Natalie Real Estate

What Natalie Real Estate does

Natalie Real Estate is a privately held, single-agent residential real estate practice founded in 2017 and operating in Brookline, Massachusetts. The firm is operated by Natalie Roome, a licensed real estate agent with close to 20 years of professional sales, marketing, and management experience, and is affiliated with Coldwell Banker Residential Brokerage in Brookline, MA, which provides brokerage licensing, brand backing, and transactional support. The core offering is full-service residential representation for buyers, sellers, and renters across the Greater Boston Area, with value-added services including professional staging, photography, 3D video tours, strategic marketing, remote video tours via Facetime, WhatsApp, and Skype, and an estate cleanouts service line.

The business operates a direct, relationship-driven go-to-market: all transactions are handled personally by the agent, with client acquisition driven by personal network, referrals, the firm website (nataliebostonrealestate.com), an email newsletter, and an Instagram presence. There is no proprietary technology, no disclosed AI or automation capabilities, no integrations or APIs, and no app product. Revenue is generated exclusively through traditional real estate commissions on completed buy/sell/rent transactions, with rates not publicly disclosed and pricing determined per engagement.

The firm has no disclosed funding, no parent company, no subsidiaries, and no institutional ownership; it appears to be a founder-owned sole proprietorship or small business. There are no named institutional customers, no certifications or regulatory actions on record, and no public awards. Geographic scope is primarily Greater Boston, with willingness to serve clients beyond the immediate area on request. Overall, the entity is a small, operator-dependent residential real estate practice whose economic output is directly tied to the individual productivity of one agent and the underlying Boston-area housing market.

Name

Natalie Real Estate

Legal name

Natalie Real Estate

Website

https://nataliebostonrealestate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Natalie Real Estate is a founder-owned, single-agent residential real estate practice in Brookline, MA, affiliated with Coldwell Banker, serving home buyers, sellers, and renters in the Greater Boston Area via traditional commission-based representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Home buying services
• Property selling
• Real estate brokerage
• Estate cleanouts

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate agent commissions earned on successful property purchase, sale, or rental transactions. Fees are typically a percentage of the transaction value, paid upon closing of real estate deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Natalie Real Estate is a single-agent residential real estate practice founded by Natalie Roome, providing buying, selling, and renting representation in the Greater Boston Area. The agent supplements core brokerage services with value-add offerings including professional staging, photography, 3D video tours, remote property tours via Facetime/WhatsApp/Skype, and estate cleanout services, operating under the Coldwell Banker Residential Brokerage umbrella in Brookline, MA.

Product overview

Natalie Real Estate is a single-agent real estate practice serving the Greater Boston Area. The core offering is residential property buying, selling, and renting services. The company differentiates through professional staging, photography, 3D video tours, and strategic marketing as value-added services. Additional offerings include remote property tours via Facetime, WhatsApp, and Skype, plus estate cleanout services. The agent is affiliated with Coldwell Banker Residential Brokerage in Brookline, MA.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Buying, Selling & Renting Full-service residential real estate representation for individuals and families looking to purchase, sell, or rent homes, apartments, condos, vacation homes, investment properties, and commercial space in the Greater Boston Area.
• Professional Staging, Photography & 3D Video Tours Marketing services provided to home sellers that include professional staging, professional photography, and 3D video tours designed to maximize property presentation and sale price.
• Remote Property Tours Virtual property tours delivered via Facetime, WhatsApp, or Skype for out-of-town or remote clients who cannot travel to view properties in person.
• Estate Cleanouts Estate property cleanout and clearing services for clients needing assistance with liquidation and management of estate properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coldwell Banker Residential BrokeragecoreChannel Partner/ Reseller/ DistributorNatalie Roome is affiliated with Coldwell Banker Residential Brokerage in Brookline, MA. This affiliation provides brokerage licensing, brand backing, marketing resources, and transactional support for all real estate services offered.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: Global franchised residential real estate network with substantial Boston-area agent representation. Comparable offering — independent affiliated agents providing buy/sell brokerage — and a likely share-of-mind competitor for referral pipelines.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent base in Massachusetts. Comparable agent-affiliate model but with a virtual, technology-forward structure that contrasts with Natalie's traditional in-person practice.
• Compass: Tech-enabled national residential brokerage with a heavy Boston/Cambridge agent presence. Competes for the same buyer and seller clients in Greater Boston with a digital platform and agent productivity tools that contrast with Natalie Real Estate's lightweight tech stack.
• HomeSmart: Large national residential brokerage with a presence in the Boston metro. Comparable offering of full-service buy/sell representation with a model that emphasizes agent productivity and cost-conscious commission structures.
• Sotheby's International Realty: Luxury-leaning residential brokerage brand with active Boston and Greater Boston coverage. Particularly comparable for Natalie's vacation home, second residence, and high-end buyer use cases where brand and presentation matter.
• Redfin: Discount-fee residential brokerage and consumer-facing search platform operating across the Boston metro. Directly competes on residential listing and buying services, with technology that pressures traditional full-commission agent models like Natalie Real Estate's.
• Coldwell Banker Residential Brokerage: National residential real estate brokerage brand with which Natalie Real Estate is affiliated. Operates a vast agent network across the U.S., including Brookline/Boston, providing the closest parent-affiliate comparison and shared client base.
• Better Homes and Gardens Real Estate: Franchised residential real estate network with affiliates in Massachusetts. Competes for similar buyer and seller segments using a comparable affiliated-agent model with brand-backed marketing support.
• Berkshire Hathaway HomeServices: National residential franchise brokerage with Boston-area agents. Operates the same affiliate-agent model as Coldwell Banker and competes directly for sellers, buyers, and relocations in the Greater Boston market.

Regional players

• William Raveis Real Estate: Large independent Northeast-focused brokerage with deep Boston-area and Greater Boston coverage. Comparable full-service residential representation model and similar positioning toward the luxury and suburban buyer segments Natalie serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NatalieBostonRealEstate
• LinkedInlinkedin.com/company/nataliebostonrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natalie Real Estate