HAYTECH

What HAYTECH does

HAYTECH, developed and operated by Quanturi Oy (Helsinki, Finland, founded 2016), is a connected hay management solution that combines purpose-built wireless temperature monitoring probes with a cloud-based tracking application. The core product consists of 40cm wireless probes designed for round and square hay bales that measure core temperature continuously, transmitting data via a cellular base station (2G/4G) to the cloud. The HAYECH Application provides real-time monitoring, SMS alerts, 3D farm visualization, inventory management, and optional modules for forage quality estimation (crude protein, NDF, mold risk via Feed Value) and automated feed recommendations (HAYTECH Feeding Insight). A complementary web platform, haytechpro.com, enables QR code-based quality data access.

The company operates a hybrid business model combining hardware sales (probes with 2-3 year battery life and full lifecycle replacement/recycling) with recurring subscription revenue billed annually on a quote-based pricing structure. Go-to-market is consultative enterprise sales complemented by two important channel layers: John Deere equipment resellers (Sydenstricker Nobbe, RDO Equipment, Stotz Equipment, Carrico Implement) and insurance company referrals, with Nationwide (#1 US insurer), Groupama, Versicherungs Kammer, and Saarland actively recommending the solution as fire prevention for agricultural policyholders. The company serves over 2,000 hay producers globally across dairy, commercial hay production, horse feed, and adjacent verticals, with operations in Helsinki, Toulouse, Brans (France), and Palo Alto. Strategic distribution includes exclusive John Deere partnership for US/Canada expansion (announced 2024) and participation in major industry events including World Ag Expo, World Dairy Expo, and Agri Technica. The company reports 1,200+ fires prevented among customers and claims 10-20% milk production improvements through improved forage quality.

Name

HAYTECH

Legal name

Quanturi Oy

Website

https://haytechsystem.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

HAYTECH, a brand of Finland-based Quanturi Oy, provides wireless hay temperature monitoring probes paired with a cloud application for real-time fire prevention, forage quality estimation, and feed optimization, serving over 2,000 hay producers globally via direct sales, John Deere resellers, and insurance referrals.

Ownership category

akta.pro rank

Product category

Agricultural IoT Sensors

NAICS

Agricultural Implement Manufacturing (33311), Farm Product Warehousing and Storage (493130)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFAGALAB

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFAOALAJ

Remote Sensing, Alerts & Predictive Analytics for Spoilage/Hotspot Detection

Agriculture & Food Production/Post-Harvest Handling & Storage (Grain Elevators, Silos, Cold Storage)/Temperature Monitoring Systems (IoT Solutions)

SECONDARYAFAAAFAM

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

Keywords

• Hay temperature monitoring
• Wireless hay probes
• Forage quality management
• Hay fire prevention
• Precision agriculture sensors

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Temperature Monitoring Subscription: Ongoing subscription service for continuous hay temperature monitoring with 24/7 data access, SMS alerts, and application usage. Includes hardware (probes) maintenance, replacement, and recycling throughout the probe lifecycle.
2. Wireless Probe Hardware: Wireless hay temperature monitoring probes with 2-3 year battery life. Probes are replaced and recycled by HAYTECH after their service life. The system is sold as a complete turnkey solution including both hardware and software.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HAYTECH provides a wireless hay temperature monitoring system comprising 40cm wireless probes designed for round and square hay bales, a cellular base station, and a cloud-based tracking application. The system continuously measures core bale temperatures and delivers real-time SMS alerts, 3D visualization, feed value estimation, and inventory management to prevent hay fires, reduce spoilage, and optimize dairy feed quality.

Product overview

HAYTECH is a unified hay management solution combining wireless temperature monitoring probes with a multi-platform tracking application. The core system consists of HAYTECH probes (40cm wireless sensors designed for round and square bales) that continuously measure temperature at the core of haystacks, paired with the HAYTECH Application that delivers real-time monitoring, SMS alerts, 3D visualization, and inventory management. Additional modules include Feed Value for forage quality estimation (crude protein, NDF, mold risk) and HAYTECH Feeding Insight for automated feed recommendations. The ecosystem also includes haytechpro.com for QR code-based quality checks and a Mobile Base Station for cellular data transmission in areas without internet infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• HAYTECH Insight Service: The monitoring application that allows farmers to track hay temperature and quality in real-time.

