BENE ESSE

What BENE ESSE does

Bene Esse' Wellness Center is a privately held, bootstrapped alternative-wellness and esthetics practice founded in 2004 in Park City, Utah, and now operating a second location in Murray, Utah. The company delivers two core service lines: (1) the Harmonic Egg™ energy therapy, a proprietary session that combines sound, light, color, and sacred geometry in a purpose-built chamber; and (2) an esthetic services menu including facials and Tixel thermo-mechanical skin resurfacing. The practice is founder-led by Kadi Gilbert, a registered nurse with 27 years of clinical experience, and Jenny Bode, a practitioner trained in acutonics and color therapies, positioning the brand at the intersection of conventional nursing credentials and holistic medicine.

The underlying technology is non-digital. The Harmonic Egg modality relies on coordinated acoustic frequencies, colored light, and geometric configuration inside a dedicated chamber, while the esthetic line leverages microcurrent facial devices and the Tixel thermo-mechanical resurfacing platform. There is no software platform, no AI/ML component, and no digital distribution layer described in available materials; the offering is delivered in person at the two physical locations.

Commercially, Bene Esse operates a direct-to-consumer retail model with session-based pricing. Individual Harmonic Egg sessions are priced in the $99–$125 range (with introductory offers), and a 6-session package is sold at $630. Facials are priced in the $125–$175 range. The customer base is entirely individual consumers seeking alternative and holistic health treatments; there are no enterprise accounts, subscription contracts, or third-party payer relationships. Hours of operation are Monday through Saturday, 10am to 7pm. The business has grown organically over roughly two decades with no disclosed external funding and no M&A activity.

Name

BENE ESSE

Legal name

Bene Esse' Wellness Center

Website

https://beneessewellness.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Bene Esse' Wellness Center operates two Utah wellness centers (Park City and Murray) offering Harmonic Egg energy therapy and esthetic services including facials and Tixel skin resurfacing, serving individual consumers seeking alternative and holistic health treatments.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

Keywords

• Energy therapy services
• Esthetic facial treatments
• Holistic wellness center
• Skin resurfacing
• Frequency medicine

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Harmonic Egg Sessions: One-time session fees for energy therapy in the Harmonic Egg resonance chamber. Packages of 3 and 6 sessions available with volume discounts.
2. Esthetic Services: Deluxe facial services including Signature Facial, HydraGlow Facial, and Lift & Tone Facial. Priced per session with different durations and included treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bene Esse' Wellness Center delivers in-person energy therapy sessions inside a Harmonic Egg resonance chamber that combines light, color, sound, musical chords, and sacred geometry to rebalance energy and support holistic healing. The center also provides esthetic services including the Signature Facial, HydraGlow Facial, and Lift & Tone Facial, as well as Tixel thermo-mechanical skin resurfacing. All services are delivered at its two Utah wellness center locations and are booked per session or in multi-session packages.

Product overview

Bene Esse Wellness Center is a single-location wellness facility offering two distinct service categories: energy therapy centered around the Harmonic Egg Chamber (a resonant frequency therapy device using light, color, sound, and sacred geometry), and esthetic services comprising facials and skin treatments. The Harmonic Egg Chamber serves as the primary therapeutic offering for conditions including anxiety, stress, injuries, pain, illness, mental clarity, and spiritual healing. Esthetic services include three facial treatments (Signature, HydraGlow, and Lift & Tone facials) and Tixel thermal skin resurfacing. All services are offered at their Park City and Murray, Utah locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Harmonic Egg Chamber Session A 50-minute energy therapy session inside the Harmonic Egg resonance chamber that envelops clients in sound, colored light therapy, musical chords, and sacred geometry to rebalance energy, restore cellular frequencies, and support holistic healing. Each session is customized to individual needs using bio healing energy principles, with topics selected to address concerns such as anxiety, pain, illness, mental clarity, and spiritual healing. Available as single sessions ($125, $99 introductory), 3-session packages ($345), and 6-session packages ($630).
• Signature Facial A 60-minute customizable facial priced at $125 that includes deep cleansing, exfoliation, extractions, enzymatic peel, relaxing massage, customizable mask, and oxygen infusion. Designed for all skin types with no downtime.
• HydraGlow Facial A 90-minute premium facial priced at $175 that combines all Signature Facial benefits with Hydra-dermabrasion for exfoliation and serum infusion, targeting fine lines, wrinkles, and skin elasticity for anti-aging results.
• Lift & Tone Facial A 75-minute facial priced at $150 that manipulates 30+ facial muscles using microcurrent electrical stimulation, including deep cleanse, exfoliation, extractions, electrical stimulation for circulation, lymphatic massage, and peptide tightening mask.
• Tixel Skin Resurfacing A fractional skin treatment using thermo-mechanical ablation technology (TMA) that combines heat and motion to rejuvenate and resurface skin, treating wrinkles, sun damage, acne scars, and stretch marks.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Woodhouse Spa: Day spa chain offering facials, body treatments, and wellness experiences in a luxury retail setting — comparable premium esthetic and multi-treatment positioning to Bene Esse's Murray location services.
• Massage Envy: Largest U.S. franchised wellness chain offering massage, facials, and skin services via membership — overlaps Bene Esse's facial and wellness positioning but at much greater scale and with a broader (massage-led) core offering.
• Hand & Stone Massage and Facial Spa: National spa franchise combining therapeutic massage with facial services — directly comparable to Bene Esse's facial menu and walk-in wellness model, though lacking an energy-therapy equivalent.
• Elements Massage: Franchised therapeutic massage studio chain — comparable DTC wellness center model with per-session pricing and a retail storefront footprint, though narrower service scope.

Direct peers

• Restore Hyper Wellness: Multi-modal wellness franchise combining cryotherapy, IV therapy, infrared sauna, and recovery services in a single retail setting — directly comparable to Bene Esse's model of bundling multiple wellness modalities (energy therapy, facials, skin resurfacing) under one roof for a direct-to-consumer audience.
• The NOW Massage: Boutique wellness studio offering premium massage and skincare in a hospitality-style setting — comparable premium DTC positioning and pricing model to Bene Esse's upscale Park City studio.

Emerging players

• StretchLab: Franchised assisted-stretching and recovery wellness concept — comparable boutique wellness franchise model and target customer (wellness-seeking adults paying per session).
• HigherDOSE: Wellness brand offering PEMF mats, infrared sauna blankets, and frequency-based recovery products — comparable positioning in the 'frequency medicine' / vibrational wellness niche that Bene Esse's Harmonic Egg also targets.
• The Salt Suite: Franchised halotherapy (salt therapy) studio chain — comparable boutique single-modality wellness concept that, like the Harmonic Egg, sells a non-mainstream therapy as a premium per-session experience.

Regional players

• Burke Williams Spa: West Coast luxury day spa focused on facials, massage, and wellness experiences — premium DTC positioning similar to Bene Esse, though primarily California-based rather than Utah.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENE ESSE