HURTEL SP. Z O.O
Hurtel is a Polish B2B wholesale distributor of GSM accessories, consumer electronics, IT peripherals, audio, car and lifestyle products, operating a self-serve e-commerce platform serving more than 10,000 registered wholesale partners and individual consumers across Europe via authorised distribution of 40+ brands.
- Company typePrivate
- Founded2011
- HeadquartersZielona Góra, Poland
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HURTEL SP. Z O.O does
HURTEL SP. Z O.O is a Polish privately-held wholesale distributor (sp. z o.o.) founded in 2011 and headquartered in Zielona Góra. The company sells GSM accessories, consumer electronics, IT peripherals, audio products, car accessories, small appliances and lifestyle/outdoor goods through its self-serve e-commerce platform at hurtel.com, serving over 10,000 registered B2B wholesale partners plus long-tail B2C consumers across more than 35 European countries and select international markets.
The business operates on a horizontally-segmented model. Revenue is generated primarily through B2B wholesale hardware sales to GSM retailers and point-of-sale partners, with a secondary B2C retail stream on the same platform. Pricing is displayed in five currencies (EUR, PLN, RON, CZK, USD), wholesale tier pricing and rebates are reserved for registered partners, and the platform exposes self-serve features including CSV bulk code entry, shopping lists, B2B rebate balances and a dedicated newsletter. Hurtel holds authorised distribution rights for more than 40 brands — including Samsung, Spigen, JBL, Baseus, Ugreen, Joyroom, Wozinsky, Rockbros, BoboVR and Machenike — which positions the company as a one-stop supplier for SMB resellers seeking authenticated branded accessories, with operations supported by 24-hour dispatch for orders placed Mon–Fri by 6:40 p.m. The company maintains owned content (Hurtelopedia) and social channels on TikTok, Instagram, Facebook and YouTube to drive top-of-funnel demand, and has recorded a 4.9/5.0 customer rating from 1,121 verified reviews on Trusted Reviews (Smile.pl). One regulatory action is on record: a Baseus-branded car Bluetooth player was withdrawn from the market after the Polish Office of Electronic Communications found non-compliance with PN-ETSI EN 301 357 emissions standards.
HURTEL SP. Z O.O firmographics
Firmographics- Name
- HURTEL SP. Z O.O
- Legal name
- HURTEL SP. Z O.O
- Website
- https://hurtel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Hurtel is a Polish B2B wholesale distributor of GSM accessories, consumer electronics, IT peripherals, audio, car and lifestyle products, operating a self-serve e-commerce platform serving more than 10,000 registered wholesale partners and individual consumers across Europe via authorised distribution of 40+ brands.
- Ownership category
- akta.pro rank
HURTEL SP. Z O.O industry classification
Industry- Product category
- Consumer Electronics Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
- akta.pro secondary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where HURTEL SP. Z O.O is headquartered
LocationHeadquarters
- HQ city
- Zielona Góra
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
HURTEL SP. Z O.O business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Product Sales: Primary revenue stream from selling mobile accessories, IT products, consumer electronics, and gaming accessories to registered wholesale partners. Volume-based wholesale pricing with attractive discounts for regular partners.
- B2C Retail Product Sales: Direct retail sales to individual consumers through the e-commerce platform at standard retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Wholesale Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HURTEL SP. Z O.O product offering
Product offeringCore offering
Hurtel is a Poland-based wholesale distributor that sells mobile phone accessories (cases, tempered glass, cables, chargers, power banks, holders), IT peripherals (adapters, hubs, keyboards, mice, webcams), consumer electronics (cameras, gaming peripherals, smart home, projectors), audio products (Bluetooth speakers, headphones, microphones), car accessories (jump starters, dashcams), and lifestyle/outdoor products through its B2B e-commerce platform serving 10,000+ partners across Europe. The company operates as an authorised distributor for 40+ brands including Samsung, Spigen, JBL, Baseus, Ugreen, and Joyroom, and also fulfills B2C retail orders through the same storefront.
