Shieldont
Shieldont designs and sells microscope-mounted protective shields for endodontists, microsurgeons, and dental assistants using surgical microscopes, selling direct-to-consumer at $299.99 per unit across major microscope brands.
- Company typePrivate
- Founded2020
- HeadquartersWooster, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shieldont does
Shieldont is a privately held, founder-led medical device company that designs, sources, and sells microscope-mounted protective shields for endodontists, microsurgeons, and dental assistants using surgical microscopes. Founded in 2020 by Dr. F. Micah Nuzum, a practicing endodontist in Wooster, Ohio, the company was created during the COVID-19 pandemic to address inadequate face and eye protection against surgical splash-back that conventional PPE (goggles, glasses, face shields) could not solve while preserving unobstructed vision through the microscope. The core product, the Shieldont Microscope Shield, is engineered for installation without microscope disassembly and ships in brand-specific variants with custom adapters for Zeiss, Global, Seiler, Labomed, Leica, Zumax, and Newton microscopes. The portfolio has expanded to include an Assistant Shield for support staff, replacement shield packs, and additional mounting straps.
The underlying technology is mechanical rather than digital: a transparent shield mounted to the surgical microscope via brand-specific adapters and straps, designed to maintain proper eye-relief distance and ergonomic posture. Final design refinement was completed in collaboration with Dr. Elliott Rouse of the University of Michigan Robotics Institute, lending mechanical engineering rigor to the shield and adapter system.
Shieldont operates a direct-to-consumer e-commerce model through a Shopify storefront at shieldont.com, with no third-party retail or distributor relationships. Pricing is unit-based at $299.99 per shield, $150 per replacement pack of 2 (discounted from $200), and $32.95 per strap set, supported by a 30-day money-back guarantee and a promotional code for American Association of Endodontists (AAE) members. The company sells primarily to individual endodontists and microsurgeons, with a parallel mission-driven residency donation program supplying shields to endodontic training programs at UTHealth Houston, Ohio State University, NYU Langone, and Case Western Reserve. Revenue figures are not disclosed, and the company remains bootstrapped with a small team of 1-10 employees.
Shieldont firmographics
Firmographics- Name
- Shieldont
- Legal name
- Shieldont
- Website
- https://shieldont.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shieldont designs and sells microscope-mounted protective shields for endodontists, microsurgeons, and dental assistants using surgical microscopes, selling direct-to-consumer at $299.99 per unit across major microscope brands.
- Ownership category
- akta.pro rank
Shieldont industry classification
Industry- Product category
- Dental Surgical Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
Keywords
Where Shieldont is headquartered
LocationHeadquarters
- HQ city
- Wooster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shieldont business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Primary Shield Sales: One-time sales of microscope shields with different models for various microscope brands (Zeiss, Global, Newton, Seiler/Labomed, Leica, Zumax). Each purchase enables Shieldont to donate protection to dental residencies.
- Replacement Shields: Replacement shield packs sold in sets of 2, providing ongoing revenue as shields need replacement due to scratches from multiple uses.
- Accessories: Additional straps sold as accessories for the microscope shields.
- Assistant Shields: Separate shield product for dental assistants, complementing the primary surgeon shield product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shieldont for Major Microscope Brands |
| Unit Pricing | Pay-as-you-go | Replacement Shield Pack |
| Unit Pricing | Pay-as-you-go | Additional Straps |
| Unit Pricing | Pay-as-you-go | Assistant Shield |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Shieldont product offering
Product offeringCore offering
Shieldont designs, assembles, and sells microscope-mounted protective shields for endodontists and microsurgeons. The shields protect the operator's face and eyes from surgical splash-back during endodontic procedures while maintaining unobstructed vision through surgical microscopes. Products are sold direct-to-consumer at $299.99 per unit via the company's Shopify storefront at shieldont.com, with brand-specific variants and custom adapters for ZEISS, Global, Newton, Seiler/Labomed, Leica, and Zumax microscopes.
Product overview
Shieldont is a medical device company that offers a unified product line of protective microscope shields for endodontic surgeons. The core product is the Shieldont Microscope Shield, available in brand-specific variants for major surgical microscope manufacturers including ZEISS, Global, Leica, Seiler, Labomed, Newton, and Zumax. Each shield variant is engineered for specific mounting configurations and adapter requirements of the respective microscope brand. The portfolio also includes an Assistant Shield for surgical support staff and accessories including Replacement Shields (packs of 2) and Additional Straps. All shields are designed to protect the face and eyes from surgical splash-back, promote ergonomic posture, and install without microscope disassembly. The company offers a 30-day money-back guarantee and actively donates products to endodontic residency programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Shieldont for ZEISS Microscope-mounted protective shield designed for ZEISS surgical microscopes, protecting endodontists' face and eyes from surgical splash-back. Supports multiple adapter options including Angled adapter, No adapter, and Mora adapter.
- Shieldont for GLOBAL Microscope-mounted protective shield compatible with GLOBAL A Series (newest model), G Series Entree/Protege, and G Series Storz/Urban microscopes. Offers Carr adapter options for secure installation.
- Shieldont for NEWTON Microscope-mounted protective shield designed for NEWTON surgical microscopes, providing protection against surgical splash-back during endodontic procedures.