Products and services

• HAYTECH System Comprehensive hay temperature monitoring and management solution combining wireless probes with a tracking application to detect hidden heating, prevent spoilage, and protect hay from fire risks. Designed for hay producers and dairy farmers managing stored bales.
• HAYTECH Application Smartphone and web application that provides real-time hay monitoring, temperature alerts, 3D visualization of hay stacks, inventory management, and feeding recommendations for agricultural professionals.
• HAYTECH Hay Probes Wireless temperature monitoring probes designed for round and square hay bales that measure temperature at the core of haystacks. Features 40 cm depth, 2-3 year battery life, extreme durability, and recyclable construction with full lifecycle replacement and recycling service.
• HAYTECH Mobile Base Station Cellular base station that transmits probe data to the cloud using mobile networks (2G and 4G), enabling data access in farm locations without local internet infrastructure.

Quantifiable outcome

• 1,200+ fires prevented for customers
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Quanturi OycoreStrategic or Co-development Partner · 1 January 2024HAYTECH is a solution developed by Quanturi Oy, a pioneering company in the deployment of connected solutions for precision agriculture. Quanturi is the parent company that owns and operates the HAYTECH brand. Headquartered in Helsinki, Finland.
• Sydenstricker NobbesecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024John Deere equipment dealer reselling HAYTECH to agricultural customers as part of their product ecosystem.
• RDO EquipmentsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024John Deere equipment dealer reselling HAYTECH to agricultural customers as part of their product ecosystem.
• Stotz EquipmentsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024John Deere equipment dealer reselling HAYTECH to agricultural customers as part of their product ecosystem.
• Carrico ImplementsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024John Deere equipment dealer reselling HAYTECH to agricultural customers as part of their product ecosystem.
• NationwidecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Nationwide is the #1 insurance company in the United States that recommends HAYTECH to their agricultural policyholders as a fire prevention solution. Partners with HAYTECH to reduce fire-related insurance claims.
• GroupamacoreChannel Partner/ Reseller/ Distributor · 1 January 2024French insurance company (Groupama) that recommends HAYTECH to protect their agricultural policyholders from hay fires.
• Versicherungs KammersecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024German insurance company recommending HAYTECH to policyholders for hay fire prevention.
• SaarlandsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2024German insurance company (Saarland) recommending HAYTECH to policyholders for hay fire prevention.
• California Alfalfa & Forage Association (CAFA)secondaryGTM or Marketing Partner · 1 January 2024Industry association for alfalfa and forage producers that partners with HAYTECH for hay quality education and promotion.
• AEFAsecondaryGTM or Marketing Partner · 1 January 2024European hay association partnering with HAYTECH for industry education and quality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Semios: Semios is a precision agriculture IoT platform offering sensor networks and analytics for orchards and specialty crops; overlapping with HAYTECH in ag-IoT data infrastructure but focused on in-canopy sensing rather than stored forage.
• Tule Technologies: Tule Technologies provides field-deployed sensors and analytics for crop water stress and evapotranspiration; an emerging precision-ag sensing peer that overlaps with HAYTECH on the IoT-for-agriculture model but focuses on in-field irrigation analytics.
• AquaSpy: AquaSpy provides in-ground soil moisture and salinity sensors with cloud analytics for irrigated agriculture — an emerging precision ag-IoT peer with a comparable wireless-probe-plus-cloud business model.
• Davis Instruments: Davis Instruments manufactures weather stations and wireless environmental sensors used in agriculture, including temperature monitoring — an adjacent precision sensor peer with overlap in environmental monitoring use cases.

Direct peers

• CropX: CropX is a precision agriculture IoT company offering wireless soil and environmental sensors with cloud-based analytics — the closest direct analog to HAYTECH's wireless probe + cloud platform model, applied to in-field sensing rather than bale monitoring.
• Arable Labs: Arable (now part of xFarm) builds connected in-field sensing devices and analytics for crop monitoring — directly comparable IoT hardware-plus-software model for agriculture, with a similar sensor-and-cloud architecture to HAYTECH.
• Pessl Instruments (METOS): Pessl Instruments manufactures the METOS line of agricultural weather stations and IoT sensors for field and storage monitoring — a long-standing direct peer offering wireless connected sensors and cloud analytics to farmers globally.

Broad incumbents

• John Deere (Smart Farming / Operations Center): John Deere is HAYTECH's exclusive channel partner for US/Canada and operates the Operations Center smart-farming platform; a broad incumbent whose farm management ecosystem could either amplify HAYTECH distribution or compete with bundled in-bale monitoring over time.
• Climate FieldView (Bayer): Bayer's Climate FieldView is the largest digital agriculture platform globally, offering field-level sensing and analytics; a broad incumbent in the same precision agriculture category as HAYTECH but with vastly greater scale and a crop-yield focus rather than storage monitoring.
• Trimble Agriculture: Trimble Agriculture offers precision farming hardware and software for guidance, sensing, and farm management — a broad incumbent operating in adjacent precision-ag categories that may bundle or compete with HAYTECH's storage monitoring capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuanturiOy
• LinkedInlinkedin.com/company/quanturi-oy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAYTECH