SOLARY SHOP

What SOLARY SHOP does

SOLARY SHOP is the direct-to-consumer e-commerce merchandise arm of Solary, a French esports organization founded in 2017 and operated by SOLARY TV PRODUCTION SAS (SIREN 832698310), headquartered in Tours, France. The Shopify-powered storefront sells branded apparel and collectibles — official team jerseys (annual SKUs from 2023 through 2026 plus a commemorative EMEA Champions edition), a BASICS lifestyle line of hoodies, joggers, vests, caps, beanies, socks, and limited-edition collectibles including a hand-painted controller and SkillKorp co-developed gaming chair — with unit prices ranging from €8.90 to €300 and personalization options (name printing, +€12). Distribution is direct-to-consumer with shipping to France, Belgium, DOM-TOM, the EU, Switzerland, the US, and Canada; the store is fed by Solary's broader fan ecosystem spanning nine competitive titles (League of Legends Eclipse and LFL, Fortnite, Super Smash Bros Ultimate, Teamfight Tactics, Dofus, Hearthstone, 2XKO, EVA) plus Twitch, Discord, and a proprietary mobile application.

The business model is merchandise sales to individual fans, monetized one-time at unit-economics prices, with no subscription, licensing, or wholesale disclosed. GTM relies entirely on owned channels — the solary.fr domain, social/community surfaces, and a mobile app — augmented by sponsor cross-promotion from Winamax, HOLY Energy, and ACER Predator. No public revenue, funding history, or institutional investors are disclosed; ownership is founder-led under Directeur Général Baptiste Doussaint. The shop's commercial engine is tightly coupled to competitive performance: the 2026 EMEA Championship and back-to-back LFL titles are explicitly converted into commemorative product drops, making merchandise revenue a derivative of brand momentum rather than a standalone D2C growth bet.

Name

SOLARY SHOP

Legal name

SOLARY TV PRODUCTION SAS

Website

https://solary.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SOLARY SHOP is the direct-to-consumer merchandise e-commerce arm of Solary, a French esports organization founded in 2017, selling branded team jerseys, lifestyle apparel, and limited collectibles to fans across France, Belgium, and broader Europe via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Esports Merchandise Retail

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Esports merchandise
• Team apparel
• Gaming collectibles
• Fan apparel
• Branded sportswear

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Merchandise Sales: Direct sales of branded esports merchandise including jerseys, hoodies, accessories, and limited-edition collectibles through the Solary online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SOLARY SHOP is the official direct-to-consumer e-commerce storefront of the Solary French esports organization, selling branded apparel, accessories, and limited-edition collectibles. The catalog spans official team jerseys (2023–2026 lines), a BASICS lifestyle apparel range (hoodies, vests, joggers, caps, beanies, socks), gaming peripherals (custom controllers), gaming furniture (SkillKorp collaboration chair), and commemorative collector items celebrating team achievements such as the EMEA Champions title.

Product overview

SOLARY SHOP is the official merchandise e-commerce storefront of the Solary esports organization, operated by SOLARY TV PRODUCTION SAS. The shop offers a portfolio of apparel and collectibles branded with the Solary team identity, including official team jerseys across multiple years (2023-2026), specialty edition jerseys (EMEA Champions), BASICS line apparel (hoodies, vests, joggers, caps, beanies, socks), gaming peripherals (limited edition controllers), and gaming furniture (SkillKorp collaboration chair). The core offering consists of customizable esports jerseys supplemented by a lifestyle apparel line, with delivery available to France, Belgium, EU, Switzerland, USA, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• SLYWIN D'OR: Annual awards event organized by Solary recognizing achievements in esports.
• SLYDLE
• Among Legends