- Shieldont for SEILER & LABOMED Microscope-mounted protective shield compatible with Seiler Alpha 6 and Evolution xR6 models, as well as LABOMED microscopes. Offers angled adapter option for different configurations.
- Shieldont for LEICA Microscope-mounted protective shield designed for LEICA m320 microscopes, with optional Leica Angled adapter for secure mounting.
- Shieldont for ZUMAX Microscope-mounted protective shield designed for ZUMAX microscopes with binocular mount, protecting endodontists during surgical procedures.
- Assistant Shield Protective shield designed for surgical assistants rather than the primary operator, providing splash-back protection for dental support staff. Available for Global, Zeiss, and other microscope brands.
- Replacement Shield (pack of 2) Pack of 2 replacement transparent shields for Shieldont microscope protectors. Shields are designed for longevity with normal use and proper care, though scratches are expected with multiple uses.
- Additional Straps Replacement or additional mounting straps for securing Shieldont microscope shields to surgical microscopes.
Quantifiable outcome
- 30-day money-back guarantee with adjustment period of one week or less
Companies that use Shieldont
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Shieldont technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shieldont partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Elliott Rouse (University of Michigan Robotics Institute)coreDr. Elliott Rouse, PHD, Mechanical Engineering faculty at University of Michigan Robotics Institute, collaborated on the final stages of Shieldont's design. His expertise in robotics and mechanical engineering contributed to the upgrade of the shield design including customized shields, medical grade halo, easy-install strap, and custom fittings for microscope brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shieldont competitors and assessment
Company assessmentEmerging players
- SurgiTel (a division of Sybron Dental): Surgical loupes and lighting for dental and medical microsurgery — directly comparable as a magnification/visualization aid targeting the same microscope-based dental specialty.
Broad incumbents
- Kerr Dental (Envista): Established endodontic and restorative dental equipment/supplies manufacturer with relationships across endodontic practitioners — relevant as a broad incumbent channel partner and adjacent product portfolio.
- HuFriedyGroup: Major dental instrument, instrument management, and PPE supplier with deep endodontic channel presence; broad incumbent serving the same endodontist buyer across adjacent hygiene, sterilization, and protection categories.
- 3M Health Care: Global incumbent in healthcare PPE including face shields, protective eyewear, and surgical drapes sold broadly into dental and surgical markets — competes for the same splash-protection budget with much wider distribution.
Direct peers
- Orascoptic: Provides magnification loupes, headlights, and vision-related accessories for dental professionals performing microsurgical procedures — same target endodontist persona, overlapping benefits of clearer vision and ergonomic posture.
- TIDI Products: Manufactures patient and clinician protective equipment including face shields and eye protection used in clinical and surgical settings — competes for splash-back protection spend though via generic, non-microscope-specific designs.
- Medicom: Dental and medical PPE manufacturer offering face shields, masks, and protective eyewear aimed at dental professionals; comparable as a dental-channel splash-protection competitor.
- Crosstex (Cantel Medical): Supplies dental PPE and infection-control products (face shields, masks, barriers) to dental practices — directly comparable as dental-category splash and aerosol protection equipment, though designed for general rather than microscope-specific use.
- Designs for Vision: Manufactures surgical loupes, headlights, and magnification systems used by dental surgeons and microsurgeons — addressing the same end-user (operating through a surgical microscope) on adjacent ergonomics and visualization needs.
- Univet: Produces dental loupes, protective eyewear, and optical accessories for clinicians working in close-proximity procedures; competes in the same end-user need space of ergonomic visualization and splash/back protection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shieldont social profiles
Digital presenceShieldont financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shieldont leadership team
Management profileNumber of profiles
Profiles1 record
Shieldont funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shieldont M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shieldont
What does Shieldont do?
Shieldont designs, assembles, and sells microscope-mounted protective shields for endodontists and microsurgeons. The shields protect the operator's face and eyes from surgical splash-back during endodontic procedures while maintaining unobstructed vision through surgical microscopes. Products are sold direct-to-consumer at $299.99 per unit via the company's Shopify storefront at shieldont.com, with brand-specific variants and custom adapters for ZEISS, Global, Newton, Seiler/Labomed, Leica, and Zumax microscopes.
Is Shieldont a public or private company?
Shieldont is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shieldont founded?
Shieldont was founded in 2020. It employs 1 to 10 people.
Where is Shieldont based?
Shieldont is headquartered in Wooster, United States, in the North America region.
How does Shieldont make money?
Four revenue lines are on record. Primary Shield Sales are the primary driver. The others are replacement Shields, accessories and assistant Shields.
Who are Shieldont's main competitors?
SurgiTel (a division of Sybron Dental) is listed as an emerging player. Broad incumbents are Kerr Dental (Envista), HuFriedyGroup and 3M Health Care. Direct peers are Orascoptic, TIDI Products, Medicom, Crosstex (Cantel Medical), Designs for Vision and Univet.
Does Shieldont have an API?
No public API is recorded for Shieldont.
What industry is Shieldont in?
Shieldont's product category is Dental Surgical Equipment. Its primary akta.pro industry code is HLAHAEAE, Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics). Its NAICS code is 339114 and its SIC code is 3843.