VENDEE FONCIER

What VENDEE FONCIER does

Vendée Foncier Solidaire (VFS) is the Bail Réel Solidaire (BRS) brand of Vendée Habitat, the Office Public de l'Habitat de Vendée. It operates as the sole approved Organisme de Foncier Solidaire (OFS) in the Vendée department, holding land ownership while selling the buildings on top to first-time buyers at 20–50% below open-market prices through long-term real solidarity leases (BRS). VFS serves primo-accédants — primarily young active households and families priced out of tense coastal and urban markets (Les Sables d'Olonne, La Roche-sur-Yon, Challans, Les Herbiers, L'Île d'Yeu) — and partners with local municipalities seeking to retain young households and meet affordable housing objectives.

The portfolio comprises 20+ distinct BRS residential programs spanning apartments (T2–T5) and houses, with prices ranging from approximately €102,626 TTC (Equatoria, Challans) to €279,000 TTC (Terre Neuve, Les Sables d'Olonne). Supporting the property offerings are a publicly accessible online eligibility test (based on revenu fiscal de référence), downloadable accession request dossiers, and personalized accompaniment delivered in partnership with ADILE 85. As of 2025, VFS reports 80 BRS units delivered since its 2019 creation, with deliveries scheduled through 2028. VFS does not develop proprietary technology; the core product is the BRS legal mechanism itself, augmented by standard web tools for discovery and eligibility.

VFS makes money primarily through recurring monthly land fees (redevance foncière) ranging from €32.72 to €74 per unit, supplemented by financial support from Action Logement and La Banque des Territoires. Distribution combines direct digital sales (website, Instagram) with channel commercialization via a network of regional and national developers (Kaufman & Broad, Bouygues Immobilier, Réalités, Duret, Majelli, Eden, Opus, Group Alliance, Terimmo Atlantique). Originally constituted in February 2019 as a GIP between the Département de la Vendée and EPF de la Vendée, VFS was dissolved in 2023 and absorbed into Vendée Habitat, which now holds the OFS accreditation. VFS operates exclusively in the Vendée department of the Pays de la Loire region in France.

Name

VENDEE FONCIER

Legal name

Vendée Habitat – Office Public de l'Habitat de Vendée

Website

https://vendeefonciersolidaire.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Vendée Foncier Solidaire is the sole approved Organisme de Foncier Solidaire in Vendée, France, separating land and building ownership under the Bail Réel Solidaire to deliver affordable homeownership (20–50% below market) to first-time buyers in partnership with Vendée Habitat, local municipalities, and regional developers.

Ownership category

akta.pro rank

Headquarters

HQ city

La Roche-sur-yon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Redevance foncière (Land Fee): Residents who acquire a building under the BRS scheme pay a monthly land fee (redevance foncière) to Vendée Foncier Solidaire in exchange for the right to use the land. This is a recurring revenue stream for the organization as the land owner. Fee amounts vary by program (e.g., 32.72€ to 69.28€ per month at Domaine de la Forge, 42.23€ to 60.70€ per month at Passage Hortense, 51€ to 74€ per month at Terre Neuve).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vendée Foncier Solidaire manages the Bail Réel Solidaire (BRS) affordable homeownership scheme in the Vendée department of France by acquiring and retaining ownership of land, then leasing it to homebuyers under long-term real solidarity leases (baux réels solidaires). Buyers acquire the building (apartments or houses) while paying a monthly land fee (redevance foncière) to Vendée Foncier Solidaire, achieving purchase prices 20-50% below open market through reduced VAT (5.5%) and land-building separation.