Products and services

• Maillot Pro Solary 2026 Official 2026 Solary esports team jersey made from polyester with sublimation marking and a 3D silicone logo. Optional name printing customization is available for an additional €12. Sold to fans and supporters of the Solary organization.
• Maillot EMEA 2026 Solary Limited edition jersey celebrating Solary's EMEA championship victory, with purchasable personalization integrating fan usernames into the design pattern. Targeted at esports fans and collectors.
• Maillot Solary 2025 - White Classic Official 2025 white Solary jersey made of 100% polyester (Hockey Matter 270), with sublimation marking and a 3D silicone logo. Sold to fans of the Solary esports team.
• Maillot Solary 2025 - Black Stripes Official 2025 black striped Solary jersey in 100% polyester (Hockey Matter 270), with sublimation marking and a 3D silicone logo. Targeted at Solary supporters.
• Maillot 2023 - Blanc à Manches Longues Official 2023 white long-sleeve Solary jersey in 100% polyester with breathable technology, 2-button collar, and sublimation marking. Sold to fans and sportswear collectors.
• Hoodie TFT Voltariux Paris Open Limited edition hoodie (200 pieces) designed for the TFT Paris Open tournament, made in Portugal. Sold to Teamfight Tactics fans and Solary community members.
• Gilet Grey Legacy BASICS Comfortable zippered vest in the Solary BASICS line, 100% cotton with embroidered logo and sublimated bands along the arms, made in Portugal. For daily wear by Solary fans.
• Pro Sleeves Solary Official Solary arm sleeves (Slyves) designed to pair with team jerseys, in 100% polyester with sublimation marking. Sold to esports athletes and fans.
• Jogging Grey Legacy BASICS Comfortable grey jogging pants in the BASICS line with embroidered logo on the thigh and sublimated bands, 100% cotton, made in Portugal. For everyday wear by Solary fans.
• Jogging Dark Comfy BASICS Comfortable black jogging pants in the BASICS line with a 3D PVC Solary logo on the leg, 100% cotton. For everyday wear by Solary fans.
• Casquette Basics Noire Black one-size cap in the BASICS line with a 3D silicone patch logo on the front and an embroidered logo on the back, 100% cotton, made in China. For Solary fans.
• Casquette Basics Blanche White one-size cap in the BASICS line with an embroidered logo, designed to complement everyday outfits. For Solary supporters.
• Bonnet Basics Noir Confort Comfortable black winter beanie in the BASICS line with a 3D silicone patch logo, 100% acrylic. For Solary fans in colder climates.
• Chaussettes Solary Blanches BASICS White comfort socks in the BASICS line with woven logos in black, yellow and blue on white, sold in pairs, 75% cotton. For Solary fans and lifestyle apparel buyers.
• Carte Collector EMEA Champions Limited edition collector card celebrating the EMEA Champions victory. Sold to esports fans and trading card collectors.
• SkillKorp x Solary - Chaise Gaming Co-branded gaming chair produced in collaboration with SkillKorp and sold exclusively through the Solary Shop and Boulanger. Targeted at Solary fans and gaming enthusiasts seeking branded gaming furniture.
• Manette SOLARY COLLECTOR ROUGE & BEIGE Limited edition hand-painted gaming controller (limited to 3 units) with handmade paracord and resin buttons, created by Yao_Customs. Sold to Super Smash Bros Ultimate fans and gaming peripheral collectors.
• Sac à Dos Polyvalent 25L Solary Versatile 25L backpack from the Solary collection. For Solary fans, students, and commuters seeking branded everyday carry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, core and minor.

• WinamaxmajorGTM or Marketing PartnerWinamax is a major French online gaming and poker platform that partners with Solary as a sponsor. The partnership appears in joint branding and promotional activities, with Winamax links featured on the Solary website directing users to registration pages with Solary tracking.
• HOLY EnergymajorGTM or Marketing PartnerHOLY Energy is an energy drink brand that sponsors Solary. Featured prominently on the Solary website with branding and links to purchase HOLY products with Solary branding.
• ACER PredatorcoreGTM or Marketing PartnerACER Predator is a gaming hardware brand that partners with Solary, providing equipment support for the esports team. Featured on the Solary website with branding and affiliate links to ACER products.
• SkillKorpcoreStrategic or Co-development PartnerSkillKorp collaborated with Solary to create a co-branded gaming chair (SkillKorp x Solary - Chaise Gaming), sold exclusively through Solary Shop and Boulanger. This is a product development partnership resulting in a unique merchandise item.
• Le Coq SportifminorStrategic or Co-development PartnerLe Coq Sportif collaborated with Solary to create co-branded sneakers (Sneaker Solary x Le Coq Sportif), available in the Solary Shop. This is a product collaboration resulting in limited edition footwear merchandise.
• VoltariuxminorGTM or Marketing PartnerPartnership with Voltariux related to the TFT (Teamfight Tactics) team, resulting in a limited edition Hoodie TFT Voltariux Paris Open sold in the Solary Shop to commemorate the team's participation in the Paris Open tournament.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fnatic: Global esports organization running teams across multiple titles and operating a large DTC shop selling jerseys, hoodies, and lifestyle gear. Comparable as a heritage esports brand with merchandise as a core revenue line.
• Team Heretics: European esports organization with a sizable merchandise operation selling team jerseys and streetwear-style apparel. Comparable as a multi-title esports org monetizing fandom via direct-to-consumer e-commerce.
• 100 Thieves: US-based esports and lifestyle brand with a flagship apparel e-commerce store, limited-edition drops, and high-profile collaborations. Comparable for its esports-anchored apparel-first business model and scarcity-driven drops.
• Misfits Gaming: Esports organization operating competitive teams across multiple titles with branded merchandise and apparel offerings. Comparable as a multi-game esports org with an active DTC shop.
• Karmine Corp: Major French esports organization with strong LoL/LFL presence and an active merchandise shop. Comparable as a Francophone esports brand translating competitive success into direct-to-consumer jersey and apparel sales.
• Cloud9: North American esports organization with a multi-title roster and a DTC merchandise shop selling jerseys and lifestyle apparel. Comparable for combining competitive esports with branded apparel e-commerce.
• Gentle Mates: French esports and content creator organization with teams across major titles and a brand-driven merchandise line. Directly comparable to Solary as a France-anchored, multi-title esports org with DTC apparel.
• LDLC OL: French esports venture (LDLC + Olympique Lyonnais) operating competitive LoL/Valorant teams and selling branded team merchandise through its own e-commerce channel. Closely mirrors Solary's Francophone DTC merchandising model.
• Team Vitality: Leading French esports organization with a multi-title presence (LoL, CS, Valorant, Rocket League) and an active online merchandise shop selling team jerseys, hoodies, and lifestyle apparel. Directly comparable as a France-anchored esports org monetizing fandom through branded apparel.
• T1 Entertainment & Sports: Korean esports organization (LoL world champions) with a large global merchandise operation selling team jerseys, apparel, and collectibles. Comparable as a championship-driven esports org with international DTC merchandise sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solary-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLARY SHOP