LA FABRIK A ID

What LA FABRIK A ID does

La Fabrik à ID is a French vertical SaaS provider founded in 2021 and headquartered in Bischheim (Alsace), specializing in digital software solutions for automotive dealerships and distribution groups. The company offers a modular platform (ID Connect) that bundles ten purpose-built products covering inventory management (ID Park, ID Car), dealership websites (ID Web), CRM (ID Link), lead management (ID Leads), digital reception with camera-based vehicle identification (ID Welcome), tire storage (ID Spin), rental fleet management (ID Rent), B2B fleet prospecting (ID Datafleet), and IoT-connected dynamic pricing displays (ID Sync Price). The proprietary technology stack is built on C#/.NET, SQL Server, and PostgreSQL with an API-first architecture, including a custom automotive-specific CMS (ID Web) developed internally after the founders determined WordPress was insufficient for the sector's requirements.

The company operates a direct enterprise field sales motion targeting automotive dealership groups and concessions across France and selected European markets, with a flagship partnership with Mercedes-Benz Financial Services established in 2023 that has driven adoption to 50% of French Mercedes concessions by 2024. Revenue is generated primarily through multi-year SaaS subscriptions on a quote-based pricing model, supplemented by professional services for implementation, training (ID Academy), and ongoing customer success. Named enterprise customers include Groupe RCM (39 Toyota concessions), BPM Exclusive (Aston Martin), Groupe Huillier, Mercedes-Benz Chevalley, BYD Kroely, and MG Motors de Willermin, among others. The company has approximately 30 employees, is founder-owned (no institutional investors disclosed), and reports €10,000 in share capital. The three co-founders (Vivien Limacher, Damien Bournac, Gautier Rumpler) previously worked together at Groupe Kroely, providing domain expertise that anchors the product development to real dealership workflows.

Name

LA FABRIK A ID

Legal name

La Fabrik à ID

Website

https://lfaid.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

La Fabrik à ID is a French vertical SaaS provider founded in 2021 that builds modular digital software solutions for automotive dealerships, covering inventory, CRM, websites, lead management, and digital reception, serving enterprise dealer groups including Mercedes-Benz (50% penetration), Groupe RCM, and luxury brands.

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Automotive dealership software
• Vehicle inventory management
• Dealership CRM platform
• Automotive digital solutions
• Dealership management system

Headquarters

HQ city

Bischheim

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software-as-a-Service (SaaS) Subscriptions: La Fabrik à ID generates revenue primarily through SaaS subscriptions for its suite of automotive management solutions. The modular platform (ID Connect) allows dealerships to purchase individual modules or bundles. Pricing is likely based on dealership size, number of users, or modules selected.
2. Professional Services & Implementation: Revenue includes implementation services, customer onboarding, and training (ID Academy) for enterprise deployments. Project management and pre-deployment coordination are mentioned as key services for large automotive groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

La Fabrik à ID develops and sells a modular SaaS platform (ID Connect) for automotive dealerships and distribution groups. The platform bundles a proprietary CMS for dealer websites (ID Web), vehicle stock management (ID Park / ID Car), a CRM (ID Link), lead management (ID Leads), automatic vehicle identification and digital concierge (ID Welcome), tire storage (ID Spin), rental fleet management (ID Rent), B2B fleet prospecting (ID Datafleet), and IoT-based digital price display (ID Sync Price). Customers purchase individual modules or bundles on a subscription basis, with professional services for implementation and onboarding.

Product overview

La Fabrik à ID is a digital solutions provider for the automotive sector, offering a modular platform architecture centered on ID Connect as the main portal. The product portfolio includes ID Park as the core vehicle stock management platform, complemented by specialized modules: ID Car for enhanced stock identification and distribution, ID Web for dealership websites, ID Welcome for digital reception/concierge, ID Spin for tire management, ID Leads for prospect management, ID Link as a CRM, ID Rent for rental fleet management, ID Datafleet for B2B fleet prospecting, and ID Sync Price for dynamic price display. All modules are designed for automotive dealerships and can be integrated with third-party tools including financing providers (CGI Finance), data services (Autoviza, Autobiz, Alcopa), classified platforms (Leboncoin, La Centrale, AutoScout24), and manufacturer systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ID Connect Central modular portal that unifies all La Fabrik à ID solutions (ID Web, ID Car, ID Academy, ID Leads, ID Link, ID Spin, ID Welcome, ID Park, etc.) into a single ecosystem for automotive dealerships, enabling plug-and-play addition and modification of functionalities.
• ID Park Comprehensive vehicle stock management platform for new and used vehicles (cars, motorcycles, trucks, campers, agricultural machines). Centralizes inventory, provides photo management, dynamic pricing, API integrations with DMS and third-party tools, and a multi-channel publication console for dealerships.
• ID Car Stock management module focused on vehicle identification via VIN/registration, automated data retrieval, trade-in estimation (Autoviza, Autobiz, Alcopa), and automated listing distribution to Leboncoin, La Centrale, and AutoScout24.
• ID Web Custom-built CMS and website builder specifically designed for automotive dealerships. Features SEO optimization, responsive design, fast loading, lead generation tools, and CRM/inventory integration. Powers premium sites for Mercedes-Benz, Aston Martin, BPM Cars, Autoshop, BYD, and MG.
• ID Welcome Digital concierge solution for dealership reception. Automatically identifies arriving vehicles via parking lot cameras (ALPR), triggers predefined customer service scenarios, sends team notifications (SMS/email), monitors brand frequency, and integrates with manufacturer applications.
• ID Spin Tire storage management solution enabling real-time tracking of tire movements (entries, exits, permutations), interactive rack visualization, customizable rack configuration, and tire-to-vehicle association for customer service optimization.
• ID Leads Lead management and conversion solution that captures, qualifies, and tracks prospects from website and social media. Includes pre-qualification scenarios, centralized data, workflow management, call center integration, and detailed performance reporting.
• ID Link CRM solution for automotive dealerships that centralizes customer interactions, automates communications (SMS, email, notifications), tracks sales opportunities through customizable pipelines, and integrates with Microsoft Office 365.
• ID Rent Vehicle rental management solution for dealerships offering rental services. Features include interactive booking planning, real-time vehicle tracking, automated contract/quote/invoice generation, digital check-in/check-out, maintenance scheduling, and performance analytics.
• ID Datafleet B2B prospecting tool providing access to company vehicle fleets within a 50km radius of the dealership. Features include interactive map visualization, vehicle composition details (type, brand, model, energy, age, CO2 emissions), and filtering by business sector or fleet brands.
• ID Sync Price Phygital price display solution using LTE-connected tablets for dynamic pricing. Features include real-time price updates, automatic 'Sold' status, QR codes linking to vehicle details, GPS tracking, and synchronization across all sales channels. Partnership with PDI Digital/Vusion Group.

