RaizUp
RaizUp is a German professional services firm that provides inclusive recruitment, DEI consulting, and leadership development programs exclusively to travel tech and hospitality companies, anchored by its Revenue Leadership Program cohort and an ISO-compliant employer certification.
- Company typePrivate
- Founded2019
- HeadquartersGlienicke, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RaizUp does
RaizUp is a German-headquartered professional services company founded in 2019 that operates exclusively in the travel tech and hospitality verticals, offering inclusive recruitment, DEI consulting, training workshops, and talent community services. Its product portfolio is organized around four pillars: (1) the Revenue Leadership Program (RLP), an 8-week online cohort-based leadership development course bundled with Duetto User Certification and priced at €750-€1,250 per delegate or €5,000 for 5 corporate delegates; (2) inclusive recruitment services using a multi-stage evaluation process that introduces a minimum of 8 qualified candidates within 14 days across EMEA, Americas, and APAC; (3) an ISO 30415:2021-compliant DEI certification program with three tiered annual subscriptions (€999-€4,999), a DEI Audit service, DEI Analytics dashboards, and an annual Benchmark Report; and (4) a suite of company DEI workshops covering unconscious bias, accessibility compliance, intercultural communication, and mental health, starting from €300 per session.
The company runs a proprietary talent community platform anchored by the Stryyde.jobs job board, claimed to engage 5,000+ travel tech and hospitality professionals. Strategic partnerships with Duetto (certification bundling), IDeaS Revenue Solutions (flagship RLP sponsorship), and RateGain (joint executive events) form an ecosystem layer that supports both the RLP and recruitment services. Go-to-market combines self-serve online purchasing for RLP, certification, and workshops with consultative direct sales for DEI audits, expansion consulting (covering 185+ markets), and enterprise recruitment engagements. Marketing relies on content (blog, newsletter), industry conferences (ITB Berlin, WTM London, PhocusWright Europe), and events such as MERGE Barcamp.
Revenue is generated through a blend of professional services fees (recruitment placements, expansion consulting, DEI audits), subscription/recurring programs (DEI certification, benchmark sponsorships, RLP), and unit-priced workshops. The business is privately held and appears bootstrapped with no disclosed funding, operating with a small core team of approximately 9 professionals and a global multilingual delivery capability across English, German, Spanish, and French.
RaizUp firmographics
Firmographics- Name
- RaizUp
- Legal name
- RaizUp
- Website
- https://weraizup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RaizUp is a German professional services firm that provides inclusive recruitment, DEI consulting, and leadership development programs exclusively to travel tech and hospitality companies, anchored by its Revenue Leadership Program cohort and an ISO-compliant employer certification.
- Ownership category
- akta.pro rank
RaizUp industry classification
Industry- Product category
- DEI Consulting and Talent Acquisition Services
- NAICS
- Employment Services (5613), Educational Support Services (611710)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Enterprise RPO (End-to-End Program Management) (BPACABAA)
- akta.pro secondary industries
- Quality Assurance (QA), Coaching & Performance Management (EDABACAF), Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where RaizUp is headquartered
LocationHeadquarters
- HQ city
- Glienicke
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
RaizUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- DEI Professional Services: Consulting engagements including DEI audits, expansion consulting, mentoring, coaching, and training programs sold directly to employers in travel tech and hospitality.
- Revenue Leadership Program: 8-week professional development cohort program with ticket sales (€750-€1250 per delegate or €5000 for 5 corporate delegates). Includes Duetto certification and community access.
- DEI Certification Program: Annual certification program with three levels (€999-€4999/year) providing DEI benchmarking, workshops, and quarterly progress tracking.
- Company Workshops: DEI and leadership training workshops sold to employers at starting price of €300 per workshop, with discounts for bundling multiple workshops.
- Recruitment Services: Inclusive recruitment placement services connecting diverse talent with travel tech and hospitality companies. Revenue likely derived from successful placement fees.
- Benchmark Report Sponsorships: DEI Benchmark Report sponsorship packages (Free Supporter, €333 Featured+, €999 Spotlight) providing survey participation, report access, and promotional benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Revenue Leadership Program Early-Bird |
| Subscription | Monthly | Revenue Leadership Program Standard |
| Subscription | Multi-year contract | Revenue Leadership Program Corporate/Business |
| Subscription | Annual | DEI Certification Level 1 |
| Subscription | Annual | DEI Certification Level 2 |
| Subscription | Annual | DEI Certification Level 3 |
| Subscription | Annual | DEI Benchmark Report Supporter |
| Subscription | Annual | DEI Benchmark Report Featured+ |
| Subscription | Annual | DEI Benchmark Report Spotlight |
| Unit Pricing | Pay-as-you-go | Company DEI Workshops |
| Unit Pricing | Pay-as-you-go | Unconscious Bias Workshop |
| Unit Pricing | Pay-as-you-go | Accessibility Compliance Workshop |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
RaizUp product offering
Product offeringCore offering
RaizUp provides inclusive recruitment, DEI consulting and certification, diversity analytics, company workshops, expansion consulting, and a talent community platform specifically for the travel tech and hospitality industries. Its core service connects diverse professionals with inclusive employers through structured recruitment, while its flagship professional development offering is the 8-week Revenue Leadership Program (RLP) accompanied by the MERGE Barcamp event.
