SurgiTel
SurgiTel designs and manufactures custom ergonomic magnification loupes and eye-safe LED headlights for dental, surgical, veterinary, and medical practitioners, distributing through US local reps, 50+ country international distributors, and government procurement channels as a division of General Scientific Corporation.
- Company typePrivate
- Founded1992
- HeadquartersAnn Arbor, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SurgiTel does
SurgiTel designs, manufactures, and distributes ergonomic magnification loupes and eye-safe LED headlights for dental, surgical, veterinary, and medical practitioners. The product line spans Galilean, prismatic (Keplerian), Hybrid Ergo, and ErgoDeflection loupes in magnifications from 2.5x to 10.5x, paired with True Color LED illumination systems (Odyssey, Surgical Mini/Micro LED, Eclipse CS, Wireless Air LED) operating at significantly lower color temperatures than competitor products. Each system is custom-built to individual clinician measurements and prescriptions, supported by patented nose pad and working distance cap systems, and framed on Oakley, Nike, or proprietary SurgiTel titanium/polymer frames. The portfolio also includes the SurgiCam HD recording system, ErgoSit saddle stool, and laser filters.
SurgiTel operates as a division of General Scientific Corporation (GSC), a privately held, family-run Michigan corporation that has manufactured optical components since 1932 and entered the medical market under the SurgiTel brand in 1992. The company holds ISO 13485:2016 medical device certification (audited by NSF) and more than a dozen issued US utility and design patents. Revenue is generated primarily through one-time hardware sales of custom loupe systems, LED headlights, frames, accessories (consumables), and repair/support services, with pricing quoted through sales representatives rather than disclosed publicly.
Go-to-market combines direct enterprise field sales via a US and Canadian local-representative network offering free demonstrations and ergonomics evaluations, international distribution through 50+ authorized partners across Europe, Asia-Pacific, Latin America, the Middle East, and Africa, government procurement through Ecat and GSA programs, and event-driven demand generation across 50+ annual industry conferences. Customers include dental professionals, surgeons across multiple specialties, veterinarians, dental hygienists, students (via a discounted program), and military/VA healthcare buyers.
SurgiTel firmographics
Firmographics- Name
- SurgiTel
- Legal name
- General Scientific Corporation
- Website
- https://surgitel.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SurgiTel designs and manufactures custom ergonomic magnification loupes and eye-safe LED headlights for dental, surgical, veterinary, and medical practitioners, distributing through US local reps, 50+ country international distributors, and government procurement channels as a division of General Scientific Corporation.
- Ownership category
- akta.pro rank
SurgiTel industry classification
Industry- Product category
- Surgical and Dental Optical Magnification Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
- akta.pro secondary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where SurgiTel is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SurgiTel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Ergonomic Loupes: Custom-manufactured magnification loupes sold as complete systems including optical telescopes, frames, and accessories. Each system is built to order based on individual clinician measurements, prescriptions, and preferences. Revenue is generated per-unit with pricing varying by optical configuration, magnification level, and frame selection.
- LED Headlight Systems: Eye-safe LED illumination products including wireless and corded options. Products include Odyssey LED, Surgical Mini LED, Surgical Micro LED, Eclipse CS LED, Surgical Headband LED 2.0, and Wireless Air LED. Battery packs and accessories sold separately.
- Loupe Frames and Accessories: Replacement frames (Oakley, Nike, SurgiTel proprietary), nose pads, side shields, batteries, cables, and other replaceable components and accessories. Consumables and wear parts create ongoing revenue opportunities.
- SurgiCam HD Camera Systems: Headband and loupe-mounted video recording systems for clinical documentation and education purposes.
- Repair and Support Services: Product repairs under warranty and non-warranty service including tune-ups, adjustments, and parts replacement. Evaluation fees for non-warranty repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Student Discount Program - Up to 50% off list pricing |
| One time/ perpetual license | One time/ perpetual license | Trade-in Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SurgiTel product offering
Product offeringCore offering
SurgiTel designs, manufactures, and sells custom ergonomic magnification loupes (2.5x to 10.5x magnification) and eye-safe LED headlights for dental, surgical, veterinary, hygiene, military, and student clinical professionals. Products are custom-built to individual clinician measurements and prescriptions and distributed through US local representatives, international distributors in 50+ countries, and government procurement programs. Complementary offerings include the SurgiCam HD procedure-recording camera, the ErgoSit ergonomic saddle stool, laser filters, and proprietary and brand-name frames (Oakley, Nike, SurgiTel titanium and polymer lines).