Quantifiable outcome

• 85% reduction in manual pricing work
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Mercedes-Benz Financial ServicesflagshipStrategic or Co-development Partner · 1 January 2023First major partnership established in 2023 alongside ID Link and ID Leads product launches. By 2024, 50% of Mercedes concessions were using La Fabrik à ID solutions, representing the company's flagship customer segment.
• PDI Digital (VusionGroup)coreStrategic or Co-development PartnerPartnership with PDI Digital, a member of VusionGroup and leader in digital display solutions, to power ID Sync Price. PDI provides IoT LTE connected tablets specifically designed for automotive dealerships with plug-and-play installation and 10-month battery life.
• AutovizacoreTechnology or IntegrationIntegration partnership for vehicle history reports within ID Car. Autoviza provides official vehicle data including mileage, ownership history, accident records, and other documentation for trade-in valuation and vehicle history verification.
• CGI FinancecoreTechnology or IntegrationIntegration with CGI Finance for real-time financing offers within ID Car. Provides instant access to financing options directly within the inventory management platform, streamlining the purchase process.
• AlcopacoreTechnology or IntegrationIntegration for real-time vehicle pricing and market valuation within ID Car. Enables dynamic pricing adjustments based on current market conditions.
• AutobizcoreTechnology or IntegrationIntegration for instant trade-in vehicle estimates within ID Car. Provides customers with immediate trade-in value estimates based on vehicle data and market conditions.
• Leboncoin, La Centrale, AutoScout24Channel Partner/ Reseller/ DistributorMulti-channel distribution partnerships for automated vehicle listing publication. ID Car automatically publishes inventory to major automotive classified platforms, ensuring real-time availability updates.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tevalis: Tevalis provides end-to-end EPoS, CRM, and business intelligence solutions for automotive dealerships. Directly comparable as a vertical SaaS specialist offering integrated dealership management with CRM and inventory modules serving similar customers.
• Tekion: Tekion provides a cloud-native automotive retail platform (Automotive Retail Cloud) including Dealer CRM, inventory, and digital solutions. Directly comparable as a modern vertical SaaS competitor targeting dealership digital transformation with a similar all-in-one platform approach.
• PBS Systems: PBS Systems is a Canadian dealer management system provider offering DMS, CRM, and inventory solutions for automotive dealerships. Directly comparable as a vertical software specialist serving dealerships with integrated CRM and inventory modules.
• Incadea: Incadea provides automotive dealer management systems and retail solutions, particularly strong with Toyota and other OEM networks globally. Directly comparable as a vertical SaaS provider serving automotive dealership groups with dealer-specific software.

Broad incumbents

• CDK Global: CDK Global is a leading provider of integrated dealer management systems and digital retailing solutions for automotive dealers. Directly comparable as a comprehensive software platform serving dealerships with CRM, inventory, and website capabilities, though at significantly larger scale.
• Cox Automotive: Cox Automotive offers a portfolio of automotive industry software and services including Dealertrack, vAuto, and Autotrader. Comparable as a broad incumbent providing dealership CRM, inventory, and digital marketing solutions across the full automotive retail value chain.
• DealerSocket (Solera): DealerSocket, part of Solera, provides dealer management systems, CRM, and digital retailing tools. Comparable as an incumbent CRM and inventory management provider serving automotive dealerships with similar functional coverage to La Fabrik à ID's ID Link and ID Park.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealership management systems, retail management systems, and document services for automotive retailers. Comparable as a long-established incumbent with broad automotive dealership software coverage including CRM and inventory management.

Regional players

• FRAEDOM: Fraedom (now part of Visa) provides automotive fintech and fleet management software, including dealer financing platforms. Comparable as a regional provider of automotive vertical SaaS with adjacent capability to La Fabrik à ID's CGI Finance integration and ID Datafleet offering.
• Imaweb: Imaweb is a European (Spanish-headquartered) provider of digital solutions for automotive dealerships, including DMS and CRM. Comparable as a European regional competitor with similar vertical focus on automotive retail software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA FABRIK A ID