DOMAINE DE LA BERGERIE

What DOMAINE DE LA BERGERIE does

Domaine de la Bergerie is a privately-held 5-star camping resort operator founded in 1967 and headquartered in Roquebrune-sur-Argens, Var, in the Provence-Alpes-Côte d'Azur region of France. The business operates two complementary properties located 200 meters apart: the main Domaine de la Bergerie camping resort, which spans a 60-hectare estate featuring eucalyptus, pines, and cork oaks, and the Jas du Pébrier luxury residence offering premium vacation houses with private gardens, pools, and spas. Together, the two properties deliver a tiered accommodation portfolio ranging from traditional camping pitches (from €266/week) to mobile homes, cottages, lodge tents (from €582/week), and luxury villas (from €1,535/week), during a seasonal operating window from April to October.

The business model is direct-to-consumer, with customers booking through the company's own secure online booking platform (reservation.secureholiday.net) and client account portals, supplemented by on-site walk-in reservations. The company has 36 employees and generates revenue primarily from accommodation rentals plus ancillary on-site services including a restaurant-bar, bakery, minimart, rotisserie, aquatic park, spa/wellness center, children's clubs, and family entertainment. The customer base is fragmented across families, groups, luxury travelers, and traditional campers from France and key European source markets (Netherlands, UK, Germany), reached through a multilingual website, Instagram, email newsletter, and regional tourism partnerships. No proprietary technology, AI/ML capabilities, patent portfolio, or external funding are disclosed; the underlying operating moat is the regulated 5-star classification, the 60-hectare real estate footprint, and the dual-property synergy in a constrained French Riviera market.

Name

DOMAINE DE LA BERGERIE

Legal name

Domaine de la Bergerie

Website

https://domainelabergerie.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine de la Bergerie is a privately-held 5-star French camping resort operator in Roquebrune-sur-Argens, Var, running a 60-hectere estate with traditional pitches, mobile homes, and the adjacent Jas du Pébrier luxury villa residence, serving families and international tourists via direct booking on the French Riviera.

Ownership category

akta.pro rank

Product category

Camping & Outdoor Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Cabins & Cottages (THAMAAAD), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Camping resort
• Vacation rentals
• Luxury residence
• Outdoor hospitality
• Family holiday accommodation

Headquarters

HQ city

Roquebrune-sur-Argens

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vacation Rentals: The primary revenue stream comes from renting accommodations including traditional camping pitches, mobile homes, cottages, lodge tents, and luxury houses. Pricing varies by accommodation type, with weekly rates ranging from 266€ for basic pitches to 1,535€ for premium houses. The company operates two distinct properties: Domaine de la Bergerie (camping resort) and Jas du Pébrier (luxury residence).
2. On-site Amenities and Services: Additional revenue from on-site facilities including restaurant-bar service (open for lunch and dinner), bakery, minimart/supérette, rotisserie, and poolside snack bar. These services complement the accommodation offering and enhance the guest experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Domaine de la Bergerie operates a 5-star camping resort on a 60-hectare estate in Roquebrune-sur-Argens, Var, France, offering traditional camping pitches, mobil-homes, cottages, and canvas lodges. It also operates the adjacent Jas du Pébrier luxury residence with premium vacation houses featuring private Mediterranean gardens, pools, and spas. The offering includes on-site amenities such as an aquatic park, restaurant-bar, bakery, minimart, rotisserie, wellness/spa, fitness room, children's clubs, and family entertainment.

Product overview

DOMAINE DE LA BERGERIE operates two complementary hospitality offerings: Domaine de la Bergerie, a 5-star camping resort on a 60-hectare estate offering traditional camping pitches, mobil-home rentals, cottages, and lodges toilés; and Jas du Pébrier, a luxury residence offering premium vacation houses with private gardens, pools, and spas. Both properties are located in Roquebrune-sur-Argens, Var, France, and share 5-star amenities including an aquatic park, restaurant-bar, bakery, sports facilities, children's club, and family entertainment. Guests at Jas du Pébrier have access to Domaine de la Bergerie's services located 200 meters away.