Product overview
SurgiTel is a manufacturer of ergonomic magnification loupes and LED headlights for dental, surgical, veterinary, and medical professionals. The product portfolio centers on two core product lines: ergonomic loupes (including Ergo IQ™, UltiView™ Pro, Galilean, Hybrid Ergo™, ErgoDeflection™, FLM, and Smart Loupes™) with magnifications ranging from 2.5x to 10.5x, and eye-safe LED headlights (including Odyssey LED, Surgical Mini/Micro LED, Eclipse CS LED, Surgical Headband LED 2.0, and Wireless Air LED). These are complemented by frame options (Oakley, Nike, Titanium, Aero, ArmorFlex, ComfortFlex, Con2our), the SurgiCam HD video recording system, ErgoSit™ saddle stool, and laser filters. The company operates as a division of General Scientific Corporation, designing and manufacturing optical products in the USA since 1992.
Differentiator
Problem solved
Functional benefit
Products and services
- Ergo IQ™ Loupes Advanced ergonomic loupe system with patent-pending deflection prism design, available in 3.0x, 3.5x, and 4.5x magnifications, featuring compact low-profile optical housing, edge-to-edge clarity, and patented Ergo Fit Nose Pads for personalized fit, aimed at dental and surgical professionals.
- UltiView™ Pro Loupes Premium prismatic magnification loupes with advanced prism optics and oversized objective lenses, offering magnifications from 3.5x to 10.0x with expansive field of view and exceptional image clarity, intended for surgical specialists requiring high magnification.
- Galilean Loupes Lightweight traditional loupes offering magnifications from 2.5x to 3.0x, designed for clinicians seeking comfort and simplicity in general dentistry, hygiene, veterinary, and medical procedures.
- Hybrid Ergo™ Loupes Combination design loupes featuring steep declination angle with low ocular position within frame, supporting minimal forward head tilt and natural hand-to-eye line of sight for dental and surgical clinicians.
- ErgoDeflection™ Loupes Patented ergonomic loupes featuring through-the-lens (TTL) and front-lens-mounted (FLM) configurations with deflection prism technology for optimal viewing angle and hand positioning, designed for clinicians requiring sub-20-degree head tilt.
- FLM (Front-Lens-Mounted) Loupes Flip-up loupe design allowing clinicians to transition between magnified and direct vision, with lightweight construction and precise adjustability for general dental and hygiene use.
- SurgiTel Smart Loupes™ Advanced loupe system with smart technology integration for enhanced clinical workflow capabilities, designed for dental and surgical professionals.
- Surgical Mini LED Loupe-mounted medical LED headlight delivering 100,000 Lux brightness at 14.6 grams, with cool 5,700K color temperature for enhanced anatomical contrast during surgical procedures.
- Surgical Micro LED Compact version of surgical LED headlight weighing 10.4 grams with 65,000 Lux brightness, designed for detailed surgical work requiring lightweight illumination.
- Odyssey LED Headlight Eye-safe LED headlight system available in Mini and Micro versions with neutral color temperature for accurate tissue visualization, featuring True Color LED technology and low blue light output.
- Eclipse CS LED LED headlight with balanced spectrum reducing blue light exposure, engineered for eye safety and visual accuracy during long clinical procedures.
- Surgical Headband LED 2.0 Headband-mounted LED lighting system providing hands-free illumination for surgical and clinical environments.
- Wireless Air LED Cord-free, ultra-lightweight LED headlight system with neutral LED output reducing blue light exposure, featuring extended battery option for surgical and clinical use.
- SurgiCam HD Headband or loupe-mounted HD video recording system capturing clinician's eye view of procedures, available in 2x, 3x, or 5x magnification options for clinical documentation and training.
- ErgoSit™ Saddle Stool Ergonomic saddle-shaped stool supporting natural posture with disinfectable soft grip vinyl seat cover, narrow wheelbase for smooth movement, and optional assistant arm, for clinical practitioners.
- Laser Filters Protective laser filters integrated with loupe systems for eye protection during laser procedures, available with or without magnification, supplied in partnership with Innovative Optics.