Product overview

Vendée Foncier Solidaire operates as the BRS (Bail Réel Solidaire) division of Vendée Habitat, offering a unified affordable homeownership platform centered on the Bail Réel Solidable scheme. This core product separates building ownership from land ownership through land leasing arrangements, enabling property purchases at 20-50% below market prices. The portfolio includes 20+ distinct residential programs across Vendée department (including Les Herbiers, Les Sables d'Olonne, Challans, La Roche-sur-Yon, Aizenay, Givrand, L'Épine, and L'Île d'Yeu) comprising apartments and houses ranging from T2 to T5, marketed under sub-brands such as Domaine de la Forge, O'Léa, Saint-Jacques, Terre Neuve, Le Clos des Fougères, Yonora, Ephemer, L'Audacieuse, and Equatoria. Supporting services include an online eligibility test tool, downloadable accession request dossiers, and personalized accompaniment services in partnership with ADILE 85.

Differentiator

Problem solved

Functional benefit

Products and services

• Bail Réel Solidaire (BRS) Scheme A social affordable homeownership scheme that separates building ownership from land ownership, reducing property purchase prices by 20-50% through reduced VAT (5.5%) and land leasing arrangements managed by Vendée Foncier Solidaire. Targeted at first-time buyers (primo-accédants) in tense housing markets of the Vendée department.
• Eligibility Test Tool

Quantifiable outcome

• 80 BRS homes delivered since the creation of Vendée Foncier Solidaire
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Département de la VendéecoreStrategic or Co-development Partner · 1 January 2023The Vendée department is a founding partner and historical supporter of VFS. It originally initiated the GIP (Groupement d'Intérêt Public) that created VFS in February 2019 alongside EPF de la Vendée. It is also the supervisory authority of Vendée Habitat. The department supports BRS development as part of its housing policy for Vendée residents.
• Vendée HabitatcoreStrategic or Co-development PartnerSince 2023, Vendée Habitat (Office Public de l'Habitat de Vendée) has been the parent organization carrying the Vendée Foncier Solidaire BRS activity. Vendée Habitat holds the OFS (Organisme de Foncier Solidaire) accreditation and is the first social housing provider in Vendée with 18,000+ housing equivalents since 1929. VFS is described as 'l'activité BRS de Vendée Habitat.' Vendée Habitat also directly develops BRS programs (e.g., Domaine de la Forge, Le Domaine du Chêne, Prairies de Bonnefonds, Saint-Jacques at Givrand).
• Etablissement Public Foncier (EPF) de la VendéecoreStrategic or Co-development PartnerEPF de la Vendée was the co-founder of VFS alongside the Département de la Vendée in 2019 under the GIP structure. The EPF specializes in land acquisition and development, which aligns with VFS's mission to acquire and retain land for BRS projects.
• Duret Promotion (Groupe Duret)majorChannel Partner/ Reseller/ DistributorRegional real estate expert with nearly 30 years of experience in the West of France. Develops BRS programs for VFS including L'Atypik in Aizenay. Represents VFS programs in the market as the commercializing developer.
• Majelli PromoteurmajorChannel Partner/ Reseller/ DistributorReal estate developer designing and building new programs (residences, houses, or commercial spaces) on the Vendée coast. Partner for Le Clos des Fougères (Challans) and Le Mondrian (Challans).
• Eden PromotionmajorChannel Partner/ Reseller/ DistributorReal estate developer integrating strong energy efficiency objectives in its Vendée and La Rochelle programs. Partner for the Ephemer program at Les Sables d'Olonne.
• Opus GroupemajorChannel Partner/ Reseller/ DistributorGrand Ouest real estate developer focused on bold, innovative ecosystem projects. Partner for Terre Neuve (Les Sables d'Olonne) and L'Audacieuse (Les Sables d'Olonne / Château d'Olonne).
• Kaufman & BroadmajorChannel Partner/ Reseller/ DistributorMajor national real estate developer playing an essential role in new housing promotion across France. Partner for the Sekoya program at L'Île d'Yeu.
• Bouygues ImmobiliermajorChannel Partner/ Reseller/ DistributorReal estate developer with over 70 years of activity, designing projects around comfort, configurability, and sustainability. Listed as a partner developer for VFS.
