CR Home Furnishings

What CR Home Furnishings does

CR Home Furnishings is a family-owned furniture retailer headquartered in Cedar Rapids, Iowa, operating a single physical showroom at 2020 16th Avenue Southwest and serving customers across the state of Iowa via local delivery. The company sells residential furniture across multiple categories — living room, dining, bedroom, kids, outdoor, office, and entertainment — and home décor, with a product price range spanning roughly $339 to $7,379 per item.

The business model is a traditional multi-channel retail operation: customers can browse and purchase in the physical showroom or through the company's e-commerce website, which includes an online shopping cart. Inventory is sourced through authorized reseller partnerships with major national furniture brands, including Ashley, Benchcraft, Millennium, Signature Design by Ashley, Elements International, England, Flexsteel, and Whittier Wood. To reduce the purchase friction on higher-ticket items, the company offers consumer financing through multiple third-party lenders: Snap! Finance, Synchrony Finance, and BrandSource.

The customer base is residential and dispersed across Iowa, with no visible B2B or enterprise segment. Supporting customer acquisition is a modest digital marketing footprint including a blog and Facebook/Instagram presence. The company is small (1-10 employees) and family-operated, with no disclosed funding rounds, revenue figures, or multi-year operational metrics in the available source material.

Name

CR Home Furnishings

Legal name

CR Home Furnishings

Website

https://crhomefurn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CR Home Furnishings is a family-owned retail furniture store in Cedar Rapids, Iowa, selling residential furniture across multiple categories from major national brands and serving consumers throughout Iowa via showroom, e-commerce, and local delivery.

Ownership category

akta.pro rank

Product category

Residential Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Residential furniture retail
• Home furnishings store
• Furniture showroom
• Mattress and bedroom sets
• Home decor accents

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Retail Sales: One-time product sales of home furniture including sofas, sectionals, loveseats, chairs, recliners, bedroom sets, dining room furniture, home office, outdoor furniture, and home accents. Products range from budget to premium price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CR Home Furnishings is a family-owned independent furniture retailer operating a physical showroom in Cedar Rapids, Iowa, that sells residential furniture and home décor across living room, dining room, bedroom, kids & teens, outdoor, home office, and home entertainment categories. The store carries major national brands including Ashley, Benchcraft, Signature Design by Ashley, England, Flexsteel, Elements International, and Whittier Wood, and complements in-store shopping with an e-commerce website, phone sales, and local delivery services. Financing is offered through third-party partners Snap! Finance, Synchrony Finance, and BrandSource.