- Loupe Frame Collection (Oakley, Nike City Hero, SurgiTel Titanium Ergo Max 2.0, Aero 3.0, ArmorFlex, ComfortFlex 2.0, Con2our) Loupe frame collection including Oakley Radar EV and Radar EV S high-performance sports frames, Nike City Hero contemporary frames, and proprietary SurgiTel titanium (Ergo Max 2.0), Aero 3.0, ArmorFlex, ComfortFlex 2.0, and Con2our frames, all featuring the Ergo Fit Nose Pad System for personalized fit and ergonomic posture.
Quantifiable outcome
- Head tilt angle reduced to under 20 degrees with ergonomic loupes vs. potentially career-ending neck/back strain with non-ergonomic alternatives
- +3 more outcomes
Companies that use SurgiTel
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
SurgiTel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
SurgiTel partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Dentalise Pty LtdcoreAuthorized distributor for Australia and New Zealand covering dental and medical markets. Contact: Joel (+6478 903 285), Bettina (0413 626 908). Based in Manly NSW 1655, Australia.
- New Image do BrasilcoreAuthorized distributor for Brazil covering dental and medical markets. Located in São Paulo at Av. Ministro Gabriel de Rezende Passos. Contact: Roberto Siqueira (+55 11 97272 3338).
- Innovaciones Dentales S.A.coreAuthorized distributor for Costa Rica covering dental market. Contact: Yolanda Valenciano (+506-2-232-9595). Based in San Jose.
- SURGICORP SRLcoreAuthorized distributor for Peru covering medical market. Located in Lima at Batallón La Mar 140 Surco. Phone/Fax: 511-275-7443.
- Promovago S.A. DE C.V.coreAuthorized distributor for Mexico covering medical market. Located in Monterrey at Atixco 211B, Mitras Centro.
- Medos Medizintechnik OGcoreAuthorized distributor for Austria covering dental, medical, and veterinary markets. Located in Vienna at Loewengasse 3.
- CJ-OptikcoreAuthorized distributor for United Kingdom. Located at 4 The Old Shippon, Poulton Road, Wirral CH63 9LN. Tel: +44 (0) 1179 012 529.
- UKloupes LimitedcoreAuthorized distributor for UK covering dental, medical, and veterinary markets. Located in Bristol at 17 Castle Road, The Piggeries, Oldland Common.
- SeeMoreVision GbRcoreAuthorized distributor for Germany covering dental, medical, and veterinary markets. Located in Oberkochen at Kopernikusstraße 64.
- Bisico FrancecoreAuthorized distributor for France covering dental, medical, and veterinary markets. Located in Lancon de Provence at 208 Allée de la Coudelette.
- Medical Instruments S.p.A.coreAuthorized distributor for Italy covering dental, medical, and veterinary markets. Located in San Lazzaro di Savena (BO) at Via Salarolo 2/B.
- Dental Partners Rotterdam B.V.coreAuthorized distributor for Netherlands covering medical and dental markets. Located in Rotterdam at Albert Plesjanweg 103a-103d.
- NOVUSMED LTD.coreAuthorized distributor for Turkey covering medical and veterinary markets. Located in Ankara at Tunus Caddesi No:9/5, Kavaklıdere.
- Cicel (Beijing) Science & Technology Co., LTDcoreAuthorized distributor for China covering dental, medical, and veterinary markets. Located in Beijing at Room 1206 Office Tower A, New World Center.
- Oral CarecoreAuthorized distributor for Japan covering dental and medical markets. Located in Tokyo at 2-32-9 Nishi-Nippori, Arakawa-ku.
- Magnify Future Communication Inc.coreAuthorized distributor for Japan covering medical markets. Located in Tokyo at 5-9-6-102, Aoto, Katsushika-ku.
- SunKyung Surgimed Co., Ltd.coreAuthorized distributor for Korea covering dental, medical, and veterinary markets. Located in Seoul at 324Ho, SK-V1 Tower.
- SA Dental Supply PTE LTDcoreAuthorized distributor for Singapore covering dental and medical markets. Located at 73 Ubi Road 1, #10-61/62 Oxley Bizhub.
- Vitalis TechnologiescoreAuthorized distributor for India covering dental and medical markets. Offices in Delhi (C-27/A Block, Acharya Kriplani Road) and Mumbai.
- Klik DentalcoreAuthorized distributor for Indonesia covering dental and medical markets. Located in Jakarta at Jl. Wolter Monginsidi No.93.
- Dentalium CompanycoreAuthorized distributor for UAE and Bahrain covering dental and medical markets.
- OakleycoreSurgiTel was the first loupe company to work directly with Oakley in California to build loupe glasses using high-performance sports frames. Includes three-point fit, wrap-around design, and lightweight impact-absorbing materials.