Product overview
Hurtel is a mobile accessories wholesale distributor operating as an online B2B warehouse. The company offers a comprehensive portfolio organized into main product categories: GSM accessories (the core offering including cases, tempered glass, cables, chargers, power banks), IT products (adapters, hubs, keyboards, mice, webcams), Small Appliances (beauty, kitchen, vacuums), Consumer Electronics (cameras, gaming, smart home, projectors), Audio Products (speakers, headphones, microphones), Car Accessories (jump starters, dashcams), and Lifestyle & Outdoor products. The business operates primarily as a B2B wholesale platform serving over 10,000 partners with products from brands like Baseus, Samsung, Joyroom, Wozinsky, BoboVR, Machenike, Ugreen, and many others. Products are tailored to specific phone brands including Apple, Samsung, Huawei, and Xiaomi.
Differentiator
Problem solved
Functional benefit
Products and services
- GSM Accessories Mobile phone accessories including tempered glass, protective films, phone cases and covers (Apple iPhone 17–13, Samsung Galaxy S26–S22 and Galaxy A series, plus other brands), cables (USB-C, Lightning, USB-A, micro USB, 3-in-1), chargers including GaN wall chargers, car chargers and inductive chargers, power banks up to 30,000mAh+, smartwatch and smartband straps, phone holders (bike, car, motorbike, universal, tablet), waterproof covers, armbands for running, wallets, and stylus. Targeted at GSM retailers for resale and individual buyers for personal use.
- IT Products Computer peripherals and accessories including network/USB/video adapters, hubs and multiports, SATA/network/USB/video cables, webcams, expansion cards, keyboards, mice, mouse pads, monitor lamps, cable organizers, portable memory, laptop stands, network switches, and laptop bags/cases/backpacks.
- Small Appliances Household appliances including beauty and healthcare products, vacuum cleaners/hoovers, kitchen appliances, and fans.
- Consumer Electronics Electronic devices including cameras, gaming accessories, table and desk lamps, GPS locators and accessories, smart home devices, office equipment, home furnishings, projectors, and dashcams.
- Audio Products Audio equipment including Bluetooth speakers, wired and wireless headphones, Bluetooth transmitters/receivers, microphones, voice recorders, karaoke equipment, and Bluetooth headsets.
- Car Accessories Vehicle-related products including jump starters, tire compressors, car care products, practical gadgets, touchscreen glasses, FM transmitters, and dashcams.
- Lifestyle & Outdoor Outdoor and lifestyle products including bike and scooter accessories, camping accessories, sports accessories, waterproof accessories, action cameras, travel accessories, smartwatches, lanyards for glasses, smartphone gloves, and office accessories.
- B2B Wholesale Platform Business-to-business wholesale platform offering bulk ordering via CSV upload, attractive discounts, technical advice, flexible payments, logistics support, sales-assistant service, and easy offer integration for over 10,000 registered partners serving GSM stores, retailers, and POS businesses across Europe.
- Gaming Accessories Gaming peripherals including VR headsets and straps (Meta Quest, Pico), gaming controllers, cooling pads, laptop stands, mechanical keyboards, gaming mice, carrying cases, docking stations, and Nintendo Switch accessories.
- Foto & Video Photography and videography equipment including gimbals, selfie sticks, tripods, and thermal printer cameras for kids.
Quantifiable outcome
- 10,000+ satisfied B2B wholesale partners
- +2 more outcomes
Companies that use HURTEL SP. Z O.O
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HURTEL SP. Z O.O technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HURTEL SP. Z O.O partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- RockbroscoreOfficial authorised distribution partnership for Rockbros cycling, outdoor, and lifestyle accessories including bags, helmets, lighting, and tools.
- JoyroomcoreAuthorised distributor of Joyroom mobile accessories including chargers, cables, power banks, wireless headphones, and car accessories.
- WozinskycoreDistribution partner for Wozinsky branded accessories including cables, chargers, gaming peripherals, laptop stands, and consumer electronics.
- SamsungcoreAuthorised distributor of Samsung products including Galaxy phone accessories, SmartTags, and Samsung-branded peripherals.
- SpigencoreAuthorised distributor of Spigen premium phone cases and accessories for Apple iPhone and Samsung Galaxy devices.
- JBLcoreDistribution partner for JBL audio products including wireless headphones, speakers, and gaming audio accessories.
- BaseuscoreAuthorised distributor of Baseus lifestyle and electronics accessories including chargers, cables, car accessories, smart home devices, and office equipment.
- UgreencoreDistribution partner for Ugreen IT and mobile accessories including USB cables, hubs, chargers, phone cases, and gaming peripherals.
- BoboVRcoreAuthorised distributor of BoboVR VR headset accessories including head straps, external batteries, docking stations, and carrying cases for Meta Quest and PICO devices.