Product overview
RaizUp is a professional services company operating primarily in the travel tech and hospitality sectors. Its portfolio is organized as a platform-plus-services model. At the core, RaizUp offers two flagship programs: the Revenue Leadership Program (RLP), an 8-week online leadership development course in revenue management and hospitality tech, and MERGE Barcamp, a participant-driven industry event. These are complemented by an Inclusive Recruitment service that sources and evaluates candidates globally, and a suite of DEI solutions including a DEI Certification Program (ISO 30415:2021 compliant), DEI Audit, DEI Analytics dashboards, DEI Benchmark Report, and Expansion Consulting. Supporting these, RaizUp delivers Company DEI Workshops covering topics such as intercultural communication, unconscious bias, accessibility compliance, mental health awareness, leadership skills, and bullying and harassment. The Talent Community / Talent Pool provides a job board (Stryyde.jobs) and Get Hired Program for career coaching. The portfolio spans talent acquisition, professional development, DEI benchmarking and certification, and global expansion advisory.
Differentiator
Problem solved
Functional benefit
Brands
- Stryyde: A job board built for travel and hospitality tech, focused on relevance over volume and better alignment between companies and candidates.
Products and services
- Revenue Leadership Program (RLP) An 8-week online professional development program for hospitality and travel tech leaders covering revenue strategy, total revenue management, digital marketing, AI and innovation, and leadership development. Includes Duetto User Certification.
- MERGE Barcamp A participant-driven barcamp-style event for hospitality leaders in Finance, Revenue Management, Digital Marketing, and Operations. Held annually in London alongside WTM with attendee-shaped agendas and speed networking.
- Inclusive Recruitment Global inclusive recruitment service for travel tech and hospitality brands, featuring multi-stage candidate evaluation, social media screening, and introduction of minimum 8 qualified candidates within 14 days across EMEA, Americas, and APAC regions.
- DEI Audit Diversity workplace audit service providing comprehensive DEI reports with findings and recommendations, including qualitative and quantitative employee surveys, senior management research, and a customized diversity and inclusion action plan.
- DEI Analytics Diversity, equity, and inclusion analytics dashboards presenting gender pay gap analysis, employee wellbeing insights, headcount forecasts, retention and absenteeism rates, and hiring quality assessments in actionable formats.
- DEI Certification Program ISO 30415:2021 compliant inclusive employer certification benchmarking companies across five verticals: Organisation, Employees, Customers, Partners, and Communities/Destinations. Available at three levels starting from €999/year.
- Company DEI Workshops Suite of company workshops covering intercultural communication, unconscious bias, DEI for leaders, accessibility compliance, inclusive recruitment, leadership skills, mental health awareness, bullying and harassment, and multigenerational management. Available online or on-site.
- Expansion Consulting Global expansion consulting service for travel tech companies entering international markets, covering competitor analysis, local company setup, distributor identification, and intercultural employee training across 185+ countries.
- Talent Community / Talent Pool Diverse talent community for travel tech and hospitality professionals, offering personalized career assessments, access to top recruiters, global and local chapters, and entry to exclusive events. Features a Get Hired Program with career coaching.
- DEI Benchmark Report Annual DEI benchmark survey and report for the travel tech and hospitality industry, aligned to ISO 30415:2021, covering 41 questions across 5 categories with sponsorship packages at Supporter, Featured+, and Spotlight tiers.
- Jobs Board (Stryyde) RaizUp's dedicated job board for travel tech and hospitality professionals, accessible at stryyde.jobs, matching candidates with inclusive employers across leading travel and hospitality brands.
Quantifiable outcome
- Companies with diverse teams are 21% more likely to have above-average profitability
- +6 more outcomes
Companies that use RaizUp
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
RaizUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RaizUp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, key, core and minor.
- IDeaS Revenue SolutionsflagshipIDeaS, a pioneer and global leader in revenue management technology, sponsors the Revenue Leadership Program. They provide guest workshops, real-world case studies, and industry best practices blending human decision-making with AI. Michael McCartan, EMEA VP at IDeaS, serves as sponsor advocate.
- RateGainkeyCo-hosted Executive Dinner at PhocusWright Europe 2025. RateGain is a leading travel technology company. Partnership for industry leadership networking and thought leadership in travel tech.