- NikeminorFrame partnership for Nike City Hero loupe glasses blending timeless design with cutting-edge comfort. Adjustable temples with rubberized tips for secure fit.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SurgiTel competitors and assessment
Company assessmentRegional players
- ExamVision: Danish manufacturer of premium custom surgical and dental loupes with strong European and Australian distribution. Comparable ergonomic and magnification positioning to SurgiTel but with primary geographic focus on Europe and Oceania.
Direct peers
- Orascoptic: Leading US dental/surgical loupes brand, owned by Envista (Kavo Kerr). Competes head-to-head with SurgiTel in dental magnification and LED illumination, with broader institutional channel reach through Envista's dental distributor relationships.
- Designs for Vision: Long-established US manufacturer of surgical and dental loupes, headlights, and ergonomic eyewear. Most direct competitor to SurgiTel in custom ergonomic magnification systems serving dental, surgical, and veterinary markets.
- Admetec: Israeli designer and manufacturer of surgical and dental loupes with proprietary TTL optics and loupe-mounted LED headlights. Direct competitor in ergonomic magnification with strong international distribution similar to SurgiTel.
- PeriOptix: US manufacturer of dental loupes, surgical loupes, and portable LED headlights. Direct competitor targeting dental hygiene and dental practitioner segments with custom-fit ergonomic systems.
- Univet: Italian manufacturer of dental, surgical, and industrial loupes with TTL and FLM configurations plus integrated LED headlights. Comparable product breadth, particularly in European markets where SurgiTel also distributes.
- Heine Optotechnik: German precision-optics manufacturer of medical loupes, otoscopes, ophthalmoscopes, and LED examination headlights. Direct competitor in ergonomic magnification and medical-grade LED illumination across dental and surgical specialties.
- Enova Illumination: US-based manufacturer of surgical LED headlights and loupe-mounted illumination. Adjacent competitor focused on the LED headlight side of SurgiTel's product portfolio, often sold alongside loupes from other magnification brands.
- Rose Micro Solutions: US-based specialist in high-magnification loupes (up to 10x+) for dental, surgical, and laboratory use, including jewelers and engravers. Overlaps SurgiTel's UltiView Pro high-magnification segment.
Broad incumbents
- Carl Zeiss Meditec: Global optics and medical technology leader offering surgical loupes, surgical microscopes, and visualization systems. Overlaps SurgiTel in surgical magnification but competes primarily through hospital and OR channels rather than dental specialty.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SurgiTel social profiles
Digital presenceSurgiTel compliance and trust
Trust signalCompliance1 record
SurgiTel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurgiTel leadership team
Management profileNumber of profiles
Profiles1 record
SurgiTel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurgiTel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurgiTel
What does SurgiTel do?
SurgiTel designs, manufactures, and sells custom ergonomic magnification loupes (2.5x to 10.5x magnification) and eye-safe LED headlights for dental, surgical, veterinary, hygiene, military, and student clinical professionals. Products are custom-built to individual clinician measurements and prescriptions and distributed through US local representatives, international distributors in 50+ countries, and government procurement programs. Complementary offerings include the SurgiCam HD procedure-recording camera, the ErgoSit ergonomic saddle stool, laser filters, and proprietary and brand-name frames (Oakley, Nike, SurgiTel titanium and polymer lines).
Is SurgiTel a public or private company?
SurgiTel is a private company. It is classified as family owned and is currently operating.
When was SurgiTel founded?
SurgiTel was founded in 1992. It employs 51 to 100 people.
Where is SurgiTel based?
SurgiTel is headquartered in Ann Arbor, United States, in the North America region.
How does SurgiTel make money?
Five revenue lines are on record. Custom Ergonomic Loupes are the primary driver. The others are LED Headlight Systems, loupe Frames and Accessories, surgiCam HD Camera Systems and repair and Support Services.
Who are SurgiTel's main competitors?
ExamVision is listed as a regional player. Direct peers are Orascoptic, Designs for Vision, Admetec, PeriOptix, Univet, Heine Optotechnik, Enova Illumination and Rose Micro Solutions. Carl Zeiss Meditec is listed as a broad incumbent.
Does SurgiTel have an API?
No public API is recorded for SurgiTel.
What industry is SurgiTel in?
SurgiTel's product category is Surgical and Dental Optical Magnification Equipment. Its primary akta.pro industry code is HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339112 and its SIC code is 3841.