Differentiator

Problem solved

Functional benefit

Products and services

• Domaine de la Bergerie (Camping 5 étoiles) A 5-star camping resort offering traditional camping pitches, mobil-home rentals, cottages, and lodges toilés (canvas lodges) on a 60-hectare estate with eucalyptus, pines, and cork oaks. Includes water park, restaurant, bakery, sports facilities, kids' clubs, and family entertainment. Targets families, groups of friends, traditional campers, and pet-friendly travelers.
• Jas du Pébrier (Résidence de luxe) A luxury residence located 200 meters from Domaine de la Bergerie offering high-end vacation houses with private Mediterranean gardens, private pools or spas, and terraces. Guests at Jas du Pébrier have access to all 5-star services of Domaine de la Bergerie. Targets affluent travelers seeking premium accommodations with privacy and high-end amenities.
• Emplacements Camping Traditional camping pitches for tents, caravans, and camper vans set among eucalyptus, pines, and cork oaks. Starts from €266 per week, available from April 25, 2026 for the 2026 season. Targets traditional campers seeking authentic outdoor experiences with access to quality 5-star facilities.
• Locations (Mobil-homes, Cottages, Lodges toilés) Rental accommodations including luxury mobil-homes, cottages, and canvas lodges (glamping) starting from €582 per week. Targets families and groups seeking comfortable outdoor lodging with resort amenities.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Horizon MarketingminorOthersWebsite development agency responsible for the company's digital presence. Horizon Marketing created and maintains the domainelabergerie.com website, implementing design, content management, and online booking integrations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vacanceselect: Large European camping and mobil-home rental operator with broad portfolio across France — comparable pitch and rental offerings, though primarily a distributor rather than a single-site operator.
• Eurocamp / TUI France: European camping-holiday distributor placing guests at premium French campsites — comparable end-product (family camping holidays on French Riviera) but operating as a tour operator rather than site owner.
• Pierre & Vacances / Center Parcs: Major French vacation-resort operator (including Center Parcs) running large-scale holiday parks with family activities, aqua parks, and accommodation from premium to cottage-style — broader portfolio but overlapping customer and product.

Direct peers

• Yelloh! Village: Franchise network of premium French campsites offering pitches, mobil-homes, cottages, aqua parks, and kids' clubs — strong functional overlap with Domaine de la Bergerie's family-oriented resort model.
• Sunêlia: French network of 4- and 5-star campsites with mobil-home and premium rental offerings and full resort amenities — directly comparable on the family-resort camping model with luxury lodging tiers.
• Huttopia: French outdoor hospitality operator running a network of campsites and canvas lodges across France, with a family-and-nature positioning very similar to Domaine de la Bergerie's traditional camping and glamping offering.
• Siblu: Operator of premium 4- and 5-star French campsites with mobil-home rentals, aqua parks, and family entertainment — directly comparable in product mix (pitches + rentals + on-site amenities) and 5-star positioning.
• Ciela Village: French operator of premium campsites with mobile-home, cottage, and aqua-park offerings targeting families in southern France — directly comparable in scale, product mix, and customer segment.

Emerging players

• Alentour: Independent French operator of distinctive outdoor lodging experiences (tents, cabins, lodges) in natural settings — comparable authentic-Provençal positioning to Domaine de la Bergerie's preserved-forest atmosphere.

Regional players

• Camping Les Cigales (Sainte-Maxime): Côte d'Azur 5-star campsite near Sainte-Maxime offering pitches, mobil-homes, aqua park, and family entertainment — closest geographic competitor to Domaine de la Bergerie on the same French Riviera corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bergerie_camping
• LinkedInlinkedin.com/company/domaine-de-la-bergerie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMAINE DE LA BERGERIE