• RéalitésmajorChannel Partner/ Reseller/ DistributorTerritorial development group progressively extended to the Grand-Ouest, Île-de-France, and internationally. Partner for Passage Hortense (Challans).
• Philippe Petit PromoteurminorChannel Partner/ Reseller/ DistributorReal estate developer operating on the Vendée coast (Les Sables d'Olonne, Le Château d'Olonne).
• TK PromotionminorChannel Partner/ Reseller/ DistributorListed as a partner developer for VFS BRS programs.
• CA IMMOmajorChannel Partner/ Reseller/ DistributorReal estate developer partner for the Yonora program in La Roche-sur-Yon (4 BRS apartments).
• Group AlliancemajorChannel Partner/ Reseller/ DistributorReal estate and development group. Partner for O'Léa (Les Sables d'Olonne, 9 BRS houses) and Equatoria (Challans).
• Terimmo AtlantiquemajorChannel Partner/ Reseller/ DistributorReal estate developer partner for Equatoria (Challans), offering 6 BRS apartments T2 and T3 from 102,626€ TTC (a 42% discount vs open market).
• ADILE 85 (Agence Départementale d'Information sur le Logement de la Vendée)majorImplementation/ SI/ Consulting PartnerProvides information, advisory support, and file assembly assistance to prospective BRS buyers throughout their acquisition journey. ADILE 85 accompanies clients from initial inquiry through the completion of their homeownership project, including orientation and response to questions.
• Collectivités locales partenaires (partner municipalities)coreStrategic or Co-development PartnerLocal municipalities including Challans, La Roche-sur-Yon, Les Sables d'Olonne, Saint Gilles Croix de Vie, Saint Jean de Monts, L'Épine, Les Herbiers, Montaigu-Vendée, Le Fenouiller, Saint-Christophe du Ligneron, and Aizenay actively partner with VFS to develop BRS programs. They provide land, planning support, may offer property tax exemptions, and benefit from affordable housing stock that retains households on their territory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDC Habitat: Subsidiary of Caisse des Dépôts and the social housing arm of La Banque des Territoires (a financial partner of VFS). Operates a large national portfolio of social and affordable housing including BRS programs, with substantially broader scale and product breadth than VFS.
• Vilogia: Major French social housing operator managing ~90,000 housing units, primarily in northern France. Comparable as a large-scale HLM operator engaged in affordable homeownership pathways, but with a much broader geographic footprint and a different regional focus than VFS.
• Habitat Réuni: National federation of HLM cooperatives and social housing organizations in France. A broader incumbent that provides scale, advocacy, and operational templates across the social housing sector, including OFS-adjacent activity, but does not focus exclusively on BRS or operate in Vendée.

Others

• Action Logement: Financial partner of VFS that provides subsidies and preferential loans (Prêt Action Logement) to BRS buyers. Comparable as an ecosystem enabler in the French affordable-housing value chain rather than a direct competitor; its funding flows are critical to VFS's buyer affordability.
• EPF de Vendée: Etablissement Public Foncier de Vendée, co-founder of VFS in 2019 and provider of land acquisition and development capabilities supporting BRS projects. Adjacent infrastructure provider rather than direct competitor; enables VFS's land pipeline without operating BRS programs itself.

Direct peers

• Coopérative Foncière Lyonnaise: OFS operating in the Lyon metropolitan area under the BRS framework, enabling affordable homeownership by separating land and building ownership. Directly comparable to VFS in mission, regulatory framework, and cooperative governance structure, though serving the Auvergne-Rhône-Alpes market.
• Foncier Solidaire Grand Paris: Approved Organisme de Foncier Solidaire (OFS) operating the Bail Réel Solidaire scheme in the Île-de-France region. Directly comparable as a regional OFS providing affordable homeownership through land/building separation, with the same legal framework and operational model as Vendée Foncier Solidaire but serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vendeefonciersolidaire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENDEE FONCIER