Merkle Vietnam (dentsu): Data-driven performance marketing and CX agency within dentsu operating in Vietnam. Competes with Pmax in performance media, CRM, and data-led marketing engagements.
- Hakuhodo Vietnam: Japanese advertising network's Vietnam operations offering integrated marketing, digital, and media services. Competes for enterprise Japanese and multinational clients active in Vietnam, similar to Pmax's enterprise roster.
Regional players
- Avalon Marketing & Communications: Vietnam-based independent agency offering digital marketing, media, and brand communications to enterprise clients. Direct local competitor in the same Vietnamese market with similar mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pmax social profiles
Digital presencePmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pmax leadership team
Management profileNumber of profiles
Profiles6 records
Pmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pmax
What does Pmax do?
PMAX is a full-service digital marketing agency operating as a Total Marketing Partner for enterprise brands in Vietnam and Southeast Asia. The company delivers integrated marketing solutions across six service pillars: marketing consulting (strategy, MMM, GTM, brand strategy, creative for performance), brand communications, multi-channel media management, lead generation, e-commerce operations across marketplaces, and MCN/influencer programs. PMAX also sells proprietary AI-powered tools (Growsure compliance tool) and runs fee-based training programs (PMAX Academy) for marketing professionals.
Is Pmax a public or private company?
Pmax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pmax founded?
Pmax was founded in 2016. It employs 101 to 250 people.
Where is Pmax based?
Pmax is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Pmax make money?
Seven revenue lines are on record. Total Marketing Consulting is the primary driver. The others are total Brand Communications, total Media, total E-commerce Management, total MCNs Powerhouse, total Leadgen Solution and PMAX Academy - Training Programs.
Who are Pmax's main competitors?
Direct peers on record are AnyMind Group, Intrepid Group and Lion & Lion. Broad incumbents are Dentsu Vietnam, GroupM Vietnam, Publicis Vietnam, Ogilvy Vietnam, Merkle Vietnam (dentsu) and Hakuhodo Vietnam. Avalon Marketing & Communications is listed as a regional player.
Does Pmax have an API?
No public API is recorded for Pmax.
What industry is Pmax in?
Pmax's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54187 and its SIC code is 7331.