- MachenikecoreDistribution partner for Machenike gaming peripherals including keyboards, mice, game controllers, and gaming headsets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HURTEL SP. Z O.O competitors and assessment
Company assessmentDirect peers
- Reichelt Elektronik: Germany-based online electronics distributor offering components, IT accessories, consumer electronics, and cables to SMBs and consumers across Europe. Comparable B2B-leaning e-commerce model with overlapping product categories (cables, chargers, IT accessories).
- MyTrendyPhone: Denmark-headquartered B2B/B2C wholesaler and retailer of mobile phone accessories, cases, chargers, and consumer electronics across Europe. Closest direct peer to Hurtel: same product categories, same authorized-distributor model, similar Europe-wide B2B partner base.
- Mobile Fun: UK-based specialist retailer and wholesaler of mobile phone accessories, cases, cables, and mounts with strong B2B trade accounts. Direct peer with overlapping product mix (GSM accessories, cases, cables, mounts) and similar SMB retail customer base across Europe.
Regional players
- Coolblue: Benelux-headquartered consumer electronics and accessories retailer and wholesaler expanding across Europe. Comparable category overlap (consumer electronics, accessories) but primarily B2C retail model rather than Hurtel's B2B wholesale focus.
Broad incumbents
- Esprinet: Italy-headquartered broadline IT and consumer electronics distributor serving resellers and retailers across Southern and Western Europe. Comparable as a larger European B2B electronics wholesaler operating in overlapping categories (IT peripherals, accessories, consumer electronics), though at significantly greater scale.
- RS Components (RS): Global distributor of electronics, components, and accessories serving engineers and businesses worldwide. Comparable as a large B2B electronics/accessories wholesaler with an established e-commerce platform serving SMB and professional buyers.
- ALSO Group: Pan-European IT/consumer electronics and accessories wholesaler serving resellers and SMB retailers. Comparable B2B distribution model with overlapping electronics and accessories categories, but much broader portfolio and deeper vendor relationships.
- Exertis (DCC Technology): European B2B distributor of mobile, IT, and consumer electronics products serving retailers, operators, and resellers. Overlaps with Hurtel in mobile accessories and consumer electronics distribution across multiple European geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
HURTEL SP. Z O.O social profiles
Digital presenceHURTEL SP. Z O.O financial estimates
Financial estimateRevenue estimate
Valuation estimate
HURTEL SP. Z O.O leadership team
Management profileNumber of profiles
Profiles1 record
HURTEL SP. Z O.O funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HURTEL SP. Z O.O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HURTEL SP. Z O.O
What does HURTEL SP. Z O.O do?
Hurtel is a Poland-based wholesale distributor that sells mobile phone accessories (cases, tempered glass, cables, chargers, power banks, holders), IT peripherals (adapters, hubs, keyboards, mice, webcams), consumer electronics (cameras, gaming peripherals, smart home, projectors), audio products (Bluetooth speakers, headphones, microphones), car accessories (jump starters, dashcams), and lifestyle/outdoor products through its B2B e-commerce platform serving 10,000+ partners across Europe. The company operates as an authorised distributor for 40+ brands including Samsung, Spigen, JBL, Baseus, Ugreen, and Joyroom, and also fulfills B2C retail orders through the same storefront.
Is HURTEL SP. Z O.O a public or private company?
HURTEL SP. Z O.O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HURTEL SP. Z O.O founded?
HURTEL SP. Z O.O was founded in 2011.
Where is HURTEL SP. Z O.O based?
HURTEL SP. Z O.O is headquartered in Zielona Góra, Poland, in the Europe region.
How does HURTEL SP. Z O.O make money?
Two revenue lines are on record. B2B Wholesale Product Sales are the primary driver. The others are B2C Retail Product Sales.
Who are HURTEL SP. Z O.O's main competitors?
Direct peers on record are Reichelt Elektronik, MyTrendyPhone and Mobile Fun. Coolblue is listed as a regional player. Broad incumbents are Esprinet, RS Components (RS), ALSO Group and Exertis (DCC Technology).
Does HURTEL SP. Z O.O have an API?
No public API is recorded for HURTEL SP. Z O.O.
What industry is HURTEL SP. Z O.O in?
HURTEL SP. Z O.O's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B), with a secondary code of CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail). Its SIC code is 5040.