- DuettocoreDuetto provides User Certification included at no additional cost with the Revenue Leadership Program. Duetto helps 20,000+ hotels, casinos, and resorts with revenue and profitability insights through their Revenue & Profit Operating System. The certification validates ability to use Duetto's features to solve real business and technical challenges.
- Stryyde.jobscoreStryyde is RaizUp's dedicated job board for travel and hospitality tech, focused on relevance over volume and better alignment between companies and candidates. Job seekers can register and upload CVs; serves as the talent matching platform.
- ISO 30415:2021coreDEI Certification program and Benchmark Report created in accordance with ISO 30415:2021 (Human resource management - Diversity and inclusion). International standard for diversity and inclusion in organizations.
- Survey Distribution PartnersminorOrganizations with networks of travel, hospitality & tech companies invited to distribute the DEI Benchmark Survey. Distribution partners receive Spotlight Sponsorship perks in exchange for spreading survey awareness.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
RaizUp competitors and assessment
Company assessmentDirect peers
- Hosco: Hosco is a career platform and job board dedicated to the hospitality industry, offering a talent community and recruitment tools. Directly comparable to RaizUp's Stryyde job board and inclusive recruitment services for hospitality and travel tech professionals.
- HSMAI: HSMAI is the leading global association for sales, marketing, and revenue management in hospitality, offering training, certifications, and professional development programs. Directly comparable to RaizUp's Revenue Leadership Program and professional development offerings for hospitality leaders.
- Caterer Global: Caterer Global operates one of the largest hospitality job boards and recruitment platforms, serving hotels, restaurants, and catering employers. Directly comparable to RaizUp's Stryyde job board and inclusive recruitment focus on hospitality talent.
- Paradigm Strategy: Paradigm is a DEI strategy and consulting firm focused on building inclusive workplaces through research, training, and advising. Directly comparable to RaizUp's DEI audit, certification, and workshop offerings, with similar methodology frameworks.
- PowerToFly: PowerToFly is a diversity-focused recruitment and talent platform serving underrepresented professionals in tech and adjacent verticals. Directly comparable in mission and model — combining DEI-focused sourcing with employer partnerships and community — though operating more broadly beyond travel and hospitality.
Broad incumbents
- Coqual: Coqual is a leading DEI research and advisory firm producing industry benchmark reports and consulting for Fortune 500 companies. Comparable to RaizUp's DEI Benchmark Report and DEI consulting practice, but operating at a much larger scale across industries beyond travel and hospitality.
- Cielo: Cielo is a global Recruitment Process Outsourcing (RPO) and talent acquisition provider serving large enterprises across multiple industries. Comparable in RPO-like recruitment services, but at much larger scale and broader industry focus than RaizUp's niche travel/hospitality positioning.
Others
- The Global Diversity & Inclusion Benchmarks (GDIB): GDIB provides standards-based diversity, equity, and inclusion benchmarks used by organizations worldwide. Functionally related to RaizUp's ISO 30415:2021-aligned DEI certification and benchmark report, representing the broader standards ecosystem in which RaizUp operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RaizUp social profiles
Digital presenceRaizUp compliance and trust
Trust signalCompliance1 record
RaizUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
RaizUp leadership team
Management profileNumber of profiles
Profiles8 records
RaizUp subsidiaries and ownership
Company hierarchySubsidiaries1 record
RaizUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RaizUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RaizUp
What does RaizUp do?
RaizUp provides inclusive recruitment, DEI consulting and certification, diversity analytics, company workshops, expansion consulting, and a talent community platform specifically for the travel tech and hospitality industries. Its core service connects diverse professionals with inclusive employers through structured recruitment, while its flagship professional development offering is the 8-week Revenue Leadership Program (RLP) accompanied by the MERGE Barcamp event.
Is RaizUp a public or private company?
RaizUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RaizUp founded?
RaizUp was founded in 2019. It employs 11 to 50 people.
Where is RaizUp based?
RaizUp is headquartered in Glienicke, Germany, in the Europe region.
How does RaizUp make money?
Six revenue lines are on record. DEI Professional Services are the primary driver. The others are revenue Leadership Program, DEI Certification Program, company Workshops, recruitment Services and benchmark Report Sponsorships.
Who are RaizUp's main competitors?
Direct peers on record are Hosco, HSMAI, Caterer Global, Paradigm Strategy and PowerToFly. Broad incumbents are Coqual and Cielo. The Global Diversity & Inclusion Benchmarks (GDIB) is listed as an others.
Does RaizUp have an API?
No public API is recorded for RaizUp.
What industry is RaizUp in?
RaizUp's product category is DEI Consulting and Talent Acquisition Services. Its primary akta.pro industry code is BPACABAA, Enterprise RPO (End-to-End Program Management), with a secondary code of EDABACAF, Quality Assurance (QA), Coaching & Performance Management. Its NAICS code is 5613 and its SIC code is 7361.