XL STRATEGY

What XL STRATEGY does

XL Strategy is a privately held, founder-led business coaching and consulting firm based in Christchurch, New Zealand, established in 2021 by Duncan Hasson. The firm delivers behavioral science-based leadership coaching, mental performance training, organizational transformation, and project management services, with a tightly focused go-to-market targeting Tier 1, 2, and 3 construction and infrastructure companies across New Zealand and Australia. Service delivery is concentrated in two principals — Duncan Hasson and Gareth Nissen — each bringing more than 25 years of construction and engineering leadership experience, which functions as the firm's central capability and distribution channel.

The product portfolio comprises four offerings: Business Coaching (one-on-one sessions every 10-14 days over a 12-18 month engagement), Red2Blue (a tiered mental performance coaching framework with Bronze, Silver, and Gold group sessions capped at 12 participants), RenewOrg Solutions (a five-stage organizational transformation process covering investigation through ongoing leadership coaching), and Project Management Services (governance, systems, quality surveying, and programme management for construction projects ranging from $1M to $300M in scope). The proprietary Red2Blue and RenewOrg frameworks provide some productization of otherwise bespoke consulting, while tools such as Primavera P6 and Microsoft Project support the project management line.

The business operates on a professional services revenue model with quote-based, multi-year contracts and no publicly disclosed pricing. GTM is sales-led and founder-driven: outreach is conducted personally by the two principals leveraging construction-sector relationships, supported by a website, published client testimonials, and a complimentary 30-minute consultation funnel. The firm is founder-owned with no institutional capital, no subsidiaries, and no disclosed revenue; enterprise client logos include Fulton Hogan, KiwiRail, and Higgins.

Name

XL STRATEGY

Legal name

XL Strategy

Website

https://xlstrategy.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

XL Strategy is a New Zealand-based, founder-led business coaching and consulting firm delivering behavioral science-based leadership coaching, organizational transformation, and project management services to construction and infrastructure companies across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organizational Change & Transformation Coaching (EDABANAG), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Business coaching services
• Leadership development programs
• Organizational transformation consulting
• Mental performance training
• Construction project management

Headquarters

HQ city

Saint Albans

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Coaching Services: One-on-one coaching engagements with sessions held every 10-14 days over 12-18 months. Revenue generated through consulting fees for leadership development and behavioral science-based coaching programs.
2. Project Management Services: Comprehensive project management for projects ranging from $1M to $300M, including project governance, systems creation, quality surveying, tender strategy, and programme management. Revenue earned through professional services contracts.
3. RenewOrg Solutions: Organizational transformation services including investigation, strategic planning, implementation, accountability, and leadership coaching. Delivered through a systematic engagement model.
4. Red2Blue Training Programs: Tiered performance coaching programs (Bronze, Silver, Gold) delivered in group sessions with maximum 12 participants. Revenue generated through training session fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

XL Strategy provides business coaching, organizational transformation programs (RenewOrg Solutions), mental skills training (Red2Blue), and project management services tailored for construction and infrastructure companies. Coaching engagements run 12-18 months with bi-weekly sessions, Red2Blue is delivered in tiered Bronze, Silver, and Gold group workshops, RenewOrg Solutions is a five-stage organizational revitalization process, and project management services cover projects ranging from $1M to $300M.

Product overview

XL Strategy is a business coaching and consulting firm offering a portfolio of professional services centered around leadership development and organizational transformation. The core offerings consist of Business Coaching (one-on-one sessions for 12-18 months), Red2Blue (pressure management coaching with Bronze/Silver/Gold tiers), RenewOrg Solutions (organizational revitalization process), and Project Management Services (covering projects from $1M to $300M). These services are delivered through individual coaching, team workshops, and hands-on project support, primarily targeting the construction and infrastructure sectors across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• RenewOrg Solutions: XL Strategy's premier process designed to revitalise and enhance organisational efficiency, engagement, and effectiveness through a comprehensive suite of services including investigation, report and recommendations, and leadership coaching.
• Red2Blue

Products and services

• Business Coaching One-on-one business coaching delivered through sessions every 10-14 days over a 12-18 month period. Focuses on goal setting, overcoming barriers, unlocking growth strategies, boosting revenue, elevating leadership skills, and attracting exceptional talent. Targeted at senior leaders and executives in construction and infrastructure companies.
• Red2Blue Mental performance coaching program that equips individuals with tools to shift from reactive (Red) states to proactive, composed (Blue) states under pressure. Delivered in three tiers: Bronze (2-hour session), Silver (4-hour session), and Gold (8-hour full-day intensive including Priority Planner, S.U.C, and mindset X-Checker). Maximum 12 participants per session. Targeted at teams and individuals needing performance under pressure support.
• RenewOrg Solutions Organizational revitalization process designed to enhance efficiency, engagement, and effectiveness. Delivered through a five-stage systematic engagement: investigation, report and recommendations, leadership coaching, implementation support, and ongoing accountability. Targeted at mid-to-large organizations undergoing transformational change.
• Project Management Services Comprehensive project management covering planning, programme management, quality surveying, tender strategy, and financial oversight for construction and infrastructure projects ranging from $1M to $300M. Delivered using Primavera P6 and Microsoft Project. Targeted at construction and infrastructure organizations requiring expert project governance.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EOS Worldwide: Franchise of Entrepreneurial Operating System implementers who deliver leadership-team coaching and organizational operating systems to mid-market companies. Highly comparable to RenewOrg Solutions and XL Strategy's longer-duration coaching engagements.
• ActionCOACH: Global business coaching franchise focused on SME leadership, sales, and team performance. Comparable in offering structured 1:1 business coaching engagements and tiered coaching programmes, though without XL Strategy's construction vertical specialization.
• Leadership Management International (LMI): Global leadership and management development firm with a franchise-style coaching model built around proprietary programmes. Comparable in delivering ongoing coaching engagements and structured development curricula, often to construction and industrial clients.
• Gazing Performance Systems: Australian-origin owner of the Red2Blue mental performance framework in which XL Strategy's Gareth Nissen is certified. Directly comparable as a construction/infrastructure-focused coaching and performance firm targeting similar Australasian clients.
• The Alternative Board (TAB): Peer advisory and coaching franchise operating in New Zealand that provides structured monthly business coaching and peer boards to SME owners. Closely comparable business model and geography to XL Strategy's core coaching practice.

Broad incumbents

• Development Dimensions International (DDI): Global leadership and talent development firm providing leadership coaching, assessment, and change programs to large enterprises. Comparable in addressing executive coaching and leadership transformation, though not construction-specific.
• Korn Ferry: Global organizational consulting firm with a sizable executive coaching and leadership development practice. Comparable in offering executive coaching and organizational transformation to senior leaders, but at enterprise scale across all sectors.
• BTS Group: Larger global consulting firm specializing in leadership development, sales transformation, and strategy execution. Comparable on the leadership-coaching and change-adoption side of XL Strategy's offering, but operating at much larger scale across many industries.

Others

• Marshall Goldsmith Group: Executive coaching firm led by Marshall Goldsmith, focused on leadership behavior change for senior executives. Comparable in coaching methodology and senior-leader target market, though not verticalized in construction; useful as a benchmark for executive coaching economics and IP-led thought leadership.

Regional players

• The Icehouse: New Zealand-based business growth and leadership development organization offering owner-manager coaching and advisory services. Comparable in being a NZ-headquartered provider of SME leadership and growth coaching to similar mid-market profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XL STRATEGY