Product overview

CR Home Furnishings is a family-owned furniture retail store located in Cedar Rapids, Iowa, offering a comprehensive range of residential furniture across multiple categories. The product portfolio includes Living Room furniture (sofas, sectionals, loveseats, chairs, recliners, chaises, sleeper sofas), Dining Room (tables, chairs, benches, cabinets, servers), Bedroom (beds, dressers, nightstands, chests, mattresses), Outdoor, Kids & Teens, Home Office, and Home Entertainment furniture. The store carries major furniture brands including Ashley, Benchcraft, Millennium, Signature Design by Ashley, Elements International, England, Flexsteel, and Whittier Wood. They also offer financing options through Snap! Finance (up to $5,000 lease-to-own), Synchrony Finance, and BrandSource credit card programs, along with local delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Sofas, sectionals, loveseats, chairs, ottomans, recliners, living room sets, chaises, and sleeper sofas available in fabric, faux leather, leather, microfiber, and performance fabrics with manual and power reclining options for residential customers furnishing their living rooms.
• Dining Room Furniture Dining tables, stools, bars, bar carts, chairs, cabinets, benches, servers, wine racks, and complete dining room sets in various sizes and configurations for residential dining spaces.
• Bedroom Furniture Beds in panel, platform, sleigh, poster, canopy, upholstered, and storage variants; chests, nightstands, dressers, mirrors, vanity desks, and bedroom sets available in California King, King, Queen, Full, Twin, and Twin XL sizes for residential bedrooms.
• Mattresses Full range of mattresses and adjustable bases in California King, King, Queen, and Twin sizes plus related sleep accessories for residential customers.
• Outdoor Furniture Outdoor tables, chairs, lounges, sectionals, benches, stools, fire pit tables, and related outdoor decor items for residential outdoor living spaces.
• Kids & Teens Furniture Beds, dressers, nightstands, chests, and bedroom sets designed for children and teenagers in styles ranging from traditional to contemporary for residential kid and teen bedrooms.
• Home Office Furniture Desks including adjustable-height, lift-top, corner, and L-shaped configurations; bookcases, home office sets, and ergonomic seating for residential home offices.
• Home Entertainment Furniture TV stands, entertainment centers, and media tables in various sizes, some with electric fireplace options, for residential home entertainment areas.
• Home Accents & Decor Decorative items including mirrors, poufs, rugs, clocks, floor/table/wall lighting, wall art, table decor, throw blankets, and pillows for residential interiors.
• Furniture Financing Options Third-party financing arrangements offered to customers through Snap! Finance (lease-to-own up to $5,000), Synchrony Finance (credit card), and BrandSource (credit card) to facilitate furniture purchases with flexible payment terms.
• Local Delivery Service Local delivery of purchased furniture items from the Cedar Rapids showroom to customers' homes in Iowa, with custom quotes available for delivery.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ashley FurniturecoreChannel Partner/ Reseller/ DistributorMajor furniture brand carried in the store. One of the flagship brands sold at CR Home Furnishings.
• BenchcraftcoreChannel Partner/ Reseller/ DistributorMajor furniture brand carried in the store, specializing in motion furniture and sectionals.
• Signature Design by AshleycoreChannel Partner/ Reseller/ DistributorExclusive sub-brand of Ashley Furniture carried in the store.
• Elements InternationalminorChannel Partner/ Reseller/ DistributorFurniture manufacturer brand carried in the store.
• EnglandminorChannel Partner/ Reseller/ DistributorUpholstered furniture brand carried in the store.
• FlexsteelcoreChannel Partner/ Reseller/ DistributorPremium furniture manufacturer known for reclining and motion furniture, carried as a key brand.
• Whittier WoodminorChannel Partner/ Reseller/ DistributorWood furniture manufacturer brand carried in the store.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rooms To Go: Multi-category residential furniture retailer carrying living, dining, bedroom, and outdoor furniture with showrooms and branded in-house product lines. Directly comparable to CR Home Furnishings in assortment breadth and showroom-led DTC model, though at much larger scale and with private-label product.
• Havertys Furniture: Regional multi-category furniture retailer operating showrooms across the Southeast and Midwest selling living room, dining, bedroom, and home office furniture from national brands. Comparable to CR in mid-market positioning, brand-led assortment, and physical-store DTC motion.
• Raymour & Flanigan: Northeast regional furniture chain with showrooms offering living room, dining, bedroom, and mattress assortments from national brands plus financing programs. Comparable to CR's showroom-led, multi-category, brand-supported model with third-party financing.
• American Freight: Discount furniture and mattress retailer operating showrooms focused on value pricing across living room, bedroom, and dining categories. Comparable to CR in budget-to-mid-tier positioning and showroom-driven DTC sales.
• Bob's Discount Furniture: Value-positioned multi-category furniture retailer with showrooms across the U.S. selling living, dining, bedroom, and mattress products with in-house financing. Comparable to CR in mid-market price points and breadth, though at substantially larger scale.
• Value City Furniture: Mid-market furniture retailer offering living room, dining, bedroom, and mattress assortments with showrooms and financing programs. Comparable to CR's broad-category, price-conscious assortment and showroom-led model.
• Ashley HomeStore (indie dealers): Network of independently owned Ashley-branded furniture showrooms carrying the same Ashley, Signature Design, and Benchcraft lines that CR Home Furnishings stocks. Directly comparable on assortment, brand mix, and showroom-led selling motion.

Broad incumbents

• IKEA: Global flat-pack furniture and home furnishings retailer with showrooms, broad assortment across living/dining/bedroom/office, and self-assembly model. Overlaps with CR's multi-category furniture scope but competes on price, scale, and DIY assembly rather than consultative selling.
• Wayfair: Largest U.S. online furniture and home furnishings retailer offering living room, bedroom, dining, outdoor, and home office products with nationwide fulfillment. Comparable assortment to CR but competes via scale, logistics, and price rather than physical showroom experience.
• Nebraska Furniture Mart: Large Midwestern furniture and home furnishings mega-store with broad assortment spanning furniture, mattresses, electronics, and decor. Comparable broad-category positioning but at vastly larger scale and with national fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CRHomeFurnishings
• Instagraminstagram.com/cr_home_furnishings
• LinkedInlinkedin.com/company/cr-home-furnishings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Home Furnishings